A modern lifestyle brand redefining motherhood
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In the final weeks of Trump’s campaign, the president’s daughter, Ivanka, promoted a plan to help her father get the working women’s vote. Trump’s plan would give women six weeks of paid maternity leave and a larger tax credit to make childcare more affordable. Some women wonder, however, if a longer maternity leave and more affordable childcare can make moms feel better about leaving their children at daycare centers so they can work. Do these innovations soothe a mother’s heart as she drops a screaming child off at daycare while rushing to an important meeting?

Daycare isn’t like other services. You’re not dropping off shirts to be washed, pressed, starched, and picked up a day later; you’re dropping off your child, the dearest thing in your life, to be molded and cared for by caregivers in your stead. It can feel awful to leave a child at daycare, especially just coming off maternity leave with a three-month-old infant.

Where is the plan that can assuage the working mom’s guilt at leaving a child with strangers? Who can make daycare desirable, rather than a necessary evil? Is there a working model to emulate? What would that look like?

For working mothers employed by Kars4Kids, a nonprofit headquartered in Lakewood, New Jersey, it looks a lot like the onsite daycare system provided by their employer. Once you’ve worked there, you come to believe that what working moms need is for daycare, family, and work to be seamless. Here are some of the practices this nonprofit has adopted to accommodate working mothers:

  • The daycare center, serving children newborn to four years, is next door to the office. Moms can check on children at any time. Parents and even grandparents visit with children and grandchildren whenever they like.
  • Onsite childcare for employees is steeply discounted, making it much less expensive than other daycare options.
  • Working mothers have an extended paid break to nurse their babies in the first year. After this, moms can nurse children whenever they wish, with that time deducted from working hours.
  • New parents receive gift cards for a local children’s store to celebrate new arrivals.
  • There’s a designated office for moms and sick children, outfitted with standard office equipment. Moms can work here as they care for their sick children.
  • The onsite childcare center exclusively caters to Kars4Kids employees, which leads to a family-like relationship between caregivers, children, and parents.
  • Twice a year, the nonprofit hosts employees’ families for an informal, catered, family-style supper.

Chana Chava Horowitz, a business development specialist, is a huge fan of the workplace onsite daycare center. In fact, Horowitz credits the center as the number one reason she’s been with the nonprofit for the past nine years. She likes the fact that the daycare is open full-time, and remains open during all office hours. “If I’m running late because I’m working on a project, there’s a lot more latitude than had it been an independent daycare. They’re also right next door so I can go visit and make sure things are okay and there aren’t any concerns.”

Educates and enriches

As a working mother, Horowitz is pleased that the staff doesn’t just play and care for the kids, but really educates and enriches them. “The only thing I can think of that I’m not crazy about is that I’ll sometimes get called to come over and resolve something that possibly could have been dealt without my involvement had I been on the other side of town,” says Horowitz, acknowledging that this is a minor issue.

With no little irony, Chana Roth, director of the daycare center, is a caregiver as well as the parent of a child in the center these past three years. She cites the opposite “problem” as her main challenge. “Having the moms so close by allows them to visit any time, sometimes at inopportune times, such as during nap-time, lunch, or other times when their children are supposed to be participating in the class activity, and after seeing their mom, will jump up and disturb the other children and the flow of the classroom. If moms come too often, it can mess up the child’s schedule that we try to set for them.”

Still, to Roth, the benefits of being an onsite caregiver far outweigh the challenges. “As director, I like the setup of an onsite daycare because I can get to know the moms, since I work with them in the office. It feels cozier, warmer, not like a ‘commercial’ daycare.”

More professional

Sarah Gayle, a business data and process analyst, appreciates the professionalism of the onsite daycare center. Her daughter spent two and a half years in various in-home daycare centers before Gayle came to work at Kars4Kids. “This center is a lot more professional than anything in-home. Because it’s full-time, they do a lot more, whereas centers ending at 2 pm, well, between the 30-minute drop-off and 30-minute pick-up windows, the hour plus of nap-time, 30 minutes of lunch etc., the kids have very little time to learn.”

Gayle remarks that unlike the in-home care centers, the caregivers at the workplace center are always looking out for the children’s development. “When my daughter was in an in-home from ages three months until 11 months, she mostly sat in a pack-n-play or on a carpeted floor alone all day. My son is now in the newborn room, and I see the caregivers constantly on the floor working with the kids; helping them learn how to roll, sit, and crawl. They know every baby’s schedule, preferences, and personality like it’s their own child,” says Gayle.

