When it comes to kids’ wardrobes, the second best thing to a bag of awesome hand-me-downs is a sale that can’t be beat–especially one from a brand we can’t get enough of. Like Hanna Andersson. Hanna Andersson has forever been a go-to for high quality, made-to-last kid clothes that somehow seem to fit forever. So whenever there’s a Hanna Andersson sale, it’s prudent to fill a cart. Right this second everything is 40% off–including their matching family holiday pajamas and holiday looks that will make this year’s card the best one yet.

Now is the time to stock up on cold weather basics or–more strategically– stockpile clothes in the next sizes.

The Hanna Andersson Friends & Family Sale runs through October 23rd, but with seriously deep discounts things are selling fast. Don’t wait to snag whatever you’ve got your eye on! Need some help deciding? We’ve highlighted some hot items that aren’t to be missed.

Shop the Hanna Andersson Friends & Family Sale below!

Best deals from the Hanna Andersson Sale

Hanna Andersson Polar Express Matching Family Pajamas

Matching Family Holiday Pajamas

From their ever-popular Christmas stripes to Hanukkah menorahs, Hanna Andersson’s Holiday family jams are perfect for holiday lounging. There are styles for the whole crew including the family pet!

Baby Hooded Sweater Jacket

Baby Hooded Sweater Jacket

Came for the hood, stayed for the pompom. I mean, just get out of here with this sweater. It’s TOO CUTE. It’s also lined with ridiculously soft faux shearling to keep them extra cozy.

Was $72, now $43.20

Celebration Skater Dress

Celebration Skater Dress

One of our favorite HA staples! This versatile style is casual enough for everyday play but fancy enough for holiday gatherings. And no need for itchy tights either. It looks great with leggings! Choose from holiday and non-holiday prints or opt for the velour version instead.

Was $52, now $31.20

Hanna Andersson Holiday Sweater

Holiday Sweater

Is it even the holidays if they’re not wearing a sweater to prove it? Available in seven tasteful (no ugly sweaters here!) designs and coordinating baby sweater rompers they’re just begging for Christmas card exposure.

Was $68, now $40.80

Hanna Andersson Holiday Sweatshirt

Holiday Sweatshirt

Sweaters too formal? Opt for one of these comfy sweatshirts instead. There are even matching sweatpants for each of the four seasonal designs.

Was $50, now $30

Hanna Andersson Velour Romper

Velour Romper

Who says their holiday party look has to be itchy and uncomfortable? This stylish velour romper feels like jammies but looks like a million bucks.

Was $68, now $38.40

Hanna Andersson Gnome Sweater Set

Baby Holiday Sweater Knit Top & Legging Set

If it could get any cuter than this, please don’t tell me. I would not survive. The cozy cotton set comes in four styles (which coordinate with the holiday sweaters above) but let’s be honest. The gnomes are the real superstars here.

Was $72, now $43.20

Hanna Andersson Alpaca Bonnet

Alpaca Bonnet

Ok. That does it. I officially can’t handle this. Babies in bonnets are just completely irresistible. I’m like what do you want? A pony? My social security number? It’s yours. This knit number is made from a snuggly soft alpaca and acrylic blend and works with pretty much every piece this season. (Pro-tip: Put your baby in this hat and bring them with you everywhere for top notch service. Post office? This hat. Mortgage applications? This hat. People will coo. Doors will open. The world is yours. Well, theirs but they can’t talk yet.)

Was $36, now $21.60

Hanna Andersson Double Knee Slim Sweatpants

Double Knee Slim Sweatpants

Comfy and durable but still stylish, the double knee sweatpants can stand up to all kinds of playground antics. And since they come in 10 colors and tons of great prints, there’s a pair to go with everything!

Was $46, now $27.60

Hanna Andersson Marshmallow Sweater

Marshmallow Sweater

So soft and cozy, they’ll never want to take it off.

Was $64, now $38.40

Hanna Andersson Baby Overall & Tee Set

Baby Overall & Tee Set

This two-piece set is the perfect fall uniform for the minis. Choose from an adorable selection of patterns including this sweet gender-neutral animal print.

Was $58, now $34.80

hanna andersson leggings

Solid Leggings

If they’re all about that leggings lifestyle, stock up on these colorful solids to make getting dressed a total breeze.

Was $24, now $14.40

Hanna Andersson Baby Embroidered Jacket In Recycled Fleece

Baby Embroidered Jacket In Recycled Fleece

Perhaps the most iconic Hanna Andersson piece, there’s truly no cuter baby jacket out there. The lightweight fleece is perfect for fall weather and works as an inside layer all through winter.

Was $62, now $37.20

Hanna Andersson Best Ever First Socks

Best Ever First Socks 7-Pack

At just over a dollar a pair, this is a deal you can’t miss.

Was $40, now $9.79

Hanna Andersson Long Johns

Long Johns in Organic Cotton

Another HA staple, the always comfy Long Johns top the list for favorite kid pajamas ever. They miraculously seem to fit longer than other brands and who can resist those stripes?? Available in 10 colors and sizes 18-24 months-14-16 years.

Was $46, now $27.60

Hanna Andersson Recycled Reversible Jacket

Recycled Reversible Jacket

Speaking of thinking ahead–this is the cozy piece they’ll be living in soon enough. Size up and be ready the second those temps drop. And since it’s reversible, it’s practically two for the price of one! Available in four colors and sizes 3-14-16 years.

Was $115, now $76.80

Hanna Andersson Bright Basics Sweatshirt

Bright Basics Sweatshirt

You can never go wrong with a drawer full of basics–especially ones that can withstand the abuse of kid antics and keep on ticking. The hand-me-down quality of these is just *chef’s kiss*. Available in six colors and sizes 18-24 months-14-16 years.

Was $40, now $24. 

Baby Quilted Sleep Sack

Baby Quilted Sleep Sack

When it comes to safe sleep, sleep sacks are clutch. This quilted cotton style is great year-round and highly recommended by reviewers.

Was $56, now $33.60 

A version of this story was published May 24, 2021. It has been updated.