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New baby. New business. New identity: How I’m finding my footing as a new mom.

Why starting your own business when you have a newborn is probably a great idea.

New baby. New business. New identity: How I’m finding my footing as a new mom.

Becoming a mother and becoming your own boss have similar airs of promise.


Before you take the plunge, all you can see are the handmade french cable knit onesies and days stylishly spent being creative and sipping coffee in the comfort of your own home. Sure, you know there will be tough moments, but even those tough moments, you think, will be purely iconic and sweet.

I’m sure it was the exhaustion-induced insanity that possessed my husband and I to take a right turn and open our own business while deep in the throws of teething and multiple night wakings, but I’m convinced it was the only way we would have ever taken the leap. While it might not have been the most responsible choice, we knew there was no reason to wait. We told ourselves that we would never be less tied down than we were at that moment. We also figured our son would be better off not remembering the struggles of the early days of business, in all of its thrifted wardrobe, make-do glory.

And as I settled into motherhood, a shift happened. My self-seen role as a child navigating the world quickly pivoted to that of a parent. It’s incredibly frightening and pushed me far beyond what I thought was my capacity at first, but I finally decided to allow myself to find the freedom in my new role. I no longer felt the need to consult others on my life choices. I realized it was up to me to create the life I wanted for myself and my family. It was time to write my own story instead of following the one that had been laid out for me by others.

The early days of business and motherhood were tough. Let’s face it, they still are. There’s a lot of scrambling, risk and uncertainty, but with that struggle comes a great deal of success and pride. As time moves on, I only gain more confidence and know-how, making each subsequent day a little bit easier to manage in both roles. I don’t know if I’ll ever perfect the work/life balance that we all try to reach, but I’m trying my best and learning to let that be enough.

As we celebrate our shop’s one year birthday and are nearing son’s second, I’m can’t imagine any other path. Flexible schedules and family time top the list of practical reasons why, but the true gift is knowing that we are living our life on our own terms. No matter the outcome or the circumstance, I know that we are following our hearts, working our tails off, and hopefully teaching our son to be brave enough to do the same.

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We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!


A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.

$239.99

A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.

$219.99

A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.

$379.99

A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.

$29.99

A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.

$99.99

A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.

$15.99

A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.

$79.99

A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.

$99.99

An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.

$24.99

A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.

$59.99

And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Earth Mama: Effective, natural herbal care for mamas and babies

Founded and grown in her own garage in 2002, Earth Mama started as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Melinda Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

Bravado Designs: Soothing sounds for a good night's sleep

With 28 years of serving pregnant and postpartum mamas under their belt, Bravado Designs is a true authority on the needs of changing bodies. It's true that we have them to thank for rescuing us from the uncomfortable and frumpy designs our own moms had to live with. Launched in Canada by two young mamas, they designed the first prototypes with extra leopard print fabric certain that a better bra was possible. Throughout the years they've maintained their commitment to ethical manufacturing while creating long-lasting products that truly work.

The Sill: Instagram-ready potted plants

We've long admired this female-founded brand and the brilliant mind behind it, Eliza Blank. (She even joined Motherly co-founder Liz Tenety on and episode of The Motherly Podcast!) The mission behind the business was simple: To make the process of bringing plants into your home as easy as possible, and as wonderful as the plant themselves. With their in-house, exclusively designed minimalist planters, the end result makes plant parenthood just a few clicks away.

Not sure where to start? Here's what we're adding to our cart:

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The 6 biggest lies I believed before having kids

Just about all of us had set assumptions about raising kids before we became parents ourselves.

Just about all of us had set assumptions about raising kids before we became parents ourselves. Some of these ideas might have been based on our own ideas of how we would absolutely do things differently than everyone else. Others, we believed what everyone else told us would happen would apply to our littles, too. But, that's not always the case, mama.

Below are six of the biggest lies I believed before having kids—and the reality of what actually happened for me.

1. Put your baby down drowsy, but awake

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