A modern lifestyle brand redefining motherhood

Palms sweating. Fingers tightly wrapped around my tray containing the daily special: broccoli and cheese dippers, a carton of slightly souring milk, a fruit cup, and my English notebook. The knot in my stomach tightening as I enter the cafeteria. Will there be a spot at an empty table? Will I strike up a conversation and sit with someone today?


High school. Freshman year. Life sucked.

Pimples. Puberty. Hormones. As a teen girl, I was a mess. I wasn’t overly good at sports. I was tall, so I was picked for teams, but easily fell over my own two feet which made it hard to hang with the jocks. I was book smart and made good grades, but not enough to be cool among the geeks. I was afraid of authority, I didn’t take many risks, and doing anything illegal upset me more than I cared to admit, so I didn’t fit into the alternative crowd. I slowly compiled a small group of friends, whom I grew to love dearly, as they loved me for who I was, whoever that was.

As I aged my group of friends grew slightly, but I learned that I always seemed better at keeping mainly to myself. My introverted nature thrived and I found myself most at ease when working on building my family. My relationship with my now-husband strengthened as we grew together, and the stress of maintaining outside relationships dwindled my group of girlfriends significantly. I was a working woman with a large family life to juggle – some great friends I made regular visits with, and the acquaintances I often caught up with for drinks, began to fade. Some friends were having children, which I found hard to relate to. Others, waiting like me, became more involved in their careers. We all became busy, and our friendships slowly became  less intense. In my late 20s I admittedly became the most introverted in my life – and I was happy.

Then I had my first child. (Holy hell, how do people do this alone?! I give some serious props to you single parents out there.) Somehow, in the blur that had then become reality, I added a second babe, as if that was what I was supposed to do. Two kids in 17 months lead to a lot of staring in the mirror wondering what had become of me. Having my husband along for the ride kept me floating above water, but I was in desperate need of those friends I had let slip away.

The problem was, once you get your life to where you want it to be – totally comfortable in your reclusive reality of home life with your career on hold to raise your babes – there was just quiet. A deafening silence, only interrupted by the milk-driven screams of your new best friends.

Gone were the girls’ nights, the collective complaining as the wine poured. I needed someone with milk (hopefully) on their shirt, toys in their pockets, and bags under their eyes who would understand why I put my cold coffee in the microwave three times before ultimately forgetting where I put it. Where was the person in my life that could sing the Paw Patrol theme song and who knew Rubble and Rocky were not terrain terms? Why could no one else understand the bargaining power of some Goldfish crackers?

One thing became abundantly clear: my introverted lifestyle needed to be seriously made over, and my only chance at surviving these childhood years would come in the form of a cross-body-bag-wearing, sleep deprived, carrier of small humans: another mom.

Making new friends is not easy. It’s flashbacks of high school. It’s bringing your lunch to the table and hoping someone is willing to chat with you. A positive note is that most moms will chat to any adult that comes within earshot. However, commonalities often end after the small talk. You usually discuss kids, feeding styles, and sleep patterns … maybe toss in a question about the hubster or two, and then it’s the silence that sneaks back in. You struggle to remember the part of you that isn’t a mom or a wife, and you forget that there is more to you to discuss.

The attempts are difficult at first. Connecting with a woman like you is nearly impossible, especially since you aren’t sure who you is anymore. Does she wear yoga pants in public? Does she raise her voice too often, and feed her guilty feelings with candy bars? Will there be a woman at story-time today who also stepped on a Lego while getting her toddler wrangled and lost her mind waiting for him to dress himself for the fifth time … or will you see a gal with makeup on and her hair done and long to know how she does it? Could she be the one to help you find the you hiding inside?

The park days become auditions where you try to size up the other ladies to see who just might be a good fit. At play dates you overdress and pretend to have your shit together to see if she might be the one. As if struggling with your tiny humans wasn’t enough, now you need to slut yourself out to find the gal who’s going to make it somehow all seem okay.

You keep looking though. She’s out there. Just like that one true friend you had in high school. Just like a unicorn riding on a rainbow. That elusive four-leaf clover. If you kiss enough frogs you will be rewarded. And when it happens, it’s like fireworks on the Fourth of July. Time stops and a theme song begins to play in the background of your life. That’s when the wooing begins.

Ultimately, with a little pushing and a little convincing yourself that it’s worth it – that you are worth it – you will find that lady who will welcome you in and your whole life will be different. You won’t worry so much about the makeup you didn’t put on, or the beds that aren’t made, or the snot you can’t seem to keep off the sleeve of their shirts. No longer will you sit and cry in the bathroom quietly (well, maybe you still will when someone eats your last hidden cookie), but you’ll have a gal to call, and she’ll drown your mommy woes in a box of wine.

You’ll have a gaggle that will be knee-deep in crap with you, and if they aren’t suffering as you are at that moment in time, they have been or will be, and they know it. She will be an ear to listen, and a heart to heal. If for nothing else a true mom friend will tell you when to take the sweats off and paint the town red with your hubster – she’ll even throw in babysitting so you can.

