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How to turn your mommy blog into a career

Want to make money documenting life with your kids? Here’s how.

How to turn your mommy blog into a career

Ever wonder how to start a mommy blog, what topics to write about, and how to make money telling your family’s story?


Swirling in a world of affiliate programs, brand collaborations and influencer meetups?

You’re in good company: With (literally) millions of mommy blogs in the U.S. alone, sharing your family’s story on your own site has evolved into one of the most popular pastimes for mothers.

If you’ve been blogging as a hobby for awhile and love it, it only makes sense to try to earn some money from your craft, because let’s face it—children are expensive! Whether you’re looking to use your blog to make some extra cash or you want to be able to eventually quit your 9-5 job, we have the tips and tricks you need to make your blog a success!

Here’s what we have learned about how to turn your mommy blog into a career—

Make the Investment

Investing is hands down the most essential part of taking your mommy blog from a hobby to a successful career. Although, investing can be a pretty general term, so let’s break it down.

You’ll need to invest in 3 ways: time, a little money, and a lot of heart—

Time

So, how much time?

Ideally, all of it. No, but really—it’s essential to start treating your blog like a career in order for it to truly become one. This means daily dedication, working hard, and never quitting. As a mom, the idea of using your time for anything other than your parental duties may seem like more of a daydream than reality. This is understandable, as parenting is a full-time job. However, if anyone can can make this blogging thing a reality, it’s you! Remember, your blog is all about being a mommy! So, use your mommy time to find inspiration for content, whether it be pictures, videos, or blog post ideas.

Money

How much money are we really talking about?

Don’t worry, you don’t have to have the latest and greatest gadgets or drop thousands on your blog, especially not right off the bat. Although, you will need invest in a few areas in order to truly monetize your blog. This could include a premium WordPress plan, a DSLR camera, Stock Photo Membership, or editing software, like those you can download from Adobe Creative Cloud. We also recommend downloading a plugin like Yoast to help you optimize your content for SEO purposes! SEO is huge for monetization, as it’s what will help your content get in front of your audience!

In addition, it’s also important to invest in your education. The blogging industry is always growing and changing, so by staying one step ahead and investing in your education, you can find success and continue to grow your blog! For example, online classes are great for staying in-the-know when it comes to all things blogging and social media related, and blogging workshops are a great way to network and learn new things in a hands-on environment!

In summary, when it comes to investing financially, know what you need to produce the content you desire, and after doing some research, invest in the tools needed to enhance your work without feeling wasteful or guilty. This is your career after all!

Heart

What do you mean by heart?

As a loving mama-bear, having heart should come naturally! You love your little ones the most, so why not use this to fuel your career? The motherly passion you have needs to be visible in your content in order for your audience to buy into it. It’s important to keep your drive, even on the most difficult days. The key to success as a mommy blogger is staying inspired, and depending on the ages of your little ones, you have years to gain inspiration from!

So what does it look like to have heart as a mommy blogger? Lorena Garcia, co-founder of Bloguettes, mommy to baby Diego, and the beauty and brains behind her blog, Call Me Lore, told us a little bit about how she stays inspired:

“I stay inspired by always keeping my eyes and ears open. I always try to write down all of the questions that I have as a new mom and then try to turn them into pieces of content. I also stay inspired by seeing my site’s growth. Always measure! Use your analytics to strategize and focus on what works. The more you see yourself grow, the more inspired you will be to keep putting more time into your blog.”

We also talked with Hailey Andreson, founder of Household Mag, where she shares glimpses of what it’s like to manage her brand and be full-time mama to baby Owen.

When we asked her for advice she would give for other mommy bloggers, this is what she had to say:

“From the outside, making your blog a profession can seem easy, but put simply, it takes a lot of work, time and energy. Fortunately, telling our story, connecting with other parents, and putting together visual content are all aspects of this job that I genuinely love with with my whole heart. Like any job you do, make sure it’s for the right reasons.”

Now that you’re feeling inspired and motivated, you might be chomping at the bit to get started right away!

Here are our 6 tips for making the most out of your money-making mom blog—

  1. Develop your brand It’s so important to determine who you are as a blogger and what makes you different. It’s also important to come up with the look and feel of your brand and make sure this is consistent throughout your site! This is an essential first step.
  1. Produce content: Develop a publishing schedule, and stick to it. However, remember that quality is much more important than quantity. Set realistic goals for yourself-- for example, posting twice a week might be a great starting point!
  2. Share the love: Interacting with other bloggers will build a supportive community around your own blog. Engagement is key, not just with bloggers, but also with other influencers! This is a great way to be discovered.
  3. Stay smart: If you need the income right now, don’t quit your day job just yet. Give yourself at least six months to get your blog up and running!
  4. Use affiliate marketing: This is when you find a product you like, share it with your following, and earn a chunk of the profit for each sale you make. If you don’t have direct relationships with brands just yet, affiliate marketing is a great place to start!
  5. Be patient! Remember that great things take time, especially in the blogging world. Blog growth to the point of monetization takes time, so don’t get discouraged! The harder you work, the quicker the process can be.

