A modern lifestyle brand redefining motherhood

Son won’t turn off his video game? Daughter obsessed with “likes” on Instagram? It may not be entirely their fault.


Like the high-octane sugar in a pint of Ben & Jerry’s and that irresistible chemical spice in Flamin’ Hot Cheetos, the ingredients in social media, video games, apps, and other digital products are carefully engineered to keep you coming back for more. While researchers are still trying to discover whether kids (and parents) can be addicted to technology, some computer scientists are revealing their secrets for keeping us hooked.

Resisting the urge to check your phone or shut down Netflix after another cliffhanger “Stranger Things” episode should be a simple matter of self-control. But according to so-called whistleblowers, such as Tristan Harris, a computer scientist who founded the Time Well Spent movement, and Adam Alter, author of “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked”, we humans are totally overpowered.

Features such as app notifications, autoplay – even “likes” and messages that self-destruct – are scientifically proven to compel us to watch/check in/respond right now or feel that we’re missing something really important.

Behind the apps, games, and social media, a whole crew of folks make it their job to make their products feel essential. Many of the techniques they use are ones outlined by experts in human behavior, including Nir Eyal, author of Hooked: How to Build Habit-Forming Products and BJ Fogg of Stanford University’s Persuasive Technology Lab.

Harris argues that these methods “hijack” our own good judgment. Most teens care deeply about peer validation, for example. So it makes sense that friends’ feedback on social media – both the positive and the negative – would tug until you satisfy your curiosity.

You have a phone in your pocket, so why not check now? And now. And now?

More and more industry insiders, including some who designed these attention-claiming features, are coming forward to cry foul on digital manipulation, and even suggest ways companies can limit it.

In fact, it’s not just people who are going public. In 2017, a leaked Facebook internal memo showed how the social network can identify when teens feel “insecure,” “worthless,” and “need a confidence boost.” That’s not a problem “likes” can fix.

Until recently, big tech companies would only defend their products. Facebook, for one, says it polls users daily to gauge success of its features. But when mounting concerns led two Apple shareholders to ask the company to design solutions to potentially addicting technology, Apple said yes.

The shareholders also called for more research on the impact of technology use on young users. Such studies could help developers create what Tristan Harris calls “ethically designed” products with built-in features that cue us to give tech a rest.

There is a way to fight back now. Thanks to the folks who are calling out these methods, you can spot specific tricks and reflect on how they affect your thoughts and behavior. Remember: The other side wants to reduce the time between your thoughts and actions. Putting that pause in will help you resist your urges.
Below are some of the key features designed to keep their grips on you. Also check out some ideas you and your kids can use to resist temptation.

Autoplay

Most notable on Netflix and Facebook, autoplay is the feature that makes videos continue to stream even after they’re over. Tristan Harris calls this the “bottomless bowl” phenomenon. With a refilling bowl, people eat 73 percent more calories. Or they binge-watch way too many movies.

What to do

Autoplay is typically on by default, so you have to turn it off. The feature can usually be found in the app’s account Settings. Here’s how to turn it off in Netflix.

Notifications

Studies show that push notifications – those little pings and prods you get to check your apps – are habit-forming.

Push notifications align an external trigger (the ping) with an internal trigger (a feeling of boredom, uncertainty, insecurity, etc.). Every app uses them, but some, such as Musical.ly and YouTube, have discovered that when notifications tells us to do something, such as “Watch Sally’s new video!” or “See who liked your post!”, we respond immediately.

These calls to action not only interrupt us, they cause stress.

What to do

Turn them off. Most devices have a Settings section where you can turn off notifications. You should also be able to turn off notifications in the app’s settings.

Snapchat’s Snapstreaks

A Snapstreak begins after two users send snaps (pictures) to each other for three days straight. You might think competition is the motivation behind Snapstreaks, but it’s more likely due to a psychological theory called the rule of reciprocation. Humans have a need to respond to a positive action with another positive action. Voilà, a Snapstreak is born.

Kids can become so obsessed with sustaining a streak that they give their friends access to their accounts when they’re unable to maintain their own streaks (which is actually a privacy risk). The rule is also at play with “like backs” – when you like someone’s post and ask them to like yours back to bolster your total number of likes.

Of course, companies exploit the rule of reciprocation, because more data points for them means more opportunities to understand their users and try to sell them stuff.

What to do

Help kids understand how companies like Snapchat are using their (positive) desire to be nice to their friends to get them to use their product more. If your kids’ streaks are getting out of control, try allowing one time per day that they can send snaps – for example, after they take out the garbage, clean their room, and finish their homework.

Finally, if your kids’ streaks are merely annoying and not harmful, you may need to ride out this phase until your kids go on to something new.

Randomness

If you knew that Instagram updated your feed at precisely 3 p.m. every day, that’s when you’d check in, right? But that won’t keep you glued to your phone.

Instead, social media companies use what’s called “variable rewards.” This technique keeps us searching endlessly for our “prize,” such as who friended us, who liked our posts, and who updated their status.

