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Carter's just launched a kids line—and it's pure magic ✨

If you've had a baby in the past decade, then you've probably purchased baby clothes at Carter's or their sister brand OshKosh B'gosh. In fact, your mom probably shopped there for you when you were little, too. As the largest baby apparel retailer in North America, Carter's Inc. has been a family favorite for as long as we can remember, 153 years to be exact—and they just announced their newest endeavor, Carter's KID.

The beloved baby brand is growing up so you can have a one-stop-shop for all of your littles, from those snuggly newborn months to toddlerhood and beyond.

Carter's KID is a new line designed specifically for boys and girls sizes 4 to 14. With 700 styles in the collection, there's something for every kid's personality and style, from athleisure and positive messaging tees to trends and mix and match collections.

"We designed the line thinking about what kids love to do...encouraging them to embrace their individuality and to have fun putting together their own style. We kept in mind that comfort is key and quality is important to mom," says Maureen Flaherty, Senior Vice President of Design.

We couldn't be more excited for this new line. Even better, the styles coordinate back to their baby and toddler line so the entire family can mix and match with ease.

Here's a sneak peek:

Carter's

Whether your guy loves video games or pizza, one of these tees is a great way to express himself!

Carter's

Women empowerment begins with empowering our girls. We're obsessed with these motivational phrases. We'll take one of each, please.


Carter's

From basic leggings to sweet skirts, the mix and match style lets your kids create their own outfits easily.

Carter's

So many graphic tees—one for every day of the week. Wardrobe, simplified.

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