A modern lifestyle brand redefining motherhood
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As parents, we are always looking for that perfect product that’s going to make our lives easier. But, ironically – because we’re parents – we have zero time to search for said perfect product.


What we apparently do seem to have time to spend hours on a day? Facebook. Smart companies know this and are happy to target the hell out of us while we’re reposting memes and liking baby pictures. From tampons and bras to kid’s clothes and superior socks, these Facebook ads claim they offer a one-click solution to life’s little problems. But which products are winners and which are snake-oil? We clicked and shopped through nine Facebook ads and are fully prepared to separate the wheat from the chaff. Get ready to spend some money! (Or in a few cases, not…)

Company: LOLA

The Pitch: “100% organic cotton tampons delivered directly to your door.”

Who Shopped: Apryl, writer & mom

What She Bought: Tampon and pad subscription, $27 every two months

Why She Clicked & What She Thought: “I had just recently broken up with my Diva cup and was back to using tampons. The ad made me really need to have them. I didn’t realize all the chemicals I was putting up there. Who knew? I mostly love that you can design your own box with whatever absorbency you will need. It delivers every two months. I never have to run out to the CVS at 9 p.m. in my pajamas for tampons again. It’s nice that they are chemical free, too.”

Recommended? Yes! “To anyone who menstruates. But parents especially, since some days are so hard and busy that we can’t even make sure we have tampons, let alone a moment to ourselves in the bathroom to insert it.”

Company: Glossier

The Pitch: “We’re creating the new essentials: easy-to-use skincare and makeup that form the backbone to your unique beauty routine.”

Who Shopped: Elizabeth, Freelance writer (and self-described “sucker” for Facebook ads.)

What She Bought: “Boy Brow” brow gel, $16

Why She Clicked & How it Went: “I was not looking for brow gel, but I was drawn in by the ads. They were video ads of different women applying the product. It seemed so easy. A few swipes of a mascara wand and your eyebrows stay put all day. I really liked the product. It’s as easy as it seemed and has staying power. I’ve purchased it a second time in fact.”

Recommended? Yes! “I’ve definitely recommended the product to my friends. It was not a disappointment.”

Company: ThirdLove

The Pitch: “The best bra is one you never think about. Available in cup sizes AA through G (DDDD), including our signature half cup sizes.”

Who Shopped: Me! Phaea, writer & mom

What I bought: Tee-Shirt Bra, $68

Why I Clicked & How it Went: After five years of nursing two separate children, I had no idea what size bra I wore. I’d wanted to duck into a store and get measured, but there never seems to be anytime. ThirdLove features an online quiz to help you figure out your size as well as a 30-day free trial period to test out their product. This was a total win-win for me. I took the quiz (32 C ½!) and ordered the recommended Tee-Shirt Bra in Naked-2. When the bra arrived a few days later, I was skeptical because it looked awfully small. But low and behold, it fit me perfectly!

Recommended? Yes! I’m not sure what kind of witchcraft ThirdLove employs to figure out my size without measurements, but I’m a big fan and will absolutely be going back for more.

Company: THINX

The Pitch: “Period Panties for Modern Women.”

Who Shopped: Mary, writer

What She Bought: One pair of Hiphugger panties, $34 & one pair of Boyshort panties, $39

Why She Clicked & How it Went: I had read about THINX in a blog article … but seeing the ad acted as a reminder. I will say though that the ads themselves were a big turnoff. It felt like they were trying really hard to be edgy – lots of raw egg yolks dripping all over. Because of these ads, I actually first went to a competitor period underwear company … but was disappointed. So, I eventually went back to the THINX site, held my tongue, and opened my wallet. I like [the underwear] a lot. I know that I’m a really heavy bleeder in general, so was always planning to use these as a backup in conjunction with tampons or pads. For that, it’s been amazing. No more stained clothes or sheets, and no more mid-day underwear changes. If I’d tried to use them INSTEAD of pads or tampons, I would have been disappointed.”