Gayle is also pleased with the physical aspects of the daycare center. “It’s a far cry from the windowless basement my daughter was scheduled to go to this year if I hadn’t come to work here,” says Gayle. “That’s aside from the amazing convenience of having an onsite daycare for employees, where we don’t worry the minute we find out we’re expecting where our baby will go; where we don’t spend every waking minute pumping if we wish to nurse; and where we don’t drive around every morning to multiple playgroups before heading to work [since the center spans several ages]. It’s also amazing that I can visit my children on my lunchbreak, and it’s nice for us mothers that we’re friends with our children’s friends’ mothers!”

Director of Public Relations at Kars4Kids, Wendy Kirwan, would tell you that providing fabulous onsite daycare is one tangible expression of how women are seen within the organization. Working mothers aren’t passed over or excluded from important work projects by virtue of their families or busy home lives. Women employees don’t need to hide the fact that a new baby is on the way, or that the family is currently undergoing some sort of stressful change such as a move to a new apartment.

“Here, there’s respect for women and balancing their family lives with work that trickles down from the top. Women are expected to perform excellently in the workplace – no different than men – but there’s an inherent understanding of the challenges and daily struggles they experience. It expresses itself sometimes in subtle ways – a well-placed comment, a one-time exception made to policy – but it’s undeniably there and it helps,” says Kirwan.

The nonprofit with the jingle (“1-877-Kars4Kids, donate your car today”) is more than a way to get your car towed for free and a tax deduction. It’s more than a place that funds educational and mentoring initiatives for children. Kars4Kids also serves as a model workplace for working mothers, and now you have the blueprint.

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If there's one thing you learn as a new mama, it's that routine is your friend. Routine keeps your world spinning, even when you're trucking along on less than four hours of sleep. Routine fends off tantrums by making sure bellies are always full and errands aren't run when everyone's patience is wearing thin. And routine means naps are taken when they're supposed to, helping everyone get through the day with needed breaks.

The only problem? Life doesn't always go perfectly with the routine. When my daughter was born, I realized quickly that, while her naps were the key to a successful (and nearly tear-free!) day, living my life according to her nap schedule wasn't always possible. There were groceries to fetch, dry cleaning to pick up, and―if I wanted to maintain any kind of social life―lunch dates with friends to enjoy.

Which is why the Ergobaby Metro Compact City Stroller was such a life-saver. While I loved that it was just 14 pounds (perfect for hoisting up the stairs to the subway or in the park) and folds down small enough to fit in an airplane overhead compartment (you know, when I'm brave enough to travel again!), the real genius of this pint-sized powerhouse is that it doesn't skimp on comfort.

Nearly every surface your baby touches is padded with plush cushions to provide side and lumbar support to everything from their sweet head to their tiny tush―it has 40% more padding than other compact strollers. When nap time rolls around, I could simply switch the seat to its reclined position with an adjustable leg rest to create an instant cozy nest for my little one.

There's even a large UV 50 sun canopy to throw a little shade on those sleepy eyes. And my baby wasn't the only one benefiting from the comfortable design― the Metro is the only stroller certified "back healthy" by the AGR of Germany, meaning mamas get a much-needed break too.

I also appreciate how the Metro fits comfortably into my life. The sleek profile fits through narrow store aisles as easily as it slides up to a table when I'm able to meet a pal for brunch. Plus, the spring suspension means the tires absorb any bumps along our way―helping baby stay asleep no matter where life takes us. When it's time to take my daughter out, it folds easily with one hand and has an ergonomic carry handle to travel anywhere we want to go.

Life will probably never be as predictable as I'd like, but at least with our Metro stroller, I know my child will be cradled with care no matter what crosses our path.

This article is sponsored by Ergobaby. Thank you for supporting the brands that support Motherly and mamas.


After quite a wait (he was born last week) Kim Kardashian and Kanye West have finally revealed their baby boy's name and it isn't what the internet was expecting.

While Kim had previously hinted at the name Robert, after her late father and her brother, the couple went with a name that makes sense given Kanye's new Sunday Services.

Baby number four for the Kardashian-Wests is called Psalm West, his mom announced via Instagram.

Psalm is the fourth child for Kim and Kanye, who are already raising 5-year-old North, 3-year-old Saint and 1-year-old Chicago.

