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We hope you had an amazing Thanksgiving, mama. After the turkey is gone and everyone has shared their thanks around the table, it's finally time to do a little shopping. But, you don't have to get ready to go out and face the crowds—instead, sit back and get ready to do some online shopping.

Whether you're rounding out the holiday gift guide list (if you still need gift ideas, check out our guides!) or finally treating yourself to some products you've been eying forever, here are all the best Black Friday shopping deals for pregnancy, mom and baby.

Baby + kids gear

For the home

Parents' must-haves

And, if you're looking for specific products, these are the best Black Friday deals from around the web:

Target: Google home mini

google home black friday

This device is a family favorite. In fact, every morning, one of our editor's sons walks into the living room and says, "Hey Boo-gle (Google)" to hear Baby Shark or the ABC song. Get the weather, news, music, and more—it's practically a family member.

Original price: $49


Target: iRobot Roomba 675

roomba sale black friday

Clean floors in half the amount of time it normally takes you. It even fits into those pesky hard-to-reach places that littles tend to leave food.

Original price: $299.99


Target: Fitbit Versa lite edition

fitbit versa black friday

I can't go a day without using this. It tracks my activity, sleep and uses a gentle vibration as an alarm. Plus, I can control Spotify from it. Oh and it's waterproof so you never have to worry about taking it off.

Original price: $159.95


Target: Xbox One bundle

xbox one black friday

The perfect gift set for the gamer in your life. We love the family settings that let you control when and what your little one can play, making it ideal to share among the entire family.

Original price: $299.99


Target: Roku streaming stick+

black friday roku stick

Ready to cut the cords? Get all of your streaming services in one place on your television with this. Oh, and the accompanying app lets you use your phone as a remote because losing the remote will happen.

Original price: $49.99


Target: L.O.L. Suprise! Amazing surprise

black friday lol suprise

Littles everywhere are obsessed with these and for good reason. They are cute, collectable, and who doesn't love an adorable surprise?

Original price: $119.99


Target: KidKraft artisan island play kitchen

black friday kidkraft kitchen

An editor on our team has had a KidKraft Kitchen for years and it is still a favorite toy. It holds up really well and it's actually beautiful to look at so you won't mind it being out and about in the house.

Original price: $99.99


Target: All hatchimals HatchiBabies

black friday hatchimals

Kids will love getting to hatch larger Hatchimals and care for them with their accessories. Plus, it has a 4.6-star rating at Target.

Original price: $59.99


Target: Chicco Bravo travel system

black friday chicco

A travel system designed for families on the go, complete with a one-hand fold and compact standing fold in case you don't have much space to store it.

Shop all Chicco gear deals here.

Original price: $379.99


Target: Graco SnugRide Snuglock infant car seat

black friday graco car seat

At half off, this is a deal you can't beat! It has an easy 3-step installation and numerous safety features to give you a little extra peace of mind.

Shop all Graco gear deals here.

Original price: $199.99


Target: VTech 5" digital video monitor

At 50% off, this bundle comes with two cameras and a digital monitor so you can keep an eye on baby from wherever you are in the home.

Original price: $169.99


Target: Ergobaby 360 all carry position baby carrier

ergobaby black friday

Our editor is a midwife and the Ergobaby 360 is the carrier she always recommend to the families she works with. Baby carrying is so amazing, but it can be tricky to get the positioning right (and it's really important to get it right). Ergo takes a lot of the guesswork out of it.

Original price: $159.99


Target: KitchenAid professional 5-qt mixer

kitchenaid black friday

Seasonal cookie-baking is about to get a whole lot easier, thanks to this Holy Grail appliance that does the hard work for you. Not to mention, it looks amazing perched upon just about any kitchen countertop.

Original price: $449.99


Target: Wondership 7.5-ft artificial Christmas tree

christmas tree black friday

If you're a "real tree forever" kind of person, this might make you change your mind. It's so realistic and pretty... and half off!

Original price: $200


Nordstrom: Sam Edelman petty boot

booties black friday

Searching for a goes-with-anything bootie? Look no further. Sam Edelman can be trusted for cute, stylish, comfy shoes that last.

Original price: $129.95


Nordstrom: Hunter original tour gloss packable rain boot

hunter boots black friday

Hunter rain boots will last you forever, making them hands-down one of the best purchases. Most importantly, they work! Our feet stay nice and dry (and cute).

