The Motherly editor holiday gift guide–what we’re buying for everyone on our lists

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Black Friday shopping can feel like a strategic mission for moms and women everywhere. This year, our editorial team is united by a common goal: shop early, shop smart. With supply chain challenges and shipping delays always a concern, we’re all about securing gifts well in advance.
Our collective approach is practical yet personal. We’re tracking deals, comparing prices, and aiming to check gifts off our lists before the holiday rush hits full swing. This means watching for early bird specials, setting price alerts, and being ready to click “purchase” the moment a great deal drops.
So what are we keeping our eyes on–or in the case of early Black Friday deals, already purchased? From tech gadgets to cozy family gifts, our Motherly Editor Holiday Gift Guide represents the diverse shopping strategies of working moms, stay-at-home parents, and women who know how to find that perfect present. Each recommendation comes with real insight: what we’re buying, why we love it, and how it might make someone’s holiday a little brighter.
Related: 30 best Target stocking stuffers for everyone on your list (that cost less than $10!)
Looking for gift ideas? Check out all of our holiday gift guides!