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Carter's just launched a kids line—and it's pure magic ✨

The beloved baby brand is growing up.

Carter's just launched a kids line—and it's pure magic ✨

If you've had a baby in the past decade, then you've probably purchased baby clothes at Carter's or their sister brand OshKosh B'gosh. In fact, your mom probably shopped there for you when you were little, too. As the largest baby apparel retailer in North America, Carter's Inc. has been a family favorite for as long as we can remember, 153 years to be exact—and they just announced their newest endeavor, Carter's KID.


The beloved baby brand is growing up so you can have a one-stop-shop for all of your littles, from those snuggly newborn months to toddlerhood and beyond.

Carter's KID is a new line designed specifically for boys and girls sizes 4 to 14. With 700 styles in the collection, there's something for every kid's personality and style, from athleisure and positive messaging tees to trends and mix and match collections.

"We designed the line thinking about what kids love to do...encouraging them to embrace their individuality and to have fun putting together their own style. We kept in mind that comfort is key and quality is important to mom," says Maureen Flaherty, Senior Vice President of Design.

We couldn't be more excited for this new line. Even better, the styles coordinate back to their baby and toddler line so the entire family can mix and match with ease.

Here's a sneak peek:

Carter's

Whether your guy loves video games or pizza, one of these tees is a great way to express himself!

Carter's

Women empowerment begins with empowering our girls. We're obsessed with these motivational phrases. We'll take one of each, please.


Carter's

From basic leggings to sweet skirts, the mix and match style lets your kids create their own outfits easily.

Carter's

So many graphic tees—one for every day of the week. Wardrobe, simplified.

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Products that solve your biggest breastfeeding challenges

Including a battle plan for clogged ducts!

When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this

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Why do all of my good parenting or baby-focused inventions come after they've already been invented by someone else? Sigh.

Like the Puj hug hooded baby towel, aka the handiest, softest cotton towel ever created.

Safely removing a wet, slippery baby from the bath can be totally nerve-wracking, and trying to hold onto a towel at the same time without soaking it in the process seems to require an extra arm altogether. It's no wonder so much water ends up on the floor, the countertops, or you(!) after bathing your little one. Their splashing and kicking in the water is beyond adorable, of course, but the clean up after? Not as much.

It sounds simple: Wash your child, sing them a song or two, let them play with some toys, then take them out, place a towel around them, and dry them off. Should be easy, peasy, lemon squeezy, right?

But it hasn't been. It's been more—as one of my favorite memes says—difficult, difficult, lemon difficult. Because until this towel hit the bathtime scene, there was no easy-peasy way to pick up your squirming wet baby without drenching yourself and/or everything around you.

Plus, there is nothing cuter than a baby in a plush hooded towel, right? Well, except when it's paired with a dry, mess-free floor, maybe.

Check out our favorites to make bathtime so much easier:

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21 questions to ask your partner instead of, “How was your day?”

2. If you could do any part of today over again, what would it be?

After a long day of doing seemingly everything, when our partners get home it kind of becomes a habit to ask, "How was your day?" In between prepping dinner, handing off the kids, finishing your own work, we don't exactly get much value from this question. Sure, it may open up the opportunity to complain about that awful thing that happened or excitedly share that presentation you killed at work—but it usually stops there.

I could do a better job of really talking in my relationship. After 12 years and two kids, sometimes all we can come up with post bedtime routine is, "You good? I'm good. Fire up the Netflix."

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