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The Brain Chase Challenge keeps kids engaged with summer learning

Brain Chase is a five-week summer online treasure hunt competition for kids ages 6-16. This summer’s competition starts on June 22. Brain Chase partners with education programs online to provide math, reading, writing and foreign language support.


Certified teachers provide daily feedback on writing, and kids must meet certain daily goals in order to unlock clues, riddles and animated videos to solve their way to a real-life treasure worth $10,000. Kids also receive mail, such as letters from characters, seeds to plant with clues that grow on them or tools like a sundial.

We interviewed Neylan McBaine, Chief Marketing Officer for Brain Chase.

Parent Co: I’ve seen a lot of excitement building with parents online, as they sign their kids up for Brain Chase. What makes Brain Chase different from other summer online learning programs?

Neylan: I think the big difference is that we have this motivational platform built in to the online work. Not only have we curated and partnered with the best online curriculum providers that the web has to offer currently, but we’ve created this really fun motivation for the kids to do the work that is usually lacking in summer workbooks, online classes or summer school.

That motivation is just enough to keep the kids excited and let them feel like they’re on a real summer long adventure, without it sort of overshadowing the rest of their summer fun.

The kids get to follow along with our kid archeology team. They’re looking for lost treasure. Then we take the adventure offline as well, and the treasure is actually a real treasure hunt. So the kids feel like they’re participating in something online, but they know that there’s also something real buried in the earth that they potentially could be working towards.

It’s hard and riddled during the whole five weeks of the animated series, but it’s solvable and someone’s going to win $10,000 and this very cool golden mechanical trophy that looks like the ancient lost treasure found by Cortez.

It looks like the parents on your site have great things to say about the program. You also enrolled your children in the program last summer before you started working with Brain Chase. What was your family’s experience with the program?

One of the things that worked best for my kids was simply becoming familiar with some of the resources. My kids don’t do a lot of stuff online. They’re not big gamers or anything like that, so they’re young enough that they sort of aren’t already online for other purposes.

My oldest was ten last year, so I had my ten-year-old and my eight-year-old do it last year. It was really cool to have them become familiar with Khan Academy and see them start navigating their way around it.

My kids particularly liked the writing exercises. They felt like it was really neat to have a real teacher on the other end of it that was giving them feedback on their writing in a fun, but productive way.

I think for me, the experience was really about having my kids become familiar with these really great, sort of super foods of the internet, like our curriculum providers are, and become comfortable and get to know their way around them.

Absolutely! I’m an educator in a school with one-to-one technology, and our kids use Khan Academy. It’s amazing, so I thought that was fantastic that you’re partnering with some stellar education companies like Khan Academy and Rosetta Stone.

What languages are offered through Rosetta Stone when kids sign up with Brain Chase?

They can actually choose from 30.

Wow!

The entire Rosetta Stone offering. That’s a big addition for us this year.

Our vision is to have a full curated library of these partners, so that parents don’t have to go and study up on all the different offerings themselves, but they can drag and drop the options that they want their kids to take every summer.

Next year maybe we’ll add a coding module or something else that the parents can select from. The core is always probably going to be reading and math with other modules built. Maybe we’ll have a science module.

We’ve talked about wanting to do a physical education module where maybe they upload activities from a pedometer that we give them, or something like that. Then they have to do a certain amount of physical exercise each week.

There’s a huge range that we can do in being this platform for a library of curated partners.

That’s incredible. The program seems like it’s really grown in three years. It’s great that it allows for more personalized learning, and that’s a growing movement in education right now. It’s also excellent for homeschooling.

Do you see Brain Chase ever being offered during the school year or other school breaks?

Definitely. In fact, we’re looking for partners right now with which to create after school partnerships, so that we can create a program for any number of students in an after school setting very easily.

We have content from our past year that we could be repurposed and sort of rewrite the clues. We’re looking for partners to do that right now, so if you have any recommendations or if any of your readers know of actual programs, we’re looking!

We do group rates and we can scale, so the per child cost of doing an actual program is actually very manageable for groups that are used to getting grants and funding for much more expensive programs.

I know that students are working with academic skills like math, reading and writing, but what kind of social skills do you think this program helps kids develop as they work through the competition?

I think the academic work is entirely intended to be done by the child, but the riddles, watching the videos, deciphering the clues and learning together about where these clues might be pointing…that could potentially and is very likely to be a family activity.

