A modern lifestyle brand redefining motherhood

This is: Birth

This is birth: A powerful first cry

"Sweet Addison made a big entrance. The moment in between her delivery and her first cry was powerful. Mom and dad spoke to their tiny love telling her how glad they were that she was here as the midwives worked to help her take in and release her first breath. Then came the most perfect cry that held the room captive." -Videographer Eucharisteo Films

This is birth: An adoption story

Watch the incredible moment when a family meets their newborn for the first time in the hallway of a hospital.

The videographer explains, "This experience was so different from other birth sessions. More than just the fact it was an adoption, the connection was so moving. This mother had spent months waiting for the opportunity to be Adela's mother and wondering whether it would even happen. All of the fear and excitement just melted away when she held her daughter in her arms." —Johnny TJ Cheramie of Something Southern Photography

This is birth: A hypnobirthing story

Watch this mama give birth at home while practicing hypnobirthing, which focuses on specific relaxation and calming techniques that help manage pain during labor.

"I remember how calm and relaxed the mom was. During the labor, classical music was playing and she moved to the music. I know other women who have tried hypnobirthing, and they weren't impressed, but she mastered it. I believe it's really important to not compare birth experiences. Every woman is free to express herself during labor; there is no competition, you can scream or you can be calm." - Videographer Chiara Doveri Photography Familien- und Kinderfotografie in Berlin

This is Birth: A C-section gender reveal

Watch the precious moment when this mama wakes up and finds out the gender of her baby.

"Due to some health complications, Joyous needed to have a C-section performed. One of the good unknowns with this labor was that the parents decided to not know the gender of the baby until after the birth. When they both find out, they are totally overwhelmed with emotion. It was amazing to witness their love for their newborn, and also the relief that everyone was healthy after so much uncertainty."
- Videographer K+A Films

This is birth: A midwife birth story

Watch these skilled midwives help baby Ezra take his first breath.

"The midwives were fantastic. They remained very calm and quickly grabbed the equipment needed to help Ezra breathe. The room was calm, and it was clear the midwives had everything under control. Megan calmly spoke to Ezra and gently rubbed his stomach until she heard his first cry, she then brought him up to her chest with a look of complete relief." Kailee Riches Photography

(Content warning: this film includes a tense moment before baby takes his first breath—but with skillful care, it quickly becomes clear he is perfectly healthy).

This is birth: An unmedicated hospital birth

"The moment of becoming a mother is a feeling that really can't be described. So many emotions rush to you and before you know it, you have this beautiful baby in your arms."

In this birth film, captured by Stephanie Shirley Photography, a first-time mama has an unmedicated hospital birth with her supportive husband and doula by her side.

This is Birth: A rainbow birth story

Watch this strong mama and her supportive husband work as a team to bring their rainbow baby into the world.

The videographer Rebecca Cantrelle Photography explains, "After battling infertility, loss, and a tough pregnancy—with hyperemesis gravidarum, gestational diabetes, and concerns of preeclampsia—this mama was induced on her due date. On the second day of induction, active laboring began. She finally welcomed her baby boy, Avery, at 4 a.m. on the third day! The experience was so serene, so powerful, and there was so much love."

This is birth: A boy mom story

Watch this family welcome their third boy—all, amazingly, delivered in the same hospital room—room 303. The proud big brothers will melt your heart.

"I think it's great for other women to see what different births look like—whether it's a home birth in water, a hospital birth with an epidural, a c-section, or somewhere in between—all births are beautiful, unique, and special!" - Videographer The Grays Photography

This is birth: A home waterbirth story

Watch as this sweet family of three becomes four.

Videographer for Birth Love Story on why capturing birth is important:
"The reason I find capturing birth is important I say as a client, as a mother: I married to create a family. I invested in lasting memories from my wedding day and I wanted no less from the day my babies joined our family. I wanted all the raw emotion, all the pain and tears, all the smiles and tears of joy. And I got it all. So I want all moms to have the same treasure I am lucky to have!"

This is birth: A NICU twins' journey

See the NICU through this mama's eyes, as she beautifully captures her twins' journey.

"I'm pretty sure everyone in the hospital thought I was crazy when I was wheeled in and started recording my labor. But when so much is out of your control, it's nice to have something to do. And hiding behind my camera was a comfort. There is nothing harder than leaving the hospital empty-handed, with your brand-new babies staying behind. I bawled every time I had to leave. Capturing my NICU babies on film allowed me to take a little piece of them home with me each day." - Videographer + mama Sarah Krieg Photography

This is birth: A family hospital birth

"I love how different and sweet every mama's emotions are after pulling their baby to their chest. Some are in shock, some weep, some laugh...nothing compares to that feeling of finally holding your baby in your arms!" - Videographer Alma Heirlooms

Watch this fierce mama work through the unmedicated birth of her second child with the support of her husband and firstborn.

