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We got this cardboard box in the mail. Dad emptied out last night and we sailed out into the middle of the sea."


– Justin Roberts, Lyrics from song “Cardboard Box," Jungle Gym, 2010

In 2005, the cardboard box was inducted into the National Toy Hall of Fame. The first induction class wasn't until 1998, so I'll cut the Hall some slack. But in my opinion, that was seven years too late.

We had a steep hill behind my apartment complex where I grew up. The one thing every kid I knew loved to do most was to slide down that grassy slope using a flattened box as a sled. It was rare for us to get good sledding snow, but we had plenty of grass and boxes to keep us entertained almost year-round.

The cardboard box has everything a child and a parent could want in a toy. It's versatile, cost-effective, easily accessible, lightweight yet (relatively) durable, and recyclable. This means it won't sit in the corner for years taking up space after your kids have decided to move onto other entertainment.

But the true beauty of the cardboard box is the way its artful simplicity sparks the imagination and exercises motor skills. Whether kids fold it, cut it, draw on it, glue it, paint it, build with it, sit in it, on it, or under it, a plain cardboard box presents endless possibilities – all of them within their control. This is probably why kids spend as much time playing with a box than they do with what came packaged within it.

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Bottom line: Give a kid a cardboard box and you give them the world.

A recent Gallup study suggested the value of unstructured, open-ended play is lost on many parents. According to decades of previous research, however, it is the most developmentally enriching kind of activity for kids of every age.

For 100 years, toy manufacturers have challenged themselves to produce the next great…cardboard box – or at least make a toy with as much versatility and ability to hold kids' attention, from one generation to the next.

Since the turn of the 20th century, relatively few manufacturers have achieved this “holy grail" of toy making. Those few have claimed a coveted spot alongside the timeless box in the Toy Hall of Fame.

The best toys for open-ended play, which have stood the test of time

Jump to your childhood

The 1950s | The 1960s | The 1970s | The 1980s | The 1990s

Parent Co. partnered with Tenka Labs because they believe the best toys leave something to the imagination.

Toys from the 2010s

Circuit Cubes (2014)

Designed by STEM educators and FIRST LEGO League coaches, these electronic building blocks from Tenka Labs bring kids' creations to life. They were built from the ground up to fully integrate with LEGO®-style building blocks, but can be used with any materials kids can imagine, from vintage toys to recycled milk cartons.

Circuit Cubes teach the basic fundamentals of electronics. Their unique transparent design enables kids to literally see the connections they make when they light an LED, power a motor, or activate a switch. Circuit Cubes can also be used vertically, horizontally, and diagonally to accommodate any design.

It may seem like we are eons away from the relevance of something as simple as an empty cardboard box. Yet even the most current toys mentioned above share something critical in common: They allow a child's imagination to burgeon in that creative space where possibility always wins the day.

Osmo (2013)

This amazing learn-to-code kit incorporates the physical world of open play toys with the digital experience. In fact, Osmo has re-energized Hall of Fame-caliber toys like blocks, puzzles, Hot Wheels cars, and various drawing utensils by integrating them with applications on the iOS platform.

Minecraft (2011)

This three-dimensional “sandbox" game has taken the traditional linear approach to gaming – where the goal is to win by defeating a series of challenges and/or end “bosses" – to a whole new level. The platform allows kids to freely build, change, roam, and even destroy worlds of their own making.

The 2000s

Magformers (2008)

We've had these since our kids were about four and just beginning to build things. They were always so proud to walk up and show one me one of the octagonal orbs they'd created almost like magic in the palm of their little hand.

Scratch (2007)

In 2007, Mitch Resnick and his MIT Media Lab research group launched this programming language. Since then, tens of millions of kids around the world have been empowered to create their own interactive stories, games, and animations and to share their evolving projects within a safe online community.

KEVA Planks (mid-2000s)

These are the next generation of dominoes, the centuries-old card-like tile game and open-ended building toy. The uniform wooden tiles are used by kids and adults, students and professionals, in homes, museums, libraries, and schools at every level of education.