It’s simple to get lost in the person you were and the dreams you had. To watch the worlds of others and wish you could just get yourself together. You can easily feel hostage to the tiny manipulators that slowly suck away parts of you. As a mom, I was forgetting that I was a wife, a sister, a friend. As a mom, I was at a loss to be anything else. And, that’s why a mom friend is critical. She is the woman who reminds you that there is someone inside that frazzled exterior who is so much more than what she sees.

If I am honest, I still prefer my nights quietly sitting on the couch, binge-watching TV or nose deep in a good fiction. Putting pants that button on to go out, even for a glass of wine with my friends, sometimes feels like too much. Ignoring invites and staying in our jammies is optimal. But then I remember how much better I feel as soon as I see her.

In High School, when I stood with my tray in hand scanning the cafeteria, there was always a feeling of comfort that would settle in when I spied my group of closest friends. The ones I didn’t need to pretend to feel a part of. The ones who loved me and encouraged me to be me – and when I wasn’t, they would remind me of who that was.

Although the road back to this same feeling can be long and bumpy, there is no greater comfort than that found in a mom friend. Making friends in any facet of life is a trialing experience. Putting yourself out there is  terrifying. But for the sake of my sanity and for the pure enjoyment of learning that the woman in the mirror is more than what she has become, it is essential.

You can do it.

Who said motherhood doesn't come with a manual?

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If you thought the arrival of your baby meant the end of fun, urban vacations, think again. With the right planning (and the right equipment), it's still possible to get up and go with your little ones on every adventure. That's why we love BABYBJÖRN Baby Carrier One, a soft, supportive baby carrier that's as comfortable for your baby as it is on your back.

And New York City is one of our favorite places to take it for a ride.

We partnered with NYC mama Neha Leela Ruch of MotherUntitled to share her favorite Big Apple hot spots for littles. If you and your family are headed East on your next vacation, here are the places you can't miss with kids.

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Neha with her family at the Union Square Greenmarket.

The Union Square Greenmarket

You'll love the ready availability of locally grown produce and handmade goods―your kids will love sampling the wares and taking advantage of all the conveniently located activities nearby. "I love the efficiency of the location on a slow morning!" Ruch says. After shopping, hit up the nearby playground, visit the Barnes and Noble kids' area across the street, or head to Union Square Play for a movement or dance class to burn off any remaining energy.

LeFrak Center at Lakeside

Another attraction worth the subway ride out of Manhattan is the LeFrak Center at Lakeside in Prospect Park. With year-round skating (ice in winter, roller in summer), a splash pad in the summer, and all of Prospect Park surrounding for more exploration, there's something to keep everyone entertained no matter when you visit.

The Seaglass Carousel
Have your camera ready for this stunning ride in the Battery Conservancy. Unlike a traditional carousel, the Seaglass moves riders on four turntables as LED light fixtures mimic the bioluminescence found under the sea. Take a ride before taking in the waterside views or having a picnic in Battery Park.

SEE

Neha out and about in NYC with her BABYBJÖRN Baby Carrier One.

Domino Park

One of the newest parks in NYC, this Brooklyn-based hangout is sure to become a fast favorite of locals and travelers alike. The reclaimed-material playground teaches kids about the sugar refining process with silos and chutes designed to resemble the actual factory that used to reside on the park's location. There's also a Fog Bridge, sports fields, fountains, a dog park (in case Rover is along for the trip!), and more you can walk and explore with your little one in their BABYBJÖRN Baby Carrier One.

Central Park + Central Park Zoo

While there are plenty of reasons to visit Central Park on your New York City vacation, the convenience might be one of the biggest. Ruch says, "We grab coffee and treats from the Tavern on the Green to-go stand, walk east to the pretty carousel, and then onward to the zoo, which has a little kids' petting section for the smallest babies but also a pretty significant proper zoo with penguins, seals and bears."

Allbee Baby

With a nearly 100 year old story, this family operated business on New York's Upper West Side is the place to stop if you need something mid-trip. With a thoughtful curation of the best brands, it's full of solutions for parents and kids (as well as a selection of products from BabyBjörn)!

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Maman Café

Need a quick pick-me-up? Maman Cafe is a popular spot for your favorite coffee and a snack. "There are a handful of locations around the city, but each has a pretty feel while still being warm and welcoming," Ruch says. "It's an elegant part of the day even when I have two littles in tow." Snag an iced coffee and an almond croissant before popping your baby back in their BABYBJÖRN Baby Carrier One and heading off on your next adventure.

by CHLOE.

And when that moment comes in the midst of every trip where you realize everyone needs to eat something nutritious, by CHLOE is a great stop to find healthy options to satisfy everyone in the family. Vegan, plant-based, and all natural, it will keep you energized for the rest of your adventures in the City That Never Sleeps. (Make sure to try the avocado toast!)


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

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La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

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The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

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3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

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4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

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5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

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Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

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6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

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7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

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Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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