The powerful way to help your child feel loved—especially when life gets busy

Here's a practice you can adopt to help you shine your love in a way that makes it land right in your child's heart.

The powerful way to help your child feel loved—especially when life gets busy

Did you ever think your parents didn't love you growing up? If so, you're not alone. Of course, we all love our children beyond words, but sometimes our love gets buried under feelings of overwhelm, exhaustion, loneliness and worry. Deep down we want nothing more than our child to feel cherished and good no matter what their struggles are in life. It's not lack of love that stops our children from feeling appreciated. It's that parents have to work hard with little support, creating many barriers that can stop our love from landing in our children's hearts.

At the attachment theory based Circle of Security Project, run by respected clinical therapists, they see "delight" as the critical quality parents need. More than anything our children need us to feel joy when we are with them, it makes them feel deeply appreciated and accepted just as they are.

But parent's lives are full. It can be hard to find pleasure in raising children given the many pressures in our lives. On top of the vitally important work we do caring for our kids, we have to juggle earning a living, putting meals on the table, washing clothes, etc. It can be tricky to remember to stop and simply delight in our kids.

Here's a practice you can adopt to help you shine your love in a way that makes it land right in your child's heart. It's unbelievably powerful. Busy parents can fit it into their lives. And if you do this regularly you'll see big shifts in your relationship with your child. They'll become more cooperative, more affectionate, and more relaxed. And you'll likely feel closer to them, more aware of their inner world and more delighted by who they are.

It's called Special Time.

Here's what you do

  • Let your child know that in Special Time you're going to do whatever they want. You're handing the reigns of the relationship over to your child. So much of their day is spent doing what other people want them to do. Reversing the roles brings relief to a child and opens up possibilities for them to show you things they don't normally have space to reveal.
  • Let your child know ahead of time when you're going to have Special Time e.g. after lunch, or on Saturday. This gives them a chance to figure out how they'll use your attention.
  • You decide how long it's going to be e.g. "After lunch, we'll have 20 minutes of Special Time" and you make sure there are no interruptions to this time. Phones are silent and tidying up will wait. Your full and complete attention is focused on your child.
  • Set a timer. It might seem a bit odd at first but it's interesting to notice how much better it goes with a timer. Part of the power of Special Time comes from your child being in charge. If you say it's over, you're keeping some of the power around the time. The timer keeps the child in the upper hand and you keep playing until it goes off.
  • Do whatever your child wants to do. Really, anything. The only exceptions being that it's important to gently set limits if they want to do something that would hurt someone or something. Try being enthusiastic about what they choose to do, even if it makes you groan inwardly.
  • Shine all your love and warmth at your child. Delight in them no matter what they show you. This is the magic ingredient. Shining your utmost love at your child whilst they lead the play, makes a child feel fully accepted and appreciated for who they are. When you approach Special Time with an air of interest and expectation they'll show you new things with the safety of knowing that you'll be pleased with them, no matter what.
  • Follow the laughter. If anything makes your kid laugh, keep doing it. Laughter is such a powerful tonic it helps shed light fears and embarrassment and makes us feel close: it's "…the shortest distance between two friends" And, you get to slipstream in on all those good feelings: you become hardwired into your child's brain alongside the feelings of laughter and the love you're offering up.

Why children love special time

I recently asked some kids what they thought about it:

"It's special and it's only me and no-one else. I like it," Arlo, 3 years old

"I like it. It feels nice," Lucy, 4 years old

"I like Special Time 'cos I get one-on-one time with Mama and we don't get to hang out together much just the two of us. It feels good. I think other kids would like it," Alfie, 8 years old

Hand in Hand Instructor, Leigh Jamison, a mum in Sweden has a gorgeous story about how important Special Time is, no matter how humdrum it may seem from the outside:

"This summer we had planned a visit to the equivalent of Disneyland in Sweden. The boys, 5 and 7, had never been there and had been looking forward to the visit for many months. The theme park was a long drive away and very pricey so we planned a full day there, getting there early and staying until they closed which was past the boys' bedtime.

