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When you're expecting, it seems like everyone wants to give you advice. But what's better than the actual experiences of hundreds of parents? Enter Target: With thousands upon thousands of expectant parents turning to Target to create their registries, you can be sure the items other parents have turned to are tried and true.

Follow the other parents' leads by adding these to your Target registry today—and also enjoy Target's Year of Benefits, which includes perks like a welcome kit with more than $100 in coupons and free samples, two 15% off completion coupons, a full year of easy returns and the new Year of Exclusive Deals program, which is available to registrants who also sign up for Target Circle and offers a full year's worth of discounts on baby items.

Here are the 25 most popular baby registry products at Target… and a bit about why each item is so loved.


Pampers Sensitive Wipes 576-Count

Pampers Sensitive Diapers

You'll need a lot of wipes during the first year of parenthood—like, way more than you would even imagine. So take a cue from savvy mamas by registering for wipes that are so gentle on that delicate baby skin.

$16.99

Philips Avent Soothie 2-Pack

Philips Avent Soothie 2-Pack

These pacifiers get rave reviews from mamas, especially since they're perfectly sized for newborns.

$3.69

Gerber Baby 6-Pack Organic Wiggle Proof Socks

Gerber Baby 6-Pack Organic Wiggle Proof Socks

Your stylish babe will probably wear socks around the clock (have to keep those tiny toes warm!) and parents vouch that these "wiggle proof" socks actually stay in place.

$6.99

Munchkin Squirtin’ Barnyard Friends

Munchkin Squirtin\u2019 Barnyard Friends

Parenthood may not be all fun and games—but there can be plenty of that with these bathtub (or anytime!) toys.

$9.99

Similac Pro-Advance Non-GMO Infant Formula

Similac Pro-Advance Non-GMO Infant Formula

If formula feeding is part of your plans, using your registry to build a nice pantry stash is a great idea.

$28.99

Baby Animals Bath Towel Set

Baby Animals Bath Towel Set

Maximize the bathtime cuteness factor with an unbearably precious towel set that's perfect for keeping your baby warm and happy after getting out of the water.

$11.99

Hatch Rest Sound Machine and Time-to-Rise Clock

Hatch Rest Sound Machine and Time-to-Rise Clock

Perfect for newborn days, toddler years and beyond, this combination sound machine plus time-to-rise clock is a winner according to hundreds of parents.

$59.99

Safety 1st Deluxe Healthcare & Grooming Kit

Safety 1st Deluxe Healthcare & Grooming Kit

Think newborns don't have grooming needs? Think again. You'll be shocked when you see how fast those little nails grow. Luckily, this comprehensive kit has everything you need.

$19.99

Gerber Baby Organic Cotton 5-Pack Onesies

Gerber Baby Organic Cotton 5-Pack Onesies

Plain white onesies are a wardrobe staple in those early months—the baby version of flattering jeans, if you will. Our suggestion? Register for one package in every size.

$9.99

Cloud Island Club Pack Diapers 78-Count

Cloud Island Club Pack Diapers 78-Count

If you're planning to use disposable diapers, take a tip from other moms: Register for enough to fill a small closet now and save yourself a trip to the store later.

$21.99

Infantino Flip 4-in-1 Convertible Carrier

Infantino Flip 4-in-1 Convertible Carrier

It's hard to beat the price and longevity of this multi-use carrier, which can be used all the way through the toddler years.

$29.99

Sophie la Girafe Teether

Sophie la Girafe Teether

This is a mainstay on registries for good reason: The teether's texture offers great relief for sore gums and the giraffe design makes it easy to hold and chew.

$24.99

Dr. Brown’s Options+ Complete Baby Bottle Gift Set

Dr. Brown\u2019s Options+ Complete Baby Bottle Gift Set

As the name suggests, this set contains all you need for bottle feeding, from replacement parts to a cleaning brush.

$39.99

Graco DuetConnect Baby Swing and Bouncer

Graco DuetConnect Baby Swing and Bouncer

This multi-use baby swing/bouncer has earned rave reviews from hundreds of parents who relish the opportunity to free up their hands while keeping their kiddos entertained.

$149.99

Cloud Island Muslin Swaddle Blankets 3-Pack

Cloud Island Muslin Swaddle Blankets 3-Pack

Although they're called "swaddle blankets," you'll soon discover that these have many more uses. They function as playmats, burp cloths, stroller blankets and more.

$21.99

Boppy Nursing Pillow and Positioner

Boppy Nursing Pillow and Positioner

This wildly popular nursing pillow and positioner is a winner for breastfeeding, bottle feeding, snuggling or supporting your sitting baby.

$39.99

Diaper Genie Pail

Diaper Genie Pail

Containing the smell of dirty diapers is no easy task, but this one passes the test for hundreds of parents.

$37.49

Johnson’s Cotton Soft Touch Newborn Gift Set

Johnson\u2019s Cotton Soft Touch Newborn Gift Set

This full gift set will get you ready for all the bathtimes to come with everything you need for a fresh and snuggly baby.

$11.99

Baby Einstein 5-in-1 World of Discovery Learning Gym

Baby Einstein 5-in-1 World of Discovery Learning Gym

During the first year, a playmat will easily be one of your most-used items for tummy time, seated activities and more. This engaging, sensory-stimulating learning gym is a favorite among parents.

$59.99

The First Years Comfort Newborn-to-Toddler Tub

The First Years Comfort Newborn-to-Toddler Tub

This newborn-to-toddler positioner keeps your little one in place and allows you to focus on the task at hand while bathing your baby.

$18.99

Eddie Bauer Heather Back Pack

Eddie Bauer Heather Back Pack

Finding a diaper bag that's roomy, functional, comfortable to wear, durable and cute is not easy. But the unicorn bag does exist: Nearly 400 parents have given this backpack great reviews.

$49.99

Summer Glimpse Digital Baby Monitor

Summer Glimpse Digital Baby Monitor

Keep an eye on your little one (and get some peace of mind) during naps, while you relax after bedtime or even when you head out for date night thanks to this video monitor.

$69.99

Graco Pace Click Connect Stroller

Graco Pace Click Connect Stroller

Designed to work with any of the popular Graco Click Connect car seats, this stroller makes outings with your newborn easy as can be. The benefits keep coming: The stroller is also great for getting around with older kids.

$99.99

Fisher Price On-the-Go Baby Dome

Fisher Price On-the-Go Baby Dome

This compact playgym is a beloved option for hundreds of parents: It can be used for play or naps, whether you are in the home or getting some fresh air in the yard.

$59.99

Simmons Kids Slumbertime Monterey 4-in-1 Convertible Crib

Simmons Kids Slumbertime Monterey 4-in-1 Convertible Crib

It's a given that your baby needs a good crib—and this one goes above and beyond with style and function—it can even transform into a full-sized bed!

$299.99


Enjoy building your baby registry with Target and enjoy the Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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