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The Target x Vineyard Vines collection is here and we want everything 🙌

If you've ever shopped at Vineyard Vines you know two things. One, it's simply adorable. Like, the stuff that Nantucket dreams are made of. Stripes, checks, plaids and pinstripes in soft pastel hues for the entire family. Even the dog.

And second, you know that in order to achieve such a crisp, cool East Coast vibe that will look oh-so-perfect in your professionally-shot family photo you'll have to pay. Nope, that wee whale logo is not cheap, folks. How much are we talking? In the range of $50 for a boys button-down shirt or $70 for a girls madras dress (to be fair, it does have flutter sleeves and holy cannoli it might just be worth the price tag!). The good news is that we can verify the quality is top notch—my two sons regularly receive my nephews' hand me downs and even after being worn by four boys, they're still in top-notch condition.

Needless to say, for those of us with a penchant for prep on a tighter clothing budget, the news of Target's Vineyard Vines collaboration was music to our ears. We've actually tried the product and we're drooling... over the styles, the quality and the prices! Comprised of more than 300 pieces, the collection is priced from $2 to $120, with most of it costing below $35.

Let's say it together, friends: Yassss!

Check out our favorite pieces for the whole family below.

Vineyard Vines for Target Women's Sleeveless Ruffle Tie Waisted Midi V-Neck Dress

Price: $35

BUY

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Price: $12

BUY

Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Price: $16

BUY

Vineyard Vines for Target Men's Striped Swim Trunks

Vineyard Vines for Target Men's Striped Swim Trunks

Price: $25

BUY

Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Price: $20

BUY

Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Price: $16

BUY

Vineyard Vines for Target Women's Blue One-Piece Swimsuit

Vineyard Vines for Target Women's Blue One-Piece Swimsuit

Price:$35

BUY

Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Price: $35

BUY

Vineyard Vines for Target Throw Blankets & Pillows

Vineyard Vines for Target Throw Blankets & Pillows

Price: $25-$30

BUY

Vineyard Vines for Target Pet Accessories

Vineyard Vines for Target Pet Accessories

Price: $6-$11

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!


A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.

$239.99

A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.

$219.99

A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.

$379.99

A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.

$29.99

A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.

$99.99

A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.

$15.99

A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.

$79.99

A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.

$99.99

An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.

$24.99

A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.

$59.99

And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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