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Target is having a huge baby gear + product sale right now!

Do you need a new car seat? How about some formula, diapers or wipes? You should consider making a Target run this week, mama.

Target's Big Baby Sale is happening right now. It goes until March 2nd and there are some great deals to be had.

Check out these sales:

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Mom life demands efficiency. Because while the amount of hours in the day are the same as before kids, now a sizable chunk of that time is spent caring for and loving on those little people. Compromises happen—and let's just be honest, the old beauty routine is one of the first things to get cut.

But, wait! You don't have to sacrifice putting on mascara or, worse, skipping the SPF. Instead, why not flip it, reverse it, and look at the bright side? Here's your opportunity to streamline your morning makeup routine. With some savvy skin care and beauty hacks, you can get your radiant glow on in record time.

Here are our tried-and-true hacks passed down from Motherly mamas:

1. Embrace multipurpose items

If the most pressing issue is limited time, consolidate multiple steps of your beauty routine with a multipurpose item. For example, instead of starting with a SPF moisturizer, followed by spot concealer and a blendable foundation, you can take care of all of that in one go with one of our favorites: Earth Mama's 3-in-one Lady Face™ Tinted Mineral Sunscreen. The beauty stick also allows you to easily fold SPF 40 into your routine, because Lady Face doubles as super-safe, clean sun protection. Even better? The sunscreen blocks blue light from those ever-present digital screens with a ray-scattering, non-nano formula.

2. Revive dried mascara

Especially after a sleepless night (#motherhood), mascara can make a major difference in how well rested you appear to be. If you realize your tube of mascara is dried out, don't write it off as a lost cause. Simply soak the sealed tube in warm water to loosen up the mascara — or add a drop of a multi-purpose saline solution into the tube. That should do the trick until you have time to buy a replacement. (But let's face it: You're a mom. It's okay if you're tired.)

3. Keep coconut oil handy

Coconut oil isn't just for the kitchen. From a DIY hair mask to an in-a-pinch lip balm or naturally removing makeup at the end of the day, coconut oil's cosmetic hack-list is long. For summer, we especially like adding a thin swipe of organic extra virgin coconut oil to the cheekbones at the end of the makeup routine for a bit of an extra glow.

4. Multitask while deep conditioning

If your hair needs a bit of TLC, consider applying a natural, paraben-free deep conditioner before doing chores around the house or even a short workout. By working up a bit of a sweat, the conditioner will set even better before you rinse off in the shower.

5. Start your hair care routine the night before

As you work to find your new normal morning routine, it can help to simply reschedule a task or two—like hair. If you shower the night before, get a jumpstart on your look by blowdrying, straightening or even braiding it for loose waves in the morning.

6. Even out your skin tone

Between multiple wake-ups during the night and wavering hormones, complexion issues can become a thing for most mamas. Thankfully, the hack for managing that is as simple as finding a great foundation that goes on smoothly and doesn't cake or crack through a morning of momming. Scope out the ingredient list for naturally nourishing components like coconut oil, shea butter or beeswax — and skip the stress (and the return process if the shade doesn't match) by going for something that easily blends with most skin tones.

7. Find brands your feel great about

As a mom, you might find yourself considering bigger life questions: Are my cosmetics safe for pregnancy and breastfeeding? Are they helping the world my children will grow up in? Can I trust the ingredients and mission? Pro tip: read the ingredients on all your personal care products, memorize the ones you want to avoid, and look for third-party certification to ensure the product is actually what it says it is. When you find a brand that walks the talk, you're going to want to be loyal.

8. When in doubt, go for a bold lip

With happy hours swapped for play dates, your daily routine may look a bit different than it used to. But who says you have to leave your personal style behind? If you've always been a fan of makeup and going a bit glam, keep going for it, mama! The extra 60 seconds it takes to apply lipstick or whatever else gives you a bit of pep in your step is well worth it.


This article was sponsored by Earth Mama Organics. Thank you for supporting the brands that support Motherly and mamas.

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