Just in time for Christmas.
It's not always easy to get in and out of Target quickly (yes, the Target effect is a very real thing) and it can be even harder with little ones in tow.
That's why we're giving you this heads up now, mama: You might want to plan some solo Target runs in November, because the toy section is expanding in a big way. Pretty soon mom won't be the only member of the family obsessed with Target.
This week Target announced it will be re-allocating space in hundreds of stores to make room to show off cool kid-magnets like electric Power Wheels cars, outdoor playsets and playhouses and many (many) toys.
The revamped toy sections will include some interactive play experiences, so if you are making a Target run with the kids, you better add some extra time for that. Or, you may want to just plan to bring the kids and make a day of it during one of Target's family events—they're planning in-store experiences where kids can test toys and meet characters from kid favorites like PAW Patrol, Minecraft.
Of course, all this is going to make Christmas shopping a lot easier for a lot of us, and fill that big Toys 'R' Us shaped hole in our shopping lists. Target is doubling down on Christmas, mama, and quite literally doubling the number of "new and exclusive" toys on its shelves.
It sounds like a Christmas shopper's dream come true. Another dream come true? Target's new Christmas catalog, which is arriving in homes next week and in stores on the 28. If you have fond memories of circling toys in a certain Christmas catalog (RIP, Sears Wish Book) as a not-so-subtle hint to your parents, you can now pass that tradition down to your kids, but with a way easier way to actually order the presents.
When your kids circle stuff in the Target catalog you can just use an app to scan the page and add products to your cart.
Or, you can plan that solo Target run and sip a Starbucks while playing Santa for your kids (and yourself).