Original price: $150


Nordstrom: Spanx faux leather leggings

faux leather leggings sale

This is one of those products you didn't know you needed until you tried it. They hold in everything and have a slick finish that allows them to be dressed up or down.

Original price: $98


Nordstrom: Nuna MIXX 2 stroller + bassinet set

nuna stroller black friday

This system will allow you to easily switch between an adjustable-seat stroller and bassinet.

Original price: $749.90


Nordstrom: North Face kids reversible jacket

north face kids black friday

Two coats for the price of one (or less because it's on super sale!). Use the water-resistant side for rainy days and the plush side for chilly outings.

Original price: $90


Nordstrom: Aden + Anais 3-pack swaddling set

aden anais swaddles sale

Our entire team is obsessed with these swaddles. They're beautiful, well-made and are versatile—use for Instagram backgrounds or cover while nursing.

Original price: $45


Nordstrom: Maxi-Cosi Magellan 5-in-1 convertible car seat

maxi cosi car seat sale

An all-in-one rear-forward booster car seat that grows with your little one from birth up to 120-pounds.

Original price: $349.99


Nordstrom: Cole Haan wool blend overcoat

cole haan jacket black friday

Have a hard-to-buy-for guy in the fam? At nearly 60% off, this jacket is *the* gift to get. It has a knit zip inset and a wool-blend exterior complete with faux-leather trim.

Original price: $350


Nordstrom: Uppababy VISTA complete stroller

uppababy vista sale

Uppababy gear doesn't go on sale often so if you've been eyeing it, now's the time to add to cart. This colorway is beautiful and the frame allows for multiple configurations for up to three kiddos. Oh, and the leather trim is gorgeous!

Original price: $959.99


Walmart: Instant Pot duo 6-qt

instant pot black friday

If you don't have an Instant Pot yet, what are you waiting for? Making dinners both quicker to prepare and easier to clean up, the Instant Pot is pretty much a genie-in-a-bottle for time-pressed mamas with a hungry brood to feed. And with one-touch settings, it's a cinch to use—even for the less culinarily inclined.

Original price: $99.95


Walmart: iRobot Roomba 670

irobot roomba black friday

If a magical assistant is on your holiday wish-list, treat yourself to the gift that keeps on giving—or in this case, the gift that keeps on cleaning—so you can focus on what matters most.

Original price: $329.99


Dyson V7 cord-free vacuum

dyson black friday deal

Slim and easy-to-store, this vacuum is a must-have for apartment dwellers. Plus, it's so lightweight, it's a breeze to whip out of storage to swiftly clean up messes in a hurry (like, say the trail of Cheerio dust that seems to follow toddlers around) on both carpeted and hardwood surfaces.

Original price: $279


Walmart: 6V Mercedes convertible

kids convertible black friday

Let your littles ride in style in this convertible, complete with real working lights, doors that open and a horn. And, don't worry, the max speed is 2.5mph.

Original price: $149


Walmart: My first trampoline

my first trampoline black friday

If your child seems to always have *all* the energy *all* the time, this will become their new favorite toy. It's small enough to sit in just about any room and the safety bar lets them jump all they want without them falling off.

Original price: $59.99


Walmart: Yvolution neon balance bike

balance bike sale black friday

At a price you can't beat, learning to ride a bike has never been easier. Perfect for 2-4-year-olds in your life.

Original price: $29.97


Walmart: Bounce Pro 7-ft trampoline + swing

trampoline sale black friday

Want to be the coolest parents on the block? Littles of all ages will obsess over this dual set. One child can be swinging while the other is bouncing.

Original price: $275


Walmart: iPad Pro 10.5" WiFi enabled

ipad pro black friday sale

You're probably due for a tech upgrade, mama, and Apple rarely goes on sale. This one is $400 off, works super fast, connects to WiFi and is the ideal size to tote around.

Original price: $999.99


Walmart: HP Pavilion laptop 15.6"

hp laptop black friday

At $200 off, this sleek laptop is a powerhouse for all your tech needs. It has great reviews, too.

Original price: $599.99


Walmart: Arlo security camera system

home security system black friday

A wireless system that keeps an eye on what matters most. The cameras are weatherproof and have both motion detection and night vision—sending you real-time updates via email or on the app.

Original price: $249.99


Amazon: Kindle fire 7 kids edition tablet

amazon fire edition tablet black friday

This comes with a 2-year-worry-free guarantee that will replace the tablet for free in case your little one drops or breaks it.

