12 women-owned businesses that make life easier for mamas

And you can find them all in the Motherly Shop!

women-owned businesses

On March 8th, 1911, International Women's Day took place for the first time.

In 1978, the Education Task Force of the Sonoma County Commission on the Status of Women in Santa Rose planned and executed a "Women's History Week" celebration. A couple years later, President Jimmy Carter issued the first Presidential Proclamation to declare the Week of March 8th, 1980 "National Women's History Week" across the nation.

Nine years after that, in March 1987, Congress designated March as Women's History Month going forward.

Women are at the forefront of history—and whether it's acknowledged on the calendar for a single day, week or month, we've not only given birth to the people of the world, we've shaped it as well.

At its inception, Women's Day was leveraged to protest the need for better labor laws, conditions, and the right to vote, and while we continue to struggle with issues like equal pay, reproductive rights and a pandemic that has disproportionately affected women, there's no doubt we've come a long way.

The work of women throughout history has paved the way for untold amounts of innovation and creativity. Thus, in 2019, women started 1,821 new businesses every day, making 40% of US businesses women-owned. We've revolutionized industries and created products that changed the world.

So it's no surprise that over 60% of the brands we curated in the Motherly Shop are conceived of, launched and run by women. Women who saw a need for something that didn't exist or could be improved upon and went for it. We could not be more proud to amplify the work they do and the incredible products they create. So this month (and always!) we want to shine a light on the women-owned brands we love so much.

To double down on these efforts, this month the Motherly Shop will be donating 1% of sales to Dress for Success. Dress for Success is an international non-profit organization empowering women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since their start in 1997, they've helped more than one million women in 29 countries work toward self-sufficiency. Visit www.dressforsuccess.org to learn more.

Discover some of the brilliant women-owned businesses in the Motherly Shop and their empowering products below!

7am Enfant: Stylish, urban accessories that keep babies cozy and mamas fresh

City mamas have been crushing on the stylish, fashion-forward and functional designs from 7am Enfant since the brand's launch in 2002. Founded by French designer and mama of three, Rebecca Campora, their cozy and warm on-the-go solutions are ideal for keeping little ones snug and secure without sacrificing style. With innovative, cruelty-free products like stroller mittens and stroller bags, their line not only keeps mamas and littles warm, but provides peace of mind as well. And while we adore the products themselves, we're even more moved by their mission. Rebecca aims to use the 7AM brand as a tool to promote social movements that embody the core values that are woven in her life as a mother, entrepreneur, and designer—including children's rights, women's rights and animal rights. The brand routinely donates proceeds to programs that directly support these initiatives, including their Feminist Collection which donates 10% to Girl Rising.

7am London quilted diaper backpack

7am London quilted diaper backpack

Whether this beauty is loaded with diapers or your laptop, you'll be ready to go and looking good. It's totally machine washable (we see you, leaky sippy cup) and comes equipped with a wipeable padded changing pad and two straps for easy stroller attachment.


Belly Bandit: Body after baby revolutionized

Picture this. You're out shopping at Target just a couple of months after giving birth, enjoying some of your first baby-free moments. You reach for the cat litter and a well-intentioned staff member offers some assistance. "Here, let me get that for you. After all, you're pregnant." 😱

Not everyone could manage to take that in stride. Lori Caden, on the other hand, managed to turn it into an incredibly successful business. The experience sparked the creation of what's now a ubiquitous postpartum must-have—the Belly Bandit. Along with her sisters, the three got to work researching and designing a solution that would help new moms feel more like themselves while supporting their postpartum bodies. The product drew inspiration from the centuries-old practice of belly binding and created a modern version that is doctor-recommended and mama-endorsed by everyone from Motherly's own co-founder Liz Tenety to the Kardashians. Since their launch in 2008, they've developed an impressive portfolio of products that have revolutionized the body-after-baby market, staying true to their mission of "empowering all women to look and feel their absolute best—before, during and after pregnancy."