The winners from last year said it was really a family event for them. We heard that a lot last year, that the parents would get involved with their kids and help them understand riddles and clues. They would kind of work together.

From all of the accounts last year, it was really a positive family activity that lasted the course of the five weeks. Not too heavy-handed, just fun. So parental support is definitely encouraged with the treasure hunt. The family collaboration was really powerful.

That’s amazing. I think what often happens is kids are learning at school, but when they come home parents don’t always know the right questions to ask about their day, and they get the same vague answer – “School was good.”

So I think that is what’s great about this program. They’re learning at home, and they sometimes need to rely on their parents or siblings to help them with riddles or accessing different technologies. It probably gives some great talking points for families about learning and technology.

Exactly.

Is there anything else that you think is important for our readers to know about Brain Chase?

One question we always get, is about the price. I think if people are comparing Brain Chase to an app that they can download from the Apple Store, it seems expensive. But if you’re comparing it to five weeks of a summer school or five weeks of a camp, 85% of our parents from last year said that they would’ve paid the same price or more for Brain Chase.

The value of it and everything that’s included in the program is a little bit hard to communicate because there really is nothing out there like it. The value we’re bringing is this curated library of content providers. We’re providing the whole motivational platform. We’re providing easy, all inclusive access to all of those partners. So you don’t have to buy your own Rosetta Stone subscription.

Then there’s the whole offline components. There’s the animations, the adventure tools that we send through the mail to help kids each week with the bonus challenges and deciphering the clues. And of course there’s the treasure at the end.

It’s a complex program with a lot of motivating factors. Once they’ve tried it and understand the full scope of it, parents overwhelmingly feel like it’s a really great value.

I definitely think so. I can already see the value because it’s less than the cost of a week of summer camp, or even the cost of Rosetta Stone. I was impressed with the price actually.

Oh cool. We’re very happy to hear that!

Absolutely. I plan to sign my daughter up this summer!

 

 

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If there are two things a mama is guaranteed to love, it's Target plus adorable and functional baby products. Target's exclusive baby brand Cloud Island has been a favorite destination for cute and affordable baby clothing and décor for nearly two years and because of that success, they're now expanding into baby essentials. 🙌

The new collection features 30 affordable products starting at $0.99 and going up to $21.99 with most items priced under $10—that's about 30-40% less expensive than other products in the market. Mamas can now enjoy adding diapers, wipes, feeding products and toiletries to their cart alongside clothing and accessories from a brand they already know and love.


The best part? The Target team has ensured that the affordability factor doesn't cut down on durability by working with hundreds of parents to create and test the collection. The wipes are ultra-thick and made with 99% water and plant-based ingredients, while the toiletries are dermatologist-approved. With a Tri-Wrap fold, the diapers offer 12-hour leak protection and a snug fit so parents don't have to sacrifice safety or functionality.

So when can you start shopping? Starting on January 20, customers can shop the collection across all stores and online. We can't wait to see how this beloved brand expands in the future.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Many people experience the "winter blues," which are often worst in northern climates from November to March, when people have less access to sunlight, the outdoors and their communities. Another 4% develops Seasonal Affective Disorder, which is a form of clinical depression that often requires formal treatment.

If you have the winter blues, you may feel “blah," sad, tired, anxious or be in a worse mood than usual. You may struggle with overeating, loss of libido, work or sleep issues. But fear not—it is possible to find your joy in the winter, mama.

Here are eight ways to feel better:

1. Take a walk

Research has shown that walking on your lunch break just three times per week can reduce tension, relax you and improve your enthusiasm. If you are working from 9 to 5, the only window you have to access natural sunlight may be your lunch hour, so head outside for a 20 minute brisk but energizing walk!

If you are home, bundle up with your kids midday—when the weather is often warmest—and play in the snow, go for a short walk, play soccer, race each other, or do something else to burn energy and keep you all warm. If you dress for the weather, you'll all feel refreshed after some fresh air.

2. Embrace light

Research suggests that a full-spectrum light box or lamp, which mimics sunlight, can significantly improve the symptoms of the winter blues and has a similar effect to an antidepressant. Bright light at a certain time every day activates a part of the brain that can help restore normal circadian rhythms. While light treatment may not be beneficial for everyone (such as people who have bipolar disorder), it may be a beneficial tool for some.

3. Plan a winter trip

It may be helpful to plan a getaway for January or February. Plan to take it very easy, as one research study found that passive vacation activities, including relaxing, "savoring," and sleeping had greater effects on health and well-being than other activities. Engaging in passive activities on vacation also makes it more likely that your health and well-being will remain improved for a longer duration after you go back to work.

