Menu

Little Giraffe CEO Trish Moreno on how moms can fit family and work together

“I didn’t really ever subscribe to the theory that your life stops when you have a child.”

Little Giraffe CEO Trish Moreno on how moms can fit family and work together

Motherly spoke with Trish Moreno, President and CEO of Little Giraffe, a baby products company known for its gorgeous array of soft and sweet baby essentials and accessories like blankets and plush animals that celebrities and ordinary moms alike adore. With over 20 years of business management experience, including at Bebe, Trish is a leader in the fashion, baby, and home industries. She talked to Motherly about finding inspiration from other mothers, her advice for aspiring entrepreneurs and how she navigated the first few years as a new working mom.


Motherly: How has motherhood transformed your career? What’s your secret to integrating work and family?

FEATURED VIDEO

I probably never would have been as successful or as willing to transition into the baby business from fashion and home if I wasn’t already a mother. I fully relate to our customers. I feel them! We all have the same challenges in balancing work and family, and I am not sure I have the answers. When my daughter was little, I just fit her into my life and schedule. I didn’t really ever subscribe to the theory that your life stops when you have a child. I’ve always worked and maintained a level of creativity, while still being there for her. That said, I only have one child! It definitely gets harder with more. I have always made it important with my daughter, now 17, to connect every day and share our stories. We text each other photos (and a lot of heart emojis) on and off throughout the day, especially when I’m traveling. I still make it to all of her big moments. You have to make quality space for family, even if it’s limited. I think everything boils down to respect and love. As long as you have that wired, you can support each other really well.

Motherly: What’s the best piece of advice you’ve ever been given?

Desiderata, by Max Ehrmann, written in 1927, is a great guide to life. I grew up with this poem framed on the wall in my family home and must have read it hundreds of times. I think it was somehow ingrained in my subconscious, because upon rediscovering it recently, I realized I’ve really lived my life by it! It is the best bit of life and work philosophy I can share. Google it… it is rich with wisdom. Here’s a quote: “Enjoy your achievements as well as your plans. Keep interested in your career, however humble. It is a real possession in the changing fortunes of time. Exercise caution in your business affairs, for the world is full of trickery, but let this not blind you to what virtue there is. Many persons strive for high ideals, and everywhere life is full of heroism.”

Motherly: What keeps you inspired and excited every day?

Having such an amazing team is a big part of it. I have a theory: don’t hire anyone you wouldn’t want to have dinner with. And sometimes we work right into the dinner hour, so that’s a good thing! We are a super productive and diverse team, we mesh together really well, and we support each other every day. We’ve created an environment where every member of the team believes they are capable of something extraordinary, and every day someone pushes beyond even their own highest expectations. The team also feels a drive to serve the greater good. We have reached out to comfort families who are suffering or experiencing challenges, and have made a difference in lots of little lives- with something as simple as hand delivering a supersoft, cuddly blanket to those in need. Giving back is a big thread in our organization. Of course, there is nothing better than contributing in some small way to making babies and parents happier, calmer, and more relaxed, with the softest, most luxurious blankets on earth!

Motherly: What are your words of wisdom for other mothers wanting to turn their passion into a business?

I would say, “if you build it they will come!” If you have really strong feelings about the impact you can make, about filling a need in the marketplace, if you can really relate to your customer, and almost intuitively know what is meaningful to them, go for it! It is so rewarding to have a successful business that contributes to making the world a slightly better place. It takes an unstoppable level of energy and passion to really make it happen. I would venture to say I am as sleep deprived as any mom with a newborn. A business is just like an infant, actually. You have to feed it, love it, educate it, and nurture it to make it grow. See! You can do it!

Motherly: What are your big dreams for Little Giraffe?

The more accessible we can make Little Giraffe, the better. Expanding our reach with Little Giraffe is a primary goal. Our blankets and related products are a comfort to many babies and families. We recently launched a diffusion brand called LOVE by Little Giraffe. It is available now on Target.com and in stores and online at Buy Buy Baby. It will soon reach the full tier of brick and mortar and online retailers. Our goal is to make our luxury, softness and comfort accessible to as many babies as possible, and LOVE is well on the way to accomplishing that. I’d like to walk down a busy street and see LOVE in every stroller, so there’s a lot more work in front of us!

Motherly: Who is your #momcrush?

This is the toughest question of all! There are so many moms that I admire. The more I think about it, my #momcrush is not on anyone famous or well-known. It’s on every mom out there that’s just trying to make it work, trying to get through the day with her integrity in tact, raising a family and seemingly doing it all, and at least trying to make it seem effortless. Here’s to all the moms out there! Cheers to you for everything you do to raise conscious, productive, and empathetic human beings that will bring a little more joy to the world.

The #MotherlyMakers series highlights inspiring women who are remaking our world.

These are only the vitamins I give my children and here's why

It's hard to say who loves these more—my kids or me.

When I became a mama five years ago, I didn't put too much thought into whether my son was getting the right vitamins and minerals. From breastfeeding to steaming and pureeing his first bites of solid food, I was confident I was giving him everything to support his growth and development.

But then the toddler years—and the suddenly picky palate that accompanied them—came along. Between that challenge and two additional children in the mix… well, I knew my oldest son's eating plan was falling short in some vitamin and mineral categories.

I also knew how quickly he was growing, so I wanted to make sure he was getting the nutrients he needed (even on those days when he said "no, thank you" to any veggie I offered).