Original price: $129.99


Amazon: Osmo STEM learning game for iPad

osmo black friday

Kids will enjoy hands-on learning games and bringing their creations to life with this bestselling starter kit.

Original price: $79.99


Amazon: 23andMe genetic DNA test

23andme black friday

At half off, there's no reason to not learn more about your genes and ancestry. Also makes the perfect gift for that hard-to-buy-for person!

Original price: $199


Amazon: Ring video doorbell 2

ring doorbell black friday

Our favorite part of this? You can answer your door straight from your phone (or just check if it's another Amazon package delivery).

Original price: $199


Amazon: BABYBJÖRN bouncer bliss

babybjorn bouncer bliss

With 5-star ratings, this bouncer has been a bestseller for a while. You can use it from newborn to 2-years-old.

Original price: $239.95


Amazon: Echo Show 5 + smart plug

echo show black friday

The mental load is real so create the ultimate smart home with this pair. Pull up recipes so you're hands-free, glance at traffic before you head out the door, and turn any regular device into a smart one.

Original price: $114.98


Amazon: Fisher-Price smooth moves sloth

Kids will love pressing all of the buttons on the interactive sloth as it sings songs and phrases about letters, numbers and colors.

Original price: $29.99


Amazon: Nanit Plus

nanit plus black friday

This monitor is a favorite for so many mamas on Team Motherly. You can livestream, monitor nursery temperature and humidity and track baby's sleep.

Original price: $299.99


Amazon: Lillebaby 360 ergonomic baby carrier

lillebaby carrier black friday

We can't believe this carrier is almost half off, mama. It has six positions to make carrying comfortable for both you and baby. Plus, a mesh fabric that allows for air flow.

Original price: $124.99


Amazon: Philips sonicare rechargable electric toothbrush

sonicare black friday deal

Who knew a toothbrush could look so chic? With five brushing modes, a charging glass and a travel case, this is worth the splurge.

Original price: $199.95


Amazon: Samsonite 2-piece luggage set

luggage set black friday

Whether you're in need of an upgrade or want to treat someone special, you can't go wrong with a great luggage set. Did we mention it's 50% off?

Original price: $279.95


Amazon: BOB rambler jogging stroller

bob jogging stroller deal

Your little one will stay comfortable on any adventure with this jogging stroller, complete with a suspension system that makes every ride smooth.

Original price: $359.99


Amazon: Nespresso VertuoPlus

nespresso black friday deal

A bundle any coffee-lover with be thankful for. And it comes with 30 capsules!

Original price: $232.95


Amazon: Green toys airplane + board book

green toys black friday

At 62% off and made from 100% recycled material, you can't pass up this toy.

Original price: $19.99


Amazon: KidKraft white play kitchen with gold

kidkraft tickets

And it comes with a 27 piece play cookware set.

Original price: $129.99


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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If you're already feeling a bit of cabin fever, it's time to get outside for some fresh air, mama. Whether you've planned your days around homeschooling activities or have decided on taking a more laid-back approach, there's always one thing that everyone in the family can agree on: playing outside!

From playhouses to tree swings, we've found 12 of the best outdoor toys to keep your little ones busy in the backyard during the coronavirus pandemic.

1. Gardening tools

kids gardening tools

Even the smallest of gardeners need the right tools to get the job done! These wooden + metal gardening tools look (and work) just like the real thing, and are crafted from natural materials and without toxic paints or finishes. Your little one will love getting their hands dirty while also developing their motor skills.


2. Sidewalk chalk

kids washable chalk bucket

Get the kids outside to create sidewalk drawings (and positive messages for neighbors!). This giant bucket is filled with 50 washable chalk sticks, providing hours of outdoor fun.


3. Water beads

kids water beads

Simply put, water beads are just so much fun! These smooth, squishy beads create an awesome tactile experience and are prefect for sensory play in a water table or any type of small container. You can even use them to practice color recognition, sorting, counting and so much more.


4. Picnic + sensory table

picnic and sensory kids table

Sensory tables are a staple in any preschool classroom—and can be in your own home, too. They're perfect for stimulating your little one's senses and facilitating play, creativity and exploration. This beautiful table has a built-in sandpit that can hold up to 50 lbs of play sand or nearly 3 gallons of water. Plus, it doubles as a place to paint, color or draw.


5. Web swing

kids outdoor web swing

This swing will take you back to simpler times and long, warm summer days spent swinging outside. With more than 1,000 great reviews, this is a bestseller for a reason. It holds up to 600 lbs so multiple kids can hop on (even parents can join in!), and the tree straps are built to be durable.


