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28 incredible Black-owned businesses to support right now

Social media feeds are flooded with black boxes today in a hope to amplify black voices and mute the noise. And while posting brings awareness of the grim reality of racism in America and calls for an end to police brutality, it's crucial to take action beyond that. We're facing a difficult time in the nation right now, but it doesn't come close to what Black families face on a daily basis.

If you aren't sure where to start, or want to do more to amplify these voices, a great step is to support black-owned businesses. Even if you can't make a hefty donation, it's important to remember that you have power when you consciously decide where to put your dollars.

Here are some of our team's favorite Black-owned businesses to support right now (and always):


For mamas

Pattern Beauty: Hair care created by Tracee Ellis Ross specifically for curly, coily + tight-textured hair.

PUR-HOME: Non-toxic household cleaners and laundry detergent.

The Honey Pot Company: The first plant-based feminine care system, created by women for women. You can shop online or at Target, Walgreens, Kroger and other places. Find a store here.

Oh Happy Dani: You've likely seen (or shared) her doodles on Instagram, promoting conversations around justice, inspiration and faith. You can order one of her cards through her shop.

Golde: Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.

rayo & honey: Handcrafted pieces with affirming phrases and a minimalist feel from pennants to hang on the wall to totes and keychains.

McBride Sisters Wine Collection: Two sisters with a passion for wine created a delicious wine collection. Even better, join their wine club.

Mented Cosmetics: Non-toxic, free of parabens and full of rich pigments, this makeup brand is made for a variety of skin tones.

The Wrap Life: Gorgeous headwraps and headbands made with premium fabrics.

Nubian Skin: Skin tone lingerie and hosiery for women of color.

Love Notes Fragrances: Deliciously scented soy candles that look great sitting anywhere. You'll want one of each.

Pipcorn: Heirloom snacks that taste amazing, are nutritious and environmentally sustainable. Win-win-win!

Milky Mama: Created by Krystal Nicole Duhaney, RN and lactation consultant, Milky Mama has a full product line of tasty treats and supplements that promote milk production.

Ruby Love: Inclusive period apparel brand created by Crystal Etienne. Think: leak-proof underwear, swimwear and kits.

The Black Doula: Black women are at greater risk for pregnancy and birth-related issues. Founder Sabia Wade offers coaching, workshops and more to help women from birth and beyond.

Ojai Lingerie: Gorgeous (and comfortable) bralettes and loungewear.

Unsun: Founded by Katonya Breaux, whose mission was to develop skin-safe sunscreen for every ethnicity and skin tone.

For kids

Lucy Lue Organics: Organic baby clothing with a beautiful minimalist feel, from baby gowns to rompers.

Little Likes Kids: Founded by a mama who wanted toy options that reflected her son and his friends' experiences. Screen-free play, like puzzles and memory games.

The Eco Baby Co.: Natural baby products, including cloth diapers, toys and meal time items.

Harperiman: Beautiful handmade dolls that illustrate different shapes and styles. You can even order a custom doll to look just like your little one.

Just Like Me! Box: A subscription box that features books with characters of black children.

Black Girl Sunscreen: Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it's great for mamas too!) Shop online or at Target.

Kids Swag: A marketplace for baby and kid products that feature black characters.

Muffincakes Baby Boutique: High-quality baby products that reflect the diversity of beauty in children from quilts and blankets to wrapping paper.

Ozzie + Olive: Cozy t-shirts for kids that make a statement.

GOODEE: Marketplace of selection of kids items from minority artisans from around the world. (Don't forget to check out their home picks, too!)

Lovely Leaps Dance Studio: Teach your kids to love movement and dance with their virtual classes.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this

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Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

It sounds simple: Wash your child, sing them a song or two, let them play with some toys, then take them out, place a towel around them, and dry them off. Should be easy, peasy, lemon squeezy, right?

But it hasn't been. It's been more—as one of my favorite memes says—difficult, difficult, lemon difficult. Because until this towel hit the bathtime scene, there was no easy-peasy way to pick up your squirming wet baby without drenching yourself and/or everything around you.

Plus, there is nothing cuter than a baby in a plush hooded towel, right? Well, except when it's paired with a dry, mess-free floor, maybe.

Check out our favorites to make bathtime so much easier:

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As told to Liz Tenety.

Around the time my husband and I were turning 30, we had a genuine conversation about whether or not we wanted kids. I was the hesitant one because I was like, "Whoa, whoa, whoa, whoa. Let's just hold on. Okay, let's talk about this. Because we love our life. We like traveling. Is this what we want?"

My husband said, "Let's ask our three most pessimistic, crabby friends who have kids whether or not it's worth it."

And every single one of them was like, "Oh, it's unmissable on planet earth."

So when I got pregnant, I was—and I'm not ashamed to say this and I don't think you should be—I was as connected with the baby in my belly as if it were a water bottle. I was like, I don't know you. I don't know what you are, but you can be some gas pain sometimes, but other than that, we're going to have to meet each other and suss this relationship out.

But all the cliches are true that you just know what to do when the baby comes out. Some of the times are hard, some of them are easier, but you just gotta use your gut.

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