28 cute Valentine’s Day outfits for kids of all ages

Cupid's on his way! Better dress for the occasion!
We independently select and share the products we love—and may receive a commission if you choose to buy.
Table of Contents
Let’s be real–your kids don’t need special outfits for Valentine’s Day. But if you’re looking for an excuse to snap some adorable photos or add a little extra fun to February’s festivities, we’ve got you covered with some seriously cute options that won’t gather dust after the 14th.
This year’s Valentine’s Day clothes for little ones go beyond the expected pink-and-red explosion (though we’ve included some of that too, because why not?). We’ve found pieces that can actually work their way into regular rotation, from cozy sweaters with subtle heart details to versatile dresses and button-downs that work just as well for family dinner as they do for classroom parties. (If you’d rather go the Valentine’s Day pajama route, we’ve got you covered!)
Related: 16 Classroom Valentines Day treats that aren’t candy, but are still sweet
We’ve scoured both mainstream retailers and small boutiques to bring you options for every budget and style preference. Whether you’re dressing a squirmy baby for their first Valentine’s Day photos, entertaining a toddler’s budding fashion opinions, or shopping for a grade-schooler who’s already developing their own distinct taste, there’s something here that’ll make both you and your kids happy.
Related: 29 Valentine’s Day gifts we’d pick out for ourselves (and just might anyway)
The best part? Most of these pieces are practical enough for playground adventures but special enough for those inevitable photo ops. Because while matching family heart sweaters might not be necessary, they sure make for some fun memories–and some pretty great photos to send to grandma, if we’re being honest. Let’s dive into these love-inspired looks that’ll bring a little extra joy to your February celebrations.