A modern lifestyle brand redefining motherhood
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Women have always struggled with the mythical monster called work-life balance. It has taken center stage in many important discussions, strategies, policies, conferences, and political campaigns around the world.


In many ways, starting a conversation around it has been the best advancement on the issue, because today, several iconic companies design and promote family-friendly policies for parents around the world. Many of these companies insist on equal parental responsibility policies, but we all know the primary beneficiaries are women.

Yet, here is a startling statistic: 43 percent of all women leave the workforce after having children and struggle to get back. The good news is that women are not taking it lying down. Women have taken up the mantle of entrepreneurship, with 36 percent of all businesses owned by women. Today, women are masters at rocking the cradle and the business world with equal deftness.

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Still, it’s no secret that women face systematic personal, social, and financial challenges while starting a business.

Here are eight phenomenal women who stumbled into the world of entrepreneurship and business out of frustration. These wonderful businesses started when women went looking for a product/solution/service that they needed but could not find. These women are so badass that they decided to develop those products themselves, helping scores of other people in the process.

My interviews with them offer a peek into their entrepreneurial journey, while taking their families along.

Bittylab

Bittylab started when founder was a stay-at-home mom with a colicky child who would cry for hours on end. Her first few months of motherhood turned unpleasant with a screaming baby, a body recovering from a C-section, and frustration about not finding a solution anywhere.

Her research led her to find out that the air her baby ingested while feeding from a bottle can cause severe pain, gas, and colic, amplifying conditions such as acid reflux and overfeed for the baby. All she needed was a bottle that won’t allow gas to pass through the nipple, but she couldnt find one.

Most baby bottles feature air-vents to allow air inside the bottle while baby feeds to compensate for negative vacuum buildup. She decided to try a few initial prototypes based on syringes, replacing the needle with a nipple.

She succeeded, and Bare air-free was born. Bare is a feeding system that allows the user, through an air-plug seal (piston), to expel all the air out of the bottle before feeding the baby. The air-plug feature makes it possible to dispense air-free milk in any position.

Polished

Polished founder Selena Famularo turned every new mom’s nightmare into a wonderful opportunity. After she was blessed with twins, her life spun around them and she had to get almost everything done with the help of service apps like Amazon Fresh for groceries, Neighborly for tasks around the house, Wag to walk the dog, and many more.

When the twins were six months old, she realized that she hadn’t had a haircut or a manicure in all those months. When she looked for an app offering those services, she couldn’t find any. Bingo!

Her company, Polished, is a service company that connects busy people with beauty professionals for on-site beauty services. Customers can open the app, choose their service, their location (home, hotel, office, etc.), and hire someone to come do what they need!

Her unique challenge was to keep up the quality of the service providers; applicants only have a 25 percent chance of being a part of Polished.

The Medical Mommas

As a physician assistant by trade, Tiffany Bailey came to observe a trend where people end up with loads of medications for every ailment. Having grown up in a home where “old fashioned remedies” were more trusted, Tiffany found the medication trend disturbing.

At around the same time, Tiffany and her friend, Holly Jenkins, were looking for affordable and effective products that could help both their families with severe eczema. They failed because every lotion was packed with chemicals and fragrances that made it worse. Moreover, they found essential oils products so expensive that they could not afford them for everyday use.

Tiffany posted an article on her blog to put some feelers out and gauge the market. She asked why these sorts of products were not available, and one person replied, “because it’s not possible to have things that are affordable and quality.” The Medical Mommas was born. Since that day, they have made it their top goal to make their products both high quality and affordable.

Once they entered the wholesale market, their products started getting noticed, and several retailers contacted them with requests. The products are made with oil combinations designed to help with specific everyday issues most people can relate to. Their rollerball products are particularly popular because they’re easy to carry and spill-proof.

Miracle Salve, a product they use to help with Eczema, is their top-selling product today.

BubbleBum

Bubblebum Founder Grainne Kelly was looking for a solution to solve her recurring problem when BubbleBum shaped up. As a mother of two, Grainne was frequently traveling between her native Ireland and England to visit a sick relative and always had to transport cumbersome fixed booster seats back and forth on the plane due to the lack of car booster seats available from car rental companies. She came up with the idea for an inflatable booster seat, which became the BubbleBum.