Welcome to the family Psalm!

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Back in the day, when I saw my mom sporting a fanny pack, I cringed. I was a tween, and my mom was utterly embarrassing with her nylon belt bag. Flash forward a couple of decades and as I juggle four kids at a playground while my tote keeps slipping off my shoulder, I find myself thinking, "Maybe, just maybe, my mom was onto something."

And I'm not the only one. That's right friends, fanny packs are BACK. Why? Well, for celebs and fashion-types, it's because everything that was once old must always be reincarnated.

But for us mamas, there is one simple resounding answer: The bag is incredibly convenient. It allows us to have our hands free—to, ya know, change a diaper or put a bandage on a knee—and it also forces us to pare down the litany of items we'll throw into our purses before we head out the door. Like, those ten extra snacks or a juice box or a coloring book — the items that result in your purse suddenly weighing 50 pounds.

Oh, and this just in: You can also sling a fanny pack around your body, now. We've got options!

Is it the ultimate mom bag? Listen, we're not going to say it is. But we're also not going to say it's not. Catch our drift? And if you see yourself in a mirror while sporting your new belt bag, we dare you not to start singing, "I'm too sexy for… my fanny pack."


Shop our favorite patterns and styles below, some of which start as low as 6 bucks.

Dagne Dover Ace Fanny Pack, $85.00

Dagne Dover Ace Fanny Pack

This just in: We all need more neoprene in our lives! We're loving the yellow lace design detail, and the fact that this one has a key clip and card holder inside, too.


Pam & Gela Leopard Print Belt Bag, $105.00

Pam & Gela Leopard Print Belt Bag

We're just going to say it: One can never have too much leopard in their closet. This one will definitely spice up your daily jeans and t-shirt outfit.


Herschel Supply Co. Fifteen Belt Bag, $30.00

Herschel Supply Co. Fifteen Belt Bag

Durable? Check. Fun colors? Check. Cute Herschel logo badge on the front? Check.


Lululemon Everywhere Belt Bag 1L, $38.00

Lululemon Everywhere Belt Bag 1L

Yes, you need a sporty fanny pack, too. This one is perfect when you're heading to Saturday morning yoga.


Sun Squad Cooler Fanny Pack, $6.00

Sun Squad Fanny Pack Cooler Grapefruit

A insulated fanny pack that keeps snacks cool? Amen!


State Crosby Fanny Pack, $42.00

State Crosby Fanny Pack

Proof that fanny packs can be uber-hip (and sleek!) at the same time.


No Boundaries Fanny Pack, $5.97

No Boundaries Fanny Pack

This sweet-pea pattern screams, "Spring!" and at this price, we might buy two.


Lola Los Angeles Moonbeam Belt Bag, $28.00

Lola Los Angeles Moonbeam

We're loving the nylon fabric and cool Lola badge on this one, which also comes in black, red and maroon.


Tee Shirt and Jeans Janie Fanny Pack, $11.99

Tee Shirt and Jeans Janie Fanny Pack

This one had us at pompoms. Oh, and that price. Sold!


MZ Wallace Metro Belt Bag, $145.00

MZ Wallace Metro Belt Bag

Moms everywhere love MZ Wallace for their crazy parenting-friendly totes, and turns out they make an equally utilitarian belt bag in a variety of fun hues and patterns.


Gucci Ophidia Small Suede Belt Bag, $1,390.00

What's that? You only wear designer bags? Fear not, they've adapted to the fanny pack trend (except they refer to the style as a "belt bag,") and this Gucci stunner will transition seamlessly from the park to date night.


Clare V. Perforated Leather Fanny Pack, $299.00

Clare V. Perforated Leather Fanny Pack

The epitome of cool-girl bag brands, Clare V. has brought its chic aesthetic to the fanny pack category, and we couldn't be happier about that. We adore the perforated leather of this bag, as well as the high-contrast zipper.


Jansport Fifth Avenue Fanny Pack, $17.00

Jansport Fifth Avenue Fanny Pack

If we're going to go the fanny pack route, we might as well go the whole way, right? Right. And nothing screams "90s!" like a Jansport bag. The good news is they haven't raised their prices too much in the past two decades.


