A modern lifestyle brand redefining motherhood

When I was in seventh grade, my mom had to come to the middle school for a conference with my math teacher. At issue? Not my homework or test scores, but the fact that I never smiled. I’m not sure why this warranted an intervention. I wasn’t depressed or bullied or unable to remember my locker combination. I was just a 12-year-old girl with a face that couldn’t mask my apathy for algebra.


I never spoke up in classes throughout high school. I was shy but had some friends, hated how I looked, and felt certain everyone around me had secret stores of confidence. School was easy but that didn’t seem unique. My year was full of crazy smart girls taking up most of the seats in honors classes and physics labs. I didn’t worry about trying to hide my brain, I just didn’t care enough to. When I was forced to participate, I hated it. The only time I ever cried in public was sharing a magazine collage poster about myself in tenth grade English in front of the whole class. In twelfth grade, when my essay was the sample on the overhead projector, everyone had positive comments but I sat silent, never acknowledging that it was my work.

I’m the oldest of six kids with extremely strict and religious parents.  The expectation—whether for cleaning my room or learning Japanese—was perfection.  Early on I realized the impossibility of reaching such heights. I made mistakes: spelling words wrong, burning my neck when trying to curl my hair, or adding too much water to the Jello so it wouldn’t set right. So I turned inward, hiding my cares and fears and dreams, rather than face certain rejection or failure.

I headed off to university at 17 as an English major. I was 2500 miles from home, living with five strangers, overjoyed with the freedom of a fresh start. My first class was English 251: Critical Theory.  No freshman composition for me thanks to Advanced Placement credits. The room was in the basement of a 1970’s era building with no windows, no fresh air, and those buzzing fluorescent lights that make you feel like you’re slowly going insane.  That initial day of the semester a handful of seniors stood inside the classroom door trying to register so they’d be able to graduate on time. One other freshman and I sunk low in our chairs, unsure how we’d been able to score seats in this popular course.

I looked around and felt way out of my league. My internal bravado about myself as a reader, writer, and future teacher faded in the face of my inexperience. These people had well-worn backpacks, wedding rings, and five o’clock shadows. All semester I read texts that blew my mind. There were so many ways to look at literature and the world. I was fine with the homework but I tried to hide during discussions lest anyone noticed me and realized I didn’t belong.

One day, maybe a month into the term, I listened to all these upperclassmen around me talking about some theory or another. I thought to myself, that’s not right. Upperclassman, you’re an idiot. Even I know more about this than you do. I’m sure my face screwed up as I thought this, with some eyebrow-raising and lip-twisting.

Before I knew it my hand was in the air. The professor called on me by name and not just with a pointed finger. I don’t remember what I said or even the topic. I do know that my voice was loud, not soft, and that I did not phrase my comment like a question, the intonation rising at the end.

The earth did not stop spinning. The lights did not flicker and explode. No one laughed or ignored what I said. I held my own. My face was flushed with nerves, but I’m pretty sure I sat up a little taller. No tears or panic attack came. Someone responded to my comment and the class moved on. I’d done it. I had participated, been on par with my peers, and survived to tell the tale.

By the next year, no one in my life believed that I had once been quiet and reserved. I held lip-synched dance parties for my depressed roommates, dyed my hair a new color almost every month, and pretty much felt on top of the world. The thing is, I hadn’t really changed: I’ve always been a thinker and questioner and I’ve always been opinionated. The sole difference was that now when I opened my mouth I didn’t fear looking like a fool. I’m sure I did come off as ridiculous sometimes, but that was a reasonable price to pay.

It took some years to learn to moderate my newfound confidence. I admit to being that person—you know, the one with a comment about everything.  I may have shaved my head once or twice and stuck my foot in my mouth much more than that. But after bottling up so much for so long, once the dam was breached it was hard to shut down the flow of words and enthusiasm again.

I work part-time as an instructor at the local community college. For my first years, I only taught at night after working my regular day job. I rarely saw any colleagues and never got evaluations or feedback from a supervisor. When I was hired the department chair gave me a textbook and schedule, wished me good luck, and that was it. I could have hung out with my class and made paper airplanes all semester for all anyone knew, as long as my grades were submitted on time.

Twice a year, everyone at the college gets together for start of semester meetings. In a large auditorium, surrounded by real professors, my loser outsider feelings come rushing back. I never feel like I’m dressed right. I wonder what table I should sit at. For years, these meetings were anxiety inducing, filling me with dread and doubt. Despite the confidence I’d gained and practiced in most areas of my life—including in front of a classroom—this professional scenario threw me.

