Menu

If you've ever shopped at Vineyard Vines you know two things. One, it's simply adorable. Like, the stuff that Nantucket dreams are made of. Stripes, checks, plaids and pinstripes in soft pastel hues for the entire family. Even the dog.

And second, you know that in order to achieve such a crisp, cool East Coast vibe that will look oh-so-perfect in your professionally-shot family photo you'll have to pay. Nope, that wee whale logo is not cheap, folks. How much are we talking? In the range of $50 for a boys button-down shirt or $70 for a girls madras dress (to be fair, it does have flutter sleeves and holy cannoli it might just be worth the price tag!). The good news is that we can verify the quality is top notch—my two sons regularly receive my nephews' hand me downs and even after being worn by four boys, they're still in top-notch condition.

Needless to say, for those of us with a penchant for prep on a tighter clothing budget, the news of Target's Vineyard Vines collaboration was music to our ears. We've actually tried the product and we're drooling... over the styles, the quality and the prices! Comprised of more than 300 pieces, the collection is priced from $2 to $120, with most of it costing below $35.

Let's say it together, friends: Yassss!

Check out our favorite pieces for the whole family below.

Vineyard Vines for Target Women's Sleeveless Ruffle Tie Waisted Midi V-Neck Dress

Price: $35

BUY

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Price: $12

BUY

Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Vineyard Vines for Target  Boys' Short Sleeve Polo Shirt

Price: $16

BUY

Vineyard Vines for Target Men's Striped Swim Trunks

Vineyard Vines for Target Men's Striped Swim Trunks

Price: $25

BUY

Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Vineyard Vines for Target Girls' Striped Scoop Neck Romper

Price: $20

BUY

Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Vineyard Vines for Target Toddler Boys' 1/4 Zip Pullover Sweatshirt

Price: $16

BUY

Vineyard Vines for Target Women's Blue One-Piece Swimsuit

Vineyard Vines for Target Women's Blue One-Piece Swimsuit

Price:$35

BUY

Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Vineyard Vines for Target Women's Women's Gingham Long Sleeve Shirtdress

Price: $35

BUY

Vineyard Vines for Target Throw Blankets & Pillows

Vineyard Vines for Target Throw Blankets & Pillows

Price: $25-$30

BUY

Vineyard Vines for Target Pet Accessories

Vineyard Vines for Target Pet Accessories

Price: $6-$11

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

You might also like:

How much time our kids spend in front of a screen is something we have almost always been “strict" about in our household.

Generally speaking, we're not big TV watchers and our kids don't own tablets or iPads, so limiting screen time for our children (usually around the American Academy of Pediatrics guidelines) has proven to be a reasonable practice for us.

It wasn't until this past summer when I started working from home full time that I found myself stretching an hour to an hour and a half or allowing just one more episode of Pokemon so I could get in a few more emails quietly. (#MomGuilt)

I also realized that I wasn't counting when we passively had the news on in the background as TV time and that we weren't always setting a stellar example for our kids as we tended to use our phones during what should have been family time.

Keep reading Show less
Learn + Play