Knowing how cranky they got without a full night's sleep, we prepared them to get in their pajamas and go straight to bed as soon as we got home, which meant no Special Time or toothbrushing. The boys looked at each other with startled eyes when I said this and asked to discuss it by themselves in another room.

They returned saying they would rather leave the theme park a couple of hours early so they could get home in time to have Special Time! And they get Special Time every day so it would have meant missing just one of 365 days in the year!"

As you try out special time in your family, you might find:

It feels hard to actually do it. On the face of it Special Time is such a simple thing yet it can be surprisingly hard for parents to do. It's not our fault. The lack of support we have as parents means it can be difficult to find the energy to do Special Time. And it's unlikely you were given such attention when you were a kid. You might also find yourself getting distracted and wanting to tidy up, quickly look at your phone or daydreaming about something else. If you're finding it hard to actually do Special Time or get sidetracked easily, it's a sign that you might need some support. Finding someone to listen to you whilst you explore the resistance you have can be very helpful.

You need to be clever introducing it to teenagers and some pre-teens. It's likely to go down like a lead balloon suggesting to your teenager they could have Special Time. You'll have to be a little crafty. A mum in one of my Starter Classes said to her 12-year-old in whisper, "Hey, I reckon you and me could sneak off and have an hour together when I finish work and no one would notice – I'll do whatever you want – what do you reckon?" The "let's be a bit naughty" tone totally appealed to her son and they plotted how they'd head to the beach for a quick surf together.

A child brings up past difficulties. Things that you thought had passed might resurface. Regular Special Time helps a child feel very safe and they will use that to bring up issues they haven't fully processed. For example they may become clingier to you. This is actually progress: they trust you to be there for them, so they want to work through buried difficulties.

A child shows you some old hurts. As you begin to have Special Time, your child will start to feel safe enough to show you their upsets. It's not uncommon for a child to get upset over something small during, at the end of, or soon after, Special Time. They are using the safety of your attention to offload some old hurts and just need you to be with them as their emotional storm passes. You'll likely notice they feel lighter and more affectionate after they've cleared out a load hard feelings.

Originally posted on Hand in Hand Parenting by Rachel Schofield

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How one company is making a huge difference for LGBTQ youth

Take notes, all you other brands, this is how it's done

Photo by Sharon McCutcheon from Pexels

This article is sponsored by H&M. Thank you for supporting the brands that support Motherly and mamas.

We spoke to Chris Bright (he/she/they), Director of Public Training at The Trevor Project, who works closely with H&M. Chris shared with us the Trevor Project's important mission, and what all brands should do to best support LGBTQ youth today.

1. For those that do not know, what is The Trevor Project's mission? What is it all about and its impact on society?

The Trevor Project is the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. Suicide is the second leading cause of death among young people, and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. Our mission is to end suicide among the estimated 1.8 million LGBTQ youth under the age of 25 in the U.S. who seriously consider suicide each year.

Founded in 1998, The Trevor Project launched TrevorLifeline, the first 24/7 national lifeline supporting LGBTQ youth in crisis alongside HBO's broadcast of the Academy Award-winning short film Trevor. The first calls were answered that night. Since then, we have grown from reaching several thousand LGBTQ youth per year to becoming the preeminent resource for LGBTQ young people in crisis, directly serving over 200K LGBTQ young people in the last fiscal year alone. We work tirelessly to save young lives by providing support through our free and confidential crisis programs on platforms where young people spend their time — online and on the phone. In addition to TrevorLifeline, we offer 24/7 digital crisis services including TrevorText and TrevorChat, as well as TrevorSpace, the world's largest safe space social networking site for LGBTQ youth.


H&M + The Trevor Project

2. Can you describe the nature of the relationship/partnership the Trevor Project has with H&M?

Our collaboration with H&M has been remarkably successful, with H&M driving awareness of The Trevor Project and our services among its audience while also demonstrating its strong support of LGBTQ young people. H&M first partnered with us in December 2020 during our "Every Single One" holiday campaign, where they donated $250K in matching funds for Giving Tuesday. This helped The Trevor Project have our best-ever Giving Tuesday moment.