It took about five years to stop getting a stress migraine from the start-up meeting. It took another year or two until I was comfortable with small talk at a table full of strangers. A semester later, I finally willingly asked questions or voiced my opinion in the break-out sessions. With only two chances to practice each year, my progress towards ‘cool and collected’ was slow.

Last year I angrily spoke up about a policy change unfairly targeting part-timers like me. I didn’t yell. I calmly said my piece even when others tried to cut me off.  When my boss hedged and deflected the issue, I didn’t let it go. My cheeks burned and my pulse raced. In my head, a voice told me to shut up and to know my place. But my heart reminded me that I did know what I was talking about. I deserved to be here, I’d worked hard and had valid concerns. So I stood my ground and forced the uncomfortable conversation. I worried throughout the rest of the meeting that I’d committed career suicide, that I’d open my email soon to read how my services were no longer needed.

It didn’t happen. The boss I stood up to? She’s engaged me more as a peer than a peon ever since. I can now imagine what my next decade might be like if I stop having to relearn this lesson every time I encounter a new situation.

Who said motherhood doesn't come with a manual?

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If you thought the arrival of your baby meant the end of fun, urban vacations, think again. With the right planning (and the right equipment), it's still possible to get up and go with your little ones on every adventure. That's why we love BABYBJÖRN Baby Carrier One, a soft, supportive baby carrier that's as comfortable for your baby as it is on your back.

And New York City is one of our favorite places to take it for a ride.

We partnered with NYC mama Neha Leela Ruch of MotherUntitled to share her favorite Big Apple hot spots for littles. If you and your family are headed East on your next vacation, here are the places you can't miss with kids.

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Neha with her family at the Union Square Greenmarket.

The Union Square Greenmarket

You'll love the ready availability of locally grown produce and handmade goods―your kids will love sampling the wares and taking advantage of all the conveniently located activities nearby. "I love the efficiency of the location on a slow morning!" Ruch says. After shopping, hit up the nearby playground, visit the Barnes and Noble kids' area across the street, or head to Union Square Play for a movement or dance class to burn off any remaining energy.

LeFrak Center at Lakeside

Another attraction worth the subway ride out of Manhattan is the LeFrak Center at Lakeside in Prospect Park. With year-round skating (ice in winter, roller in summer), a splash pad in the summer, and all of Prospect Park surrounding for more exploration, there's something to keep everyone entertained no matter when you visit.

The Seaglass Carousel
Have your camera ready for this stunning ride in the Battery Conservancy. Unlike a traditional carousel, the Seaglass moves riders on four turntables as LED light fixtures mimic the bioluminescence found under the sea. Take a ride before taking in the waterside views or having a picnic in Battery Park.

SEE

Neha out and about in NYC with her BABYBJÖRN Baby Carrier One.

Domino Park

One of the newest parks in NYC, this Brooklyn-based hangout is sure to become a fast favorite of locals and travelers alike. The reclaimed-material playground teaches kids about the sugar refining process with silos and chutes designed to resemble the actual factory that used to reside on the park's location. There's also a Fog Bridge, sports fields, fountains, a dog park (in case Rover is along for the trip!), and more you can walk and explore with your little one in their BABYBJÖRN Baby Carrier One.

Central Park + Central Park Zoo

While there are plenty of reasons to visit Central Park on your New York City vacation, the convenience might be one of the biggest. Ruch says, "We grab coffee and treats from the Tavern on the Green to-go stand, walk east to the pretty carousel, and then onward to the zoo, which has a little kids' petting section for the smallest babies but also a pretty significant proper zoo with penguins, seals and bears."

Allbee Baby

With a nearly 100 year old story, this family operated business on New York's Upper West Side is the place to stop if you need something mid-trip. With a thoughtful curation of the best brands, it's full of solutions for parents and kids (as well as a selection of products from BabyBjörn)!

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Maman Café

Need a quick pick-me-up? Maman Cafe is a popular spot for your favorite coffee and a snack. "There are a handful of locations around the city, but each has a pretty feel while still being warm and welcoming," Ruch says. "It's an elegant part of the day even when I have two littles in tow." Snag an iced coffee and an almond croissant before popping your baby back in their BABYBJÖRN Baby Carrier One and heading off on your next adventure.

by CHLOE.

And when that moment comes in the midst of every trip where you realize everyone needs to eat something nutritious, by CHLOE is a great stop to find healthy options to satisfy everyone in the family. Vegan, plant-based, and all natural, it will keep you energized for the rest of your adventures in the City That Never Sleeps. (Make sure to try the avocado toast!)


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

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La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

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The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

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3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

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4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

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5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

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Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

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6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

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7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

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Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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