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Supporting the Black community and communities of color is vitally important and the holiday season offers us an easy way to lift up shops owned by people of color. To help you, we found everything for almost everyone on your list—a turban, soft baby bibs, a tote for tweens and even delicious wines, all from Black-owned shops.

Shop these 15 Black-owned businesses this holiday season:

Loza Tam


Turban Head Wrap

This satin-lined turban is designed to protect your strands and elevate your style while lounging at home. It’s also chic enough to rock on your next staycation or when you want to feel special.

Little Muffincakes


Snap Bibs

Help the littlest one in your life celebrate “Black girl magic” with this machine washable bib that comes together in two snaps.



Jaden Diaper Bag

Diaper bags are a mainstay in a new mom’s life, and it’s nice to have a neutral one that matches almost everything you wear. This one is extra cool because it expands an additional three inches to fit the extra diapers you always end up using.

McBride Sisters Wine


Naughty or Nice Trio

This tasty trio of wines from boutique winemakers the McBride sisters is the Black Girl Magic that the holidays need.

Janie and Jack x HFR


Kimberly Goldson Brooklyn Sweater

We’ve always been huge fans of Harlem Fashion Row because of their support for multicultural designers. Now, the brand continues to champion anduplifting designers of color by pairing them Janie and Jack. My favorite from the current Janie and Jack x HFR collection is this super-cute Brooklyn sweater, which is chill enough for hanging out, but could also be dressed up for an event.

Call Me Sparkle


Orange Love

Is there anything better than a bright orange padded nylon tote? The pink lining interior and the leather detailing on the handles of this mini bag will make any tween instantly feel grown up.

Dr. Liza


Ankara Blue flats

Dr Liza, a Black osteopath, is an entrepreneur who saw the need in the market for body posture shoes and bags for women that were beautiful and designer-like. As a result, she launched Dr. Liza Shoes, which have been helping women everywhere feel comfortable and beautiful. The cut of the shoe
even provides a little extra room so bunions don’t get irritated.

Legendary Rootz


All Textures Are Beautiful Matte Print

Help them reflect their own personal sense of style with this limited print that celebrates Black textures and colors.

Brown Girl Spice


Pumpkin Spice

You may not be visiting family and friends this holiday, but you can gift them the seasonal spice that help create the yummy, festive dishes and drinks everyone loves.

The Lip Bar


Hot Mama Liquid Matte

The Michelle Obama-approved makeup line launched a glam set that has everything you need to get stylish this season. One swipe and you’ll see how the color looks great on a multitude of skin

King + Lola


Baby Onesie

Newborns are truly love personified, the very definition of love, and this onesie celebrate it.



Skincare Set

Of course we can’t forget the men in our life. Try out Ceylon Skincare, a three-year-old skincare brand formulated specifically for men of color. This holiday set includes a facial wash, toner, and moisturizer that will help achieve an even skin tone and texture.

Dare to Roam


Mini Prodigy Backpack

Ciara launched her new accessories line in early 2021, featuring chic antimicrobial backpacks. Though the line is offered in many sizes, the mini is for kids who want to look as cool as you.

Mila Christina Cashmere


The Cozy Set

Know a little sweetums who deserves to be literally draped in cashmere? Gift them this ultra-luxurious baby gift, which comes in a totally mellow neutral, or (pictured herw) a tie-dye version, which is for the daring tiny aesthete.

Tea Drops


Boba Bubble Deluxe Tea Kit

Who doesn’t love boba? Bring this special treat home with this kit to make homemade boba tea.