From their ethos to their affordable prices, I love every single thing about Primary. Their gender-neutral rainbow-hued basics were a go-to for my kiddos' wardrobe when they were smaller and TBH, I was borderline unnaturally sad when they sized out of them.

That might be why I'm overly excited about their latest launch: Primary Kids Bedding!

Available in crib and twin size, the cheerful collection brings the same fun-but-simple style to their bedroom. There's a handful of bold (but not bonkers) prints which can easily be mixed-and-matched and even plain old white if too much pattern isn't the look you're going for. They're sold separately to make it easy and prices start at just $9.50! I mean, is there a cuter photo opp than a kiddo in a pair of cozy pajamas that match their sheets? I think not.

Each piece is made from a crisp cotton that's soft but breathable in all seasons and designed to get better with every wash. So if it's time to get your toddler excited for their big kid bed or you want to outfit a nursery without breaking the bank, check them out!

primary kids bedding


Kids Bedding Collection

Build your own bedding set with a top sheet, fitted sheet, pillowcases and quilt in a variety of fun patterns. Choose from hearts, stars, stripes and crisp white all in a cotton percale that’s soft and breathable.