A modern lifestyle brand redefining motherhood
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With three teenagers at home - Max, 18, Miles, 16, and Jill, 14, you’d think balancing home life with a start-up would be elusive. But for Amy Baxter, paediatrician turned tech innovator and entrepreneur, it’s all part of the fun.


Amy’s company, MMJ Labs, developed their inaugural product, Buzzy®, in 2006 in an effort to reduce or eliminate injection pain and “needle-phobia”. As a physician herself, she saw first-hand the mental and physical suffering that accompanied injections, especially for children.

She set out to create a reusable product that could provide pain relief, drug-free. in time, and with the help of research and development funding, she launched Buzzy®, a palm-sized device that uses both vibration and cold to combat pain. When the device is placed “between the brain and the pain”, the competing sensations confuse the brain, effectively inhibiting or totally eliminating pain.

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Now, Buzzy® is in over 5,000 hospitals, has sold over 75,000 units, and has been used by over a quarter million individuals.

It’s truly a success story, and one that is deeply rooted in the urge Amy has to reduce the suffering of her patients, and indeed the world.

I had honor of sitting down with Amy via Skype recently. I was struck by her wit, thoughtful responses and razor-sharp intelligence. Amy took me through the journey that led her from doctor to CEO, and how finding balance has not always been easy.

When you started “Buzzy”, what dream did you have for how your life would eventually look?

Honestly I though getting Buzzy® into hospitals would take three years tops, and that I would do medicine part time and then eventually go back to it full-time. When I started, I didn’t intend for it to be the family business, and eventually my only job.

I created a prototype of the device to help my children not have pain during their shots. I was a an emergency doctor and I started to get very anxious while working in the emergency department because I couldn’t use the device on the kids screaming in the emergency room; it wasn’t FDA cleared at the time. It was just a little prototype made of cellphones and electrical tape. That anxiety of having a solution but not being able to give it to my patients is what propelled me into the business.

What would you say your company’s core belief is?

Part of why people have stayed with me, is that we to our core, ethically, feel like it’s not right for people to have to pay for a disposable item when they have a chronic health problem.

I invented Buzzy® for vaccines, so people can get fully vaccinated without the pain that causes needle-phobia. With that said, we found that the people who are our biggest fans are families with kids who have diabetes, with growth hormone, women who are trying to get pregnant. Making a device that is disposable for that is really feeding off the vulnerable. So ethically, that matters to all of us.

On Shark Tank they wanted me to make it disposable. That was a big part of why I turned them down. They wanted me to sell it only to hospitals. That would be undercutting and stopping taking care of those who have been our core.

We are a passion and a purpose, as well as a company.

At what point did you feel like you “made it” and what did your life look like then?

There was a moment where I saw the trajectory of Buzzy® working and being acknowledged in hospitals and homes, and spreading everywhere. I saw that vision at one point, standing in my kitchen and thought, “this is really going to work.” but it didn’t feel like a success until I went on Shark Tank, and felt like everything was going to be great from here on out. After that, we had the worst year of our history!

The moment where I saw the path to success, and then the feeling I had watching my kids get into the limo to watch the screening of Shark Tank, in some ways both of those moments were mythical. So there wasn’t a specific moment where I felt “We’ve made it,” or “We’ve arrived.” I feel that way now, though. I feel like we’ve arrived fully.

When things started to get really busy for Buzzy initially, what did that look like in terms of balancing work and home life?

I have sifted my family into this business at every step of the process from testing the first prototype on them in our living room, to having them help me take apart cell phones so we can figure out what causes vibration, to having them pack up Buzzys® and work at trade shows early on.

The experience that the kids have had, seeing that you can create a device with your own hands and then expand into an actual business, that has been the best part of the balance.

We were in my basement up until two years ago, so I was always available to have an emergency consultation, I could check in with them and see what their emotions were after school. Nine times out of ten they would be fine, but that tenth time, when somebody had a bad day and we have to deal with it right now, that was an important part of the work/life balance - being available.

I still work really close to home. So if I need to pick somebody up from school or drop off something they forgot it’s easy to do. But I think overall, part of the balance was about incorporating them into the work itself whenever possible, then continuing to be in close proximity to be able to respond to their needs as soon as they arose.