So there you have it! Blogging can be a great hobby and creative outlet for mommies to turn to, but why stop there when you can use it to make money as well?

Making a profit from your mommy blog is hard work—but the experience of supporting your family while sharing life with your precious little ones, well—that’s priceless.

Best of luck on your mommy blog journey!

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In This Article

    Ara Katz/Seed

    We spoke to Ara Katz, co-founder and co-CEO of Seed, who shared her journey to (and through) motherhood—and gave us the lowdown on how probiotics can benefit mamas and children alike.

    Chances are, you're aware that probiotics can help us digest the food we eat, keep inflammation at bay, synthesize essential vitamins and more. But here's the thing: When it comes to probiotics, there's a lot of misinformation… and because of that, it's hard to know what's actually a probiotic and which is the right one for you.

    That's why we chatted with Ara Katz, who is a mama to son Pax and the co-founder of Seed, a company disrupting the probiotics industry. The entrepreneur told us about her motherhood journey, what led her to start her company and what she wants other parents to know about probiotics.

    Q. What was life like for you before you became a mama?

    I was bi-coastal after co-founding a mobile tech company in New York City with a partner in LA. My life was, for as long as I can remember, consumed by creating and work. I was fairly nomadic, loved to travel, spent many hours reading and practicing yoga, being with friends [and] waking up at the crack of dawn. [I] was fairly sure I would never marry or have children. And then something shifted.

    Q. What were some pivotal moments that defined your journey to motherhood?

    Ha, that makes it sound like motherhood is a destination when at this very moment, more than ever, it evolves daily. I lost my mom when I was 17 and spent most of my life believing I didn't want to be a mother. I had a lot of wiring about its limitations and constraints—I'm sure relics of grief and the fear of loss.

    My journey started with a physiological wanting to be pregnant and have a baby. There was a kind of visceral sense that my body wanted to know what that was like and a strange curiosity that, at least for that period of time, usurped my ambivalence about motherhood.

    Then I had a miscarriage—a beautiful inflection point in my story. I resigned from my company, chose a coast, committed to be more committed to my (then) boyfriend, now husband, and tried again. I got pregnant shortly after that and found pregnancy to be a profound journey within, a reshaping of my life and the tiniest glimpse of how motherhood would unfold.

    In the 55 months since giving birth (and I like to use months because I have learned in the moments that I am most frustrated as a mom that he has only been on this planet for less than 14 fiscal quarters), I have realized and surrendered to a definition of motherhood that is a process. One of cultivating, creating, recreating, shapeshifting, learning, feeling, healing, hurting and experiencing the most potent form of presence I have ever experienced—and an aching, expansive love I didn't know possible—not just for my son, but for all living things.

    Q. How did motherhood change your approach to your career?

    Becoming a mother is certainly a persistent lens on all of my choices, but it was really my miscarriage that recalibrated my path. My pregnancy rekindled my love of biology and health and led me to my co-founder and the microbiome. My breastfeeding experience incepted our first product focus, and the newfound accountability for a human inspired our brand.

    Q. What inspired you to co-found Seed?

    I met my co-founder, Raja, during my pregnancy with Pax. [I] was immediately awestruck by his ability to both deeply understand science and to methodically break down a product, dietary question or piece of advice in a way that's educational (you actually learn something about your body), actionable (you understand what to do with the information) and foundational (you can build on that knowledge in the future to continue to make better choices).

    As we spent more time, our combined passion for microbes, their potential impact on both human health and the environment, and how to set up a child for a healthy life became increasingly clear. And through birth, seeding (the process by which we get our foundational microbes and the inspiration for the name of our company) Pax and my struggles with breastfeeding, my entrepreneurial spirit was lit to build something with Raja. His deep experience in translating science to product, and mine in consumer, community-building and translating through storytelling, culminated in a shared vision to set a new standard in health through bacteria.

    Q. Probiotics have been trending in recent years, but they're nothing new—can you talk a bit about the importance of probiotics?

    Interest in gut health and probiotics increases month by month. However, despite the quickly growing number of "probiotic" supplements, foods and beverages out there, there's still a lot of consumer confusion—particularly around what they are, how they work and why we should take them. Probiotics have been studied extensively across various life stages, body sites and for many benefits. Digestion is an obvious and immediate one (and the primary reason most people currently take probiotics). But other strains have also been studied for skin health, heart health and gut health (including gut immune function and gut barrier integrity). But this doesn't mean that any and all probiotics can do these things—this is the importance of 'strain specificity.' In other words, ensuring that the specific strains in your probiotic have been studied for the benefit you desire is critical.

    Seed Daily Synbiotic

    Seed

    Seed's Daily Synbiotic is a 24-strain probiotic + prebiotic formulated for whole-body benefits, including gut, skin and heart health.