This is birth: A delivery room gender reveal

Watch this mama welcome her 6th—but first "team green"— baby into the world!

These parents own a videography company —Eran and Aubs Photography and Videography— so dad captured the birth film himself:
"It was the first time out of 6 pregnancies that we didn't know the gender. We facetimed some family members (our children included) so they could watch the birth and find out the gender along with us... Its something that I still go back to watch often. Video and audio has a way of bringing back all of the memories of that day in a way that pictures can't do."

This is birth: An epidural birth story

This quietly beautiful birth film features a strong mama laboring in a birth center with epidural pain management.

Candice MacDonnell - Family Films and Photography says, "The thing that struck me the most was Ariel's persistence. Even though her little girl's birth didn't go quite as planned, she still gave it her all, and was a warrior in bringing her earthside. As soon as she held her baby and became a mom for the first time, I could sense her instant, overwhelming love for this tiny little human."

This is birth: An HBAC story

Watch this intense, inspiring video of a strong mama calmly catching her baby herself during her HBAC (home birth after cesarean).

"I remember how uniquely quiet it all was, as mom was using the Hypnobabies method. She said two things while I was there before birthing her son—'I'm ready to get in the tub' and 'his head is out.' Witnessing how she trusted her body so much showed me how peaceful and powerful birth can be." - Tampa Birth Photographer - Dear Little One, founder of Birth United

This is birth: A birth center story

"Birth is intense. It's beautiful. It's transformative. It's both an immense biological process AND an incredible emotional process. You can't find the same heights and depths of emotion in any other type of photography."

In this birth film, captured by Monet Nicole - Birthing Stories, this first-time mama arrived at the birth center already 8 cm dilated. She labored and delivered with her husband by her side the entire time.

This is Birth: A Home Birth Story

"Birth is not always the hurricane many times portrayed in the media; it is not a physical ailment, it is beautiful, to be respected, to be studied in a balanced way and the complications that can arise prepared for - but allowed safe space to happen naturally when things go normally; our bodies are designed perfectly for it."
- Videographer Impressions - Birth & Lifestyle Stories on the importance of sharing real representations of birth.

Watch this video of a strong, second-time mama working hard through a VBAC delivery in her home.

This is birth: A NICU birth story

After arriving 5 weeks early and spending 15 days in the NICU, we're happy to report Henry is now 8 months old and thriving. (Stick around until the end to see the cutest update photos.)

"Our culture fantasizes the perfect birth and bonding experience. When your baby is in the NICU following birth, there are so many bittersweet emotions that accompany this experience. Many mamas (including myself) have faced this situation, and yet, we see so little representation of it through media. I believe it's important to see how that love is still shown and is still felt by your baby, even when they need extra help in the NICU." - Videographer http://sma-photography.com/

This is birth: A first-time mama's hospital birth

This beautifully shot video captures the nerves and joyful anticipation of giving birth for the first time.

"Torie was realistic, strong, and leaned on her birth team throughout the experience. With every worry of 'how much longer' or 'how much harder will it be,' she was able to refocus her energy into knowing that with each surge, her baby was getting closer. Emotions were high among everyone present, and I think we all could relate to her eagerness to meet her son." - Videographer Forevermore Films

This is birth: A waterbirth story

Watch a second-time mama's peaceful water delivery in a birth center, while surrounded by her loving family.

The videographer explains, "I got a call early that morning that the mother had been laboring throughout the night. The birth was like a dance—her family supported her though each contraction. The midwife thought she was in early labor so she left to get a snack but heard her start to push and came back. The baby was born maybe 10 minutes later." — Zura Lagarde Photography

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Sometimes it can feel like toys are a mama's frenemy. While we love the idea of entertaining our children and want to give them items that make them happy, toys can end up taking the joy out of our own motherhood experience. For every child begging for another plastic figurine, there's a mama who spends her post-bedtime hours digging toys out from under the couch, dining room table and probably her own bed.

Like so many other moms, I've often found myself between this rock and hard place in parenting. I want to encourage toys that help with developmental milestones, but struggle to control the mess. Is there a middle ground between clutter and creative play?