Our work together has had extensive impact, allowing H&M to engage employees, customers, and community members in conversations about LGBTQ Allyship through Trevor's resources and mission. We're thankful for H&M's support, which helps us continue to operate and improve our 24/7 life-saving crisis services so we can serve more LGBTQ young people.

3. Why was H&M the right company to partner with?

H&M is an established yet relevant brand that has the attention of young people, and we're always so thankful to partner with youth-facing brands that can not only spread messages of love and support, but also can increase the awareness of our crisis services and resources. We know that H&M genuinely cares about creating a better future for LGBTQ young people.

4. What do you see as the biggest challenge or struggle for LGBTQ kids today?

LGBTQ youth are incredibly diverse, with so many intersecting identities and unique experiences — making it difficult for me to pinpoint what might be the single biggest challenge or struggle for all LGBTQ youth today.

What I can say, however, is our research reveals numerous challenges or struggles that may be more prevalent across the board for LGBTQ youth. According to our 2021 National Survey on LGBTQ Youth Mental Health, which captures the experiences of nearly 35,000 LGBTQ youth ages 13 to 24 across the U.S., nearly 42% of LGBTQ youth seriously considered attempting suicide in the past year, including more than half of transgender and nonbinary youth. Over 94% of LGBTQ youth reported that recent politics negatively impacted their mental health and more than 80% of LGBTQ youth stated that COVID-19 made their living situation more stressful.

What's clear is that while there is no single biggest challenge or struggle for our LGBTQ youth today, it's critical that we find ways to uplift and support each and every LGBTQ young person that we can.

5. Since it's back to school time, are there stressors or situations that are uniquely heightened for LGBTQ youth, other than the standard new school year jitters, that people don't necessarily know about?

Our research has found that LGBTQ youth who reported having at least one LGBTQ-affirming space had 35% reduced odds of attempting suicide in the past year, with LGBTQ-affirming school environments having the strongest association with reduced suicide attempts. Since the onset of COVID-19, the volume of youth reaching out to us has significantly increased, at times nearly double our pre-COVID volume. Feelings of loneliness, isolation, and anxiety have been heightened as a result of the pandemic, further emphasizing the need for LGBTQ youth to have access to spaces that affirm their identities, such as gender-neutral bathrooms, trans-inclusive sports, and positive extracurricular activities such as Gender and Sexuality Alliances (GSAs).

LGBTQ youth who reported having at least one accepting adult — whether it be teachers, coaches, or counselors — were 40% less likely to report a suicide attempt in the past year. The Trevor Project created the Model School District Policy on Suicide Prevention, which includes requirements for teacher training, mental health instruction for students, and policies and procedures for suicide prevention, intervention, and postvention. Now, more than ever, it is crucial that as in-person learning returns, schools provide LGBTQ students with safe learning environments where they can feel empowered, supported, and accepted by their peers and educators.

H&M + the Trevor Project

6. In what way is the support that The Trevor Project provides crucial to LGBTQ youth, especially as it pertains to suicide prevention?

The support that The Trevor Project provides is so crucial because suicide is the second leading cause of death among young people — and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cis peers. LGBTQ youth reach out to Trevor because we are LGBTQ-affirming and a trusted provider of crisis services. All of our volunteers are highly-trained to answer calls, chats, and text from LGBTQ youth 24/7 when they are feeling suicidal or need a safe, non-judgmental place to talk.

Almost three-quarters of youth stated that they either would not or were unsure if they would have another service if The Trevor Project did not exist. We aim to be there for every young LGBTQ person in crisis with a clear message: you are loved, your life has value, and you are never alone.