Not coincidentally, this is also the method slot machines use to keep people pulling the lever. Since you never know what’s going to come up, you keep coming back for more.

What to do

Turn off app notifications, usually found in your phone’s Settings but also in the apps’ settings themselves. Schedule a timer to go off at a certain time every day and check your feeds then.

In-app purchases

Free games, such as Clash of Clans and Candy Crush, lure you in by promising cheap thrills, then offering in-app purchases that let you level up, buy currency to use in the game, and more. But the real sneaky stuff is how companies keep you playing, and buying.

The more you use the game and the more in-app purchases you make, the more companies learn about you. Thanks to games that connect to Facebook, they also know who your friends are. That lets them tailor specific products to you at the precise times you’re most likely to buy.

What to do

Spring for the full, paid version of games. They’re cheaper – and safer – in the long run.

Written by Caroline Knorr for Common Sense Media.

Who said motherhood doesn't come with a manual?

Subscribe to get inspiration and super helpful ideas to rock your #momlife. Motherhood looks amazing on you.

Already a subscriber? Log in here.

Whether you're filling out your own registry or shopping for a soon-to-be-mama in your life, it can be hard to narrow down what exactly new moms need (versus what will just end up cluttering the nursery). That's why we paired up with the baby gear experts at Pottery Barn Kids to create a registry guide featuring everything from the gear you'll use over and over to the perfect gifts under $50.

Check out the picks below, and happy shopping (and registering)!

MUST-HAVE BABY GEAR

These five gift ideas are designed to make #momlife easier while solving some of the most common parenting dilemmas.

1. Doona All-In-One Infant Car Seat/Stroller

One of the first things you learn when you become a mom? Those infant car seats are heavy. Which is what makes the Doona All-In-One Infant Car Seat/Stroller so genius. It's the world's first completely integrated mobility solution, quickly transforming from safe car seat to functional stroller without any extra parts. Simply pop out the wheels, pull up the handle bar, and you're ready to roll.

Doona All-in-one Infant Car Seat / Stroller, $499

BUY


GIFTS THAT CAN BE PERSONALIZED

Even the most utilitarian gift feels a little more special with some personalization. Here are some of our favorite options that can be customized with baby's name or monogram.

1. Nursery Blankets

You'll never forget the blanket you bring your newborn home in. And with Pottery Barn Kids' assortment of blankets, there's a wrap to suit every new mama's style. Choose from fuzzy neutral patterns or stylish printed options, and add baby's name for an extra personal touch.

Nursery Blankets, Starting at $39.50

BUY


GIFTS THAT GROW WITH THEM

Save money and space by gifting items that will last long after baby's first year. These clever gift items will have mama saying "thank you!" for years to come.

1. west elm x pbk Mid-Century Convertible Crib

A convertible crib is an investment in years of sweet dreams. We love this mid-century-style option made from sustainably sourced wood with child-safe, water-based finishes. When your baby outgrows their crib (sniff!), it easily converts into a toddler bed with the matching conversion kit.

west elm x pbk Mid-Century Convertible Crib, $399

BUY


GIFTS UNDER $50

Sometimes the littlest gifts mean the most. Here are our favorite gifts under $50 they'll be sure to cherish.

1. west elm x pbk Dot Muslin Swaddle Set

When you're raising a newborn, you can never have too many swaddles. Perfect for naptime, burp cloths, stroller covers, and spontaneous play mats, a muslin swaddle will always come in handy. And we especially love this neutral patterned collection in platinum, nightshade, and peacock.

west elm x pbk Dot Muslin Swaddle Set, $45.50

BUY

Learn more and explore all Pottery Barn Kids' registry must-haves here.

In the moments after we give birth, we desperately want to hear our baby cry. In the middle of the night a few months later it's no longer exactly music to our ears, but those cries aren't just telling us that baby needs a night feeding: They're also giving us a hint at what our children may sound like as kindergarteners, and adults.

New research published in the journal Biology Letters suggests the pitch of a 4-month-old's cry predicts the pitch they'll use to ask for more cookies at age five and maybe even later on as adults.

The study saw 2 to 5-month olds recorded while crying. Five years later, the researchers hit record again and chatted with the now speaking children. Their findings, combined with previous work on the subject, suggest it's possible to figure out what a baby's voice will sound like later in life, and that the pitch of our adult voices may be traceable back to the time we spend in utero. Further studies are needed, but scientists are very interested in how factors before birth can impact decades later.

"In utero, you have a lot of different things that can alter and impact your life — not only as a baby, but also at an adult stage," one of the authors of the study, Nicolas Mathevon, told the New York Times.

The New York Times also spoke with Carolyn Hodges, an assistant professor of anthropology at Boston University who was not involved in the study. According to Hodges, while voice pitch may not seem like a big deal, it impacts how we perceive people in very real ways.

Voice pitch is a factor in how attractive we think people are, how trustworthy. But why we find certain pitches more or less appealing isn't known. "There aren't many studies that address these questions, so that makes this research especially intriguing," Hodges said, adding that it "suggests that individual differences in voice pitch may have their origins very, very early in development."