No glue, no magnets, nothing to distinguish or hold them together but the user's imagination. They're used for hands-on learning and creating everything from architectural marvels, like this world record tower at the National Building Museum, to playful Rube Goldberg-style machines.

Rory's Story Cubes (2004)

The ultimate story starters for kids and adults! I've used these over the past two years as an Odyssey of the Mind coach for warm-up exercises to encourage my eight- to 10-year-old team members to think more creatively.

1990s

I gotta say, I'm proud (and relieved) to have been a kid of the 70s and 80s, because the 90s were a bleak wasteland devoid of enduring, open-ended toys.

Sure, the 90s saw the launch of Nintendo's Game Boy in 1991, which, of course, was just a portable version of the already wildly popular NES gaming system from the 80s. But little else emerged from the decade that would stand the test of time.

To give you an idea of just how dismal the toy landscape was during the 90s, Toy of the Year Awards were given to short-lived fads, such as POGS (1995), Furbies (1998, an award shared with Beanie Babies), and the uber-irritating, feed-me-now Tamagotchi (1997).

I pity you, 90s kids, I really do. At least you still had plenty of mainstay toys from the 80s to help you survive.

1980s

Transformers (1984)

A puzzle and action figure in one! The Transformers line of toys is produced by American toy company Hasbro, who purchased the distribution rights to the molds of Japanese company Takara Tomy's Diaclone and Microman toy lines in 1984.

Rebranded “Transformers" for distribution in North America, the shape-shifting Autobot and Decepticon toys are well-known for their “robots in disguise!" tagline. A whole suite of movies soon followed.

Rubik's Cube (1980)

This legendary 3D puzzle not only offers a great lesson in problem-solving, but also invaluable lessons about perseverance and learning through failure.

Erno Rubik recently shared the story of how he eventually cracked his own code. Now kids (and adults) have whole YouTube channels dedicated to the challenge.

Micro Machines by Galoob (1980s)

Tiny vehicles of all kinds, interlocking cityscape sections, and so much more. In fact, Hasbro began producing its Star Wars line of play sets in the mid-90s with the release of the series prequels, episodes I through III.


1970s

Dungeons & Dragons (1974)

The uncontested pioneer of the role-playing game genre. I used to spend days designing and drawing my heroic characters so that I could test their skills against the most evil and fantastic beasts. My next-door neighbor was usually the Dungeon Master, which made me the lone player fighting for my life – not the ideal D&D; set up, but we enjoyed it anyway.

With a few diagrams, some bare-bones descriptions, and a set of distinctive dungeon dice to provide parameters, the name of the game was always imagination.

1960s

Etch-A-Sketch (1960)

It takes some steady hand-eye coordination, but if you're up for the challenge (and what kid isn't?), you can create amazing things with an Etch-A-Sketch, even if that thing is just a well-placed staircase. If you don't like what you made, then just shake it up and try again.

The company has now added many new ways to sketch. There's even a smartphone app for iOS and Android.

Hot Wheels (1968)

According to the National Toy Hall of Fame and Mattel, “Mattel has produced upwards of three billion cars, outdistancing the combined output of the Big Three automakers. More than 800 models and 11,000 variations of Hot Wheels have been manufactured."

With those kinds of numbers, there's more than enough horsepower to fuel kids' creative need for speed, not to mention their interest in pretend world building and/or mechanical engineering.


1950s

Pretend Play Sets (1950)

Whether it's a play kitchen, restaurant, workshop, doctor's office, or grocery store, pretend play sets are a kid's 3D gateway to adventure and creativity. They're also an important part of a child's development. They enable kids to role-play, explore, and build confidence as they learn social skills in a make-believe world that approximates the real one.

Colorforms (1951)

These vibrant sets of semi-sticky cut vinyl shapes help kids storyboard their own adventures, over and over again, with a variety of characters and objects that can be repositioned as many times as they like.