7. What do you think the responsibility is for brands to be involved in pro-social, activism-related work?

Everyone can play a role in creating change and building progress in our society. Brands — especially those with large platforms and influence — have a responsibility to fulfill that role as well. We recognize H&M and our other brand partners for helping spur progress on important issues, and we encourage others to follow suit. Beyond the essential financial support that brands can provide to nonprofits like The Trevor Project, there's also a direct benefit for the community when brands are loud about their support of Pride; we've found that more than half of youth said brands who support the LGBTQ community positively impact how they feel about being LGBTQ. Finally, it's important to remember that Pride doesn't begin and end in June — the opportunity to support Pride is 365 days a year. We are thrilled to have H&M as a year-round partner for The Trevor Project, demonstrating their authentic support for our work.

8. What is one of the biggest impacts or positive results you have seen come from the partnership between The Trevor Project and H&M?

We wouldn't be able to do the work we do and make the progress we've made without our brand partners like H&M. The Trevor Project has experienced significant growth in the last few years with the implementation of our five key program areas: crisis services, peer support, research, education and public awareness, and advocacy. Since 2019, we've been working to scale our volunteer training to increase the number of crisis services counselors on a yearly basis. In addition to original, intersectional monthly research briefs, our research team launched the world's largest survey of LGBTQ youth mental health in 2019, and has released a total of three national, annual reports. We've ramped up Trevor's advocacy work on the local, state, and federal levels to protect the rights of LGBTQ people, including bills to protect LGBTQ youth from conversion therapy that have been in introduced in 40 states. H&M's partnership helps us advance this work by raising significant funds and awareness for our mission. During June 2021, when H&M served as one of our key Pride Partners, our crisis counselors served over 19,500 crisis contacts with free, confidential support via phone, chat, and text.

9. How important is it for LGBTQ+ youth to see allies in popular culture, be it a celebrity or high profile person, mainstream brand, etc.?

LGBTQ representation in the mainstream media is extremely important as it makes LGBTQ youth feel seen, validated, and confident that they are not alone. Over 80% of youth said that celebrities who are LGBTQ positively influence how they feel about being LGBTQ, and more than half of youth said brands who support the LGBTQ community have a positive impact on their LGBTQ identity. As we continue to see increased visibility for marginalized communities in popular culture, diverse images will become normalized, which in turn creates a safer, more accepting world for all of us.

10. For people who want to get involved with a cause like The Trevor Project, what is the best way to make a difference?

There are a number of ways to get involved with The Trevor Project – from making a donation (TheTrevorProject.org/Donate) to applying to be a volunteer (TheTrevorProject.org/Volunteer) to spreading the word about our resources.

Affirming spaces and support systems work to save young LGBTQ lives. People can be active in their communities to ensure that more safe, affirming spaces are available and thriving. Even making an effort to respect someone's pronouns and encouraging those around you to do the same can make a huge difference. Our research has also found that LGBTQ youth who report having at least one accepting adult were 40% less likely to report a suicide attempt. If you get the opportunity, be that one person for a young person in your life.

If you or someone you know needs help or support, The Trevor Project's trained crisis counselors are available 24/7 at 1-866-488-7386, via chat www.TheTrevorProject.org/Help, or by texting START to 678678.

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This incredibly soft comforter from Sunday Citizen is like sleeping on a cloud

My only complaint? I've slept through my alarm twice.

When it comes to getting a good night's sleep, there are many factors that, as a mama, are hard to control. Who's going to wet the bed at 3 am, how many times a small person is going to need a sip of water, or the volume of your partner's snoring are total wildcards.

One thing you can control? Tricking out your bed to make it as downright cozy as possible. (And in these times, is there anywhere you want to be than your bed like 75% of the time?)

I've always been a down comforter sort of girl, but after a week of testing the ridiculously plush and aptly named Snug Comforter from Sunday Citizen, a brand that's run by "curators of soft, seekers of chill" who "believe in comfort over everything," it's safe to say I've been converted.


Honestly, it's no wonder. Originally designed as a better blanket for luxury hotels and engineered with textile experts to create this uniquely soft fabric, it has made my bed into the vacation I so desperately want these days.