The other things is, anytime I have a business travel opportunity, I’ll take one kid with me. I’ve brought them to New York, London, Mexico, all these exotic places.

What challenges do you face as an entrepreneur trying to find that balance?

I don’t think that I have it figured out yet, and I don’t actually think it’s something that you can figure out. I’m one of those people that say, “You can have everything, but you can’t have it all at the same time.”

The illusion of balance is not the reality. 

There are times when I’ve missed critically important life events because I’ve been out of town. There are times where I have been torn inside because I have to do a phone call or I have so much to get done and my children are irritating me.

You can talk about the balance and the way it looks from the outside. But we should all give ourselves permission to realize that the balance comes in retrospect. But at the time it will often feel profoundly unbalanced.

So long as you pay attention to the quality of the time you spend with your kids, and try to keep an eye out for opportunities to incorporate them when possible, I think those are the best tips.

Do you have a “village” around you, a support system?

Unquestionably. I live in a very tight community. My husband, who is a child psychiatrist, works three quarter time. So he really wrangles the kids while I do the business.

The other things is that there is a really great community of women in business. I have made my business with an all-woman team because we all appreciate the need for emergency cupcake runs, and the flexibility and transparency are the best parts of the job. So we are a whole company built on this culture of “family first”, making sure our children grow up healthy and whole. We give up opportunity cost for that, but we have more balance.

Why is finding that balance important to you?

Jackie Kennedy said, “If you bungle raising your children, I don’t think whatever else you do matters very much.”

Being able to give my kids the best philosophical approach to how and why they need to serve others, how and why they need to do something that will give back to humanity, has always been important to me.

My paradigm for what matters has been, “What can you do in life that will elevate others, and decrease suffering?”

To be able to give my kids not just the burden of needing to do something huge but to show them that when you find a passion that fits your knowledge or your interests, you’re going to be doing good. You just need to stick with it.

From a family standpoint, the medium is the message. Living by example, here is what I think is important, and I love you no matter what, and you don’t need to feel the obligation to be doing something like I’m doing but you do need to have some discipline and be able to work hard.

How important is confidence in running a company?

Communicating efficiently takes confidence, but passion is also important. Sometimes someone will be passionate about something but lack confidence, and really believing in something will GIVE them the confidence that they perhaps don’t have in other parts of their life.

I am suspicious of people who have a lot of confidence with no substance, but if you have passion, you will have confidence.

How does being a mother affect how you run your business?

One of the big things is that I will not tolerate working with jerks. When you’re a mom you try to teach your kids not to tolerate bullies, and to protect people around you if someone else is being bullied. So in the business world I am positive that I am much less tolerant of people with aggressive or belittling sales and business techniques.

I also think that moms are so much better at helping each other and seeing what needs to be done, that it makes for a great startup team when you hire all moms. We all have our own assigned jobs, but we are willing to jump in and help each other when we need to.

Do you have any one piece of advice you’d give to aspiring lady bosses?

There are actually three pieces of advice I have.

First, everything you say “Yes” to is something you say “No” to.

Women have a hard time saying, “No” But start framing saying, “Yes” as thinking about what you have to give up to commit to that. It might be time with your children, it might be the ability to have a half an hour to wind down and get your sanity back. If you say, “Yes” to something you are saying “No” to something else. That will empower you to say, “No” to things when you realize you don’t want to make that trade off.

Second, lift each other up.

It is very difficult in business because women in my generation and a little older would often want to be the only woman in the room. They didn’t feel constrained by being a woman in business because they were playing like a man.

We need to play like women.

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We need to understand where each other are, we need to pitch in and support each other, and we need to have a sensitivity to what’s going on around us with other women, to support everybody in the village.

...and number three?

Just because you’re the best person for the job doesn’t obligate you to do the job.

Volunteerism is another form of saying “Yes”. And when we do something because we think we’ll do it best, it’s like with your kids and having them clean up their room. Sometimes, even if someone isn’t doing it the “best”, it’s about the long strategy.