The first sets, developed by art students Harry and Patricia Kislevitz in 1951, featured basic geometric shapes and bright primary colors on black or white backgrounds. The first 1,000 sets were spiral-bound and hand-assembled by the husband and wife team and sold to FAO Schwartz. In 1957, Popeye became the first licensed Colorforms character.

Play-Doh (1954)

This modeling compound was first manufactured in the 1930s and sold as wallpaper cleaner. Then a happy accident led to the material being used by a nursery school class to make inexpensive Christmas ornaments. And the rest is history.

Pre-1950s

Little Green Army Men (1930s)

Plastic Army men evolved from metal soldier figurines, which date back to ancient times and have even been found in Egyptian tombs. Toy soldiers were used in the 17th, 18th, and 19th centuries by military strategists to plot tactics and track opposing forces on real battlefields.

In 1893, a British toy company, William Britain, revolutionized the production of metal toy soldiers with its hollow casting technique. The first American plastic toy soldiers were made by Bergen Toy & Novelty Co. in 1938.

Following World War II, Army men were sold unpainted and made of green plastic to correspond to the standard U.S. Army uniforms of the time.

LEGO (1916)

What's not to love? I don't know a child who isn't familiar with LEGOs. As evidence of their enduring influence and staying power, much like Erector Sets (1911) and Tinkertoys (1913) before them, LEGO have served as the foundation upon which other advances in building and engineering fields are based. This recent breakthrough in electronics is no exception.

Crayons (1903)

When kids dream of their next creature, invention, or adventure, are they dreaming in black and white? Of course not.

A box of crayons and a blank canvas of any kind – cardboard, construction paper, notebook paper, whatever! – is an immediate catalyst for creativity. These colored sticks are usually made of paraffin wax but can also be made from charcoal, chalk, or other materials.

The word “crayon" dates from the mid-1600s and comes from the French word for “chalk" (craie) and the Latin word for “earth" (creta). In 1903, the Binney & Smith Company invented the Crayola crayon and would later change its name to match the iconic product.

Wooden alphabet building blocks (1800s)

Alphabet blocks have ancient roots. Their concept and form grew from the dice used in board games as early as 5000 BC.

Alphabet blocks were first described in 1954 by English writer Sir Hugh Plat in a book of inventions titled “The Jewell House of Art and Nature". The book described the blocks as possibly made of bone or wood and a “ready way for children to learn their A, B, Cs."

English philosopher John Locke helped popularize the general concept in the late 1600s. Since then, kids have used blocks to spell, count, sort, build, stimulate tactile sensation and motor coordination, and even learn the periodic table of the elements.

Puppets (2000 BC)

Evidence suggests that puppets have been used for storytelling and to communicate ideas since 2000 BC. Their use and influence has touched cultures across Africa, Asia, Europe, and the Americas.

The first puppets are thought to have been used in Egypt, where ivory and clay puppets have been found in tombs. Puppets were mentioned in writings as early as 422 BC and, in Ancient Greece, both Aristotle and Plato referenced puppetry. Many historians believe puppets even predate actors in the theater.

Parent Co. partnered with Tenka Labs because they believe the best toys leave something to the imagination.

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Did you hear that? That was the sound of Nordstrom and Maisonette making all your kid's summer wardrobe dreams come true.

Nordstrom partnered with Maisonette to create the perfect in-store pop-up shop from May 24th-June 23rd, featuring some of our favorite baby and kids brands, like Pehr, Zestt Organics, Lali and more. (Trust us, these items are going to take your Instagram feed to the next level of cuteness. 😍) Items range from $15 to $200, so there's something for every budget.

Pop-In@Nordstrom x Maisonette

Maisonette has long been a go-to for some of the best children's products from around the world, whether it's tastefully designed outfits, adorable accessories, or handmade toys we actually don't mind seeing sprawled across the living room rug. Now their whimsical, colorful aesthetic will be available at Nordstrom.

The pop-in shops will be featured in nine Nordstrom locations: Costa Mesa, CA; Los Angeles, CA; Chicago, IL; Austin, TX; Dallas, TX; Bellevue, WA; Seattle, WA; Toronto, ON; and Vancouver, BC.