So when I discovered the new line of children's supplements from Nature's Way®, it felt like a serious weight off my chest. Thanks to supplements that support my children's musculoskeletal growth, their brain function, their immune systems, their eyes and more, I'm taken back to that simpler time when I was so confident my kids' vitamin needs were met.*

It wasn't just the variety of supplements offered by Nature's Way that won me over: As a vegetarian mama, I'm the picky one in the family when it comes to scanning labels and making sure they meet our standards. The trick is that most gummy vitamins are made with gelatin, which is not vegetarian friendly.

But just like the other offerings from Nature's Way that I've already come to know and love, the children's supplement line is held to a high standard. That means there's no high-fructose corn syrup, gelatin or common allergens to be found in the supplements. The best part? My two oldest kids ensure we never miss their daily vitamins—they are so in love with the gummy flavors, which include tropical fruit punch, lemonade and wild berry.


Nature's Way Kids Mulitvitamin


Meanwhile, my pharmacist husband has different criteria when evaluating supplements, especially when it comes to those for our kids. He appreciates the variety of options from Nature's Way, which gives us the ability to rotate the vitamins based on our kids' daily needs. By keeping various children's supplements from Nature's Way on hand, I can customize a regimen to suit my kids' individual requirements.

Of course, high-quality products often come at a higher price point. But (to my immense gratitude!) that isn't the case with Nature's Way, which retails for a competitive value when compared to the other items on the shelf.

Like all mamas, my chief concern is supporting my children's health in any way I can. While I see evidence of their growth every time I pack away clothes they've outgrown, I know there is much more growth that doesn't meet the eye. That's why, for my oldest son, I like stacking the Brain Builder gummy with the Growing Bones & Muscles gummy and the Happy & Healthy Multi. My 3-year-old also enjoys getting her own mix to include the Healthy Eyes gummy. And both of my older kids are quick to request the Tummy Soothe tablet when something isn't sitting right in their stomachs.* And I'll admit it: I've tried it myself and the berry blast flavor really is tasty!

Although my current phase of motherhood may not be as "simple" as it once was, there is so much to appreciate about it—like watching my kids play and sing and create with their incredible imaginations. Along the way, I've eased up on some of my need for control, but it does help to have this range of supplements in my motherhood tool kit. So while I may not be able to convince my son to try kale, having the Nature's Way supplements on hand means I do know he's right on track.*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.


This article was sponsored by Nature's Way. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

Time-saving formula tips our editors swear by

Less time making bottles, more time snuggling.

As a new parent, it can feel like feeding your baby is a full-time job—with a very demanding nightshift. Add in the additional steps it takes to prepare a bottle of formula and, well… we don't blame you if you're eager to save some time when you can. After all, that means more time for snuggling your baby or practicing your own well-deserved self-care.

Here's the upside: Many, many formula-feeding mamas before you have experienced the same thing, and they've developed some excellent tricks that can help you mix up a bottle in record time. Here are the best time-saving formula tips from editors here at Motherly.

1. Use room temperature water

The top suggestion that came up time and time again was to introduce bottles with room temperature water from the beginning. That way, you can make a bottle whenever you need it without worrying about warming up water—which is a total lifesaver when you have to make a bottle on the go or in the middle of the night.

2. Buy online to save shopping time

You'll need a lot of formula throughout the first year and beyond—so finding a brand like Comforts, which offers high-quality infant formula at lower prices, will help you save a substantial amount of money. Not to mention, you can order online or find the formula on shelves during your standard shopping trip—and that'll save you so much time and effort as well.

3. Pre-measure nighttime bottles

The middle of the night is the last time you'll want to spend precious minutes mixing up a bottle. Instead, our editors suggest measuring out the correct amount of powder formula into a bottle and putting the necessary portion of water on your bedside table. That way, all you have to do is roll over and combine the water and formula in the bottle before feeding your baby. Sounds so much better than hiking all the way to the kitchen and back at 3 am, right?

4. Divide serving sizes for outings

Before leaving the house with your baby, divvy up any portions of formula and water that you may need during your outing. Then, when your baby is hungry, just combine the pre-measured water and powder serving in the bottle. Our editors confirm this is much easier than trying to portion out the right amount of water or formula while riding in the car.

5. Memorize the mental math

Soon enough, you'll be able to prepare a bottle in your sleep. But, especially in the beginning or when increasing your baby's serving, the mental math can take a bit of time. If #mombrain makes it tough to commit the measurements to memory, write up a cheat sheet for yourself or anyone else who will prepare your baby's bottle.

6. Warm up chilled formula with water

If you're the savvy kind of mom who prepares and refrigerates bottles for the day in advance, you'll probably want to bring it up to room temperature before serving. Rather than purchase a bottle warmer, our editors say the old-fashioned method works incredibly well: Just plunge the sealed bottle in a bowl of warm water for a few minutes and—voila!—it's ready to serve.



Another great tip? Shop the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices. Or, follow @comfortsforbaby for more information!

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

Our Partners
International Network for Aid, Relief and Assistance (INARA)

It's 2020. The world is changing. It's hard to believe but the old decade is over, the new one is here and it is bringing a lot of new life with it. The babies born this year are members of Generation Alpha and the world is waiting for them.

We're only a few months into the new year and there are already some new celebrity arrivals making headlines while making their new parents proud.

If your little one arrived (or is due to arrive) in 2020, they've got plenty of high profile company.

Here are all the celebrity babies born in 2020 (so far):

Keep reading Show less
News