Recommended? Yes! “I encourage folks to try THINX in spite of the ad campaigns. Since the product works so darn well, THINX can try a bit less with their marketing. Right now it’s a lot of slick hipster lifestyle stuff that just misdirects from the fact this sh*t actually works!”

Company: PatPat

The Pitch: “Good Quality Deals for Babies, Toddlers, Kids & Moms.”

Who Shopped: Emily, writer & stay-at-home mom

What She Bought: Matching family Christmas PJs: $16.99 set of four.

Why She Clicked & How it Went: “I clicked on an ad for family Christmas PJs. We have been wanting to get all matching ones for a Christmas card. I thought ordering them on sale in August would be great so they would be ready to do for the holidays. After a couple weeks, I received an email saying it would take longer than expected and they gave me $5 off my next order. I emailed daily asking for an update. After 2 months, I said I wanted a refund (my card was charged immediately) and the order canceled. I had to send several emails asking this. I finally got an email saying they had canceled it because they didn’t have the items in stock.

Recommended? No! “I can advise against ordering from this company. I was so disappointed not to get what we ordered, and to have to deal with the company.”

Company: Bombas

The Pitch: “Bombas are game-changing socks that have to be felt to be believed.”

Who Shopped: Elizabeth, freelance writer

What She Bought: Woman’s Solids Calf Four-Pack, $45.60

Why She Clicked & How it Went: “I was sick and tired of my darn socks falling down all the time. Especially when wearing short boots. I searched and searched for socks that stayed up but nothing worked. Then I saw the ad for Bombas on Facebook, which claimed to be the world’s best socks or something. They were expensive. I think $45 for a four-pack. But I thought what the heck, let’s see if they live up to their claims. And they totally do!”

Recommended? Yes! “They don’t fall down at all.”

Company: Primary

The Pitch: “Kids Clothes Start Here. Brilliant Basics Under $25”

Who Shopped: Stacey, stay-at-home mom

What She Bought: Baby PJ set, $20 & Kid PJ set, $24

Why She Clicked & What She Thought: “I saw the Facebook ad for Primary quite a few times before I ever bought from them. Fast forward to Halloween. The four of us wanted to be characters from Winnie the Pooh, but there was not a single character costume still in stock on the entire internet. So, we decided to DIY. I remembered the Primary pajamas. We got Simon a set of orange pajamas that Patrick then sewed stripes and a belly panel onto. We bought a set of Tigger ears and a tail from amazon, and voila, Simon was Tigger. For Baxter, we bought him a set of the baby pink pajamas and a raspberry-colored tunic. We drew stripes on the tunic with a sharpie and bought a set of Piglet ears from Amazon. Voila, Piglet.”

Recommended? Yes! “I sing the praises of Primary as a Halloween base layer every year. Additionally, the PJs were really well made.”

Company: DressLily

Who Shopped: Elizabeth, freelance writer

The Pitch: “…the latest casual style wear for women and men, comfortable and suitable for everyday wear.”

What She Bought: Halloween Lace Panel Plus Size Dress, $18

Why She Clicked & How it Went: “I loved the look of the dress because I loved the haunted houses and it was only $18 so I figured I’d try it. [I] got the dress yesterday and I love it! I mean, it’s not the best quality but again, it was only $18, and I’m only going to be wearing it once a year. Oh, and the shipping times were long – I think it took a month?”

Recommended? Yes, with exceptions. “I would recommend it though for fun, cheap, special event clothes.

Company: Keen & Social

The Pitch: “…modern and unique products for Men and Women looking for something exciting.”

Who Shopped: Meredith, Project Manager & Mom

What She Bought: Londoner Long Tail Hoodie, $40

Why She Clicked & How it Went: “When I saw the ad, I thought it would be a cool look. I have black “skinny” jeans and some boots and the sweater would cover my personal trouble zones yet looked really cute and what I thought to be fashion forward. Plus, it was 70 percent off.  It took about six to eight weeks to arrive. It looks nothing like the picture. My son called me “Lord of the Rings” when I tried it on. I bought it to try to look kind of hip and cool and instead I looked like I belong on the Shire.”