Don't live nearby? Don't stress! Mamas all across the U.S. and Canada will be able to access the pop-in merchandise online at nordstrom.com/pop

But don't delay―these heirloom-quality pieces will only be available at Nordstrom during the pop-in's run, and then they'll be over faster than your spring break vacation. Happy shopping! 🛍

This article is sponsored by Nordstrom. Thank you for supporting the brands that support Motherly and mamas.

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For decades, doctors have prescribed progesterone, one of the key hormones your body needs during pregnancy, to prevent a miscarriage. The hormone, produced by the ovaries, is necessary to prepare the body for implantation. As the pregnancy progresses, the placenta produces progesterone, which suppresses uterine contractions and early labor.

But a new study out of the UK finds that administering progesterone to women experiencing bleeding in their first trimester does not result in dramatically more successful births than a placebo. Yet, for a small group of mothers-to-be who had experienced "previous recurrent miscarriages," the numbers showed promise.

The study, conducted at Tommy's National Centre for Miscarriage Research at the University of Birmingham in the UK, is the largest of its kind, involving 4,153 pregnant women who were experiencing bleeding in those risky (and nerve-wracking) early weeks. The women were randomly split into two groups, with one group receiving 400 milligrams of progesterone via a vaginal suppository, and the other receiving a placebo of the same amount. Both groups were given the suppositories through their 16th week of pregnancy.

Of the group given progesterone, 75% went on to have a successful, full-term birth, compared to 72% for the placebo.

As the study notes, for most women, the administration of progesterone "did not result in a significantly higher incidence of live births than placebo." But for women who had experienced one or two previous miscarriages, the result was a 4% increase in the number of successful births. And for women who had experienced three or more recurrent miscarriages, the number jumped to a 15% increase.

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Dr. Arri Coomarasamy, Professor of Gynecology at the University of Birmingham and Director of Tommy's National Centre for Miscarriage Research, said the implications for that group are "huge." "Our finding that women who are at risk of a miscarriage because of current pregnancy bleeding and a history of a previous miscarriage could benefit from progesterone treatment has huge implications for practice," he said.

It's estimated that 1 in 5 pregnancies ends in miscarriage. And while even a spot of blood no doubt increases the fear in every expectant mother's mind, bleeding is actually a very common occurrence during pregnancy, Coomarasamy said. Still, first trimester bleeding is particularly risky, with a third of women who experience it going on to miscarry.

So for women who have been through it multiple times, Coomarasamy's findings are an important avenue to explore. "This treatment could save thousands of babies who may have otherwise been lost to a miscarriage," he added.

The study is among a number of recent groundbreaking discoveries made by doctors looking to further understand what causes miscarriages and what can be done to prevent them. While about 70% of miscarriages are attributed to chromosomal abnormalities, doctors recently learned that certain genetic abnormalities, which exist in a small group of parents-to-be, could be discovered by testing the mother and father, as well as the embryo.

Doctors have also discovered that even knowing the sex of your baby could predict the complications a mother may face, thus helping medical professionals to assist in keeping the pregnancy viable.

But while there is no sweeping solution to stop miscarriages, for some couples, the use of progesterone does offer a glimmer of hope. "The results from this study are important for parents who have experienced miscarriage," Jane Brewin, chief executive of Tommy's said. "They now have a robust and effective treatment option which will save many lives and prevent much heartache."

Brewin added that studies like this one are imperative to our understanding of how the creation of life, which remains both a miracle and a mystery, truly works. "It gives us confidence to believe that further research will yield more treatments and ultimately make many more miscarriages preventable," she said.

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It's never easy to give up a career and launch a whole new one, but when I decided to end my time as an opera singer and move into the field of sales, I knew I could do it. After all, I had the perfect role model: my mom.

When I was growing up, she worked as a dental hygienist, but when I started college, she took some courses in sales. She was single with two kids in college, which was a driving force to make more money. But above that, she truly had a passion for sales. In no time, she got jobs and excelled at them, ultimately earning her the title of Vendor Representative of the Year at her electronics company.