In business you’ll be tempted to micromanage because you can do it better. Just because you can do it the best doesn’t obligate you to do it.

What does “Motherly” mean to you?

I think being motherly is being loving and strong enough not to do things for your children that they can do themselves.

There are studies that look at different aspects of parenting, being warm vs being cool, being authoritative vs being wimpy. And the best parents are authoritative. They are very warm, but very firm. So to me being motherly is smiling around a corner looking at your child getting frustrated trying to fix something, and waiting until the child fixes it themselves and feeling proud with them when it’s done.

You can see all of Amy’s work here, and order your very own Buzzy® to take the sting out of needles: https://buzzyhelps.com

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As a former beauty editor, I pride myself in housing the best skincare products in my bathroom. Walk in and you're sure to be greeted with purifying masks, micellar water, retinol ceramide capsules and Vitamin C serums. What can I say? Old habits die hard. But when I had my son, I was hesitant to use products on him. I wanted to keep his baby-soft skin for as long as possible, without tainting it with harsh chemicals.

Eventually, I acquiesced and began using leading brands on his sensitive skin. I immediately regretted it. His skin became dry and itchy and regardless of what I used on him, it never seemed to get better. I found myself asking, "Why don't beauty brands care about baby skin as much as they care about adult skin?"

When I had my daughter in May, I knew I had to take a different approach for her skin. Instead of using popular brands that are loaded with petroleum and parabens, I opted for cleaner products. These days I'm all about skincare that contains super-fruits (like pomegranate sterols, which are brimming with antioxidants) and sulfate-free cleansers that contain glycolipids that won't over-dry her skin. And, so far, Pipette gets it right.

What's in it

At first glance, the collection of shampoo, wipes, balm, oil and lotion looks like your typical baby line—I swear cute colors and a clean look gets me everytime—but there's one major difference: All products are environmentally friendly and cruelty-free, with ingredients derived from plants or nontoxic synthetic sources. Also, at the core of Pipette's formula is squalane, which is basically a powerhouse moisturizing ingredient that babies make in utero that helps protect their skin for the first few hours after birth. And, thanks to research, we know that squalane isn't an irritant, and is best for those with sensitive skin. Finally, a brand really considered my baby's dry skin.

Off the bat, I was most interested in the baby balm because let's be honest, can you ever have too much protection down there? After applying, I noticed it quickly absorbed into her delicate skin. No rash. No irritation. No annoyed baby. Mama was happy. It's also worth noting there wasn't any white residue left on her bottom that usually requires several wipes to remove.


Why it's different

I love that Pipette doesn't smell like an artificial baby—you, know that powdery, musky note that never actually smells like a newborn. It's fragrance free, which means I can continue to smell my daughter's natural scent that's seriously out of this world. I also enjoy that the products are lightweight, making her skin (and my fingers) feel super smooth and soft even hours after application.

The bottom line

Caring for a baby's sensitive skin isn't easy. There's so much to think about, but Pipette makes it easier for mamas who don't want to compromise on safety or sustainability. I'm obsessed, and I plan to start using the entire collection on my toddler as well. What can I say, old habits indeed die hard.

This article was sponsored by Pipette. Thank you for supporting the brands that support Motherly and mamas.

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We all want our children to be confident and resilient, but often the conversation around confidence is tied to the social aspects of a new school year: new friends, the first day of school outfit, who to sit with during lunch. In many cases, we aren't always thinking about the role confidence in learning plays as students take on a new curriculum that comes with a more advanced academic year.

Confidence in learning is an important distinction because this type of confidence is what helps students try new things and overcome the perception that they are inherently bad at a given subject area. Confident learners see failure as a process that requires iteration—or learning from a mistake and trying again—instead of disengaging or shutting down in fear of getting the answer wrong or receiving negative feedback.

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At LEGO Education, we believe the best way to build this confidence is by getting students out of their desks and learning in a hands-on way. In fact, our recent survey found that 90% of teachers believe hands-on learning builds students' confidence, and students say they tend to remember topics longer when they learn through hands-on projects.

Learning doesn't end with the school day, and I believe parents like us have an important role to play in continuing to cultivate our children's learning at home.

