Top 10 (affordable!) baby products trending on Amazon

For baby goods, these sure feel like gifts to ourselves.

Top 10 (affordable!) baby products trending on Amazon

Amazon is a lifesaver when it comes to baby supplies. Whether you need a sippy cup or a whole stroller, the online retailer is a great place to find deals and check out reviews from other parents. Plus, an Amazon delivery kind of feels like getting a present delivered to your doorstep even if you did buy it yourself. ?

New products are added all the time. (Seriously—around the clock.) We took a look at Amazon newest data to see which baby items are trending as top picks for parents. And we were pleasantly surprised: Although some of the items are similar to staples we already have at home, the prices are nearly unbeatable.

Here are 10 of the coolest, parent-approved items currently trending in Amazon’s baby gear department:

1. Smilism Diaper Bag Backpack, $39.99

If you’ve been hunting for the perfect diaper backpack look, here’s a winner. Hundreds of Amazon-shopping parents gave this multifunctional, waterproof diaper bag rave reviews. The vintage backpack style leaves your arms free to carry a baby or reach for a toddler. Plus, the multitude of compartments hold everything you’ll need during a day away from home.

2. Matimati Organic Baby Bandana Drool Bibs, $17.95 for 8-pack

These black and white bib bandanas do double duty as hip little accessories and outfit savers. With eight in a pack, you’ll always have a clean one handy.

3. Itzy Ritzy Mini Reusable Snack and Everything Bag, $9.99 for a 2-pack

Life with kids means packing snacks. (So. Many. Snacks.) But that doesn’t mean we have to use disposable, plastic sandwich bags. These adorable reusable snack bags can be washed over and over, helping mamas and papas save money and the planet.

4. Kyapoo Multi-Use Baby Cover, $7.99

It’s not just for breastfeeding, this cotton nursing cover also makes more room in your diaper bag by doing double-duty as a carseat, highchair and shopping cart cover.

5. Kirecoo Silicone Suction Highchair Feeding Tray, $14.99

Tired of cleaning food off the floor? This owl-shaped silicone plate and bowl combo sticks to the highchair tray to keep baby from tossing their dinner overboard.

6. Upsimples Pacifier Clip, $9.99 for a 6-pack

Another gravity defying product, these pacifier clips feature a trendy pattern and plastic teeth that will also grip teething toys, baby blankets and drool bibs.

7. Skip Hop Zoo Snack Cup, $6.99

Perfect for little hands and for parents who love the unicorn trend, this travel-ready snack cup offers a snap-to-close lid and a no-slip handle with a little bit of whimsy.

8. Evenflo Pivot Modular Travel System, $187.69

The No. 1 new release in Amazon’s baby stroller category, this Evenflo offering allows for six different ways to roll with your baby and has plenty of storage space. As a travel system, it comes with a car seat, too.

9. Cuddly Cubs Premium Jersey Crib Sheets, $17.95 for a 2-pack

These sheets promise struggle-free bed-making for parents and a soft sleeping spot for baby. The gender neutral design means these will fit in any nursery.

10. 4Moms Mama Roo 4 Infant Seat, $219.99

This highly rated baby swing is perfect for high-tech households, thanks to built-in bluetooth and MP3 connectivity. With five motions and five speeds, there’s a movement combo for every baby.

Whether you’re nesting while expecting or online shopping because you can’t put your sleeping baby down, Amazon can help making parenting a little easier. We’re also all about the Amazon Family program for deals household items. Sure, diaper delivery might not feel as much like a present as the purchases on this list—but you’ll be glad you gave yourself that gift when you need a new box in the middle of the night.

Motherly may earn a commission from purchases on the links shared here.

My village lives far away—but my Target baby registry helped them support me from afar

Virtual support was the next best thing to in-person hugs

They say you shouldn't make too many major life transitions at once. But when I was becoming a mama for the first time nearly five years ago, my husband and I also moved to a new town where we didn't know a soul, bought our first house and changed jobs.

To put it mildly, we didn't heed that advice. Luckily, our family and friends still made it feel like such a magical time for us by supporting our every move (literal and otherwise) from afar. They showered us with love through a virtual baby shower (expectant parents nowadays can relate!) featuring the unwrapping of gifts they were able to ship straight to me from my Target registry.

Here's one piece of advice I did take: I registered at Target so I could take advantage of the retailer's benefits for registrants, which include a welcome kit valued over $100, a universal registry function and more. Fast-forward a few years and Target has made the registration perks even better for expectant parents: As of August 2020, they've added a Year of Exclusive Deals, which gives users who also sign up for Target Circle a full year of savings after baby is born on all those new mama essentials, from formula to diapers and beyond.

Honestly, even without the significant perks of a free welcome kit with more than $100 in coupons, additional 15% off coupons to complete the registry and a full year of free returns, registering at Target wasn't a hard sell for me: Even though the experience of shopping for baby items was new, shopping with Target felt like returning home to me… and the comfort of that was such a gift.

And of course, Target's registry plays a vital role right now, as expectant parents everywhere are being forced to cancel in-person baby showers and navigate early parenthood without the help of a hands-on village. A registry like this represents a safe way for communities to come through for new parents. If you're anything like me (or any of the other mamas here at Motherly), you certainly have emotional ties and fond memories associated with Target.

