For many families, an Amazon Prime membership is more than worth it. There are good deals to be had, and something so comforting about setting up subscriptions and knowing that diapers, coffee or laundry detergent are going to show up every month right when you need them.
Prime became popular with parents because of free two-day shipping, which was pretty quick when Prime first hit the scene. But we now live in a world where Target and other retailers offer super speedy delivery pick-up options, so Amazon is stepping up its game.
As BuzzFeed reports, this week Amazon announced its plans to roll out free one-day shipping for all Prime members nationwide.
Previously, you had to spend $35 (and select an eligible product) to get the one-day shipping, but Amazon tells Motherly it has removed the minimum order amount on one-day shipping and one-day will soon become the default.
The company is going to spend $800 million in the second quarter of the year to get your stuff to your door a day earlier (and that's just for North America), and while the Prime promise is different in different countries, it is seeking to speed up delivery times in every country it serves.
"We think that that will open up a lot of potential purchases, and open up convenience to those [Prime] customers," Amazon's chief financial officer Brian Olsavsky says, according to The Seattle Times.
Right now, only select zip codes are getting one-day shipping, but Amazon's been adding more and more zip codes in the past month and plans to make one-day free shipping standard for Prime members across the country this year.
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[Correction, April 26, 2019: An earlier version of this post stated there was a minimum order limit of $35 to get one-day shipping, but that has been removed. We've added additional details on the Prime promise and Amazon's spending plans.]