Recommended? “Nope! [And] I will never order clothes from an ad from Facebook again unless it is a company I know and trust – like Lands’ End, etc.”

While shopping online is always a gamble — and clicking on Facebook ads doubly so — there are certainly a few companies out there that are worth your attention and well-earned cash. Are there any products or online stores you’re crazy about (or crazy-disappointed with?) Share all about it in the comments!

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We spend a lot of time prepping for the arrival of a baby. But when it comes to the arrival of our breast milk (and all the massive adjustments that come with it), it's easy to be caught off guard. Stocking up on a few breastfeeding essentials can make the transition to breastfeeding a lot less stressful, which means more time and energy focusing on what's most important: Your recovery and your brand new baby.

Here are the essential breastfeeding tools you'll need, mama:

1. For covering up: A cute nursing cover

First and foremost, please know that all 50 states in the United States have laws that allow women to breastfeed in public. You do not have to cover yourself if you don't want to—and many mamas choose not to—and we are all for it.

That said, if you do anticipate wanting to take a more modest approach to breastfeeding, a nursing cover is a must. You will find an array of styles to choose from, but we love an infinity scarf, like the LK Baby Infinity Nursing Scarf Nursing Cover. You'll be able to wear the nursing cover instead of stuffing it in your already brimming diaper bag—and it's nice to have it right there when the baby is ready to eat.

Also, in the inevitable event that your baby spits-up on you or you leak some milk through your shirt, having a quick and stylish way to cover up is a total #momwin.

2. For getting comfortable: A cozy glider

Having a comfy spot to nurse can make a huge difference. Bonus points if that comfy place totally brings a room together, like the Delta Children Paris Upholstered Glider!

Get your cozy space ready to go, and when your baby is here, you can retreat from the world and just nurse, bond, and love.

3. For unmatched support: A wire-free nursing bra

It may take trying on several brands to find the perfect match, but finding a nursing bra that you love is 100% worth the effort. Your breasts will be changing and working in ways that are hard to imagine. An excellent supportive bra will make this so much more comfortable.

It is crucial to choose a wireless bra for the first weeks of nursing since underwire can increase the risk of clogged ducts (ouch).The Playtex Maternity Shaping Foam Wirefree Nursing Bra is an awesome pick for this reason, and because it is designed to flex and fit your breasts as they go through all those changes.

4. For maximum hydration: A large reusable water bottle

Nothing can prepare you for the intense thirst that hits when breastfeeding. Quench that thirst (and help keep your milk supply up in the process) by always having a water bottle with a straw nearby, like this Exquis Large Outdoor Water Bottle.

5. For feeding convenience: A supportive nursing tank

Experts recommend that during the first weeks of your baby's life, you breastfeed on-demand, meaning that any time your tiny boss demands milk, you feed them. This will help establish your milk supply and get everything off to a good start.

What does this mean for your life? You will be breastfeeding A LOT. Nursing tanks, like the Loving Moments by Leading Lady, make this so much easier. They have built-in support to keep you comfy, and you can totally wear them around the house, or even out and about. When your baby wants to eat, you'll be able to quickly "pop out" a breast and feed them.

6. For pain prevention: A quality nipple ointment

Breastfeeding shouldn't hurt, but the truth is those first days can be uncomfortable. Your nipples will likely feel raw as they adjust to their new job. This will get better! But until it does, nipple ointment is amazing.

My favorite is the Earth Mama Organic Nipple Butter. We love that it's organic, and it is oh-so-soothing on your hard-at-work nipples.

Psst: If it actually hurts when your baby latches on, something may be up, so call your provider or a lactation consultant for help.

7. For uncomfortable moments: A dual breast therapy pack

As your breasts adjust to their new role, you may experience a few discomforts—applying warmth or cold can help make them feel so much better. The Lansinoh TheraPearl 3-in-1 Breast Therapy Pack is awesome because you can microwave the pads or put them in the freezer, giving you a lot of options when your breasts need some TLC.