Here are a few tips to help your child become a confident learner in school:

1. Get involved

There are countless ways for you to be present in your child's education, so don't be afraid to jump in, try new things, and find what works best for you and your family. Whether you advocate for more hands-on learning in your child's school, help in their classroom or ask your child open-ended questions about what they're learning, parent engagement can play a key role in supporting learning inside and outside the classroom.

2. Rethink what failure means

Failure is essential to learning but still comes with a negative connotation—47% of students avoid subjects where they have failed before, yet 90% of teachers agree that students need to learn to fail to become more confident and succeed in school. Remember, failure is a process, not an endpoint. Everyone makes mistakes, but it becomes meaningful when we reflect and learn from it. Instead of reacting negatively, try asking what your child learned and encourage them to try again. You can also use the moment to share your own experience of a time you failed and how your confidence helped you overcome it.

3. Recognize effort, not just success

It can feel natural to reward success, but the learning journey is just as important. Next time, instead of posting the A+ test on the refrigerator, start a conversation with your child about how you noticed how hard they worked and studied leading up to it. By changing how you respond to success you are in turn reshaping how your child perceives what is valuable in the learning process.

4. Provide blank space

Give kids the opportunity to be creative and curious. It's easy to fall into a routine with a packed calendar of extracurricular activities and playdates, but allowing kids the time and space to explore their own curiosities through free play will help reinforce the valuable skills they learn at school. Encourage your child to play in whatever way they'd like—outside, playing pretend, an arts and crafts project. Their imagination and choices might surprise you!

5. Allow kids to be their own heroes

When kids face a roadblock, such as a math problem they can't solve, it's natural to want to jump in and find a solution for them but sometimes it's best to let them try first. In many situations, having the freedom to try it themselves first can also help develop real-world skills such as creative thinking and effective communication, in addition to new academic skills.

6. Let the student become the teacher

If your child is excited about something they've learned in school recently, harness that joy and engagement by asking them to teach you about the topic. Not only are they reinforcing the subject matter in their own brain, but they will also feel confident and empowered teaching an adult and being an expert in something that interests them.

7. Sign up for STEAM teams

Similar to team sports, afterschool STEAM or robotic programs can be a great way to help children build confidence and camaraderie, while also developing skills for the jobs of the future. LEGO Education and non-profit FIRST have run FIRST LEGO League for more than 20 years, creating programs for ages 4-18. I've seen firsthand how the program not only teaches STEAM and robotics skills but also important skills like teamwork, collaboration and critical thinking that are relevant throughout their lives. Find a program near you or start your own team as a coach or mentor.

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Learn + Play

This week an investigation by Healthy Babies Bright Futures (HBBF) made headlines, proclaiming 95% of baby foods the group tested contain at least one toxic chemical, including lead, arsenic, mercury and cadmium. The results are similar to those The Clean Label Project released in 2017.

These reports suggest many commonly consumed products, including formula, baby food in jars and pouches, and snacks contain contaminants like arsenic and lead, in some cases at levels higher than trace amounts.

These reports were not published in peer-reviewed journals, but the items were tested and reviewed by third-party laboratories. The products were screened for heavy metals and other contaminants, and, in many cases, tested positive for things no parent wants to see in their baby's food.

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It's important to note that all of us are consuming arsenic in some form. According to the FDA, it's naturally found in soil and water and absorbed by plants, so many foods, including grains (especially rice) and fruits and vegetables contain arsenic.

Everyone is exposed to little bits of arsenic, but long-term exposure to high levels is associated with higher rates of some cancers and heart disease. Previous studies have shown that babies who consume infant formulas and rice products already tend to have higher than average levels of arsenic metabolites in their urine (due in part to the natural levels of arsenic found in rice), so additional arsenic in baby goods is certainly not ideal.

“To reduce the amount of arsenic exposure, it is important all children eat a varied diet, including a variety of infant cereals," says Benard P. Dreyer, MD, FAAP and president of the American Academy of Pediatrics (AAP). “The AAP encourages parents to speak with their pediatrician about their children's nutrition. Pediatricians can work with parents to ensure they make good choices and informed decisions about their child's diet."

