You have power when you consciously decide where to put your dollars.
Social media feeds are flooded with black boxes today in a hope to amplify black voices and mute the noise. And while posting brings awareness of the grim reality of racism in America and calls for an end to police brutality, it's crucial to take action beyond that. We're facing a difficult time in the nation right now, but it doesn't come close to what Black families face on a daily basis.
If you aren't sure where to start, or want to do more to amplify these voices, a great step is to support black-owned businesses. Even if you can't make a hefty donation, it's important to remember that you have power when you consciously decide where to put your dollars.
Here are some of our team's favorite Black-owned businesses to support right now (and always):
Matrescence: Clean skincare developed especially for motherhood.
Pattern Beauty: Hair care created by Tracee Ellis Ross specifically for curly, coily + tight-textured hair.
PUR-HOME: Non-toxic household cleaners and laundry detergent.
WSEL Bags: Stylish but utilitarian diaper bags that dads will want to carry.
Oh Happy Dani: You've likely seen (or shared) her doodles on Instagram, promoting conversations around justice, inspiration and faith. You can order one of her cards through her shop.
Golde: Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.
rayo & honey: Handcrafted pieces with affirming phrases and a minimalist feel from pennants to hang on the wall to totes and keychains.
McBride Sisters Wine Collection: Two sisters with a passion for wine created a delicious wine collection. Even better, join their wine club.
Mented Cosmetics: Non-toxic, free of parabens and full of rich pigments, this makeup brand is made for a variety of skin tones.
The Wrap Life: Gorgeous headwraps and headbands made with premium fabrics.
Nubian Skin: Skin tone lingerie and hosiery for women of color.
Love Notes Fragrances: Deliciously scented soy candles that look great sitting anywhere. You'll want one of each.
Pipcorn: Heirloom snacks that taste amazing, are nutritious and environmentally sustainable. Win-win-win!
Milky Mama: Created by Krystal Nicole Duhaney, RN and lactation consultant, Milky Mama has a full product line of tasty treats and supplements that promote milk production.
Ruby Love: Inclusive period apparel brand created by Crystal Etienne. Think: leak-proof underwear, swimwear and kits.
The Black Doula: Black women are at greater risk for pregnancy and birth-related issues. Founder Sabia Wade offers coaching, workshops and more to help women from birth and beyond.
Ojai Lingerie: Gorgeous (and comfortable) bralettes and loungewear.
Unsun: Founded by Katonya Breaux, whose mission was to develop skin-safe sunscreen for every ethnicity and skin tone.
Lucy Lue Organics: Organic baby clothing with a beautiful minimalist feel, from baby gowns to rompers.
Little Likes Kids: Founded by a mama who wanted toy options that reflected her son and his friends' experiences. Screen-free play, like puzzles and memory games.
The Eco Baby Co.: Natural baby products, including cloth diapers, toys and meal time items.
Harperiman: Beautiful handmade dolls that illustrate different shapes and styles. You can even order a custom doll to look just like your little one.
Just Like Me! Box: A subscription box that features books with characters of black children.
Black Girl Sunscreen: Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it's great for mamas too!) Shop online or at Target.
Kids Swag: A marketplace for baby and kid products that feature black characters.
Muffincakes Baby Boutique: High-quality baby products that reflect the diversity of beauty in children from quilts and blankets to wrapping paper.
Ozzie + Olive: Cozy t-shirts for kids that make a statement.
GOODEE: Marketplace of selection of kids items from minority artisans from around the world. (Don't forget to check out their home picks, too!)
Lovely Leaps Dance Studio: Teach your kids to love movement and dance with their virtual classes.
We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.
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