Child Shopping Guide

15 boredom-busting indoor toys + activities for children

Between weather and quarantine you'll likely be spending hours upon hours inside with your kids. Of course you're worried about health and safety—but you're probably also thinking about how in the world to entertain your little one for an extended period of time.

31 coats + boots to keep you and your kids cozy all winter long ❄️

Winter is coming.

These water bottles make it so much easier to keep the whole family hydrated

It seems like health is top of mind for so many of…

8 products to help ease the daylight saving transition and get your kids to sleep on schedule

Don't fear the change of the clock, embrace it mama.

This no-touch thermometer has 126,000+ 5-star ratings (and it’s under $25!)

Because we all need a reliable thermometer.

Costumes your kids will want to wear all year long

Because who says you can only play dress-up in October?

American Girl just released a new ’80s doll and we’re obsessed

Meet Courtney.

These kids dishes don’t look like kids dishes

And that's exactly why my toddler loves them.

These are the best bath time products you can get for under $20

These budget-friendly products really make a splash.

The best Labor Day sales you can already take advantage of

So many of our favorite stores are having some incredible sales from now through Labor Day!

10 tech products that can help parents worry a little less

It's Baby Safety Month, mama.

Pottery Barn Kids + the Motherly Shop Ultimate Study Space Giveaway

Good luck, mama!

Our favorite Montessori-friendly toys, all under $20

According to a Montessori teacher.

Fun summer reading list for all ages, according to a librarian

Boredom is instantly a thing of the past.

This screen-free activity is saving our summer 🙌

Last weekend we stumbled upon an activity that's an instant hit for the whole family.

Why your preschooler is struggling, according to a family therapist

Potty talk, meltdowns and opposition all mean one thing for your preschooler. Here's how to help.

From two-mom families to gender-diverse kids: 25 LGBTQ+ children’s books that celebrate the full spectrum

These picks center themes of love, belonging, and the freedom to be exactly who you are.

These snuggly toys help little kids handle big feelings

Designed by a therapist and educator, each creature is part of a collection that focuses on helping little ones deal with difficult emotions.

12 innovative products that make meals less stressful for moms

Here are our favorite products that help picky eaters be, well, less picky.

55 incredible Black-owned businesses to support right now

You have power when you consciously decide where to put your dollars.