Don't overschedule your trip. Relax at a beach, a pool, or a cabin instead of waiting in long roller coaster lines or visiting packed museums. Consider visiting or traveling with family to help with child care, build quiet time into your vacation routine, and build in a day of rest, recovery, and laundry catch-up when you return.

4. Give in to being cozy

Sometimes people mistake the natural slowness of winter as a problem within themselves. By making a concerted effort to savor the slowness, rest and retreat that complement winter, you can see your reduction in activity as a natural and needed phase.

Research suggests that naps help you release stress. Other research suggests that when your brain has time to rest, be idle, and daydream, you are better able to engage in "active, internally focused psychosocial mental processing," which is important for socioemotional health.

Make a "cozy basket" filled with your favorite DVDs, bubble bath or Epsom salts, lemon balm tea (which is great for “blues,") or chamomile tea (which is calming and comforting), citrus oils (which are good for boosting mood), a blanket or a favorite book or two. If you start to feel the blues, treat yourself.

If your child is napping or having quiet time in the early afternoon, rest for a full 30 minutes instead of racing around doing chores. If you're at work, keep a few mood-boosting items (like lavender spray, tea, lotion, or upbeat music) nearby and work them into your day. If you can't use them at work, claim the first 30 minutes after your kids are asleep to nurture yourself and re-energize before you tackle dishes, laundry, or other chores.

5. See your friends

Because of the complex demands of modern life, it can be hard to see or keep up with friends or family. The winter can make it even harder. While you interact with your kids throughout the day, human interaction with other adults (not just through social media!) can act as a protective layer to keep the winter blues at bay.

Plan a monthly dinner with friends, go on a monthly date night if you have a partner, go to a book club, get a drink after work with a coworker, visit a friend on Sunday nights, or plan get-togethers with extended family. Research suggests that social interactions are significantly related to well-being.

Realize that given most families' packed schedules, you may need to consistently take the lead in bringing people together. Your friends will probably thank you, too.

6. Get (at least) 10 minutes of fresh air

A number of research studies have shown positive effects of nature on well-being, including mental restoration, immune health, and memory. It works wonders for your mood to get outside in winter, even if it's just for 10 minutes 2 to 3 times per week. You might walk, snowshoe, shovel, go sledding or go ice-skating. If you can't get outside, you might try these specific yoga poses for the winter blues.

7. Add a ritual

Adding a ritual to your winter, such as movie night, game night, hot chocolate after playing outside, homemade soup on Sundays, or visiting with a different friend every Saturday morning for breakfast, can add beauty and flow to the seemingly long months of winter. Research has suggested that family rituals and traditions, such as Sunday dinner, provide times for togetherness and strengthening relationships.

8. Talk to a professional

Counseling, which helps you identify the connections between your thoughts, feelings and behaviors, can be extremely helpful for the winter blues (especially when you are also experiencing anxiety or stress). A counselor can assist you with identifying and honoring feelings, replacing negative messages with positive ones, or shifting behaviors. A counselor may also help you indulge into winter as a time of retreat, slowness, planning, and reflecting. You may choose to use the winter to get clear on what you'd like to manifest in spring.

The opposite of the winter blues is not the absence of the winter blues—it's taking great pleasure in the unique contribution of a time of cold, darkness, retreat, planning, reflecting, being cozy and hibernating. Nurturing yourself and your relationships can help you move toward winter joy.

Weary mama,

You are incredibly strong. You are so very capable.

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In the space between birth and raising a baby is a mama who is rediscovering who she is and letting go of what she was. Except there is no road map that guides you on this unknown path. There is only the void, the feeling of overwhelm that comes at the juxtaposition of new motherhood, where piecing together our past and present seems like a disjointed collage.

With this space brings a tide of emotions that ebb and flow as you become acquainted with this new person birthed alongside your sweet babe. Pregnancy is just the beginning of a transformational journey that is motherhood.

But when that void is met with fear, lacking support, and confusion, it is easy to feel like you are grappling in the dark unknown. It is common to feel like you have lost yourself, like you no longer recognize the person that was when you look in the mirror. And that can be a frightening feeling.

New identities, postpartum bodies and weight loss

Coupled with this transition are the gnashing messages that play to our fears: "Get your body back," "Lose the baby weight," creating an illusion that the way to rediscover who we are is by returning to the body that once was.