When I entered the field of sales, an unusual and unexpected twist followed. Several years into my career, I was hired by a different electronics company. My mom and I ended up selling similar products to some of the same businesses. (Neither of our companies realized this, and we have different last names.)

But rather than feeling uncomfortable, I saw this as a great opportunity. She and I were both committed to doing our best. More often than not, she beat me when we went after the same piece of business. But in the process, I learned so much from her. I was able to see how her work ethic, commitment and style drove her success. I had even more to emulate.

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Here are some of the biggest business lessons I learned from my working mom:

1. Use your existing skill set to differentiate yourself.

As a dental hygienist, my mom knew how to talk to people and make them feel comfortable. She had also served as a youth leader at three different churches where my dad preached. In each town, she found at-risk kids, brought them together and developed programs for them. She had learned how to help people improve themselves and make their lives better.

In sales, she did the same thing, focusing on how the products or services she was selling could genuinely make a difference in the lives of her customers. Those skills translated seamlessly into her new career.

2. Start strong from day one—don't wait for permission to launch your full potential.

From day one at a job, my mom showed up with energy and vigor to get going. She didn't take time to be tentative. Instead, she leaned into her tasks—the equivalent of blasting out of the gate in a race. Having seen how well this worked for her, I strive to do the same.

3. Have empathy, it's essential.

Many women have been falsely accused of being "too emotional" in business. However, empathy is a necessity and drives better results. As a businesswoman, my mom set herself apart by demonstrating genuine empathy for her clients and her colleagues. She loves getting to know people's stories. That understanding is a key component in her finalizing deals and helping her company reach higher levels of success.

4. Learn often—you're never done building your skill set.

My mom is the reason I spend at least three months out of each year getting a new certification or learning a new skill. She's always working to improve, harness new technologies or develop new competencies—and she's passed on that eagerness to learn to me. She knows that to stay on top, you have to keep learning.

5. Bring on the charm.

By nature, I'm analytical. I like to present the numbers to clients, showing the data to help sway their decisions. And that has its place, but charm is universal. Being someone people want to do business with makes a huge difference. If I had a nickel for every time a prospect told me, "I love your mother," I could retire now! Business, especially sales, is about the connections you make as much as the value you bring.

Our paths have taken our careers in different directions, but along the way, I've done my best to incorporate all these skills. Thank you, mom, for teaching me all this, and much more.

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Every mom has her own list of character traits each of she hopes to instill in her children, but there is one that stands out as a big priority for the majority of millennial mothers.

Motherly's 2019 State of Motherhood survey revealed that kindness is incredibly important to today's moms. It is the number one trait we want to cultivate in our children, and according to stats from the Harvard Graduate School of Education, this emphasis on kindness couldn't come at a better time.

In recent years kids and parents have been straying from kindness, but these Ivy League experts have some great ideas about how today's moms can get the next generation back on track so they can become the caring adults of tomorrow.

Between 2013 and 2014, as part of Harvard's Making Caring Common project, researchers surveyed 10,000 middle and high school students across the nation. They found that no matter what race, class or culture the kids identified with, the majority of the students surveyed valued their own personal success and happiness way more than that of others.

Why do kids value their own success so much more than things like caring and fairness? Well, apparently, mom and dad told them to.

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Eighty percent of the 10,000 students said their parents taught them that their own happiness and high achievement were more important than caring for others. (So much for sharing is caring.)

The folks at Harvard say that valuing your own ambition is obviously a good thing (in moderation) in today's competitive world, but prioritizing it so much more than ethical values like kindness, caring and fairness makes kids more likely to be cruel, disrespectful and dishonest.

So how do we fix this? Here's Harvard's four-step plan for raising kinder kids.

1. Help them practice being nice

Giving kids daily opportunities to practice caring and kind acts helps make ethical behavior second nature. They could help you with chores, help a friend with homework or work on a project to help homelessness.

