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28 incredible Black-owned businesses to support right now

You have power when you consciously decide where to put your dollars.

28 incredible Black-owned businesses to support right now

Social media feeds are flooded with black boxes today in a hope to amplify black voices and mute the noise. And while posting brings awareness of the grim reality of racism in America and calls for an end to police brutality, it's crucial to take action beyond that. We're facing a difficult time in the nation right now, but it doesn't come close to what Black families face on a daily basis.

If you aren't sure where to start, or want to do more to amplify these voices, a great step is to support black-owned businesses. Even if you can't make a hefty donation, it's important to remember that you have power when you consciously decide where to put your dollars.

Here are some of our team's favorite Black-owned businesses to support right now (and always):


For mamas

Pattern Beauty: Hair care created by Tracee Ellis Ross specifically for curly, coily + tight-textured hair.

PUR-HOME: Non-toxic household cleaners and laundry detergent.

The Honey Pot Company: The first plant-based feminine care system, created by women for women. You can shop online or at Target, Walgreens, Kroger and other places. Find a store here.

Oh Happy Dani: You've likely seen (or shared) her doodles on Instagram, promoting conversations around justice, inspiration and faith. You can order one of her cards through her shop.

Golde: Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.

rayo & honey: Handcrafted pieces with affirming phrases and a minimalist feel from pennants to hang on the wall to totes and keychains.

McBride Sisters Wine Collection: Two sisters with a passion for wine created a delicious wine collection. Even better, join their wine club.

Mented Cosmetics: Non-toxic, free of parabens and full of rich pigments, this makeup brand is made for a variety of skin tones.

The Wrap Life: Gorgeous headwraps and headbands made with premium fabrics.

Nubian Skin: Skin tone lingerie and hosiery for women of color.

Love Notes Fragrances: Deliciously scented soy candles that look great sitting anywhere. You'll want one of each.

Pipcorn: Heirloom snacks that taste amazing, are nutritious and environmentally sustainable. Win-win-win!

Milky Mama: Created by Krystal Nicole Duhaney, RN and lactation consultant, Milky Mama has a full product line of tasty treats and supplements that promote milk production.

Ruby Love: Inclusive period apparel brand created by Crystal Etienne. Think: leak-proof underwear, swimwear and kits.

The Black Doula: Black women are at greater risk for pregnancy and birth-related issues. Founder Sabia Wade offers coaching, workshops and more to help women from birth and beyond.

Ojai Lingerie: Gorgeous (and comfortable) bralettes and loungewear.

Unsun: Founded by Katonya Breaux, whose mission was to develop skin-safe sunscreen for every ethnicity and skin tone.

For kids

Lucy Lue Organics: Organic baby clothing with a beautiful minimalist feel, from baby gowns to rompers.

Little Likes Kids: Founded by a mama who wanted toy options that reflected her son and his friends' experiences. Screen-free play, like puzzles and memory games.

The Eco Baby Co.: Natural baby products, including cloth diapers, toys and meal time items.

Harperiman: Beautiful handmade dolls that illustrate different shapes and styles. You can even order a custom doll to look just like your little one.

Just Like Me! Box: A subscription box that features books with characters of black children.

Black Girl Sunscreen: Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it's great for mamas too!) Shop online or at Target.

Kids Swag: A marketplace for baby and kid products that feature black characters.

Muffincakes Baby Boutique: High-quality baby products that reflect the diversity of beauty in children from quilts and blankets to wrapping paper.

Ozzie + Olive: Cozy t-shirts for kids that make a statement.

GOODEE: Marketplace of selection of kids items from minority artisans from around the world. (Don't forget to check out their home picks, too!)

Lovely Leaps Dance Studio: Teach your kids to love movement and dance with their virtual classes.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!


A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.

$239.99

A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.

$219.99

A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.

$379.99

A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.

$29.99

A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.

$99.99

A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.

$15.99

A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.

$79.99

A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.

$99.99

An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.

$24.99

A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.

$59.99

And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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