Again, if you have any concerns about something being wrong (pain, a bump that may be red or hot, fever, or anything else), call a professional right away.

8. For inevitable leaks: An absorbing breast pad

In today's episode of, "Oh come on, really?" you are going to leak breastmilk. Now, this is entirely natural and you are certainly not required to do anything about this. Still, many moms choose to wear breast pads in their bras to avoid leaking through to their shirts.

You can go the convenient and disposable route with Lansinoh Disposable Stay Dry Nursing Pads, or for a more environmentally friendly option, you can choose washable pads, like these Organic Bamboo Nursing Breast Pads.

9. For flexibility: A breast pump

Many women find that a breast pump becomes one of their most essential mom-tools. The ability to provide breast milk when you are away from your baby (and relieve uncomfortable engorged breasts) will add so much flexibility into your new-mom life.

For quick trips out and super-easy in-your-bag transport, opt for a manual pump like the Lansinoh Manual Breast Pump .

If you will be away from your baby for longer periods of time (traveling or working outside the home, for example) an electric pump is your most efficient bet. The Medela Pump In Style Advanced Double Electric Breast Pump is a classic go-to that will absolutely get the job done, and then some.

10. For quality storage: Breast milk bags

Once you pump your liquid gold, aka breast milk, you'll need a place to store it. The Kiinde Twist Pouches allow you to pump directly into the bags which means one less step (and way less to clean).

11. For keeping cool: A freezer bag

Transport your pumped milk back home to your baby safely in a cooler like the Mommy Knows Best Breast Milk Baby Bottle Cooler Bag. Remember to put the milk in a fridge or freezer as soon as you can to optimize how long it stays usable for.

12. For continued nourishment: Bottles

Nothing beats the peace of mind you get when you know that your baby is being well-taken of care—and well fed—until you can be together again. The Philips Avent Natural Baby Bottle Newborn Starter Gift Set is a fan favorite (mama and baby fans alike).

This article is sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.

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Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.

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A viral video about car seat safety has parents everywhere cracking up and humming Sir-Mix-A-Lot.

"I like safe kids and I cannot lie," raps Norman Regional Health System pediatric hospitalist Dr. Kate Cook (after prefacing her music video with an apology to her children."I'm a doctor tryin' warn you that recs have changed," she continues.

Dr. Cook's rap video is all about the importance of keeping babies facing backward. It's aptly called "Babies Face Back," and uses humor and parody to drive home car seat recommendations from the American Academy of Pediatrics (AAP).

"Switching from rear-facing to forward-facing is a milestone many parents can't wait to reach," Dr. Cook said in a news release about her hilarious video. "But this is one area where you want to delay the transition as long as possible because each one actually reduces the protection to the child."

Last summer the AAP updated its official stance on car seat safety to be more in line with what so many parents were already doing and recommended that kids stay rear-facing for as long as possible. But with so many things to keep track of in life, it is understandable that some parents still don't know about the change. Dr. Cook wants to change that with some cringe-worthy rapping.

The AAP recommends:

  • Babies and toddlers should ride in a rear-facing car safety seat as long as possible, until they reach the highest weight or height allowed by their seat.
  • Once they are facing forward, children should use a forward-facing car safety seat with a harness for as long as possible. Many seats are good up to 65 pounds.
  • When children outgrow their car seat they should use a belt-positioning booster seat until the vehicle's lap and shoulder seat belt fits properly, between 8 and 12 years old.

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[Editor's note: Motherly is committed to covering all relevant presidential candidate plans as we approach the 2020 election. We are making efforts to get information from all candidates. Motherly does not endorse any political party or candidate. We stand with and for mothers and advocate for solutions that will reduce maternal stress and benefit women, families and the country.]

Suicide rates for girls and women in the United States have increased 50% since 2000, according to the CDC and new research indicates a growing number of pregnant and postpartum women are dying by suicide and overdose. Suicide rates for boys and men are up, too.