According to the World Health Organization, arsenic exposure is associated with an array of health problems, including cardiovascular disease, diabetes and cancer.

Arsenic was not the only chemical found in the tested products that could potentially pose a danger to the babies consuming them. The new report from HBBF looked at 168 baby foods from 61 brands and found 94% of the products contained lead, 75% contained cadmium and 32% contained mercury.

This is not the first time lead (which can damage a child's brain and nervous system, impact growth and development and cause learning, hearing, speech and behavior problems) has been found in baby food. A previous report released in 2017 by another group, the Environmental Defense Fund, found 20% of 2,164 baby foods tested contained lead.

As the FDA notes, lead is in food because it is in the environment. "It is important for consumers to understand that some contaminants, such as heavy metals like lead or arsenic, are in the environment and cannot simply be removed from food," says Peter Cassell, an FDA spokesperson.

Cassell says the FDA doesn't comment on specific studies but does evaluate them while working to ensure consumer exposure to contaminants is limited to the greatest extent feasible. “Through the Total Diet Study, the FDA tests for approximately 800 contaminants and nutrients in the diet of the average U.S. consumer," Cassel explains.

The FDA works with the food manufacturing industry to limit contaminants as much as possible, especially in foods meant for kids. “We determine, on a case-by-case basis, whether to take enforcement action when we find foods that would be considered contaminated," Cassell adds.

The people at HBBF are calling on the FDA "to use their authority more effectively, and much more quickly, to reduce toxic heavy metals in baby foods," says HBBF research director and study author Jane Houlihan.

HBBF is circulating a petition urging the FDA to take action "by setting health-based limits that include the protection of babies' brain development."

Parents who are concerned about heavy metals in baby foods should also consider speaking with their pediatrician.

"Pediatricians can help parents understand this issue and use AAP guidance to build a healthy diet for children and limit exposure to lead from different sources," says Stephen R. Daniels, M.D., Ph.D., FAAP, chair of the AAP Committee on Nutrition.

[A version of this post was originally published on October 26, 2017. It has been updated.]

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News

Over the last few months, I've made a new friend called Grief. She first showed up when the midwife told me, "I'm sorry, I don't see a heartbeat anymore." She quickly barged into my life, inviting herself into every moment of every day. She was an overwhelming, overbearing, suffocating presence. But in time, we learned to set some boundaries. Together, we created space for Grief to live in my life without feeling all-consumed.

Grief is pushy. I have learned that when she knocks on the door, it's best to just let her in. She has things to say and she's going to make you listen. Sometimes, we'll sit together for a while before one of us will say "My, look at the time. I've got things to do." Other times, it's a quick visit, and I can move on with my day.

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I've learned a good bit about my friend Grief through the experience of having a miscarriage. We've spent a lot of time together, and I've gotten to know her well. I hope this helps you get to know her better, too.

1. Grief can become a friend.

Over time, Grief has morphed from feeling like an invader, an attacker, and a bully to feeling more like a friend with a hand resting on my shoulder. She is gently present, palpable and—unexpectedly—comforting. Grief reminds me of the love I felt; that I have something to miss; that my baby was here. Grief comes to visit much less often, now. Some days, she still barges in unexpectedly. Some days, I go calling for her to come over.

2. Grief will teach you.

Grief has taught me that you never really know what others are going through. She has taught me to try to listen better, to be a better friend, to be more empathetic. Grief has emboldened me and demanded space for my feelings when I felt I couldn't. She's forced me to learn how to ask for help, how to advocate for myself and not apologize when I have needs. She has made my worldview richer, my love deeper and my appreciation for life stronger.

3. Grief will make you brave.

I never knew my own strength before I met Grief. Through her, I witnessed myself suffer and persevere with a strength I didn't know I had. I have felt her fully, and I am less scared of her now. I have walked through the fire with her, and she's shown me that I could do it again if I had to. But we both hope I never do.

