These diapers are too sweet.
Jessica Alba's Honest Company has joined forces with Rosie O'Neill of the candy company Sugarfina to create some adorable candy-themed limited edition diaper prints, bibs, and gift sets that include a little something special for mom. [Update: And they're now available outside of the gift sets and subscriptions!]
Seriously, Sugarfina and Honest are a match made in heaven. The Honest Company is known for its cheerful prints and Sugarfina is known for its gourmet gummies, and the combo of the two is super adorable. Alba tested the prints on her baby boy, Hayes.
"It's so cute when he just crawls around with the little gummy bear diaper and the matching bib. It's really sweet. That's what's great about our diapers—they just look so cute on your baby, even when your baby's in nothing else but just their little diaper," she tells Motherly.
There are two prints: Boo Bear (the gummy bears Hayes wears) and Sweet Thing (modeled after Sugarfina's popular baby butterfly gummies). The prints are available in diaper cakes and bibs separately on Honest.com or packaged alongside a cube of matching candy on in the gift sets available through Sugarfina.
Introducing our Honest ❤️ Sugarfina diapers in the sweetest prints yet. 🍬 Subscribers: update your Bundle to get th… https://t.co/85dYkmxnuL— HONEST (@HONEST)1538496045.0
As Motherly previously noted, Alba feels it's very important for her company to work with fellow women entrepreneurs, which is how this partnership with O'Neil and Sugarfina was born. Alba's been a fan of the candy company since it launched, and often adds a little Sugarfina to gifts she gives.
"I was just thinking that, wouldn't it be cute to do a collaboration with them and have that ultimate baby shower experience? So that you have the diaper cake, and you could even do a themed baby shower around our diaper cakes." Alba tells Motherly.
Alba and O'Neil both wanted to create some surprise and delight for mom by recognizing that when people are giving gifts to a new mom, the presents are often actually for the baby. With these gift sets, mom gets to enjoy a grown-up treat while also enjoying the incredibly cute baby gear.
"Obviously the diapers are for the babies to wear, but there's something to be said for making sure that the product that we're going to use for our babies are relevant, and enjoyable for us too, and they bring us joy," says O'Neill. "We wanted to make it so the box was really beautiful, and you felt proud to give it as a gift and also there's something for the mom."
Alba agrees, adding that pairing some Sugarfina candy for mom with the matching prints for baby also makes for a great gift not only before the baby is born, but after, when mama probably hasn't had much time to treat herself.
"I know, after having three kids, how important it is for you also to be considered and pampered a bit. So yeah, it is definitely a really sweet gifting moment when you can show up, whether you're meeting the baby for the first time, and you have the diaper cake, and you have a little sweet something for Mom. And if she has multiple kids, it's always nice to give something that another sibling can enjoy as well."
Discount code for Motherly readers
When we first told you about this launch back on October 2 these limited edition prints were exclusive to the Honest diaper bundle subscribers and the diaper cakes (meaning you couldn't yet buy the candy print diapers outside of the the mini cake, the regular diaper cake and the gift sets available through Sugarfina).
Now though, you can get the limited edition Honest x Sugarfina diapers even if you're not a bundle subscriber (or don't need a whole diaper cake) and Honest has offered Motherly readers a 20% off discount code!
TERMS AND CONDITIONS: Eligible for Honest Sugarfina diaper shop purchases only on honest.com. Eligible on order subtotals up to $500 maximum. Limit 1 promo code per person/household. Offer expires at 11:59 p.m. (PST) on 10/31/2018. Promo Code not valid on Bundles or Trials. Code must be entered into "Promo Code" section at Checkout. Discount applied before taxes, shipping or surcharges. Cannot be applied to previous purchases, Gift Card purchases, Gift Bundles or Add-On items. Cannot be combined with any other promotion or redeemed for cash, unless required by law. Certain charges for return shipping may apply. Note, Promo Code will not apply if there is a Trial in your cart. Terms subject to change at any time.
[Update, October 18, 2018: This post was originally published October 2, 2018. It has been updated to reflect the new availability of the diapers outside the bundles and gift sets, and with the discount code.]