It's clear there is a mental health crisis in America and it is robbing children of their mothers and mothers of their children.

Medical professionals urge people to get help early, but sometimes getting help is not so simple. For many Americans, the life preserver that is mental health care is out of reach when they are drowning.

Democratic presidential candidate Pete Buttigieg just released a plan he hopes could change that and says the neglect of mental health in the United States must end. "Our plan breaks down the barriers around mental health and builds up a sense of belonging that will help millions of suffering Americans heal," says Buttigieg.

He thinks he can "prevent 1 million deaths of despair by 2028" by giving Americans more access to mental health and addictions services.

In a country where giving birth can put a mother in debt, it's not surprising that while as many as 1 in 5 new moms suffers from perinatal mood and anxiety disorders, more than half of new moms who need mental health treatment don't get it. Stigma, childcare and of course costs are factors in why women aren't seeking help when they are struggling.

Buttigieg's plan is interesting because it could remove some of these barriers. He wants to make mental health care more affordable by ensuring everyone has comprehensive coverage for mental health care and by ensuring that everyone can access a free yearly mental health check-up.

That could make getting help more affordable for some moms, and by increasing reimbursement rates for mental health care delivered through telehealth, this plan could help moms get face time with a medical professional without having to deal with finding childcare first.

Estimates from new research suggest that in some parts of America as many as 14% or 30% of maternal deaths are caused by addiction or suicide. Buttigieg's plan aims to reduce those estimates by fighting the addiction and opioid crisis and increasing access to mental health services in underserved communities and for people of color. He also wants to reduce the stigma and increase support for the next generation by requiring "every school across the country to teach Mental Health First Aid courses."

These are lofty goals with a lofty price tag. It would cost about $300 billion to do what Buttigieg sets out in his plan and the specifics of how the plan would be funded aren't yet known. Neither is how voters will react to this 18-page plan and whether it will help Buttigieg stand out in a crowded field of Democratic candidates.

What we do know is that right now, America is talking about mental health and whether or not that benefits Buttigieg's campaign it will certainly benefit America.

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[Editor's Note: Welcome to It's Science, a Motherly column focusing on evidence-based explanations for the important moments, milestones, and phenomena of motherhood. Because it's not just you—#itsscience.]

If you breastfeed, you know just how magical (and trying) it is, but it has numerous benefits for mama and baby. It is known to reduce the likelihood of developing cardiovascular disease, type 2 diabetes, and rheumatoid arthritis, and cuts the risk of sudden infant death syndrome (SIDS) by half.

If this wasn't powerful enough, scientists have discovered that babies who are fed breast milk have a stomach pH that promotes the formation of HAMLET (Human Alpha-lactalbumin Made Lethal to Tumor cells). HAMLET was discovered by chance when researchers were studying the antibacterial properties of breast milk. This is a combination of proteins and lipids found in breast milk that can work together to kill cancer cells, causing them to pull away from healthy cells, shrink and die, leaving the healthy cells unaffected.

According to researchers at Lund University in Sweden, this mechanism may contribute to the protective effect breast milk has against pediatric tumors and leukemia, which accounts for about 30% of all childhood cancer. Other researchers analyzed 18 different studies, finding that "14% to 19% of all childhood leukemia cases may be prevented by breastfeeding for six months or more."

And recently, doctors in Sweden collaborated with scientists in Prague to find yet another amazing benefit to breast milk. Their research demonstrated that a certain milk sugar called Alpha1H, found only in breast milk, helps in the production of lactose and can transform into a different form that helps break up tumors into microscopic fragments in the body.

Patients who were given a drug based on this milk sugar, rather than a placebo, passed whole tumor fragments in their urine. And there is more laboratory evidence to support that the drug can kill more than 40 different types of cancer cells in animal trials, including brain tumors and colon cancer. These results are inspiring scientists to continue to explore HAMLET as a novel approach to tumor therapy and make Alpha1H available to cancer patients.

Bottom line: If you choose to breastfeed, the breast milk your baby gets from your hard work can be worth every drop of effort.

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