‘It’s not lying; it’s rebranding’: One mom’s clever pitch turned dinner into a win

 Nicole Ramirez’s viral post proves what moms have known forever: parenting is mostly marketing—and sometimes, a little rebranding goes a long way.

Marketing expert Nicole Ramirez wasn’t trying to go viral. She was just trying to get her toddler to eat salmon. But her recent LinkedIn post has parents everywhere applauding her next-level mom strategy—and adding “Beach Chicken” to their household vocabulary.

“Motherhood is just marketing,” Ramirez wrote.
“My toddler hates fish but loves chicken. So last night, for dinner, I told him the salmon was ‘Beach Chicken.’
He cheered, ‘Yay! Beach Chicken!’—and ate the whole thing.
It’s not lying; it’s rebranding. Know your customer.”

Ten thousand likes. Nearly a thousand comments. And one very relatable truth: sometimes the best parenting tool isn’t a sticker chart—it’s a brilliant pitch. 

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Parenting is a full-time job with a creative brief

Ramirez, who’s also an Adweek CMO mentee and TEDx speaker, knows a thing or two about personal branding. But her post isn’t just a clever marketing moment, it’s also a gentle reminder to moms everywhere that we can inject some fun into the everyday grind.

It reminded me of an Instagram post I saw recently that called it “a parenting power move” to make as many parts of family life as possible into a game. It stuck with me. Because when you’re elbow-deep in dishes and dragging through dinner, it’s easy to forget that kids (and their parents!) don’t need perfection—they also need play.

And when we take that creative, playful approach to our routines, it doesn’t just help them. It makes things better for us, too. 

7 parenting rebrands we’re definitely stealing

In the spirit of “Beach Chicken,” here are a few other rebrands you can borrow this week. Because let’s face it: motherhood requires strategy, stamina—and a little marketing sparkle.

1. Nap Time = “Power Recharge”

Marketed like a superhero pit stop. “If Spider-Man skips his recharge, he can’t swing tomorrow.”

2. Toothbrushing = “Mouth Dance Party”

The bathroom is the club. The toothbrush is the DJ. And yes, floss is optional but encouraged.

3. Veggies = “Dino Snacks”

Because of course triceratopses crushed broccoli daily. Science.

4. Cleaning = “Toy Rescue Mission”

Each Lego is in danger and needs to be saved—STAT. Works even better with dramatic music.

5. Bath = “Bubble Spa”

Bonus points for a towel turban and calling yourself “Madame Mom.”

6. Errands = “Treasure Hunts”

Groceries? More like “secret mission to find the golden yogurt.”

7. School = “Important Kid Conference”

Make that lunchbox feel like a briefcase. “You’ve got BIG ideas to share today, baby.” 

Ramirez’s post reminded me that fun doesn’t have to be reserved for vacations or birthdays. It can live in the school drop-off line. In bedtime stories. In Tuesday night salmon. And when we make things fun for our kids, we just might find ourselves smiling too. 

So cheers to the “Beach Chicken” moms. To the ones making up silly names and staging cleanup missions and pretending a Target run is a jungle safari. You’re not just surviving. You’re storytelling. You’re selling joy. You’re rebranding the everyday—and that’s a power move.

Now, if you’ll excuse me, I need to go convince my toddler that green beans are actually “dragon tails.”

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