Enter: Lovevery.

lovevery toys

Lovevery Play Kits are like the care packages you wish your child's grandparent would send every month. Expertly curated by child development specialists, each kit is crafted to encourage your child's current developmental milestones with beautiful toys and insightful activity ideas for parents. A flip book of how-tos and recommendations accompanies each box, giving parents not only tips for making the most of each developmental stage, but also explaining how the games and activities benefit those growing brains.

Even better, the toys are legitimately beautiful. Made from eco-friendly, sustainable materials materials and artfully designed, I even find myself less bothered when my toddler leaves hers strewn across the living room floor.

What I really love, though, is that the kits are about so much more than toys. Each box is like a springboard of imaginative, open-ended play that starts with the included playthings and expands into daily activities we can do during breakfast or while driving to and from lessons. For the first time, I feel like a company isn't just trying to sell me more toys―they're providing expert guidance on how to engage in educational play with my child. And with baby kits that range from age 0 to 12 months and toddler kits for ages 13 to 24 months, the kits are there for me during every major step of development I'll encounter as a new mama.

So maybe I'll never love toys―but I will always love spending time with my children. And with Lovevery's unique products, mixing those worlds has become child's play.


This article was sponsored by Lovevery. Thank you for supporting the brands that support Motherly and mamas.

It's important that kids have both male and female role models to help dispel harmful stereotypes and reinforce their understanding of the fundamental uniqueness and equality of each person. At the heart of this is personalism and it encourages kids to emulate what's best in people who come from a wide range of backgrounds with different personalities and physical attributes.

For a long time, female representation in television and movies lagged far behind male representation, making it harder to find suitable role models that are worthy of admiration. Thankfully, there are now a growing number of great female role models on television and in movies that all kids can admire and emulate.

Of course, what constitutes a role model is subjective. As parents, my wife and I look for role models that reinforce the lessons that we teach our kids and display behavior that corresponds with an approach to life that aligns with our understanding of morality, human flourishing and a life of joy.

Role models show that strength and compassion are not opposites. They prove that women can pursue and achieve excellence, while still valuing relationships and other people. They teach kids that real courage is not bravado or a lust for recklessness, but perseverance and determination in the face of serious obstacles to achieving what is right and just.

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Here are seven fictional role models that can inspire kids of all ages.

1. Wonder Woman

In the DC universe's most acclaimed film, Wonder Woman declares, "I'm willing to fight for those who cannot fight for themselves." Upon fully realizing the implications of free will and the human capacity for both goodness and evil, she concludes that "only love can truly save the world."

In response, she says, "So I stay, I fight, and I give, for the world I know can be." When she realizes the brokenness of the world and human person, she responds not with cynicism (as so many do), but with a renewed commitment to love and building a better world.

Wonder Woman is recommended for kids age 7+ and has a PG-13 rating.

2. Moana

Moana breaks the "curse of the good girl" by breaking from conventions out of love for her people. She loves and respects her parents, but her sense of mission or call leads her to heroically undertake an adventure to save the world. She has a strong sense of identity, which is linked to who she is unique as a person and her duties. She is wholly comfortable in her own skin, indifferent to the superficial. She displays courage and compassion and refuses to turn back in the face of difficulties, even when Maui wants to give up. And it is her empathy and compassion that ultimately brings out the best in Maui and saves the world.

Moana is recommended for kids ages 4+ and has a PG rating.

3. Katniss Everdeen

In the Hunger Games series, Katniss Everdeen is willing to risk her own life to save her sister in a selfless act of love. Throughout the films, she refuses to surrender her integrity and ultimately has the wisdom and will to do what is necessary so that the revolution will succeed and serve all.

The Hunger Games is recommended for kids age 12+ and has a PG-13 rating.

4. Mulan

The Disney character Mulan is a great role model because she does what is right and courageous, despite serious social pressures and strictures. Her sense of morality extends beyond legalism and conformity. She also has a real sense of authenticity.

She knows that being herself would break her family's heart—she's sensitive to that, but ultimately willing to put the good of her family above their immediate desires. While there is pressure to focus on her physical appearance and manners to win a husband, she thinks that men should be more interested in having a girl with a brain who speaks her mind. And it is her courage and her wits that ultimately save the day.

Mulan is recommended for kids ages 5+ and has a G rating.

5. Hermione

In the Harry Potter series, Hermione is daring and courageous, brilliant and hardworking, compassionate and caring. In our society, many with innate intelligence (or those with affluent backgrounds who imagine they are inherently intellectually superior) take pride in their intelligence and treat it as though it is an accomplishment they have earned. This can lead to hubris and a lax work ethic.

Hermione is naturally gifted and it takes her some time to be confident without looking down on others who are less intellectually gifted or engaged. But she is always hard-working; she utilizes her intellectual gifts to reach her potential. And she uses these gifts to serve others.