6. Pool

mini inflatable pool

There's really not much to say here other than WE COULD NOT BE MORE OBSESSED WITH THIS POOL! Measuring 5.5 feet wide and 1.5 feet tall, it's big enough for you and the kiddos (ummm or just you?) to stay cool. And have we mentioned all the fun designs? Swoon. 😍


7. Scooter

kids radio flyer scooter

Whether you're zipping through city streets or riding up and down your suburban driveway, a good scooter is a must have for outdoor fun. It's a great way for little ones to improve their balance and coordination while also having a blast!


8. Sprinkler

kids giant sprinkler

Nothing says summer like a giant inflatable cactus sprinkler in your backyard 🤣 This playful sprinkler stands almost 6 feet high and is the perfect way for kids to cool off during those hot days. (Shh, we won't tell if you want to join in on the fun, too!)


9. Jumper

kids junior jumper

If you're looking for a jumping toy but don't want a full trampoline, this jumper is the perfect solution. It's super bouncy, super safe and really fun! This one is sized perfectly for smaller jumpers, and can handle multiple kiddos at once.


10. Wheelbarrow

Radio Flyer kids wheelbarrow

If your kids are going to play outside, they might as well pitch in with the yard work 🤷🏽♀️. This classic wheelbarrow looks just like the real thing—just a lot smaller! Little ones will love filling it up, pushing it around, dumping it out, and then doing it alllll over again and again.


11. Oceanbound tide pool set

For the littlest ones, it's easy to keep it simple. Take their bath toys and use them in a new way outside. With this tide pool set, there are so many opportunities for fun sensory play, whether it's in a sandbox, a rice sensory bin or just good old fashioned dirt. We especially love that these toys are made from 100% recycled plastic and that they come in their own adorable storage bag that can also be used for play.


12. Wooden playhouse

Kids playhouse

This one is spendy for sure, but a sturdy, beautiful playhouse is an investment that will pay off in years of imaginative play for everyone from young toddlers to school-aged kiddos. This one is large enough for several children yet compact enough to work in even tiny backyard spaces. It's made from 100% cedar wood and features several large built-in windows, flower boxes, a working door + doorbell, and even a chalkboard.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


If you had to only choose one product to toss in your bag, what would it be? Our guess is you're looking for something that's easy-to-use, affordable, clean and multi-tasks for you—something that'll simplify your routine because you have other things to worry about than what beauty product to grab (like making that Zoom meeting in time while you're working from home).

Enter: Arrow Beauty—a clean beauty brand created by Birchbox with products designed to save you time.

I had the chance to try out the entire product line and, let's just say I've made sure to toss one everywhere—in my bag, on my desk, in the bathroom. And during this pandemic, it's made getting ready (okay, looking presentable for video calls) in the mornings so much simpler.

Each product is created to be something you grab and go when you're in a rush. Everything is free of parabens, phthalates, sulfates and mineral oil, vegan and cruelty-free so you can still give your littles all the snuggles and kisses without stressing about transferring any bad ingredients over. And, they're designed to travel well. Birchbox made sure Arrow Beauty featured leak-proof and carry-on friendly items. Did we mention everything is under $25?

Here's what is in their first launch:

Nourishing lip oil

birchbox arrow lip oil

This one might be my favorite from the collection. A lip oil that leaves a high-shine finish that isn't sticky (!!!) and keeps your lips moisturized for hours. It comes in clear, perfect to top off your favorite shade, or color enhancing pink that reacts to the pH level of your skin, making a unique shade for you.


Radiant skin moisturizer

birchbox arrow skin moisturizer

Have no time in the morning? Massage this into your skin for the ultimate pick-me-up. It has a subtle sheen that illuminates and nourishing ingredients—hyaluronic acid and aloe—that hydrates and gives you a glow.


Color enhancing lip balm

birchbox arrow lip balm

The Birchbox team listened to customer feedback to reformulate their OG tinted balm and it's *so* good. There are three shades—berry, coral and blush—that look incredible on all skin tones because it reacts to the pH in your skin to enhance your natural color. Even better? It's buildable!


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


This is the #yearofthemother.

And this is the pregnancy book women deserve, from the experts at Motherly.

This is an unprecedented time to embark on the journey of motherhood. You are part of a new generation of women elevating empowerment in all its forms.

Whether this is your first baby or your fourth, whether you're still deciding about pregnancy or already have a baby on the way, becoming mama involves your body, mind, emotions, lifestyle, relationships, schedule, spirituality, worldview—and most of all, your heart.