All those tasks would help a child flex their empathy muscles. The key is to increase the challenges over time so your child can develop a stronger capacity for caregiving as they grow.

2. Help them see multiple perspectives

The researchers want kids to “zoom in" and listen closely to the people around them, but also see the bigger picture. “By zooming out and taking multiple perspectives, including the perspectives of those who are too often invisible (such as the new kid in class, someone who doesn't speak their language, or the school custodian), young people expand their circle of concern and become able to consider the justice of their communities and society," the study's authors' wrote.

3. Model kindness

Our kids are watching, so if we want them to be kinder, it's something we should try to cultivate in ourselves. The Harvard team suggests parents make an effort to widen our circles of concern and deepen our understanding of issues of fairness and justice.

4. Teach kids to cope with destructive feelings

According to the researchers, the ability to care about others can be overwhelmed by a kid's feelings of anger, shame, envy, or other negative feelings. They suggest we teach our kids teach that while all feelings are okay to feel, some ways of dealing with them are not helpful, or kind (for example, “Hitting your classmate might make you happy, but it won't make them happy and isn't very kind. Counting to 10 and talking about why you're mad is more productive than hitting.")

While the folks at Harvard are concerned that so many kids are being taught to value their own happiness above all, they were also encouraged by the students who do prioritize caring and kindness. One of the students surveyed wrote, “People should always put others before themselves and focus on contributing something to the world that will improve life for future generations."

If we follow the advice of Harvard researchers, the world will see more kids that think like that, and that's what future generations need.

[A version of this post was originally published November 8, 2017. It has been updated.]

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These days more women are having babies into their 40s, but the idea that women are facing down the biological clock is pretty pervasive—once you're over 35, you automatically receive that "advanced maternal age" classification, while your male partner's age may never even be mentioned. The pressure on older moms is unfair, because according to new research from Rutgers University, men may face age-related fertility decline too and America's dads are getting older.

It's a new idea, but this finding actually takes 40 years worth of research into account—which, coincidentally, is around the age male fertility may start to decline. According to Rutgers researchers, the medical community hasn't quite pinpointed the onset of advanced age, but it hovers somewhere between ages 35 and 45.

The study which appears in the journal Maturitas, finds that a father's age may not just affect his fertility, but also the health of his partner and offspring.

Based on previously conducted research, the team behind this study found evidence that men over 45 could put their partners at greater risk for pregnancy complications like gestational diabetes and preeclampsia. Babies born to older fathers also have an increased likelihood of premature birth, late stillbirth, low Apgar scores, low birthweight, newborn seizures and more. The risks appear to exist later in life, too: Research suggests children of older fathers have greater risk of childhood cancers, cognitive issues and autism.

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There's been plenty of studies surrounding advanced maternal age, but research on advanced paternal age is pretty slim—scientists don't quite understand how age correlates to these factors at this point. But researchers from Rutgers believe that age-related decline in testosterone and sperm quality degradation may be to blame. "Just as people lose muscle strength, flexibility and endurance with age, in men, sperm also tend to lose 'fitness' over the life cycle," Gloria Bachmann, director of the Women's Health Institute at Rutgers Robert Wood Johnson Medical School, explains in a release for this news.

As we've previously reported, more and more men are waiting until later in life to have children. According to a 2017 Stanford study, children born to fathers over 40 represent 9% of U.S. births, and the average age of first-time fathers has climbed by three-and-a-half years over the past four decades —so this research matters now more than ever, and it may represent the first step towards setting certain standards in place for men who choose to delay parenthood.

The biggest thing to come out of this research may be the need for more awareness surrounding advanced paternal age. This particular study's authors believe doctors should be starting to have conversations with their male patients, possibly even encouraging them to consider banking sperm if they're considering parenthood later in life.

Women certainly tend to be aware of the age-related risks to their fertility, and many regularly hear that they should freeze their eggs if they're not ready for motherhood. And while it's still too early to say whether we'll ever examine paternal age this closely, this research may set a whole new conversation in motion.

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