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When kids enter puberty we warn them about the change. We tell them their bodies are changing and that it's normal and natural and they're beautiful just as they are. But when women become mothers and their bodies—and brains—change, we are not offered the same affirmations and comfort as adolescents. Society tells children to accept the ways their bodies stretch, grow and shift to carry them through adulthood, but it tells the women who carry these children in their own bodies to fight change at all costs.

Luckily, that is changing. Women are standing up and saying what society should have been telling us all along: Yes, motherhood changes your body, but that change is beautiful.

And now, in a brilliant move that is both excellent marketing and empowering, hundreds of women are putting their postpartum bodies on display. The act is a powerful statement to themselves and to other mothers: Our bodies are meant to evolve and change, and you are normal and natural and beautiful just as you are.

Knix is selling underwear, but the brand is also creating real change with a project called The Life After Birth Project, which saw 250 photos of real moms exhibited in an NYC gallery before rolling into Knix's hometown, Toronto, Canada, this week.

The photos are refreshingly real and exactly what women need to see in 2019.

The Life After Birth Project shows the beauty and reality of postpartum healing 

One of the most damaging myths about postpartum recovery is that it is quick. It isn't. It actually takes about six to eight weeks for the uterus to shrink back to its pre-pregnancy size. The bump doesn't instantly disappear because it took 9 months to grow. A mother's body needs time to heal after birth, whether it was a vaginal delivery or a C-section, but too many mothers aren't given that time.

In the United States, so many working moms are back at their job within five weeks of giving birth, and even if paid work isn't a factor, unpaid labor and family obligations can have mothers doing too much too soon.

As Diana Spalding, midwife and Motherly's Digital Education Editor and Birth Expert, has said, "You would never expect someone to clean their house a few days after having surgery, or to run errands when they are getting over the flu—so why do we expect ourselves to snap out of giving birth? Pregnancy and birth are not ailments, but they are the real deal. Be gentle on yourself, and allow your body to heal."

Mothers should not be embarrassed by their changing bodies 

A recent survey found more than a third of women (37%) felt embarrassed by what their body was going through after birth. This is not okay, and it is why we need more projects like the The Life After Birth Project and more companies doing what Knix is doing.

That is why celebrities like Jillian Harris, pictured above, stepped up and shared photos of their own postpartum experiences for the Life After Birth project.

Yes, Jillian is wearing mesh panties and a giant pad in the above photo. But that's part of the journey and nothing to be embarrassed about.

We need to see our stories represented and know that this is normal.

More photos from #LifeAfterBirth

Four pregnancies in four years. This mama has been through so much and has some serious advice: "I wish our always busy culture recognized it more and gave new mothers patience and grace."

So do we Amy, so do we.

See the gallery in person

The Life After Birth Project is currently in Toronto but the next stop is Los Angeles on October 24.

The gallery will keep touring the US, too.

Stops are planned in Portland, Seattle, Dallas, Austin, Denver, Minneapolis. if you want to submit your own photos, tag @lifeafterbirthproject on Instagram and use the hashtag #LifeAfterBirth, or email your photos to lifeafterbirth@knix.com.

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Back when my husband and I were creating our wedding registry, it was a fun, low-pressure opportunity to select some new dishes and linens. After all, I knew a thing or two about stocking my home and making the "wrong decision" with thread count was the only thing that posed any risk to my sleep at night.

Fast-forward a few years to when I created a baby registry before the birth of my first child—and I found the experience to have a much steeper learning curve. Unlike those sheets, it felt like a bad swaddle or bassinet selection would be catastrophic. Unsure of what to expect from motherhood or my baby, I leaned heavily on advice from friends who already ventured into parenthood. (Starting with their reminders to take deep breaths!)

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Now a mom of three little ones under the age of four, I'm happy to be in a position to pass along some baby registry wisdom.

Go shopping with a veteran parent

As first-time parents, my husband and I barely knew the difference between a bouncer and a swing, let alone what specific features we would want. So when a mom friend recommended we head to Walmart to build my registry together—because she found them to carry the trendy brands she loved AND make registering a breeze during her pregnancy—I leapt at the chance.

By walking through the aisles together and actually getting to see the products, I was much more confident in my registry selections. Thanks to that quick, in-store tutorial from my friend, I understood exactly how to match a perfect infant car seat with an extra base and stroller—which is something I would have been clueless about on my own.

Include items at a variety of price points

When it comes down to it, a registry is really a wish list. So, while I had a personal budget for a stroller if it had to come out of my own pocket, this was an opportunity for me to ask for the stroller of my dreams. And, wouldn't you know it? A few family members went in on it together, which made a bigger price tag much more manageable.

At the same time, it's nice to include some of the smaller ticket items that are absolutely essential. I can't even begin to tell you how grateful I was to skip buying my own diapers for those first few weeks. (With super cute patterns, these are also surprisingly fun to give, too!)

Think about the gifts you would like to give

The first time I bought a mom-to-be a gift after my own child was born, I knew immediately what to look for on her registry: a diaper bag backpack, which I had come to have very strong opinions about after battling falling straps with my first diaper bag. This allowed me to feel like I had a personal touch in my gift, even if I brought one pre-selected by her.

I also appreciate it when my friends clearly incorporate their style into their registry choices, like with adorable baby outfits or nursery decor—and there's no sweeter "thank you" than a picture from a friend showing your gift in use.

Ask for things to grow with your child

Even though it's called a baby registry, there's no need to limit yourself to gifts to use before their first birthday. (To this day, I still have people who attended my baby shower to thank for the convertible bed that my oldest child sleeps in!) Knowing that, I would have included more options with long lifespans into my registry—namely, a baby carrier that can be used during the newborn months, baby months and well into the toddler years. A well-designed baby carrier would have saved my back from serious pain because it would have allowed me to comfortably and ergonomically carry my toddler as she made her way into the 25lb+ club. One brand that's designed to grow with your baby and accommodates 7-45 pounds (up to about four years old) and offers both inward and forward-facing positions is Ergobaby. With several different design and style options, you can easily find one that caters to your parenting needs. From an all-in-one carrier, like the Omni 360, that grows with baby from the newborn stages into the toddler years or a newborn-specific carrier, like the Embrace (and don't worry you can later upgrade to a carrier for an older baby, I recommend the 360 Carrier). The best part? All ergonomic designs are supportive and comfortable for both baby and parent, offering extra lumbar support with breathable, lightweight mesh styles. Everyone (even grandparents!) can get a kick out of babywearing, which is a nice and welcomed break for parents. Having one of these on my registry would have certainly made those first few years so much easier.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

This article was sponsored by Ergobaby. Thank you for supporting the brands that support Motherly and mamas.


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The phrasing varies, but it's a question every parents asks at some point. Are we done? Do I want more? Is this family complete?

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