Nike Benassi Just Do It Fanny Pack Slide Sandal, $50.00

Nike Benassi Just Do It Fanny Pack Slide Sandal

Okay, okay, this isn't a true fanny pack per se. It's better! It's actually two amazing '90s trends packed into one perfect product. We give you... the fanny pack slide!


Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Mornings can be so rough making sure everyone has what they need for the day and managing to get out the door on time. A recent survey by Indeed found that 60% of new moms say managing a morning routine is a significant challenge, and another new survey reveals just why that is.

The survey, by snack brand Nutri-Grain, suggests that all the various tasks and child herding parents take on when getting the family out the door in the morning adds up to basically an extra workday every week!

Many parents will tell you that it can take a couple of hours to get out of the house each morning person, and as the survey found, most of us need to remind the kids "at least twice in the morning to get dressed, brush their teeth, or put on their shoes."

According to Nutri-Grain, by the end of the school year, the average parent will have asked their children to hurry up almost 540 times across the weekday mornings.

We totally get it. It's hard to wait on little ones when we have a very grown-up schedule to get on with, but maybe the world needs to realize that kids just aren't made to be fast.


As Rachel Macy Stafford, the author of Hands Free Mama, Hands Free Life, writes, having a child who wants to enjoy and marvel at the world while mama is trying to rush through it is hard.

"Whenever my child caused me to deviate from my master schedule, I thought to myself, 'We don't have time for this.' Consequently, the two words I most commonly spoke to my little lover of life were: 'Hurry up.'" she explains.

We're always telling our kids to hurry up, but maybe, maybe, we should be telling ourselves—and society—to slow down.

That's what Stafford did. She took "hurry up" out of her vocabulary and in doing so made that extra workday worth of time into quality time with her daughter, instead of crunch time. She worked on her patience, and let her daughter marvel at the world or slow down when she had to.

"To help us both, I began giving her a little more time to prepare if we had to go somewhere. And sometimes, even then, we were still late. Those were the times I assured myself that I will be late only for a few years, if that, while she is young."

It's great advice, but unless we mamas can get the wider world on board, it's hard to put into practice. When the school bus comes at 7:30 am and you've gotta be at the office at 8 am, when the emails start coming before you're out of bed or your pay gets docked if you punch in five minutes late, it is hard to slow down.

So to those who are making the schedules the rest of us have to live by, to the employers and the school boards and the wider culture, we ask: Can we slow down?

Indeed's survey suggests that the majority of moms would benefit from a more flexible start time at work and the CDC suggests that starting school later would help students.

Mornings are tough for parents, but they don't have to be as hard as they are.

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If you've ever shopped at Vineyard Vines you know two things. One, it's simply adorable. Like, the stuff that Nantucket dreams are made of. Stripes, checks, plaids and pinstripes in soft pastel hues for the entire family. Even the dog.

And second, you know that in order to achieve such a crisp, cool East Coast vibe that will look oh-so-perfect in your professionally-shot family photo you'll have to pay. Nope, that wee whale logo is not cheap, folks. How much are we talking? In the range of $50 for a boys button-down shirt or $70 for a girls madras dress (to be fair, it does have flutter sleeves and holy cannoli it might just be worth the price tag!). The good news is that we can verify the quality is top notch—my two sons regularly receive my nephews' hand me downs and even after being worn by four boys, they're still in top-notch condition.

Needless to say, for those of us with a penchant for prep on a tighter clothing budget, the news of Target's Vineyard Vines collaboration was music to our ears. We've actually tried the product and we're drooling... over the styles, the quality and the prices! Comprised of more than 300 pieces, the collection is priced from $2 to $120, with most of it costing below $35.


Let's say it together, friends: Yassss!

Check out our favorite pieces for the whole family below.

Vineyard Vines for Target Women's Sleeveless Ruffle Tie Waisted Midi V-Neck Dress

Price: $35


Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Price: $12


Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Price: $16


Vineyard Vines for Target Men's Striped Swim Trunks

Vineyard Vines for Target Men's Striped Swim Trunks

Price: $25


Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Price: $20


Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Price: $16


Vineyard Vines for Target Women's Blue One-Piece Swimsuit

Vineyard Vines for Target Women's Blue One-Piece Swimsuit



Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Price: $35


Vineyard Vines for Target Throw Blankets & Pillows

Vineyard Vines for Target Throw Blankets & Pillows

Price: $25-$30


Vineyard Vines for Target Pet Accessories

Vineyard Vines for Target Pet Accessories

Price: $6-$11


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