Grainne’s primary goal was to offer travelers a safe way to transport their kids. Weighing less than one pound, BubbleBum can deflate in minutes, making it simple to throw in a backpack or large purse. BubbleBum includes belt-positioning clips in place of armrests, so it’s possible to fit three boosters across the back seat of a vehicle, making it the perfect travel companion for road trips, everyday use, vacations, cab rides, fly-ins, and more. Kids also love the stylish black and pink chevron designs.

BubbleBum is a hot favorite among child safety products. It won GOLD in the 2014 National Parenting Publications Awards and is proud to join the exclusive winners circle selected by the PTPA (Parent Tested Parent Approved) Media Awards. BubbleBum was also announced the IIHS (Insurance Institute of Highway Safety) “Best Bet” in their booster seat evaluation report, where they’ve branded BubbleBum as one of the best for safety!

Whole Wide World Toys

After living overseas for nine years in Germany, Poland, Egypt, and India, Laura Barta and her family moved back to the U.S. As a family, they loved living overseas and being immersed in fascinating cultures as they could see the many different ways people live.

Laura wanted their kids to continue to explore world cultures even after they moved back to the States. As a product development engineer, Laura conducted consumer research, including countless in-home interviews. She became fascinated by the vast array of cultures across countries and within a country.

In her search for toys that celebrate the wonder of world exploration, she discovered only language and geography toys. So Laura began to develop toys that gave kids a chance to explore new cultures from home by immersing them in fun, cultural details that would spark their curiosity to learn more.

World Village Playsets capture the wonder of exploring new cultures through fabric play mats, wooden puzzles, travel journal books, and story cards with story prompts. They encourage kids to tell their own stories, incorporating what they see. When ready, kids can read the corresponding storybooks to learn more about all the little details. These award-winning, unique play sets bring the world home to play.

Kleynimals

Kirsten Chapman’s idea for Kleynimals came from her second child, who was putting everything in his mouth, especially her keys. She looked high and low for a safe, clean alternative, but could only find ‘non-toxic’ plastic products. Stainless steel keys seemed the obvious choice to her, and was surprised to learn they didn’t already exist! And so, Kleynimals were born.

The success and relevance of a product such as Kleynimals put her on the Martha Stewart show. Parents were relieved to learn that they could satisfy their child’s desire to play with metal keys without the hazards of lead contamination, sharp edges, or the daily grime that come with keys in the bottom of their diaper bags. Not to mention, each Kleynimal is tested to ASTM/CPSIA standards for babies six months and up by a third party laboratory.

Thinkerella

Cherie Melancon Franz threw a spa party for her 11-year-old daughter. She watched as they got their hair, makeup, and nails done, and a thought crossed her mind: “These are bright young ladies, and surely, I should be teaching them that there are more important things than being pretty.”

She decided to get them lab coats instead of bathrobes and safety goggles instead of spa masks. Her husband handed her their $2700 tax return to start her business. The name for her venture came to her in a dream, and the next morning, she filed to trademark the name.

Currently, Thinkerella runs birthday parties for Thinkerellas and Thinkerfellas, Girl Scout and Boy Scout sessions, and general workshops on weekends. They travel for in-school field trips, team up with local businesses for outreach and educational sessions, and have developed an after school program for the Greater New Orleans area, with expansion to other areas on the horizon.

Thinkerella employs teachers as independent contractors and have paid out well over $50,000 in supplemental income to teachers over the past three years.

Primal Life Organics

As a nurse anesthetist, Trina Felber was always conscious about her health. Despite living a very healthy lifestyle, Trina miscarried her first child. After this devastating incident, Trina started paying attention to her surroundings and environment for anything that might be causing her health to go astray.

One day, during the course of her second pregnancy, as she was slathering on her “organic” moisturizer, she stopped to look at the ingredients. To her horror, she recognized several of them as harsh chemicals that could wreak havoc on the skin. As a medical professional, she knew that toxins put on her skin could be directly absorbed into the body and affect the baby.

That incident triggered her journey into the world of safe, natural skin food – primarily for herself and her baby. Her acne disappeared at an extraordinary pace. She passed her first couple of products around and received great feedback.

When her daughter arrived, Trina started making safe baby products. Primal Life Organics now has a range of safe, natural, paleo products for women, babies, children, and especially pregnant women.

Trina’s products have seen an extraordinary response. And Trina’s daughter, at the age of six, has started her own line of safe oil-based products, especially for pets.