Belly Bandit original postpartum compression wrap

Belly Bandit original postpartum compression wrapGentle compression helps your belly adjust to your new normal during the 4th trimester—and beyond. Adjustable to your size, even as it changes.

Dairy Fairy + Milkful: Feminine, functional intimates for nursing and pumping mamas

As anyone who has wrestled themselves into a less than sexy, over-the-top utilitarian nursing bra knows, it can be quite the demoralizing experience. Add to that the annoyance of having to switch out to a completely different contraption in order to pump hands-free, and it's even more of a let down (pun not necessarily intended.) Frustrated by this all-to-universal dance, founder Emily Ironi made it her mission to create all-in-one bras that not only work for moms but celebrate them.

Throughout the years, she heard from many women of different shapes and sizes, asking, "why doesn't this come in my size?" Adding sizes to the line didn't quite feel like enough. Instead, she launched a truly size-inclusive sister company, called Milkful to create an entirely new way to support their specific needs during such an important time in their lives.

Ironi's lines of pretty, feminine intimates for nursing and pumping combine function with aesthetics to keep moms of all sizes looking and feeling their best as they rock new motherhood.

Dairy Fairy Ayla nursing and hands-free pumping bra

Dairy Fairy Ayla nursing and hands-free pumping bra

With romantic, all-over lace detailing and demi cups for added va-va-voom, this bra gives new meaning to “one hot mama." Coupled with demi underwire for added support, this bra can uplift your spirit and your girls all day long.


Dreamland Baby: Better, longer sleep for babies

Tara Williams' son refused to sleep for more than an hour and a half at a time when he was around 6 months old. Exhausted and desperate to find a solution, she draped a thick throw blanket over him as he laid on the couch next to her one evening, and he fell asleep almost immediately. This was it! Gentle pressure like that of an adult's weighted blanket—but made safe for babies. Since nothing like that seemed to exist, she got to work designing one. With a prototype in hand, she worked with pediatricians, NICU nurses and certified sleep consultants on a series of refinements and testing that resulted in a sleep-safe sack that exceeds all U.S. Consumer Product Safety Commission Standards—and even secured a $100K investment on Shark Tank!

Dreamland Baby dream weighted sleep gown

Dreamland Baby dream weighted sleep gown

Designed to naturally reduce stress and increase relaxation through deep-pressure stimulation, this amazing sleep sack is lightly weighted to mimic your hug and give baby feelings of security and comfort to help baby fall asleep faster and stay asleep longer.


Earth Mama Organics: Effective, natural herbal care for mamas and babies

Founded and grown in her own garage in 2002, Melinda Olson began Earth Mama as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

Earth Mama organic nipple butter

Earth Mama organic nipple butter

Earth Mama's organic nipple butter is the only one Motherly's Director of Health and Wellness (and resident Certified Nurse Midwife), Diana Spalding recommends. "It's what I used with all three of my children (especially baby number two who was a ferocious nursing-biter), and the ointment I recommend to every single patient I speak to."


Esembly: Modern cloth diapering made easy

Leave it to a mom to figure out a cloth diapering system that not only takes the stress out but brings style and sustainability in. Leveraging everything she learned from her previous cloth diaper laundering business (which provided service to hundreds of parents in NYC who didn't want to schlep dirty diapers to the laundromat) Liz Turrigiano created a reusable cloth diapering system that gives parents the tools to diaper simply and sustainably, regardless of where they live. They're committed to helping parents "live less disposably" through sustainably grown, low-impact, high-quality materials and responsible manufacturing. And we have to say—it looks gorgeous too.

Esembly outer diaper cover

Esembly outer diaper cover

Esembly diapers are made up of two products: an absorbent Inner and a waterproof Outer. The Outer is the part of the diaper that provides the containment. If anything sneaks past the Inner, you can rest assured it won't go beyond the Outer. Available in a variety of jewel tones and gorgeous patterns, you almost don't want to get that squishy baby dressed. Receive 15% off your order with code MOTHERLY15!