4. Grief will bring you together, apart.

Grief has shown me some of her many friends, and through her, we have become friends too. Our relationships with Grief are all different. But, Grief unites us in a way that people who don't know Grief could not understand. In my marriage, Grief has made it clear she has a relationship with both of us, differently. She has shown us that we can visit her together, but more often than not, she wants to spend time with us alone. She visits us on different days, at different times, and in different ways. Learning to know Grief together, and apart, was challenging.

5. Grief knows when you need her before you do.

Grief knows me in a way that a friend knows me. She remembers the milestones and helps me remember too. She has the hard dates etched in her calendar and I'm sure she won't forget them. She's quietly with me, her hand on my shoulder when we see a stroller, a butterfly, a new pregnancy announcement. Sometimes she is there waiting for me before I even realize why.

"Welcome to your third trimester!" my email greeted me this morning. I thought I had unsubscribed from them all, but this one snuck through. An unpleasant reminder of what I already knew: Today should have been a milestone.

I took a moment to let it sink in when I felt her hand on my shoulder. Once you get to know her, Grief can be a really good friend.

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Life

I check my phone. It's 3 am. I wrench myself from bed and zombie-walk into my screaming son's room. Please just let him go back to sleep quickly. I'm so exhausted. I see my 9-month-old son crying and reaching out for me. I immediately pick him up and plop down in the rocking chair feeling discouraged and depleted.

I stare exhaustedly at the wall, contemplating what I should be doing right now.

Should I let him cry it out? Should I give him his stuffed bunny so that he can comfort himself? He should know how to self soothe, right?

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I definitely should not be picking him up out of his crib.

I definitely should not be nursing him back to sleep. That is definitely NOT what I am supposed to be doing. (*I know this because I've read about 8,000 articles and a dozen or so books saying just that).

But it's what he wants, and I'm tired. It's what my heart wants, regardless of what the "experts" say I should do. I feel like a failure for giving in. The books say to be firm—he's fine; he's just crying; he's being lazy because he knows I'll swoop in and comfort him back to sleep.

I should be able to treat him like an appliance—follow the instructions without input from my heart. Right? Maybe I can redeem myself by putting him back "drowsy but awake." Yeah, right.

I'll just have to start this whole process over again when he goes from "drowsy but awake" to "wide-eyed and screeching."

In the midst of the mental ping-pong between my head and my heart, a thought suddenly and forcefully rushes in—you're missing it.

I look down into the face of my infant son. His big teary eyes are locked on mine. He smiles, letting a little dribble of milk out of the corner of his smirk. This is what I'm missing. These moments—loving and being loved despite the crippling exhaustion of nursing throughout the night for the last nine months, these moments of real connection, of being a mother.

I'm missing the joy in motherhood under a dark cloud of shoulds. I can't see the good because I'm so focused on the bad.

And just as I am reveling in this epiphany, a chubby little hand reaches up. I watch his hand coming and think, This can't get any better! This sweet child is going to lovingly stroke my cheek! But, it turns out to be so much better than that. He literally slaps me in the face and giggles, delivering humor and lightness as only a child can.

Life is not as serious as I make it out to be most of the time. I've learned this from my children. I prayed that night that my child would go back to bed. I prayed that he would do what he was supposed to, or that I could do what I was supposed to (according to whichever expert I was abiding that week). But all I'm really supposed to do is show up and trust my heart without trying to fix it all, ALL the time.

Life isn't perfect. Otherwise, we wouldn't have moments like these at 3 am that crack us open and lay bare what really matters.

My mantra now is radical acceptance.

It's radical because, for me, it means defiantly and unequivocally accepting what my anxious mind tells me is unacceptable—the messy, the imperfect, the difficult.

It is a radical act of rebellion against the mind and its need to control and fix.

It is choosing to trust my heart and seeing through that lens rather than the broken lens of my mind.

It is seeing the good, the joy, the love, the humor, rather than what is broken and what is wrong.

It is radical for me to look at my life in all its messy splendor and not try to fix, change, or be perfect.

That is a radical act, I assure you, and my mind coils up in a panic every time.

But the moment I overcome that initial coiling and clinching and embrace simple acceptance, the fear and doubt are vacuumed up, and the joy inevitably rushes in. Little miracles, every time. Radical acceptance.

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