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Pop quiz, mama! How many different types of car seats are there? If you guessed three, you're partially correct. The three main types are rear-facing car seats, forward-facing car seats, and booster seats. But then there are a variety of styles as well: infant car seats, convertible seats, all-in-one seats, high-back booster seats, and backless boosters. If you're not totally overwhelmed yet, keep reading, we promise there's good stuff ahead.

There's no arguing that, in the scheme of your baby and child gear buying lifetime, purchasing a car seat is a big deal! Luckily, Walmart.com has everything you need to travel safely with your most precious cargo in the backseat. And right now, you can save big on top-rated car seats and boosters during Best of Baby Month, happening now through September 30 at Walmart.com.

As if that wasn't enough, Walmart will even take the carseat your kiddos have outgrown off your hands for you (and hook you up with a sweet perk, too). Between September 16 and 21, Walmart is partnering with TerraCycle to recycle used car seats. When you bring in an expired car seat or one your child no longer fits into to a participating Walmart store during the trade-in event, you'll receive a $30 gift card to spend on your little one in person or online. Put the money towards a brand new car seat or booster or other baby essentials on your list. To find a participating store check here: www.walmart.com/aboutbestofbabymonth

Ready to shop, mama? Here are the 9 best car seat deals happening this month.


Safety 1st Grow and Go Spring 3-in-1 Convertible Car Seat

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From rear-facing car seat to belt-positioning booster, Grow and Go Sprint's got you covered through childhood. Whether you choose the grey Silver Lake, Seafarer or pink Camelia color palette, you'll love how this model grows with your little one — not to mention how easy it is to clean. The machine-washable seat pad can be removed without fussing with the harness, and the dual cup holders for snacks and drinks can go straight into the dishwasher.

Price: $134 (regularly $149)

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Baby Trend Hybrid Plus 3-in-1 Booster Car Seat in Bermuda

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When your toddler is ready to face forward, this versatile car seat can be used as a five-point harness booster, a high-back booster, and a backless booster. Padded armrests, harness straps, and seat cushions provide a comfy ride, and the neutral gray seat pads reverse to turquoise for a stylish new look.

Price: $72.00 (regularly $81)

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Baby Trend Hybrid Plus 3-in-1 Booster Car Seat in Olivia

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Looking for something snazzy, mama? This black and hot pink car seat features a playful heart print on its reversible seat pad and soft harness straps. Best of all, with its 100-pound weight limit and three booster configurations, your big kid will get years of use out of this fashionable design.

Price: $72.00 (regularly $81)

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Evenflo Triumph LX Convertible Car Seat

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This rear- and forward-facing car seat keeps kids safer, longer with an adjustable five-point harness that can accommodate children up to 65 lbs. To tighten the harness, simply twist the conveniently placed side knobs; the Infinite Slide Harness ensures an accurate fit every time. As for style, we're big fans of the cozy quilted design, which comes in two colorways: grey and magenta or grey and turquoise.

Price: $116 (regularly $149.99)

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Disney Baby Light 'n Comfy 22 Luxe Infant Car Seat

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Outfitted with an adorable pink-and-white polka dot Minnie Mouse infant insert, even the tiniest of travelers — as small as four pounds! — can journey comfortably and safely. This rear-facing design is lightweight, too; weighing less than 15 lbs, you can easily carry it in the crook of your arm when your hands are full (because chances are they will be).

Price: $67.49 (regularly $89.99)

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Graco 4Ever 4-in-1 Convertible Car Seat

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We know it's hard to imagine your tiny newborn will ever hit 100 lbs, but one day it'll happen. And when it does, you'll appreciate not having to buy a new car seat if you start with this 4-in-1 design! Designed to fit kids up to 120 lbs, it transforms four ways, from a rear-facing car seat to a backless belt-positioning booster. With a 6-position recline and a one-hand adjust system for the harness and headrest, you can easily find the perfect fit for your growing child.

Price: $199.99 (regularly $269.99)

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Graco SlimFit All-in-One Convertible Car Seat

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With its unique space-saving design, this 3-in-1 car seat provides 10% more back seat space simply by rotating the dual cup holders. The InRight LATCH system makes installation quick and easy, and whether you're using it as a rear-facing car seat, a forward-facing car seat, or a belt-positioning booster, you can feel confident that your child's safe and comfortable thanks to Graco's Simply Safe Adjust Harness System.