Harry Potter and the Sorcerer's Stone is recommended for kids age 7+ and has a PG rating.

6. Leia Organa + Jyn Erso

Star Wars has a number of strong female characters with many admirable traits, including Leia Organa and Jyn Erso. In the latest trilogy, we are introduced to Rey. Rey is fierce and fearless. She is her own knight in shining armor. She refuses to selfishly sell BB-8. She resists the temptation of the amoral pursuit of power. Instead, she holds fast to her sense of what is right and never surrenders her integrity.

Star Wars: The Force Awakens is recommended for kids age 10+, and has a PG-13 rating.

7. Doc McStuffins

The Disney Junior character Doc McStuffins is smart, considerate, and caring. She communicates her feelings and encourages others to do so, as well. She also has fun and can be silly. In our culture, there is too often a failure to treat kids in a way that is appropriate for their age and stage of development.

On the one hand, adults too often strip kids of their joy, energy, and silly fun, trying to turn them into boring, bourgeois adults. On the other hand, they infantilize kids, failing to give them space to try new things, make mistakes, assume responsibilities, and achieve accomplishments that they are fully capable of making. Doc shows that kids can be really serious and responsible when curing toys or helping others, while still having fun and being a kid.

Doc McStuffins is recommended for kids ages 2-7.

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It's no secret that mamas don't get enough sleep. Between waking up to feed the baby every three hours, staying up way past our bedtime to finally have some alone time, or going over our never-ending to-do list in our head before bed, mamas are tired.

While a great set of sheets won't magically fix the relentless exhaustion, we promise they'll make those few hours in bed that much better. And a couple of our favorite ones are on mega-sale right now. 🙌

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Who would have thought Target could get any better? Apparently the folks in charge of store design and policy. While moms in America continue to face pushback for simply breastfeeding their babies in public, Target has taken an amazing stance on the issue.

Through its policies and remodel plans that include dedicated nursing rooms, Target is sending an important message to mamas: Whether you want to nurse in full view of everyone in housewares or prefer to feed your baby in a private spot, Target's got your back.

"At Target, you are free to nurse wherever and whenever you like..." 

We love Target's nursing policy, which straight up states that moms rock (we do) and mamas can feed wherever they need to in the store.

"At Target, you are free to nurse wherever and whenever you like while you shop because we think #momsrock. But, if you would like a comfy (or more private) spot to nurse or change a diaper, please ask our Fitting Room Attendant about our Nursing Room!" reads the sign, which was posted in Target stores and shared online by a happy shopper.

Moms in the comments section of the Breastfeeding Mama Talk Facebook page are attesting to how Target lives into this policy, swapping stories about how supportive team members in red polos have been about infant feeding.

"I nursed in the outdoor furniture section, and had a couple staff members make sure I was comfortable," one mama wrote.

Making mamas a space, too. 

Target is obviously super supportive of moms nursing wherever they need to in the store, but not every mom is comfortable nursing in the outdoor furniture section or the food court. That's why Target included nursing rooms in store remodel plans. Comfy chairs and locking doors are exactly what mama needs sometimes.

The nursing rooms were originally added to about 40 remodeled stores, but moms loved them so much that Target decided to include that in every store remodeling plan.

Basically, no matter what kind of Target run you're doing—a mad dash to the Drive Up service, means you won't have to get out of your car (or unbuckle your sleeping baby) to pick up your online order, a hands-free walk-and-nurse with a baby in a wrap and a frap in your hand, or even one that includes a private nursing session, moms and babies are welcome at Target.

We love it and hope other businesses are taking notes!

[A version of this post was originally published November 16, 2017. It has been updated.]

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I distinctly remember being pregnant with my first daughter and commuting two hours a day as a consultant in Washington, D.C. It was hard on my growing body, leading me to seek chiropractic care, and toward the end of my pregnancy, made me nervous to be so far from home and the hospital—but, that's the reality for many mamas.

This experience was central to our decision at Motherly to have a fully remote workforce as a way to support families and working parents. We also took lessons from my days as a consultant helping organizations increase agility and spent time talking to other office-free founders before taking the leap.

The bottom line? Inflexibility and commuting take up precious hours of a working mom's day.

Today, remote collaboration is easier than ever with video conferencing technologies and synchronous communication tools becoming ubiquitous, prompting a growing number of companies to opt for no office at all. It helps the bottom line for businesses in terms of savings on office space and improves employee retention and satisfaction.