So the pitch of that midnight cry may have been determined months ago, and it may determine part of your child's future, too. There are still so many things we don't know, but as parents we do know one thing: Our babies cries (as much as we don't want to hear them all the time) really are something special.

You might also like:

They say there's no use in crying over it, but for pumping mamas, spilled milk is a major upset.

When you're working so hard to make sure your baby has breast milk, you don't want to lose a drop, and Chrissy Teigen knows this all too well.

The mom of two posted a video to social media Wednesday showing her efforts to rescue breastmilk from a tabletop. She used various utensils and a syringe to try to get the milk back in the bottle.

"I spilled my breastmilk and this is how important it is in this house," she says while suctioning up milk with what appears to be a baster.

In a follow-up video Teigen continues to try to rescue the spilled milk.

"We're trying," she says as she suctions up a drop or two. "I got some."

Teigen is currently breastfeeding baby Miles, her son with husband John Legend, and has been very public about the fact that she pumps a lot as a working mom.

She's also been open about the fact that milk supply has always been an issue for her, not just with Miles but with Luna, too.

"I actually loved [pumping] because I'm a collector of things, and so when I found out I could pump I [did it] so much because I knew the more you pumped, the more milk you'd make," she told POPSUGAR back in March. "So I loved collecting my breast milk and seeing how much I could get, even if it was very, very little."

Like a lot of moms, Teigen did struggle emotionally when a pump session wouldn't get her the ounces she wanted.

"I wasn't producing a lot of milk, and it was frustrating. When you're frustrated, [it can also make you] not produce that much."

Research backs her up. Stress has been linked to lower milk production. Because of that, she's trying to stay positive this time around, but captioned her video post "EVERY DROP COUNTS IN THIS HOUSE" because, well, they do.


So many mothers can relate. Have you ever tried to save your breastmilk?

You might also like:


What is it about networking that's just kind of...awful? Typically inconvenient and often awkward, formal networking events rarely yield the results most women (and especially mamas) are looking for.

Whether you're reentering the workforce post-baby leave or simply looking to make a complicated career switch as a busy mom (or just struggling to juggle play dates and professional meetings), making the right connections is often a hurdle that's difficult to surmount. And more and more often, networking comes up short in providing what moms really need.

When time is truly at a premium—a session swapping business cards can be hard to prioritize. Shapr wants to change all that.

Designed with busy people in mind, Shapr is an app with an algorithm that uses tagged interests, location, and professional experience to match you with 10-15 inspiring professional connections a day. You swipe to indicate interest in networking with any of them, and if the interest is mutual, you're connected. (But don't worry, that's where the similarities to that dating app end.)

It makes it easier to connect with the right people.

From there, you can chat, video conference, and even meet in person with potential mentors, partners, and investors while growing your real-life network. No more wasting hours trying to pick someone's brain only to discover they don't have the right experience you need. And no more awkward, stilted small talk—even suggests a few preset icebreakers to help get the conversation rolling more quickly.

The best part? You could do virtually all your connecting from your couch post-bedtime.

It simplifies switching careers or industries.

Sysamone Phaphone is a real mom who was fed up with traditional networking options. When she quit her full-time job in healthcare to pursue founding a startup, she quickly realized that in-person networking events weren't only failing to connect her to the right people, they were also difficult for a single mom of two to even attend. "I was complaining to a friend that I was so tired and didn't know how I was going to keep doing it this way when she recommended the Shapr app," Phaphone says. "I tried it right there at dinner and started swiping. [Later], in my pajamas, I got my first connection."

From there, Phaphone was hooked. Her network suddenly exploded with developers, potential partners she could work with, and even people to hire for the roles she needed. She was also able to connect with and empower other women in tech. Now, checking in with Shapr connections is just part of her routine. "I look for connections after drop-off at school and on my commute into the city," she says. "Then after bedtime is done, I go on to check if there is anyone I've connected with."

It helps you find a mentor—no matter where they live.

Another common roadblock Shapr removes? Location. While you probably wouldn't fly to LA from New York for a networking event, the Shapr app lets you connect and chat with the person who best meets your needs—regardless of where they're based. Even better for parents, the "mom penalty" many women contend with when trying to get back into the workforce doesn't exist on Shapr—if you have the right experience, the connections will still come.

To connect, simply create your account, enter up to ten hashtags you want to follow (either industry related like #film or #tech or by person you're seeking, such as #developer or #uxui), preset what you're looking for (investors, collaborators, etc.), and indicate how you prefer to meet. To connect with more people at once, Shapr also has community groups within the app around interest topics that you can join. And even though the connection begins in the digital space, it often results in the in-person experiences mamas crave.

"I wish I could encourage more moms and dads to use it because it has been a lifesaver for me," Phaphone says. "It empowered my career and career choices, and it provides so much convenience. I can put my kids to bed and not go to an event, but still meet 20 people in a night."

For women looking to grow their business, position, or simply achieve a little self-growth, Shapr is changing the way we connect. This powerful new app could change everything, mama. Download it today to get started.

Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.