Price: $149.99 (regularly $229.99)

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Graco Snugride Snuglock 35 Platinum XT Infant Car Seat

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Making sure your infant car seat is secure can be tricky, but Graco makes it easy with its one-second LATCH attachment and hassle-free three-step installation using SnugLock technology. In addition to its safety features, what we really love about this rear-facing seat are all of the conveniences, including the ability to create a complete travel system with Click Connect Strollers and a Silent Shade Canopy that expands without waking up your sleeping passenger.

Price: $169.99 (regularly $249.99)

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Graco Snugride Snuglock 35 Elite Infant Car Seat

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With just one click, you can know whether this rear-facing car seat has been installed properly. Then adjust the base four different ways and use the bubble level indicator to find the proper position. When you're out and about, the rotating canopy with window panel will keep baby protected from the sun while allowing you to keep your eye on him.

Price: $129.99 (regularly $219.99)

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This article was sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.

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If I ever want to look alive before dropping my son off to school, there are two things I must put on before leaving the house: eyeliner and mascara. When using eyeliner, I typically use black liner on my top lid, a slightly lighter brown for my bottom lid, and then a nude liner for my water line. It works every time.

My mascara routine is a bit different. Because my natural lashes are thin and not the longest, I always opt for the darkest black I can find, and one that's lengthening and volumizing. For this reason, I was immediately drawn to It Cosmetics Lash Blowout Mascara. The new mascara is developed in partnership with Drybar (the blow dry bar that specializes in just blowouts) and promises to deliver bold and voluminous lashes all day long. I was sold.

Could this really be the blowout my lashes have been waiting for? It turns out, it was much better than most volumizing formulas I've tried.

For starters, the wand is a great size—it's not too big or small, and it's easy to grip—just like my favorite Drybar round brush. As for the formula, it's super light and infused with biotin which helps lashes look stronger and healthier. I also love that it's buildable, and I didn't notice any clumps or flakes between coats.

The real test is that my lashes still looked great at dinnertime. I didn't have smudges or the dreaded raccoon eyes I always get after a long day at work. Surprisingly, the mascara actually stayed in place. To be fair, I haven't compared them with lash-extensions (which are my new go-to since having baby number two), but I'm sure it will hold up nicely.

Overall, I was very impressed with the level of length and fullness this mascara delivered. Indeed, this is the eyelash blowout my lashes have been waiting for. While it won't give you a few extra hours in bed, you'll at least look a little more awake, mama.

It Cosmetics Lash Blowout Mascara

It Cosmetics Lash Blowout Mascara
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Here's how I apply IT Cosmetics Lash Blowout Mascara:

  1. Starting as close to lash line as possible (and looking down), align the brush against your top lashes. Gradually turn upwards, then wiggle the wand back and forth up and down your eyelashes.
  2. Repeat, if needed. Tip: Be sure to allow the mascara to dry between each coat.
  3. Using the same technique, apply mascara to your bottom lashes, brushing the wand down your eyelashes.
Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Having children isn't always as easy as it looks on Instagram. There's so much more to motherhood than serene baby snuggles and matching outfits. But there's a reason we've fallen so deeply in love with motherhood: It's the most beautiful, chaotic ride.

Every single day, we sit back and wonder how something so hard can feel so rewarding. And Eva Mendes just managed to nail the reality of that with one quote.

Eva, who is a mama to daughters Esmerelda and Amada with Ryan Gosling, got real about the messy magic of motherhood in a recent interview.

"It's so fun and beautiful and maddening," the actress tells Access Daily. "It's so hard, of course. But it's like that feeling of…you end your day, you put them to bed and Ryan and I kind of look at each other like, 'We did it, we did it. We came out relatively unscathed.'"

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And just like that, moms all over the world feel seen. We've all been there: Struggling to get through the day (which, for the record is often every bit as fun as it is challenging), only to put those babies to sleep and collapse on the couch in sheer exhaustion. But, after you've caught your breath, you realize just how strong and capable you really are.

One thing Eva learned the hard way? That sleep regressions are very, very real...and they don't just come to an end after your baby's first few months. "I guess they go through a sleep regression, which nobody told me about until I looked it up," she says "I was like, 'Why isn't my 3-year-old sleeping?'"

But, at the end of the day, Eva loves her life as a mom—and the fact that she took a break from her Hollywood career to devote her days to raising her girls. "I'm so thankful I have the opportunity to be home with them," she says.

Thank you for keeping it real, Eva! Momming isn't easy, but it sure is worth it.

