How to turn your mommy blog into a career

Want to make money documenting life with your kids? Here’s how.

How to turn your mommy blog into a career

Ever wonder how to start a mommy blog, what topics to write about, and how to make money telling your family’s story?

Swirling in a world of affiliate programs, brand collaborations and influencer meetups?

You’re in good company: With (literally) millions of mommy blogs in the U.S. alone, sharing your family’s story on your own site has evolved into one of the most popular pastimes for mothers.

If you’ve been blogging as a hobby for awhile and love it, it only makes sense to try to earn some money from your craft, because let’s face it—children are expensive! Whether you’re looking to use your blog to make some extra cash or you want to be able to eventually quit your 9-5 job, we have the tips and tricks you need to make your blog a success!

Here’s what we have learned about how to turn your mommy blog into a career—

Make the Investment

Investing is hands down the most essential part of taking your mommy blog from a hobby to a successful career. Although, investing can be a pretty general term, so let’s break it down.

You’ll need to invest in 3 ways: time, a little money, and a lot of heart—


So, how much time?

Ideally, all of it. No, but really—it’s essential to start treating your blog like a career in order for it to truly become one. This means daily dedication, working hard, and never quitting. As a mom, the idea of using your time for anything other than your parental duties may seem like more of a daydream than reality. This is understandable, as parenting is a full-time job. However, if anyone can can make this blogging thing a reality, it’s you! Remember, your blog is all about being a mommy! So, use your mommy time to find inspiration for content, whether it be pictures, videos, or blog post ideas.


How much money are we really talking about?

Don’t worry, you don’t have to have the latest and greatest gadgets or drop thousands on your blog, especially not right off the bat. Although, you will need invest in a few areas in order to truly monetize your blog. This could include a premium WordPress plan, a DSLR camera, Stock Photo Membership, or editing software, like those you can download from Adobe Creative Cloud. We also recommend downloading a plugin like Yoast to help you optimize your content for SEO purposes! SEO is huge for monetization, as it’s what will help your content get in front of your audience!

In addition, it’s also important to invest in your education. The blogging industry is always growing and changing, so by staying one step ahead and investing in your education, you can find success and continue to grow your blog! For example, online classes are great for staying in-the-know when it comes to all things blogging and social media related, and blogging workshops are a great way to network and learn new things in a hands-on environment!

In summary, when it comes to investing financially, know what you need to produce the content you desire, and after doing some research, invest in the tools needed to enhance your work without feeling wasteful or guilty. This is your career after all!


What do you mean by heart?

As a loving mama-bear, having heart should come naturally! You love your little ones the most, so why not use this to fuel your career? The motherly passion you have needs to be visible in your content in order for your audience to buy into it. It’s important to keep your drive, even on the most difficult days. The key to success as a mommy blogger is staying inspired, and depending on the ages of your little ones, you have years to gain inspiration from!

So what does it look like to have heart as a mommy blogger? Lorena Garcia, co-founder of Bloguettes, mommy to baby Diego, and the beauty and brains behind her blog, Call Me Lore, told us a little bit about how she stays inspired:

“I stay inspired by always keeping my eyes and ears open. I always try to write down all of the questions that I have as a new mom and then try to turn them into pieces of content. I also stay inspired by seeing my site’s growth. Always measure! Use your analytics to strategize and focus on what works. The more you see yourself grow, the more inspired you will be to keep putting more time into your blog.”

We also talked with Hailey Andreson, founder of Household Mag, where she shares glimpses of what it’s like to manage her brand and be full-time mama to baby Owen.

When we asked her for advice she would give for other mommy bloggers, this is what she had to say:

“From the outside, making your blog a profession can seem easy, but put simply, it takes a lot of work, time and energy. Fortunately, telling our story, connecting with other parents, and putting together visual content are all aspects of this job that I genuinely love with with my whole heart. Like any job you do, make sure it’s for the right reasons.”

Now that you’re feeling inspired and motivated, you might be chomping at the bit to get started right away!

Here are our 6 tips for making the most out of your money-making mom blog—

  1. Develop your brand It’s so important to determine who you are as a blogger and what makes you different. It’s also important to come up with the look and feel of your brand and make sure this is consistent throughout your site! This is an essential first step.
  1. Produce content: Develop a publishing schedule, and stick to it. However, remember that quality is much more important than quantity. Set realistic goals for yourself-- for example, posting twice a week might be a great starting point!
  2. Share the love: Interacting with other bloggers will build a supportive community around your own blog. Engagement is key, not just with bloggers, but also with other influencers! This is a great way to be discovered.
  3. Stay smart: If you need the income right now, don’t quit your day job just yet. Give yourself at least six months to get your blog up and running!
  4. Use affiliate marketing: This is when you find a product you like, share it with your following, and earn a chunk of the profit for each sale you make. If you don’t have direct relationships with brands just yet, affiliate marketing is a great place to start!
  5. Be patient! Remember that great things take time, especially in the blogging world. Blog growth to the point of monetization takes time, so don’t get discouraged! The harder you work, the quicker the process can be.

So there you have it! Blogging can be a great hobby and creative outlet for mommies to turn to, but why stop there when you can use it to make money as well?

Making a profit from your mommy blog is hard work—but the experience of supporting your family while sharing life with your precious little ones, well—that’s priceless.

Best of luck on your mommy blog journey!

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Products that solve your biggest breastfeeding challenges

Including a battle plan for clogged ducts!

When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

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Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.


Evereden multi-purpose healing balm

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Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.


Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.


Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.


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Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.


Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.


Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.


Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this


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