This is the trap we easily fall in during our most vulnerable moments, in the identity crisis of crossing into motherhood. We are defined by how quickly we lose weight or if we get back into those pre-pregnancy clothes. In the space of the unknown, taking charge of our body size and weight gives a pseudo-sense of control; when in fact, we are seeking a defining sense of self when everything we once knew has changed.

When diet culture takes on the disguise of control, familiarity, and wellness during a time of change and uncertainty, it's no wonder we cling to its false promises, even after everything our bodies have shown to be capable of in the growth and birth of new life.

In its sneaky way, diet culture takes on many different forms, like fasting, skipping meals, cutting out food groups, counting macros and so on. It becomes easy to justify these things for the sake of wellness, but any way you are manipulating food to somehow trick your body to think it needs less nourishment falls into a dieting mentality.

Postpartum dieting is not healthy

Wellness in postpartum has been watered down to mean weight loss, which puts more value on the appearance of our bodies as opposed to its functioning. This dangerous mentality can cause poor body image and overall body dissatisfaction, which is connected with many potential problems postpartum.

Postpartum moms often see themselves as needing to lose a certain amount of weight, which has been shown to trigger body image concerns, increased mental health issues, and eating disorders.

Research has also found that high levels of body dissatisfaction in the postpartum period may be connected with disordered eating behaviors and lower breastfeeding self-efficacy. In many ways, the pursuit of weight loss in postpartum and putting greater emphasis on appearance over function of our bodies could create a vicious cycle that negatively affects both mother and baby during a critical time of development.

Could it be that the overwhelming desire to lose weight after having a baby is related to something deeper, like the fear that is connected with a loss of identity? Is the possibility of regaining your pre-baby body mean more about finding yourself again?

As women, the postpartum period is a time when we are experiencing tremendous change (physically, mentally, emotionally, etc), coupled with pressures from society to meet unrealistic appearance standards. Focusing on weight loss as a solution for "control" during such a stressful time can only further complicate things.

What if you could take a step back and figure out how to redefine new motherhood without focusing on weight loss postpartum? What if you took dieting out of the equation? How could you best support yourself and be kind to yourself during this vulnerable time of transition in postpartum?

Redefining postpartum wellness

For starters, here are some ideas for things you can do to support your postpartum recovery and healing, while being gracious to yourself during a time where there is increased pressure to make health mean dieting or getting down to a certain weight through ways that can be self-sabotaging.

Honor your postpartum body be eating intuitively

Research has found that new mothers who follow a more intuitive style of eating actually had greater postpartum BMI and weight decreases. More importantly, postpartum women who practice intuitive eating principles have positive improvements in mental health and lifestyle behaviors. Tell me which diet can offer that to a postpartum mom?

Respect your postpartum body with gentle movement

A majority of new moms who feel pressured to lose weight may engage in exercises that are actually harmful to their body that is recovering from pregnancy and childbirth. Instead of punishing yourself at the gym or rigid exercise program, move your body in ways that feel good to you in order to reap maximum benefits.

Celebrate with a postpartum closet edit

Hanging on to clothes that don't fit your changing, postpartum body will only worsen your body image and make you feel bad about yourself. Take the time to go through your closet and get rid of clothes that no longer fit your current body, style, or the season of life you're in. A postpartum closet edit can free up so much mental space to focus on what really matters and support a positive postpartum body image.

Let go of unrealistic expectations

There is no denying the internal and external pressures we face to change our bodies in the postpartum period. But what if you could let go of some of those unrealistic expectations? Choosing to care for your body by not forcing an arbitrary standard of weight loss does not mean you are letting yourself go. It means you are proactively being kind to yourself and your body for all it has brought you though.

Do you deserve anything less than that?

The postpartum transition is one of the most grueling times we experience as mothers, and the added pressure to lose weight only makes things more difficult. By being gentle with yourself and caring for your body, mind and spirit, you are creating a secure foundation from which you and your family will blossom.

In the process, you will learn to become better acquainted with the new mother birthed along this journey. You will find that within her is sound wisdom and innate sense of worthiness that has always been there. You just need to give yourself care, compassion, and time to bloom where you have been planted in this new season of life.

In the end, when you step back and look at the big picture, you will realize that those mismatched pieces you were piecing together have in fact created a mosaic, a stained glass picture of your one and beautiful life.

Originally posted on Crystal Karges.

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