Jada Shapiro is the founder of boober and Birth Day Presence. boober is a femtech start-up which quickly connects expectant & new parents to expert, in-person, #pregnancytopostpartum care providers. Shapiro is a longtime childbirth educator, birth and postpartum doula, certified lactation counselor, birth photographer, and mother. An expert in maternal health, she frequently moderates and appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence in Darren Aronofsky's latest feature). She is a media expert on childbirth, lactation, and parenting, regularly sought out by the New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC and other outlets. Shapiro is also the founder of Birth Day Presence which has helped more than 20,000 New York families bring their babies into the community with childbirth-education classes and doula services.