Habbi Habbi: The easiest way to intro littles to a different language

Co-founders and best friends, Hanna and Anne-Louise created Habbi Habbi as an expression of their effort to be intentional parents. Habbi Habbi's Reading Wand & Bilingual Books help even the youngest children begin learning a second language. Their innovative and engaging play-based tool brings language to life through a tech-enabled wand and "tappable" books that give kids instant feedback, from vocabulary and phrases to musical tunes. And while learning the alphabet, colors, and shapes is great, we love that they also work to include topics like emotions, female role models and diversity.

Habbi Habbi bilingual book + reading wand mini set: mom careers

Habbi Habbi bilingual book + reading wand starter set

This interactive book teaches the Spanish language. Every inch of this beautiful children's book is tappable with the magic wand so kids can hear sentences.


Little Likes Kids: Toys that reflect and celebrate today's kids

The world is diverse. However, the toys made for kids often aren't reflective of their experiences. In 2018, Kemi Tignor launched Little Likes Kids to offer her son playtime options that more closely resembled his life and the life of his friends. Through beautifully illustrated games, puzzles and accessories that depict children and families of all different backgrounds, Little Likes Kids offers more than fun solutions for quiet time—their thoughtful inclusivity is a powerful way to make kids feel seen and loved.

Little Likes Kids fun outside jumbo puzzle

Little Likes Kids Fun Outside jumbo puzzle

Designed to be vibrant and joyful, the Fun Outside puzzle reflects everyday scenes of childhood spent outside. Double-dutch on the sidewalk and hairdos on the stoop is a familiar scene for children across the nation.


Needed: Nourishment before, during and after baby

Launched by Stanford MBAs, mamas and self-professed "wellness and nutrition nerds," Ryan Woodbury and Julie Sawaya, Needed is on a mission to provide real nutritional support for mamas and mamas-to-be. During their own pregnancies, they learned most women aren't meeting their nutritional needs during pregnancy and postpartum. They took that important knowledge and worked tirelessly to create a line of highly-researched, science-backed supplements that help empower real nourishment in women on their motherhood journey. Through their products, educational resources and community of trusted health practitioners and like-minded mamas, they're doing an incredible job supporting women in all phases.

Needed collagen protein

Needed collagen protein

Essential for blood sugar management, minimizing nausea, and for growing baby's cells and the placenta, collagen provides an optimal form for getting the protein mama's need. It slips, completely unnoticed, into smoothies, yogurt, oatmeal—even soup so you barely even have to think about what's on the menu for the day!


Lucy Lue Organics: Sustainably and ethically-produced modern baby clothes

Like so many women, Lucy Lue's priorities shifted after giving birth to her son. As she struggled to balance motherhood with a corporate career, she realized something had to change and left her job to create a company that put her values first. Thoughtfully designed to mix-and-match, Lucy Lue's sustainably and ethically produced collection of modern organic baby clothes only uses fabrics that are "environmentally friendly from seed to seam." Their gorgeous, earthy tones and comfy, minimalist styles make the perfect addition to first wardrobes from birth through the first years.

Lucy Lue organic bubble romper 

Lucy Lue organic bubble romper

Our favorite? This cute and simple one-piece. Made from supremely soft GOTS certified cotton and featuring functional buttons down the chest and snaps on the inner leg for easy on and off changing, it's a summer baby must-have.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


When you ask any two mamas to share their experience with breastfeeding, you are bound to get very unique answers. That's because while the act of breastfeeding is both wonderful and natural, it also comes with a learning curve for both mothers and babies.

In some cases, breastfeeding won't be the right path for everyone. But with the right tools, resources and social support systems, we can make progress toward the American Academy of Pediatrics' recommendation to continue breastfeeding through the first year of a child's life. After all, breastfeeding helps nourish infants, protects them against illnesses, develops their immune systems and more. Not to mention that mothers who breastfeed experience reduced risk for breast and ovarian cancer, type 2 diabetes and high blood pressure.

With National Breastfeeding Awareness Month this month, it's a great time for mamas (and expectant mamas!) to gather the supplies that will support their feeding journey—whether it looks like exclusively breastfeeding, pumping or combo-feeding.

