Consumers have raised concerns over the language used to market the products to parents.
The baby aisle can be an overwhelming place for a new parent. With so many brands and bottles to choose from, picking up baby shampoo or lotion can feel way more confusing than it needs to be. Especially if the words on the label are misleading or inaccurate.
Parents have filed a class-action lawsuit alleging that the language used on Babyganics packaging (like the name "Babyganics" and terms like "mineral-based" and "natural") violated marketing laws.
And if you bought Babyganics products between September 7, 2010 and June 26, 2018 you might be eligible to make a claim.
Babyganics denies the claims
Babyganics has not yet responded to Motherly's request for comment, but in a statement posted on its website, Babyganics answers the question "Are your ingredients and formulas certified organic?" The answer is no, but they do meet the company's own standards.
"All of our products are formulated to meet our standards," Babyganics notes on the website. "We utilize plant-based, natural and certified organic ingredients (on our product labels, certified organic ingredients are highlighted with an asterisk (*), in accordance with COPA standards), as well as carefully chosen synthetics or preservatives needed to create the most gentle, most effective formulas we can. Unless indicated on the label, our household and personal care products themselves are not certified organic."
Babyganics denies the claims made in the lawsuit, but agreed to a proposed settlement, information about which it links to prominently on its website.
How to file a claim
If you purchased Babyganics products between September 7, 2010 and June 26, 2018 you might be eligible to receive a payment as part of the settlement.
Parents who bought impacted Babyganics goods (here's a list of the 247 products) can file a claim at babyganicssettlement.com, but you've got to do it before October 29, 2018, and if you want to pursue another lawsuit regarding these claims you need to exclude yourself by October 10, 2018.
Even if you choose not to file a claim, this lawsuit is an important reminder that when it comes to personal care products for babies and kids, parents may want to examine the ingredients list carefully before paying for premium products.