The comforter is made up of two layers. On one side is their signature knit "snug" fabric which out-cozies even my most beloved (bought on sale) cashmere sweater. The other, a soft quilted microfiber. Together, it creates a weighty blanket that's as soothing to be under as it is to flop face-first into at the end of an exhausting day. Or at lunch. No judgement.

Miraculously, given the weight and construction, it stays totally breathable and hasn't left me feeling overheated even on these warm summer nights with just a fan in the window.

Beyond being the absolute most comfortable comforter I've found, it's also answered my minimalist bed making desires. Whether you opt to use it knit or quilted side up, it cleanly pulls the room together and doesn't wrinkle or look unkempt even if you steal a quick nap on top of it.

Also worth noting, while all that sounds super luxe and totally indulgent, the best part is, it's equally durable. It's made to be easily machine washed and come out the other side as radically soft as ever, forever, which totally helps take the sting out of the price tag.

My only complaint? I've slept through my alarm twice.

Here is my top pick from Sunday Citizen, along with the super-soft goods I'm coveting for future purchases.

Woodland Snug comforter

Sunday-Citizen-Woodland-Snug-comforter

The bedroom anchor I've been looking for— the Snug Comforter.

$249

Braided Pom Pom Throw

Because this degree of coziness needs portability, I'm totally putting the throw version on my list. It's washable, which is a must-have given my shedding dog and two spill-prone kiddos who are bound to fight over it during family movie night.

$145

Lumbar pillow

sunday-citizen-lumbar-pillow

What's a cozy bed without a pile of pillows?

$65

Crystal infused sleep mask

sunday citizen sleep mask

Promoting sleep by creating total darkness and relaxation, I've bookmarked as my go-to gift for fellow mamas.

$40

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Motherly created the flexible online birth class moms need

The Motherly Birth Class is completely online, which means you can take the class at your own pace.

Taking a birth class is a pregnancy milestone. Whether you've been excited to take a birth class for a long time or have just recently decided that you wanted to take one, sitting down for that first lesson feels big—spoiler alert, this is really happening! But finding time for a birth class isn't as easy as it would seem.

We know new parents are busy (hello, understatement of the year). Between diaper changes, pediatrician appointments, healing from birth and the general adjustment to #newparentlife, the days can fill up quickly. But a lot of people are caught off guard by how busy pregnancy can be, too! That first trimester is so often full of symptoms—like nausea and fatigue—that can make previously easy or simple tasks exhausting. The second trimester begins and (usually) we start to feel better. But then our days get filled with planning out baby registries and deciding on questions like, "Where will this tiny new human sleep?" And before you know it, it's the third trimester—and, well, then you're in the home stretch. Plus there are so many appointments!

All this to say that we get how busy you are—and how hard that might make it to fit in a birth class.

And that's why we created The Motherly Birth Class. The Motherly Birth Class is completely online, which means you can take the class at your own pace.


Think you'll want to watch each lesson a few times over? Great!

Due date's next week and you need the option to take a birth class very quickly? No problem!

Like everything at Motherly, we designed this class with you in mind.

Taught by Certified Nurse-Midwife Diana Spalding (who also wrote "The Motherly Guide to Becoming Mama"), this class is broken into 12 lessons—and you get to control how and when you watch them. We'll teach you about what your (amazing) body is up to in labor, how to decide when it's time to head to the hospital or birth center (or when to call your home birth midwife), what your options are for coping with pain and so much more.

When you sign up for The Motherly Birth Class, you'll get access to a downloadable workbook and meditations. Plus, you'll be invited to join our supportive private online community (where you can chat with the class instructor!)

Oh, one more thing: Your insurance or flexible spending account might even able to able to cover the cost of this class.

Pregnancy is wonderful—but it's a lot. You deserve a birth class that works for you and empowers you to have your best birth. Because vaginal or Cesarean, unmedicated or medication, birth is incredible. And you are the star of it all.

You've got this.

Sign up for The Motherly Birth Class today!

The Motherly Birth Class

pregnant-woman-looking-at-her-belly

Take our completely digital birth class from the comfort of your living room. We'll help you have your best birth—because you deserve it.