And in today's dual-income families, the flexibility provided can be a key ingredient in helping families thrive. In the four years since launching Motherly my co-founder, Liz Tenety, and I have only been co-located for a total of four months. In fact, we didn't see each other at all the entire second year of Motherly—and we've still thrived.

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With a growing team of more than 30, we've found that we are on the cutting edge of an important trend for workplaces. Research shows that companies with a substantial remote workforce have a higher percentage of women in leadership roles, which amounts to roughly four times as many women in CEO/founding roles than S&P 500 office-based companies.

Along the way, we've learned a lot of lessons on how to establish and maintain a cohesive remote team—here are the top 10.

1. Go all in.

Fully remote teams function more effectively than a hybrid where some work remote and some co-located. In my experience, having a co-founding and/or leadership team co-located when the rest of the team is remote can make it hard to set reasonable expectations and can result in an us versus them mentality. Leading a remote team requires working remotely so that the challenges the workforce feels can be genuinely understood and appreciated.

2. Nurture an empowered culture where everyone feels comfortable speaking up and across functions.

Proximity breeds comfort and without it, people tend to stay polite and surface-level longer. Stressing the importance of being empowered and speaking truth to power is critical to encouraging a team to share constructive criticism versus platitudes.

3. Establish shared core work hours to ensure synchronous communication can occur across time zones reducing bottlenecks.

Remote work has been proven to increase team efficiency but time zones can kill gains if not addressed head-on. Businesses can benefit from around the world coverage and support but collaboration can be hard if teammates can't connect realtime. Core co-working hours are a simple but effective fix.

4. Utilize video conferencing to support human connections.

In today's digital world most everyone is comfortable interacting online but the nuances of human interaction are easier to decipher face-to-face and help form bonds that are critical to overcoming the eventual miscommunication that will occasionally occur between teammates. Make a point of holding video calls whenever possible—screen-sharing via video can also help with collaboration and problem solving.

5. Leverage tools (like Slack) with small talk channels to serve as a virtual #watercooler.

Slack is a lifesaver for a remote team providing synchronous communication with organization and notification features to make it manageable, limiting information overload. And don't just think about it as a business communication tool but also a team building tool. Plugins exist to facilitate virtual coffee meetups between colleagues and a general #watercooler channel can also become a hub for non-work discussions that serve as a way for remote teammates to get to know each other at a personal level.

6. Schedule weekly "flare" sessions for free brainstorming to keep creativity flowing.

Ad hoc group problem solving can be limited for remote teams so creating the structure to mitigate lost opportunities can be helpful to keep creativity flowing. A weekly team or company wide "flare" or brainstorming session that teams or individuals can claim and lead can provide an opportunity to solve problems together and build camaraderie across teams and functions.

7. Host annual (or more!) IRL retreats to build team intimacy and bonds through shared experiences.

Notice the word retreat, not conference or all-hands—while it's important to have time to communicate company strategy and important initiatives, for remote teams the in-person time must prioritize team building through shared experiences. Casual meals, volunteer projects, a cheesy city tour, bowling outing, or museum visit can become company lore and tradition that over time become part of the foundation of a company's culture.

8. Hold virtual holiday parties + celebrations.

Get creative! Set up virtual secret Santa or cookie exchange, order lunch in for everyone remotely, leverage Amazon to synchronize deliveries for a baby shower and get everyone on video conference for a festive good time. Another one to try—cancel meetings on a Friday afternoon and send everyone on a spa treatment at their local spa!

9. Organize cross-functional "Think Tank Projects" to integrate teams and benefit from cognitive diversity in problem solving.

Cross functional team integration is as important, if not more important, for remote teams. Identify a company-wide initiative and assign it based on skill set and individual superpowers versus functional teams, creating an opportunity for inter-team collaboration.

10. Set aside time to review and address hardships as a remote team.

Being purposeful about removing obstacles and modifying structures, processes, and tools as teams evolve. Creating a culture of honesty means acknowledging challenges and facing them head-on. Encourage teams to share obstacles and hardships and take the time to appreciate them rather than jumping into problem-solving mode from the start. Everyone needs an occasional venting session and you'll find that through the discussion, the team will find its way to solutions and a recognition that the tradeoffs are totally worth it. It's so much more authentic if they draw that conclusion themselves vs leadership cheerleading the benefits of remote work.

A strong, cohesive team culture is possible for remote teams and like all relationships it takes time and continuous work. In the end, teamwork makes the remote dream work creating tangible and intangible benefits for the business and employees, as well as their families. Put in the time in to establish the structure, behavior and processes and you'll be rewarded with a committed, loyal, and united team. More than that, you'll have thriving mamas and families.

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