What to register for at Target was also an easy talking point as I began to connect with moms in my new community. I will always remember going on a registry-building spree with my next door neighbor, who had young children of her own. As we walked the aisles of Target back in 2015, she suggested items to add… and we laid the foundation for what has since become one of my most cherished friendships.

Even as I made connections in my new hometown, I was nervous that expecting my first baby wouldn't feel as special as if I were near family and friends. But my loved ones exceeded all expectations by adding the most thoughtful notes to gifts. They hosted a beautiful virtual baby shower and even encouraged me to keep the registry going after my baby made his debut and new needs arose.

In the years since, "community" has taken on a wonderfully complex new meaning for me… and, in these times of social distancing, for the rest of the world. I've come to cherish my newfound friends in our local community alongside those long-time friends who are scattered around the county and my virtual mama friends.

Now, as my friends' families grow, I'm so grateful that I can show them the same love and support I felt during my first pregnancy. I sing the praises of Target's baby registry—especially in light of the pandemic, since I know mamas can do everything from a distance thanks to Target's website and the added benefit of getting trusted reviews and helpful registry checklists.

And now that I'm on the gift-buying side of the equation, I've found new joy in picking thoughtful gifts for my friends. (Because goodness knows Target has something for everyone!)

For my friend who is a fellow runner, I teamed up with a few others to give the jogging stroller she had on her registry.

For my friend who is a bookworm, I helped her start her baby's library with a few books that are also well-loved in our home.

For other friends, I've bundled together complete "sets" with everything they need for bathing or feeding their children.

I know from my own experience that, yes, the registry purchases are so appreciated, but the thoughtfulness and the support they represent means even more. Because although my village may have been distant, the support they showed me was the next best thing to in-person hugs.

Start your own Target Baby Registry here to experience a Year of Benefits including a Year of Exclusive Deals through Target Circle to enjoy for a full year following your baby's arrival, a year of free returns, two 15% off completion coupons and a free welcome kit ($100 value).

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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I never wanted to be a mom. It wasn't something I ever thought would happen until I fell madly in love with my husband—who knew very well he wanted children. While he was a natural at entertaining our nephews or our friends' kids, I would awkwardly try to interact with them, not really knowing what to say or do.

Our first pregnancy was a surprise, a much-wanted one but also a unicorn, "first try" kind of pregnancy. As my belly grew bigger, so did my insecurities. How do you even mom when you never saw motherhood in your future? I focused all my uncertainties on coming up with a plan for the delivery of my baby—which proved to be a terrible idea when my dreamed-of unmedicated vaginal birth turned into an emergency C-section. I couldn't even start motherhood the way I wanted, I thought. And that feeling happened again when I couldn't breastfeed and instead had to pump and bottle-feed. And once more, when all the stress from things not going my way turned into debilitating postpartum anxiety that left me not really enjoying my brand new baby.

As my baby grew, slowly so did my confidence that I could do this. When he would tumble to the ground while learning how to walk and only my hugs could calm him, I felt invincible. But on the nights he wouldn't sleep—whether because he was going through a regression, a leap, a teeth eruption or just a full moon—I would break down in tears to my husband telling him that he was a better parent than me.

Then I found out I was pregnant again, and that this time it was twins. I panicked. I really cannot do two babies at the same time. I kept repeating that to myself (and to my poor husband) at every single appointment we had because I was just terrified. He, of course, thought I could absolutely do it, and he got me through a very hard pregnancy.

When the twins were born at full term and just as big as singleton babies, I still felt inadequate, despite the monumental effort I had made to grow these healthy babies and go through a repeat C-section to make sure they were both okay. I still felt my skin crawl when they cried and thought, What if I can't calm them down? I still turned to my husband for diaper changes because I wasn't a good enough mom for twins.

My husband reminded me (and still does) that I am exactly what my babies need. That I am enough. A phrase that has now become my mantra, both in motherhood and beyond, because as my husband likes to say, I'm the queen of selling myself short on everything.

So when my babies start crying, I tell myself that I am enough to calm them down.

When my toddler has a tantrum, I remind myself that I am enough to get through to him.

When I go out with the three kids by myself and start sweating about everything that could go wrong (poop explosions times three), I remind myself that I am enough to handle it all, even with a little humor.

And then one day I found this bracelet. Initially, I thought how cheesy it'd be to wear a reminder like this on my wrist, but I bought it anyway because something about it was calling my name. I'm so glad I did because since day one I haven't stopped wearing it.

Every time I look down, there it is, shining back at me. I am enough.

I Am Enough bracelet 

SONTAKEY  I Am Enough Bracelet

May this Oath Bracelet be your reminder that you are perfect just the way you are. That you are enough for your children, you are enough for your friends & family, you are enough for everything that you do. You are enough, mama <3


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


The 6 biggest lies I believed before having kids

Just about all of us had set assumptions about raising kids before we became parents ourselves.

Just about all of us had set assumptions about raising kids before we became parents ourselves. Some of these ideas might have been based on our own ideas of how we would absolutely do things differently than everyone else. Others, we believed what everyone else told us would happen would apply to our littles, too. But, that's not always the case, mama.

Below are six of the biggest lies I believed before having kids—and the reality of what actually happened for me.

1. Put your baby down drowsy, but awake

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