Cherie Hoeger is the Co-founder & CEO of Saalt, a women-owned period care company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their fourth year in business, Saalt has donated over 20,000 cups in 34 countries to create a wave of informed cup users who then act as mentors for other donation recipients. Cherie is the mother of five daughters, and considers them her greatest success.