A modern lifestyle brand redefining motherhood

The morning of May 22, I did what I do every morning. Upon peeling my eyes open, I reached for my phone. I checked my email first and then my Facebook feed. That’s when a headline caught my attention and shocked me out of my morning fog.


It read, “Deadly explosion at Ariana Grande concert.”

This year’s news has been full of tragedies. Hardly a day goes by without reading about bombings, shootings, and other acts of violence occurring all over the world. But for the first time, the news felt terrifyingly personal.

Approximately a year before the Manchester suicide bombing occurred, I surprised my two daughters with tickets to an Ariana Grande concert. My oldest, 14 at the time, had already attended a couple of small shows headlining singers who spent the majority of their act screaming inaudibly into the microphone. Her 11-year-old younger sister had begun to ask when she, too, could go to a concert – a first I was beginning to dread.

When I heard that Ms. Grande was coming to a stadium close to us, I jumped on the opportunity. Both of my girls loved her. She was one of the few artists who offered a performance geared toward tweens and teens that promised to keep it clean and empowering, while delivering killer theatrics. The show did not disappoint.

 

 

To date, that evening is one of my favorite parenting experiences. There was a sweetness to making my way through the concert hall with the swarms of excited, young girls all decked out in cat ears and glittery whiskers they had painted across their still round cheeks.

The show was the stuff young dreams are made of. Highlights included Ariana floating above the crowd on a fluffy white cloud and singing her most popular songs as her fans swayed and cheered from below. At one point, she played a touching audio clip of her grandfather giving her advice about life. It was a performance that my girls and I both relished, for very different reasons.

On that morning in May as I stared down at my phone, my stomach swam and sank. I felt sick knowing that if I were to see a photo of the victims, their faces would resemble my own daughters’ faces. “This could have happened to my children,” I thought.

I have two adolescent girls. I worry about a lot. Every day, I have to make fast, smart decisions as the requests roll in for outings with friends and parties that don’t include mom tagging along. I call parents. I research venues and movies and music artists. The Ariana Grande concert seemed like a slam-dunk for some good, safe fun. If asked, there was a good chance I would have let my girls go without me.

In the days following the bombing, I avoided the news. I couldn’t bear to think of the victims. When I gently brought it up to my girls, it was clear they couldn’t either. They quickly brushed my comments and questions off and brought the discussion to a close.

After a couple weeks, the news coverage slowed to an eventual stop with the number of victims finally totaled. My kids never brought the topic up, but small changes in their behavior revealed the toll the event had taken. My oldest, who usually enjoyed the freedom of using public transit, began to call for rides, and her sister stopped asking about attending large events.

Close to two months have passed since the Manchester bombing. As it fades into the past, I can feel the coveted comfort of that false sense of safety returning. I know it won’t be long before the requests start rolling in again. Parties and concerts cannot be put off forever. It’s only a matter of time before I have to start making those lightning-quick decisions.

The question is how do families move forward with confidence after events like this one take place?

Elizabeth Perkins is a marriage and family therapist and psychotherapist based in San Diego, California. She suggests that parents should try to look at the world as a canvas on which many different things are painted. She explains, “Like looking at a painting, what you focus on is what begins to pop off the canvas and come to life.”

She says that young people model their coping mechanisms on their caregivers and their social environment: “To be a parent who acknowledges the scary stuff of life but chooses, rather, to really bring into focus all of the healing and help still left in the world creates that same lens for children.”

Perkins shared the following tips for parenting after a traumatic event:

Accept and focus on the best

School shootings exist, but our children still have to learn. Car crashes happen, and yet we need to get from point A to point B. We accept the dangers of life through minor practices of acceptance on a daily basis.

You literally say to yourself, hundreds of times a day, “Hi, fear. I see you and respect your right to be here, but instead of focusing on the car crash I saw on the news yesterday, I am focusing on the countless safe trips I’ve been blessed with and am doing what I can to protect my family and keep us safe.”

Acknowledge your children’s fear

If your children express fear about what they see in the world around them, don’t deny the magnitude of the tragedy or belittle the fear. It’s natural and healthy to bring a certain amount of caution into our real life experiences.

Instead say, “Yes, that was really tragic, and unfortunately, people do really bad things that hurt others, but there are many concerts that happen where no one gets hurt. Let’s try to make those positive thoughts what we focus on.”

Make a plan

There is so much we can’t control, but make a practice of putting minor safety exercises into action for your own peace of mind. Do the small practical things that help you stay safe. For example, make a practice of knowing where emergency exits are in crowded buildings, and pick a place to meet up if you are separated.

Help the healing

Creating a healing action for those who have been hurt can help bring peace to you and your children. Explain to them, “Yes, lots of people were hurt, and it caused a great deal of sadness for many. Let’s take a few minutes and pray for, meditate about, or send healing thoughts and vibes to those people who are affected before we head out to our event.”

We cannot undo the violence and tragedy around us. But we can improve our own place in the world by moving into our daily activities with a sense of love, compassion, and empathy. In some ways, this may take the feeling of powerlessness down a notch.

As a mother of girls on the brink of becoming young women, it’s easy to see danger lurking behind every corner in the world that’s waiting for them beyond my reach. But I know there is no stopping them from entering it, and it is my hope that they will find happiness when they do.

The best I can do is teach them to be smart and safe and to never let acts of hate deter them from seeking joy.

Who said motherhood doesn't come with a manual?

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Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

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3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

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4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

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5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

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Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

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6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

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7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

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Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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