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Ulta’s 21 days of beauty includes cult favorites that *never* go on sale

Get your wallets ready and act fast—lots of these offers will only last for one day!

Ulta’s 21 days of beauty includes cult favorites that *never* go on sale

We love a good deal, especially if it also means helping us look good!


Ulta's biggest beauty sale of the year is happening now and is just too good to pass up. The 21 Days of Beauty features select cult favorite makeup and skincare products daily at 50% off both in stores and online.

Whether you live and breathe all things beauty or want to feel a little more like yourself post-baby, there's something here for everyone. We're rounding up our mama favorites that never go on sale. Get your wallets ready and act fast—lots of these offers will only last for one day!

MARCH 27—St. Tropez In-Shower Gradual Tanning Lotion

While your fam may not have a tropical vacation on the books, mama can still have a sun kissed glow. St. Tropez is the holy grail of self-tanners and this one is so easy to apply in the shower. Plus, it's paraben, sulphate free!



$12.50, regularly $25.00

BUY

MARCH 30—Peter Thomas Roth Un-Wrinkle Peel Pads

This peel is gentle enough to use daily, but has some incredible benefits for the skin. It exfoliates, brightens and helps your other products better absorb. Bonus: minimizes pores and reduces uneven skin tone.



$22.50, regularly $45.00

BUY

MARCH 31—Anastasia Beverly Hills Brow Wiz Pencil

Chances are, you don't have time to fill in your eyebrows perfectly every day. This product simplifies that. It's super thin so every stroke looks natural and it adds just enough color to give your face some life.



$10.50, regularly $21.00

BUY

APRIL 3—Laura Geller Baked Blush-n-Brighten

We love products that do double duty, especially when we're short on time. While it's primarily for blush, you can also use it as a highlighter, a little lip color and eyeshadow. Bonus: It also has anti-aging properties. ?



$14.00, regularly $28.00

BUY

APRIL 4—Frog Prince Lipstick

Who says mom can't play princess, too? Don't be turned away by the green hue! This moisturizing lipstick changes color to a pink that matches your lip tone. It's basically like a customized lipstick you can throw on and go.



$12.50, regularly $25.00

BUY

APRIL 5—Urban Decay Eyeshadow Primer Potion

If you can't ever get your eyeshadow to actually last all day, this primer is your solution. It also makes colors more vibrant and reduces creasing. This sale includes five of the most popular primer potions, from anti-aging to nude underlays.



$11.00-$12.00, regularly $22.00-$24.00

BUY

APRIL 6—Estee Lauder Double Wear Concealer

Motherhood is exhausting so concealer is definitely our best friend. This double wear stay-in-place flawless wear concealer lasts 15 hours—perfect for heading back to the office or going on a trip. Plus, it doesn't crease and is water, perspiration and humidity-resistant. Hello, spring!



$14.00, regularly $28.00

BUY

APRIL 7—Too Faced Better Than Sex Mascara

There's a reason this mascara has its name—it's really *that* good. If you only have time for one makeup item, this would be it. Say hello to volumizing, lengthening and curl that are sure to make you look more awake.



$11.50, regularly $23.00

BUY

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

Time-saving formula tips our editors swear by

Less time making bottles, more time snuggling.

As a new parent, it can feel like feeding your baby is a full-time job—with a very demanding nightshift. Add in the additional steps it takes to prepare a bottle of formula and, well… we don't blame you if you're eager to save some time when you can. After all, that means more time for snuggling your baby or practicing your own well-deserved self-care.

Here's the upside: Many, many formula-feeding mamas before you have experienced the same thing, and they've developed some excellent tricks that can help you mix up a bottle in record time. Here are the best time-saving formula tips from editors here at Motherly.

1. Use room temperature water

The top suggestion that came up time and time again was to introduce bottles with room temperature water from the beginning. That way, you can make a bottle whenever you need it without worrying about warming up water—which is a total lifesaver when you have to make a bottle on the go or in the middle of the night.

2. Buy online to save shopping time

You'll need a lot of formula throughout the first year and beyond—so finding a brand like Comforts, which offers high-quality infant formula at lower prices, will help you save a substantial amount of money. Not to mention, you can order online or find the formula on shelves during your standard shopping trip—and that'll save you so much time and effort as well.

3. Pre-measure nighttime bottles

The middle of the night is the last time you'll want to spend precious minutes mixing up a bottle. Instead, our editors suggest measuring out the correct amount of powder formula into a bottle and putting the necessary portion of water on your bedside table. That way, all you have to do is roll over and combine the water and formula in the bottle before feeding your baby. Sounds so much better than hiking all the way to the kitchen and back at 3 am, right?

4. Divide serving sizes for outings

Before leaving the house with your baby, divvy up any portions of formula and water that you may need during your outing. Then, when your baby is hungry, just combine the pre-measured water and powder serving in the bottle. Our editors confirm this is much easier than trying to portion out the right amount of water or formula while riding in the car.

5. Memorize the mental math

Soon enough, you'll be able to prepare a bottle in your sleep. But, especially in the beginning or when increasing your baby's serving, the mental math can take a bit of time. If #mombrain makes it tough to commit the measurements to memory, write up a cheat sheet for yourself or anyone else who will prepare your baby's bottle.

6. Warm up chilled formula with water

If you're the savvy kind of mom who prepares and refrigerates bottles for the day in advance, you'll probably want to bring it up to room temperature before serving. Rather than purchase a bottle warmer, our editors say the old-fashioned method works incredibly well: Just plunge the sealed bottle in a bowl of warm water for a few minutes and—voila!—it's ready to serve.

Another great tip? Shop the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices. Or, follow @comfortsforbaby for more information!

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Earth Mama: Effective, natural herbal care for mamas and babies

Founded and grown in her own garage in 2002, Earth Mama started as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Melinda Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

Bravado Designs: Soothing sounds for a good night's sleep

With 28 years of serving pregnant and postpartum mamas under their belt, Bravado Designs is a true authority on the needs of changing bodies. It's true that we have them to thank for rescuing us from the uncomfortable and frumpy designs our own moms had to live with. Launched in Canada by two young mamas, they designed the first prototypes with extra leopard print fabric certain that a better bra was possible. Throughout the years they've maintained their commitment to ethical manufacturing while creating long-lasting products that truly work.

The Sill: Instagram-ready potted plants

We've long admired this female-founded brand and the brilliant mind behind it, Eliza Blank. (She even joined Motherly co-founder Liz Tenety on and episode of The Motherly Podcast!) The mission behind the business was simple: To make the process of bringing plants into your home as easy as possible, and as wonderful as the plant themselves. With their in-house, exclusively designed minimalist planters, the end result makes plant parenthood just a few clicks away.

Not sure where to start? Here's what we're adding to our cart:

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It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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