$79

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14 toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

Keeping kids entertained is a battle for all seasons. When it's warm and sunny, the options seem endless. Get them outside and get them moving. When it's cold or rainy, it gets a little tricker.

So with that in mind, we've rounded up some of the best toys for toddlers and kids that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, many are Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these indoor outdoor toys are sure to keep little ones engaged and entertained.


Tiny thrill-seekers will love this kid-powered coaster which will send them (safely) sailing across the backyard or play space. The durable set comes with a high back coaster car and 10.75 feet of track, providing endless opportunities for developing gross motor skills, balance and learning to take turns. The track is made up of three separate pieces which are easy to assemble and take apart for storage (but we don't think it will be put away too often!)

$139

Secret Agent play set

Plan-Toys-Secret-agent-play-set

This set has everything your little secret agent needs to solve whatever case they might encounter: an ID badge, finger scanner, walkie-talkie handset, L-shaped scale and coloring comic (a printable file is also available for online download) along with a handy belt to carry it all along. Neighborhood watch? Watch out.

$40

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Stepping Stones

Stepping-stones

Kiddos can jump, stretch, climb and balance with these non-slip stepping stones. The 20-piece set can be arranged in countless configurations to create obstacle courses, games or whatever they can dream up.

$99.99

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Sensory play set

kidoozie-sand-and-splash-activity-table

Filled with sand or water, this compact-sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$19.95

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Foam pogo stick

Flybar-my-first-foam-pogo-stick

Designed for ages 3 and up, My First Flybar offers kiddos who are too young for a pogo stick a frustration-free way to get their jump on. The wide foam base and stretchy bungee cord "stick" is sturdy enough to withstand indoor and outdoor use and makes a super fun addition to driveway obstacle courses and backyard races. Full disclosure—it squeaks when they bounce, but don't let that be a deterrent. One clever reviewer noted that with a pair of needle-nose pliers, you can surgically remove that sucker without damaging the base.

$16.99

Dumptruck 

green-toys-dump-truck

Whether they're digging up sand in the backyard or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? It's made from recycled plastic milk cartons.

$22

Hopper ball

Hopper ball

Burn off all that extra energy hippity hopping across the lawn or the living room! This hopper ball is one of the top rated versions on Amazon as it's thicker and more durable than most. It also comes with a hand pump to make inflation quick and easy.

$14.99

Pull-along ducks

janod-pull-along-wooden-ducks

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$16.99

Rocking chair seesaw

Slidewhizzer-rocking-chair-seesaw

This built-to-last rocking seesaw is a fun way to get the wiggles out in the grass or in the playroom. The sturdy design can support up to 77 pounds, so even older kiddos can get in on the action.

$79.99

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$79.99

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$24.75

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27 Halloween costumes from Amazon for babies, toddlers and kids

If you're more B-U-Y and less DIY, we've got you.

Sure, there are plenty of parents who love a good DIY Halloween costume. But the less crafty camp? We prefer to rely on our favorite why-can't-I quit-you one-stop shop: Amazon.

They're well-stocked with every baby, toddler and kid costume under the sun, and to be honest, it's a little overwhelming. So in the name of inspiration and time-saving, we've combed through all of Amazon's Halloween costumes to find the best get-ups for trick-or-treating.

From tiny cavepeople to the most iconic karate villains, these are the best Amazon Halloween costumes for babies, toddlers and kids.


Amazon Halloween Costumes for Babies

Where the Wild Things Are

Let the wild rumpus start!

$18.99

Snuggly Fox

baby-fox-costume

We'd dress our teeny tinies in this for the entire fall season, TBH.

$15.99

The Sweetest Snow White

Double points for making a nap part of the costume.

$13.99

Lovely Lamb

baby-lamb-costume

This one had us at the woolly foot covers.

$37.99

The King

baby-elvis-costume

Love me tender, indeed.

$27.64

The Count

baby-count-costume

Ah-hah-hadrorable!

$25.25

A Most Dapper Mickey

baby-mickey-costume

Everyone's favorite mouse makes the perfect first Halloween costume.