Customflow™ Double Electric Breast Pump

Designed for regular use, this double electric breast pump allows mamas to customize the cycle and vacuum settings that work for them. The 100% SoftShape™ silicone shields on this pump form-fit to a wide range of breast shapes and sizes—which means more comfortable, more efficient pumping. And every pump comes with two complete Dr. Brown's Options+ bottles, giving you everything you need to go from pumping to feeding.


Dr. Brown’s™ Breast Milk Collection Bottles

There's no need to cry over spilled milk—because it won't happen with these storage bottles! Make the pump-to-feeding transition simpler with Dr. Brown's Milk Collection Bottles. The bottles adapt to Dr. Brown's electric pumps to easily fill, seal and transport, and they work with Dr. Brown's bottle and nipple parts when your baby's ready to eat. (Meaning no risky pouring from one bottle to another. 🙌)


Breast Milk Storage Bags

With an extra-durable design and double zip seal, your breast milk will stay fresh and safe in the fridge or freezer until it's needed. Plus, the bags are easy to freeze flat and then store for up to six months, so your baby can continue drinking breast milk long after you are done nursing.


Silicone One-Piece Breast Pump with Options+™ Bottle & Bag

Here's something they don't tell you about breastfeeding ahead of time: While feeding your baby on one side, the other breast may "let down" milk, too. With this one-piece Silicone Breast Pump, you don't have to let those precious drops go to waste. The flexible design makes pouring the milk into a bottle stress-free.


Dr. Brown’s® Manual Breast Pump

No outlet in sight? No worries! With this powerful-yet-gentle Manual Breast Pump, you can get relief from engorgement, sneak in some quick midnight pumping or perform a full pumping session without any electricity needed. With Dr. Brown's 100% silicone SoftShape™ Shield, the hand-operated pump is as comfortable as it is easy to use. Complete with Dr. Brown's® Options+™ Anti-Colic Wide-Neck Bottle, a storage travel cap and cleaning brush, consider this the breastfeeding essential for any mama who has places to go.


Options+™ Anti-Colic Baby Bottle

With the soft silicone nipple and natural flow design of these bottles, your baby can easily switch between breast and bottle. Clinically proven to reduce colic thanks to the vent, your baby can enjoy a happy tummy after feeding sessions—without as much spit-up, burping or gas! By mimicking the flow and feel of the breast, these bottles help support your breastfeeding experience.


This post is sponsored by Dr. Brown's. Thank you for supporting the brands that support Motherly and mamas.

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7 hacks for simplifying after-school snacks

Prepping delicious and nutritious foods shouldn't take all day.

When you're in the middle of the school year and managing a family, each minute of time becomes very precious. Sometimes that means healthy food choices in the household can take a backseat. But don't stress it, mama. Prepping delicious and nutritious choices for the kids to munch on doesn't need to take all day.

Remember to keep it fun, simple and interactive! Here are tips for simplifying after-school snacks once and for all:

1. Prep snacks on Sunday

This simple trick can make the rest of the week a breeze. Tupperware is your friend here, you can even write different days of the week on each container to give the kids a little surprise every day. I really like storage with compartments for snack prep. Personally, I slice apples, carrots or cucumbers to pair with almond butter and hummus—all great to grab and go for when you're out all day and need some fresh variety.

2. When in doubt, go for fruit

Fruit is always a quick and easy option. I suggest blueberries, clementine oranges, apples, frozen grapes or even unsweetened apple sauce and dried fruit, like mixed fruit. It's fun to put together a fruit salad, too. Simply cut up all the fruit options and let the kids decide how they'd like to compile. Prepped fruit is also great to have on hand for smoothies, especially when it's been sitting in the fridge for a few days—throw it in the blender with some nut milk and voila.

3. Pair snacks with a dip

Hummus is a great dip to keep on hand with lots of versatility or you can grab a yogurt-based dip. Easy and healthy dippers include pre-sliced veggies, baby carrots and multigrain tortilla chips. Plain hummus is a great way to introduce seasonings and spices too—shake a little turmeric, add fresh basil and you'd be surprised what your kids will take to.

