Everybody loves the family pjs holiday pic—and it’s easy to see why. For many of us, what began as a matching family Christmas pajamas tradition has now spilled over into… Easter, Halloween, maybe even National Hot Dog day! But next up, we have Cupid’s special day in February and let us tell you, the choices of Valentines pajamas do not disappoint this year. There are pinks, there are hearts, there are Xs and Os. But you’ll also find lots of blues and black and white patterns and even pjs with little envelopes on them to remind you to send a note to someone you love. Whether you’re shopping for kids Valentines pajamas, footie pjs for a newborn, or a set for the whole fam, we got you. The hardest part will be deciding which ones to get!

Related: 16 classroom Valentine’s Day treats that aren’t candy, but are still sweet

And TBH, the best part about Valentine’s pajamas is that you can really wear them all day long (and why wouldn’t you?) From a Valentine’s Day breakfast full of heart-shaped pancakes to an afternoon of (he)arts and crafts to a Valentine’s Day movie that night, all snuggled up on the couch, there’s a pair of jammies on this list for you. But don’t wait! They’re selling out fast and delivery delays are possible.

Related: 20 Cute Valentine’s Day outfits for your little one that have all the pinks, hearts, Xs and Os

Check out our top picks for Valentine’s Day pajamas this year! xoxo

Clover Long Sleeve Pajama Set Motherly


Long Sleeve Pajama Set Candy Hearts Print


A favorite for their buttery soft fabric and seriously adorable patterns, Clover offers their candy heart print in an adorable 2-piece set or footie pajamas. We also love that the pajama top has two snaps at the shoulder to make getting them on as smoothly as possible.

Posh Peanut Love Bug Pajamas

Posh Peanut

Valentine's Day Collection


We always look forward to Posh Peanut’s limited edition seasonal patterns. Their creative takes on holiday standards never fail to make us swoon, and this fun and unique “Love Bug” print is no different. Looking for something more traditional? Check out all their V-Day prints here!

Boden Snug Long John Pajamas in Ballet Pink Bunnies


Snug Long John Pajamas in Ballet Pink Bunnies


We’re in love with this dreamy bunnies and hearts print from Boden which totally doubles as an Easter print in our humble opinion. Two for the price of one!

Lovey and Grink Love Potion

Lovey & Grink

Love Potion


The supremely soft jammies from Lovey & Grink are sweet as can be! Made from their luxe signature fabric, they’re sure to become a lazy day favorite long after Cupid departs.

Little Sleepies Love Bug

Little Sleepies

Valentines Day Pajama Set


Cult favorite Little Sleepies always knocks it out of the park with their season prints which sell out lightning fast. We’re totally smitten with this Lovebug set that looks great on the whole family, but the other patterns they’re offering this year are just as fun!

Hanna Andersson Hearts on Hearts on Green

Hanna Andersson

Hearts on Cheerful Checkerboard Matching Pajama Set


A brand that’s synonymous with family pjs, Hanna Andersson’s warm and soft organic cotton set might be exactly what you’re looking for—you can even get a matching outfit for your pet! Because who says hearts have to be pink, red, or white? Prices start at $35.

Hanna Andersson Hearts on Cheerful Checkerboard Matching Pajama Set

Hanna Andersson

Hearts on Cheerful Checkerboard Matching Pajama Set


We’re also smitten with this not-overly-traditional checkerboard print which is available in styles for babies, kids, and adults!

Primary Organic PJ Set in Rainbow XOs


Rainbow Heart Pajamas


With their colorful gender-neutral basics and affordable price tag, Primary hits all the marks. Their organic cotton jammies come in tons of styles for newborn through size 12 that are sold as individual pieces instead of sets making it super easy to mix-and-match.

Monica + Andy Hershey Kiss Pajamas

Monica + Andy

Hershey Kiss Pajamas


Monica + Andy is known for their butter soft fabrics and oh-so-adorable prints that sell out left and right. Their all-over XO Hershey Kiss pjs are the perfect choice for this love-filled holiday. Or, check out their “Red Hearts” for baby that’s just as cute.

Simple Joys by Carter's Unisex Kids' 3-Piece Snug-Fit Cotton Valentines Pajama Set

Simple Joys by Carter's

Unisex Kids' 3-Piece Snug-Fit Cotton Valentines Pajama Set


This mix-and-match three-piece set from Simple Joys by Carter’s isn’t just a great deal–it also won’t feel outdated on February 15th.

pottery barn kids love bug pajamas

Pottery Barn Kids

Love Bug Pajamas


Available in the classic long john style for toddlers and big kids and a snuggly one piece footie for the littlest love bugs, we ❤️  the organic cotton jammies from Pottery Barn Kids.

Gymboree Valentines Cotton 2-Piece Pajama Sets


Valentines Cotton 2-Piece Pajama Sets


With its sweet embroidered heart and 100% cotton fabric, they’ll be adorable and comfortable.

Mori Heart Print Pajamas


Hearts Pajama Set


The UK based Mori delivers supremely soft designs for littles in a signature organic cotton and bamboo fabric that we can’t get enough of. This two-piece set comes in sizes 3-6 months to 6 years.

Little Navy Dino Love Kids Pajamas

Little Navy

Personalized Valentine Pajamas


If you’re looking for a super special pajama set, the personalized pjs from Little Navy are it. The soft, handmade jammies can be personalized with your kiddo’s name in the all-over colorful print.

Burt's Bees DOughnut Crazy Organic Cotton Pajamas

Burt's Bees Baby

Valentines Day Celebration Organic Cotton Pajamas


Choose between watercolor doughnuts or lots of Xs and Os from Burt’s Bees Baby (or, at this price, buy one of each!) These pjs are an amazing value given they’re made from GOTs certified organic cotton!

Petite Plume Valentine's Limited Edition Pajamas

Petite Plume

Valentines Day Hearts Matching Family Pajamas Collection


From their timeless styles to their seriously luxe fabric and thoughtful details, Petite Plume pajamas are the ultimate bedtime indulgence. Their 2024 Valentine collection features classic colorways and plenty of accessories like hair bows, robes and even coordinating sleep masks. Prices start at $48

A version of this article was originally published January 19, 2021. It has been updated.