$20.25

A Perky Pineapple

A look that's as sweet as the real thing.

$32.99

A Mini Astronaut

baby-astronaut-costume

Better start saving for space camp now.

$31.97

Gizmo

baby-gizmo-costume

Just don't feed this one after midnight, ok?

$46.99

Dorothy Gale

baby-dorothy-costume

A timeless classic which also makes the perfect family costume!

$30.42

A Very Furry Cave Person

caveman-baby-costume

Stop looking. It's not going to get better than this.

$36.69

Amazon Toddler Halloween Costumes

A Real Hoot

baby-owl-costume

Whoooo's cuter than this? NO ONE.

$26.79

Dino Fossil

dinosaur-fossil-costume

A costume Ross Gellar would be proud of.

$31.54

Amelia Earhart

A feminist icon and a warm costume to boot? What's better than that?

$29.97

UPS Driver

Move over Superman. This here is a real life Super Hero.

$19.73

Feed Me Dino

feed-me-dino-costume

No need for a bucket with this one! Just tuck those treats right into the scary jaws.

$33.96

Pebbles

pebbles-toddler-costume

If you've got a redhead, you're basically obligated to try this costume at least once.

$29.99

Cobra Kai 

cobra-kai-costume

Strike First, Strike Hard, No Mercy isn't exactly the motto to live by, but you can leave that part out.

$44.99

Ace Ventura Pet Detective

Ace-Ventura-costume

They might not know who Ace Ventura is, but the people handing out candy will and that's really all matters. (And this kid gets double.)

$44.99

Rockford Peaches Dottie

There's no crying on Halloween!

$29.99

Pete the Cat

Complete with four groovy buttons!

$34.99

Amazon Kids' Halloween Costumes

Marty McFly

This is one costume we'll never get tired of.

$59.99

Cher from Clueless

cher-clueless-costume

As if there's a cooler costume than this.

$49.99

Coraline

Creepy without being too creepy and totally prepared in case of showers. Sounds like a win-win.

$44.99

Among Us 

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Manager's viral post about flexible working hours is making moms feel seen

Because life happens whether you're on the clock or not.

LinkedIn

If there's one thing we've all learned during these past 18 months, it's that we're capable of being a lot more flexible than we probably ever thought we could be. Because, well, we've had to be. Primarily when it comes to work.

We've all learned the importance of being a little more understanding, and one manager is hitting the nail on the head about being flexible at work in a LinkedIn post that has gone viral. And it's resonating with working moms, big time.


Raise your hand if you're a woman and you've found yourself apologizing to your colleagues and supervisors about having to duck out of work or call off because your kids are sick. How about going into immense detail to "justify" why you need to take time off for your family? Yep, I see you've all got your hands raised!

Though employees, women in particular, have basically been conditioned to do these things, this LinkedIn post basically gives us the validation that it's OK to not be a machine—because life happens.

Megan Witherspoon, the Vice President of Communications at Altria, wrote about flexible working hours from a manager's perspective and it quickly went viral. Why? Well, it's a must-read. So go ahead and dive in.

"I DO care that your daughter is home with yet another ear infection," she writes. "I DO NOT care that you'll be offline for 2 hours this afternoon for her doctor's appointment."

Since we're all in for an anxiety-ridden school year when it comes to sicknesses—even the common cold ignites panic in most of us now—this line is especially validating to read.

"I DO care that a bus driver shortage means you don't have reliable transportation for your son," she continues. "I DO NOT care if you need to get back to me in an hour after picking him up from school."

Witherspoon also talks about the importance of taking vacation time and prioritizing your mental health, because a healthy employee is a happy employee. And happy employees stick around—because they want to.

She concludes her post by reinforcing the idea that, as a boss, she cares about the things that are happening in the lives of her employees. And that as long as your work is done and done well, it shouldn't matter how or when you do it. Especially now, amid an ongoing pandemic that impacts our lives in ways both big and small every single day.

Life happens. Flexibility is a valuable currency—at home and at work.

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