20 tried-and-true products to prioritize on your baby registry

Real parents back these products up with glowing reviews.
By Emily Glover sponsored by Target Updated Jan. 09, 2023
This article is sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.
Whether you’re a first-time parent or expanding your family, one thing is true: There are always new baby products to discover. From simplifying your daily schedule to creating more space for meaningful memories, the best baby products can truly improve your parenting experience.
But don’t just take our word for it. As the go-to destination for thousands of parents, Target is home to tried-and-true baby products with hundreds of 5-star reviews.
You deserve to feel peace of mind about the products you add to your baby registry—and Target takes that seriously. With the exclusive Year of Benefits program through Target, you can return anything from your registry for one full year after your baby’s due date. So, if an item isn’t right for you after all, you can still find the product that is. (And that’s just the start of the perks you can expect with Target’s Year of Benefits!)
Here are 20 baby products that are perfect for your baby registry—and glowing reviews from parents and caregivers vouch for them all…

$20
As a Target-certified “Clean” product that’s soothing on even the most sensitive of skin, this set is a great way to keep your baby’s soft skin feeling nourished, too. Including healing ointment, diaper rash cream, a combo wash-and-shampoo bottle and a package of WaterWipes, you will be fully equipped for your baby’s skincare routine.

$70
There is very good reason that the Hatch Rest Sound Machine is a top baby registry pick with thousands of 5-star reviews! So much more than a sound machine, the smartphone-compatible Hatch Rest also has an adjustable nightlight and time-to-rise indicator that’s a really helpful tool for growing kids. (In other words: You can get some more shut-eye, too!)

$61
As a new parent, anything that can save you time and energy is a major win. Bottle-fed babies go through about six bottles a day—not to mention pacifiers. Easy to use, this compact sterilizer fits on your countertop and can breeze through a day full of bottles, parts and pacifiers with the push of a button.

$40
Millions of parents and caregivers have turned to Dr. Brown’s Options+ Anti-Colic Bottles, which are clinically proven to reduce colic while also decreasing spit-up, burping and gas. With this starter set, you’ll have everything you need to bottle-feed your baby, including a variety of nipple sizes, a cleaning brush and more.

$200
The only thing in your baby’s bed should be a nice, firm crib mattress—so make sure it’s a great one! The Little Dreamer Crib Mattress is topped with high-density foam and covered with waterproof, hypoallergenic, anti-microbial, odor- and stain-resistant stretch-knit fabric. And when your baby grows into a toddler, simply flip the mattress over to the child-friendly soft foam side.

$80
Snug and cozy for your baby. Easy and comfy for you. The Ergobaby Embrace Cozy Knit Carrier works for everyone! With multiple carrying positions (including newborn mode through outward-facing mode), and no complicated straps or wraps to wrangle, this one carrier can do just about everything you need.

$60
Trust us: Diaper backpacks are where it’s at. With roomy interior for all the bottles, snacks, clothes, diapers and more (so much more) that you could ever need to haul along, this backpack will still stay firmly and comfortably in place. The stylish, gender-neutral design also makes it great for quick hand-offs.

$300
With the Nanit Pro Camera, you can do so much more than just get a picture of how your baby is sleeping. By using the app, you can learn your baby’s sleep trends and even “watch” their breathing that’s monitored with a comfortable Breathing Band. You’ll even get real-time alerts if they need you, so you can feel more confident while getting some shut-eye.

$500
Made to grow with your baby and your family, the Graco Modes Nest2Grow Travel System includes the stroller, car seat, infant car seat base, child tray and more. Great for use as a single stroller (with the car seat or just the stroller seat), it can also transform to work as a double stroller when you have another rider.

$299
Don’t let the simplistic, European-inspired design trick you: This high chair does everything you need and more—all while looking good in your dining space. In fact, the simplicity is the best part, because this chair is easy to assemble and easy to wipe down. It also converts into a toddler and children’s chair.

$240
When you need to keep your hands free, let the mamaRoo Multi-Motion Baby Swing take over for a bit. With five unique motions that mimic the way you bounce and sway while holding your baby, the swing helps soothe your baby while you’re keeping an eye on them. (Perfect for catching up on the dishes or, better yet, doing some self-care!)

$23
Made with extra-absorbent organic cotton in a trifold design, these burp cloths are essential for keeping on hand in the early days and even long after. And although they are called “burp cloths,” you’re sure to find other uses, like giving your baby a clean surface for an on-the-go diaper change or wiping off their face once they’ve started solids.

$330
The perfect place for your baby to sleep, rest or play got even better: This Pack ‘n Play is easy to set up and is a great way to keep your baby nearby while you move around the house. With a storage organizer, firm sleeping area and more, this makes for a convenient care and sleeping spot for your baby even once they grow into a little kid.

$170
Keep your newborn close by but safely in their own space during the night with the Halo Bassinest Glide Sleeper. Super lightweight and easy to use (which is a plus for C-section mamas), the sleeper can rotate toward you when you’re getting your baby up for nighttime feedings. By minimizing the disruption to you both, you can get better sleep, too.
Start your Target baby registry today and enjoy months of perks with exclusive Year of Benefits.


























































