The Motherly Guide to Becoming Mama celebrates the wonder of your new baby and honors you through this profound life transformation.Inclusive, holistic, and evidence-based, this book was made for you—a loving and supportive embrace of your unique motherhood journey in all its power, complexity and beauty.

Peek inside here!


Praise for The Motherly Guide

"Mothers around the world deserve the guidance that this book offers: unconditional support and access to expert-backed, non-judgmental information. This book is the first of its kind to support the whole woman through the whole journey from getting pregnant, to birth, postpartum, and beyond. The maternal wellness revolution has arrived." —Christy Turlington Burns, founder, Every Mother Counts

"Motherly is leading the conversation about how pregnancy, birth, and postpartum transforms a woman's world―and The Motherly Guide to Becoming Mama is their greatest contribution yet. Women deserve all the support as their bodies, minds, and lives transform, and this book delivers it with so much heart."—Katrina Scott, cofounder, Tone It Up

"The Motherly Guide to Becoming Mama is like having an entire birth team on your offers grace, empowerment, and support for however and wherever you find yourself on the becoming mama journey."—Anthonia Akitunde, founder and editor-in-chief, mater mea

"THE essential guide to pregnancy and birth has finally arrived. The Motherly Guide to Becoming Mama is the only book you need to get you through this adventure. It's woman-centered, warm, and informative . . . it's the book I wish I would've had, and the one I'm so excited for you to have."—Natalie Gordon, founder and CEO of Babylist

"This epic book is a cross between an encyclopedia and a wise aunt. In this thorough and comprehensive resource, the Motherly team offers equal doses of wisdom, love, and cold hard facts so that each new mother can develop the confidence that she desperately needs on her pregnancy and motherhood journey. A soulful and dependable guide for all women."—Kimberly Ann Johnson, author of The Fourth Trimester

Pre-order your copy ofThe Motherly Guide to Becoming Mama, and join us as we redefine motherhood, together.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


The COVID-19 pandemic has had a dramatic effect on so many people's lives, and mamas everywhere are feeling it especially hard. The outbreak has been an especially scary time for pregnant women who worry about getting the support they need during this already challenging time.

At Motherly, nothing is more important to us than helping mamas everywhere feel supported and empowered from the very beginning of their motherhood journey. That's why we took two major steps toward helping pregnant women everywhere feel more confident right now:

First, we wrote the pregnancy + birth book you deserve.

The Motherly Guide to Becoming Mama provides evidence-based, women-centered support for every stage of your journey, from trying to conceive to caring for your sweet new baby.

We wrote The Motherly Guide to Becoming Mama to ensure that every person has access to high-quality, nurturing pregnancy and birth guidance. It is the pregnancy book you deserve. And we would be honored if you would consider pre-ordering it now.

You can pre-order The Motherly Guide to Becoming Mama at your favorite retailer, and it will be on its way to you when it releases on April 14th:

During this difficult time, please consider ordering from Barnes and Noble or an independent bookstore as they are greatly impacted by COVID-19. (Also, please note delivery times from various outlets may vary or be delayed due to the virus.)

Second, we're making our Becoming Mama™ Online Birth Class absolutely free.

For the thousands of women who are unable to attend their birth class due to the virus, our class, taught by Diana Spalding, Motherly's Digital Education Editor, certified nurse-midwife, and writer of The Motherly Guide to Becoming Mama, is the nurturing, empowering resource you need to have your best, most supported birth no matter what.

This class will prepare you for your birth, while the book is about the entire journey—from trying to conceive, to pregnancy wellness, birth, postpartum and caring for your sweet new baby.

More than 7000 women have joined Motherly's FREE online birth class

Pregnancy and birth are some of the biggest moments of life—it can feel like an emotional roller coaster. Going through this process during a transformative world event—a pandemic—can make it feel so daunting. We want you to know that we are here for you.

You deserve to experience pregnancy, birth and motherhood with confidence and joy—and we are honored to be on this journey with you.

As founder of mater mea, Anthonia Akitunde said, The Motherly Guide to Becoming Mama "is like having a whole birth team on your nightstand."Because you deserve to experience it all with confidence and joy—and we are honored to be on this journey with you.

To sign up for our free online class, please fill out this info, and we'll email you access to the class (within 24 hours) and sign you up for our newsletter.

Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment. Your use of the site indicates your agreement to be bound by our Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.