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My labor and delivery was short and sweet. I started feeling contractions on Monday morning and by Tuesday night at 8:56 pm my handsome baby boy was born. Only 30 minutes of pushing. Afterward, I was still out of it, to be honest. I held him and did some skin to skin and handed him off to my husband, my mother held him next.

When he was in my mother's arms, I knew he was safe. I started to drift off, the epidural had me feeling drowsy and I had used up all my strength to push this 7 lb baby out. My son's eyes were open and then I guess he went to sleep too. My mother swayed him back and forth. The nurses were in and out, cleaning me up and checking in on us.

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When yet another nurse came in, my mom said to her, "He wasn't latching because he wanted to sleep."

The nurse yelled, "He's not sleeping!"

The next 25 minutes happened in slow motion for me.

After the nurse said these words, she flung my son onto the little baby bed. I looked over and he looked a little blue. Then I heard the loud words of CODE PINK. In matters of seconds about 30 nursing staff descended into my room and crowded around my baby.

I couldn't even see what was happening. I tried to get out the bed but they wouldn't let me and after a couple of failed attempts one of the nurses look at me and said, "He's fine, he's breathing now."

Breathing now? He wasn't breathing before? Again, I tried to push my way to my baby, but once again I was told to not move. They had just performed CPR on my 30-minute old newborn and I couldn't understand what was happening even after a pediatrician tried to explain it to me.

I just started crying. He was fine in my stomach for 39 weeks and 6 days and now I bring him into this world and his heart nearly stops?

I was told he needed to go to the neonatal intensive care unit. I was confused, as I thought the NICU was only for preemies and my son was full term.

After what felt like an eternity we were finally allowed to see our son. My husband wheeled me there and we saw him in the corner alone. I saw the incubator and the wires, he's all bundled up.

The nurse explained all the beeping and showed me the heart rate monitor. He's doing fine. We go over the feeding schedule. I'm exhausted still. I stay with him until about 1 or 2 am. They all suggest I get some sleep. There's no bed in the NICU, so I head back to my room.

The next day was better, he doesn't have to be in the incubator anymore, but the wires remain. By that night or early the next morning, the wires in his nose come out and I try feeding him. I try pumping. It was painful.

He gets his first bath and he loves it. The nurse shampoos his hair (he had a lot!) and he seems so soothed. The nurse explains that because he's full term he doesn't need the same type of support in the NICU. She tells me my baby's strong and he'll be fine.

I look around. I see the other babies, the other moms. They could be there for weeks. And unlike me, the moms have to go home—without their baby.

Friday comes and by now he's done all his tests, blood work came back normal, all tubes have been removed and I get it. I get my going-home package. Finally. I get my instructions on doctor follow-ups and we finally get to go home.

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There have been a lot of iconic entertainment magazine covers featuring pregnant women over the years. Who can forget Demi Moore's bare baby bump on Vanity Fair or Britney Spears' similar nude pose on Harper's Bazaar?

Pregnant women on a magazine covers is nothing new, but a visibly pregnant CEO on the cover of a business magazine, that's a first and it happened this week.

Inc. just put The Wing's CEO Audrey Gelman on the cover and this is a historic moment in publishing and business.

As Gelman told Today this week, "You can't be what you can't see, so I think it's so important for women to see that it's possible to run a fast-growing business and also to start a family."

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She continued: "It's so important to sort of burst that bubble and to have new images of women who are thriving and working professionally while balancing motherhood … My hope is that women see this and again feel the confidence to take greater professional risks while also not shelving their dreams of becoming a mother and starting a family."

The Wing started in 2016 as a co-working space for women and has grown rapidly. As Inc. reports, The Wing has eight locations in the U.S. with plans for more American and international locations by 2020.

Putting Gelman on the cover was an important move by Inc. and Gelman's honesty about her early pregnancy panic ("I can't be pregnant. I have so much to do." she recalls thinking after her pregnancy test) should be applauded.

Gelman says pregnancy made her slow down physically, and that it was actually good for her company: "I had this realization: The way to make my team and my employees feel proud to work for me and for the company was actually not to pretend to be superhuman or totally unaffected by pregnancy."

We need this. We need CEOs to admit that they are human so that corporate leadership can see employees as humans, too. Humans need things like family leave and flexibility, especially when they start raising little humans.

There are a lot of iconic covers featuring pregnant women, but this one is different. She's wearing clothes and she's changing work culture.

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