4. Have high-protein options readily available

Snacks with high protein, like cottage cheese, Greek yogurt, hard boiled eggs and jerky will fuel kids for hours. One of my favorites is a turkey stick, which is a fun addition to the hummus platter. Just slice into bite-sized pieces. I love cottage cheese because it can go savory or sweet, use as a dip with your prepped veggies, or drizzle pure maple syrup and sprinkle with berries.

5. Always keep the pantry stocked

Monthly deliveries keeps the pantry updated without a trip to grocery store. Many kids are big fans of popcorn, granola and pretzels. We like to DIY our own snack packs with a little popcorn, pretzels, nuts and whatever else is in the pantry so there's always something different!

6. Make cracker tartines

I love the idea of replicating popular restaurant dishes for kids. Here are some of my favorite snack-sized tartines using any crisp bread, or favorite flat cracker of your choice as the base. There are no rules and kids love adding toppings and finding new combinations they love.

  • Avocado crackers: Use a cracker and then layer with thinly sliced avocado, a dollop of fresh ricotta cheese topped with roasted pepitas or sunflower seeds.
  • Tacos: The base for this is a black bean spread—just drain a can of black beans, rinse and place into a wide bowl. With a fork or potato masher, lightly smush the beans until chunky. Spread onto your cracker and top with tomato, cheddar cheese and black olives. Try out a dollop of super mild salsa or some lime zest to introduce some new flavor profiles.
  • A play on PB&J: Smear peanut butter, almond or a favorite sun butter on the cracker. I like to get a mix it up a bit and put fresh fruit (strawberries, blueberries and tiny diced apples) and a little bit of dried fruit sprinkled on top.

7. Pre-make smoothie pops

The easy part about meal prep is the prep itself, but knowing exactly how much to make ahead is tricky. Freeze a smoothie in popsicle molds to have a healthy treat ready-to-go snack. They're super simple to make: Add any fruit (I like apples, berries, pineapples and mangoes) and veggies (carrots, steamed beet and wilted kale) to a blender with your favorite nut milk until you have consistency just a bit thinner than a smoothie. Pour into your trusty reusable popsicle molds and then into the freezer to make an ice pop so good they could eat them for breakfast.

Family Foodies

15 toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.

Stomp Racers

As longtime fans of Stomp Rockets, we're pretty excited about their latest launch–Stomp Racers. Honestly, the thrill of sending things flying through the air never gets old. Parents and kids alike can spend hours launching these kid-powered cars which take off via a stompable pad and hose.


Step2 Up and Down Rollercoaster

Step2 Up and Down Rollercoaster

Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)


Secret Agent play set


This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.


Stepping Stones


Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.


Sand play set

B. toys Wagon & Beach Playset - Wavy-Wagon Red

For the littlest ones, it's easy to keep it simple. Take their sand box toys and use them in the bath! This 12-piece set includes a variety of scoops, molds and sifters that can all be stored in sweet little wagon.


Sensory play set


Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Foam pogo stick


Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.




Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.


Hopper ball

Hopper ball

Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.


Pull-along ducks


There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Rocking chair seesaw


This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


Even 5 hours of screen time per day is OK for school-aged kids, says new study

Researchers found screen time contributes to stronger peer relationships and had no effect on depression and anxiety. So maybe it isn't as bad as we thought?

MoMo Productions/Getty Images

If you've internalized some parental guilt about your own child's screen time usage, you're not alone. Numerous studies have shown that exposure to significant amounts of screen time in children leads to an increased risk of depression and behavioral issues, poor sleep and obesity, among other outcomes. Knowing all this can mean you're swallowing a big gulp of guilt every time you unlock the iPad or turn on the TV for your kiddo.

But is screen time really that bad? New research says maybe not. A study published in September 2021 of 12,000 9- and 10-year-olds found that even when school-aged kids spend up to 5 hours per day on screens (watching TV, texting or playing video games), it doesn't appear to be that harmful to their mental health.