    Q. How do probiotics play a role in your life?

    I mean, I take them, I develop them and I work with some of the leading scientists from around the world advancing the field—so they play a big role. As for my personal health, I take our Daily Synbiotic daily and my son also takes specific strains for gastrointestinal health and gut immune function. Beyond that, it's the re-orientation around my microbiome that guides many of my choices: how important fiber is, specific compounds like polyphenols found in berries, green tea and other foods, avoiding the use of NSAIDS like ibuprofen and antibiotics when not needed, exercise, sleep and time in nature [are] all aspects of our daily life that impact our microbiome and our health.

    Q. What are some misconceptions about probiotics that you would like to set straight?

    There's one main myth on from which all the other stem: that probiotics aren't considered a serious science. On the contrary, it's a field of inquiry that demands incredible rigor and extensive research. And when anything and everything from chocolate to ice cream to fermented food and kombucha to mattresses can call itself "probiotic" due to underregulation in the category, that grossly undermines the science and their potential.

    The term 'probiotic' has a globally-accepted scientific definition that was actually co-authored by our Chief Scientist, Dr. Gregor Reid ,for the United Nations/World Health Organization.

    At Seed, we work to reclaim the term for science, through the development of next-generation probiotics that include clinically validated strains and undergo the most rigorous safety, purity and efficacy testing procedures. Because why would you invite billions of unknown microbes into your body without asking "what's in here, is it the correct dosage that was studied, and has that strain in that amount been studied in human clinical trials to do something beneficial for my body"?

    Q. Can you tell us a little bit about what product you plan to launch next?

    We are developing a pipeline of consumer probiotics to target specific ecosystems of the body and life stages, including a synbiotic for children. Our next product will reflect a unique breakthrough in the field of pediatric probiotics, which we are excited to announce soon.

    This article was sponsored by Seed. Thank you for supporting the brands that support Motherly and mamas.

    Our Partners

    This post is brought to you by Staples. While this was a sponsored opportunity, all content and opinions expressed here are my own.

    One of the biggest changes in my household once my daughter started homeschooling was that, suddenly, everything and everyone in our home had to start pulling double duty. While I was used to wearing a lot of hats (mom, wife and WFH employee, to name a few), suddenly our dining room was also pulling shifts as a classroom. My laptop was also a virtual teacher. Our living room hutch was also a school supply closet.

    If I didn't want my home to be overrun with an abundance of clutter, I had to find products that could multitask. Here are 10 products that are saving this WFH + homeschooling mama right now.

    Stylish storage cabinet

    Whether I need a place to keep the printer or just want to keep crayons and colored pencils organized, this pretty cabinet provides a mixture of exposed and hidden storage without clashing with my living room decor.

    White board calendar + bulletin board

    With so much on our plates these days, I need a visual reminder of our daily schedule or I'll forget everything. This dry erase version makes it easy to keep track of Zoom meetings and virtual classes—and I also love using the corkboard to display my daughter's latest work from art class.

    Natural Recycled 3-Ring Binder

    From tracking our curriculum progress to organizing my family's paperwork, I can never have enough binders. Even better, this neutral version is pretty enough that I can display them on the bookshelf.

    Bamboo storage drawers

    The instant you start homeschooling, it can feel like you're suddenly drowning in papers, craft supplies and more. Fortunately, these simple bamboo drawers can be tucked into the cabinet or even displayed on top (seriously, they're that cute!) to keep what we need organized and close at hand.

    Laminated world map

    I love this dry-erase map for our geography lessons, but the real secret? It also makes a cute piece of wall decor for my work space.

    Rolling 7-drawer cabinet

    When you're doing it all from home, you sometimes have to roll with the punches—I strongly recommend getting an organizational system that rolls with you. On days when both my husband and I are working from home and I need to move my daughter's classes to another room, this 7-drawer cabinet makes it easy to bring the classroom with us.

    Letterboard

    From our first day of school photo to displaying favorite quotes to keep myself motivated, this 12"x18" letterboard is my favorite thing to display in our home.

    Expandable tablet stand

    Word to the wise: Get a pretty tablet stand you won't mind seeing out every day. (Because between virtual playdates, my daughter's screen time and my own personal use, this thing never gets put away.)

    Neutral pocket chart

    Between organizing my daughter's chore chart, displaying our weekly sight words and providing a fits-anywhere place to keep supplies on hand, this handy little pocket chart is a must-have for homeschooling families.

    Totable fabric bins

    My ultimate hack for getting my family to clean up after themselves? These fabric bins. I can use them to organize my desk, store my oldest's books and even keep a bin of toys on hand for the baby to play with while we do school. And when playtime is over, it's easy for everyone to simply put everything back in the bin and pop it in the cabinet.

    Looking for study solutions for older children? Hop over to Grown & Flown for their top picks for Back to School.

    Work + Money

    Mama, all I see is you

    A love letter from your baby.

    Mama,

    I can't see past you right now, I'm so small and everything's a little blurry.

    All I see is you.

    When you feel alone, like the walls are closing in, remember I'm here too. I know your world has changed and the days feel a little lonely. But they aren't lonely for me.

    You are my everything.

    When you feel like you don't know what you're doing, you're making it look easy to me. Even though we're still getting to know each other, you know me better than anyone.

    I trust you.

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    Life