Researchers found no association between screen usage and depression or anxiety in children at this age.

In fact, kids who had more access to screen time tended to have more friends and stronger peer relationships, most likely thanks to the social nature of video gaming, social media and texting.

The correlations between screen time and children's health

But those big social benefits come with a caveat. The researchers also noted that kids who used screens more frequently were in fact more likely to have attention problems, impacted sleep, poorer academic performance and were more likely to show aggressive behavior.

Without a randomized controlled trial, it's hard to nail down these effects as being caused directly by screens. The study's authors analyzed data from a nationwide study known as the Adolescent Brain Cognitive Development Study (ABCD Study), the largest long-term study of brain development and children's health in the country. They relied on self-reported levels of screen time from both children and adults (it's funny to note that those reported numbers differed slightly depending on who was asked… ).

It's important to remember that these outcomes are just correlations—not causations. "We can't say screen time causes the symptoms; instead, maybe more aggressive children are given screen devices as an attempt to distract them and calm their behavior," says Katie Paulich, lead author of the study and a PhD student in the Department of Psychology and Neuroscience. Also worth noting is that a child's socioeconomic status has a 2.5-times-bigger impact on behavior than screens.

Weighing the benefits with the risks will be up to you as the parent, who knows your child best. And because we live in a digital world, screens are here to stay, meaning parents often have little choice in the matter. It's impossible to say whether recreational screen time is fully "good" or "bad" for kids. It's maybe both.

"When looking at the strength of the correlations, we see only very modest associations," says Paulich. "That is, any association between screen time and the various outcomes, whether good or bad, is so small it's unlikely to be important at a clinical level." It's all just part of the overall picture.

A novel look at screen time in adolescents

The researchers cite a lack of studies examining the relationship between screen time and health outcomes in this specific early-adolescence age group, which is one of the reasons why this study is so groundbreaking. The findings don't apply to younger children—or older adolescents, who may be starting to go through puberty.

Screen time guidelines do exist for toddlers up to older kids, but up to 1.5 hours per day seems unattainable for many young adolescents, who often have their own smartphones and laptops, or at least regular access to one.

Of course, more research is needed, but that's where this study can be helpful. The ABCD study will follow the 12,000 participants for another 10 years, following up with annual check-ins. It'll be interesting to see how the findings change over time: Will depression and anxiety as a result of screen time be more prevalent as kids age? We'll have to wait and see.

The bottom line? Parents should still be the gatekeepers of their child's screen time in terms of access and age-appropriateness, but, "our early research suggests lengthy time on screen is not likely to yield dire consequences," says Paulich.

Children's health

Mom and gorilla bond over their babies at the zoo: ‘It was so beautiful’

The new mothers shared a special moment at a Boston zoo.

Franklin Park Zoo/YouTube

Motherhood knows no bounds.

When Kiki the gorilla spotted a new mom and baby visiting her habitat at the Franklin Park Zoo in Boston, she immediately took a liking to the pair. Emmelina Austin held her five-week-old son Canyon to the glass so Kiki could get a better look.

The gorilla spent nearly five minutes happily pointing and staring at baby Canyon.

Emmelina's husband captured the sweet moment on his phone, in a video that's now gone viral.

Mother shares unique maternal bond with gorilla (FULL VIDEO) www.youtube.com

Why was Kiki so interested in her tiny visitor? Possibly because Kiki's a new mom herself. Her fifth baby, Pablo, was born in October.

Near the end of the video, Kiki scooped up Pablo and held him close. The new moms held their baby boys to the glass and shared a special moment together: just a couple of mothers, showing off their little ones.

"When I walked into the zoo that day, I never could've imagined that we would have had that experience," Austin told ABC News. "It was so beautiful, and we walked out just over the moon."

We can't get enough of the sweet exchange. There's something special about sharing your little one with the world. Mothers of all ages, races–and it turns out, species–understand.

Our favorite viral mama + kid videos