I've been a personal fan of the Frida brand since I discovered their oh-so-satisfying-but-also-gag-worthy Nose Frida almost a decade ago. From that flagship product, they've created an impressive portfolio of mom and baby products that solve some of the most intimate (and sometimes gross) parenting problems.

It's no wonder that today, one in every ten new moms has used a Frida Mom product for their postpartum recovery—especially given their often raw, real and totally relatable marketing. In fact, last year, ABC pulled their Oscars commerical at the last minute citing that it was "too graphic." Well, last we checked, so is motherhood.

Today, they launched a series of breast care products that address the physical discomforts and challenges of breastfeeding along with a brand new commercial that serves up real talk, shame-free.

Given they've totally nailed the 50+ products we already know and love, we couldn't be more excited that they've entered this mama-loving space. After all, keeping boobs happy and healthy keeps breastfeeding babies happy and healthy.

Check out Frida Mom's new breast care line below!


Frida Mom adjustable nursing pillow

Frida Mom adjustable nursing pillow

It's clear Frida Mom has thought of everything when designing their new nursing pillow. The ergonomic design caters to both baby and mama with notable details like three interchangeable layers to get the height just right, an adjustable waist strap with a backrest (that can even accommodate a heat pack!) and an easy-access storage pocket for must-haves (like your phone).

$49.99
Frida Mom 2-in-1 lactation massager

Perhaps your second favorite thing that vibrates (or first favorite these days—we get it), the 2-in-1 lactation massager gets things grooving when you need a little bit of help. Through a combination of vibration and heat, this handy gadget breaks up build-up and clogged ducts to help get milk flowing. It's also water-resistant for shower use.

$29.99

Frida Mom instant heat breast warmer

Frida Mom instant heat breast warmer

Loosen up, mama! If your letdown is stubborn, painful or just needs a bit of coaxing, the instant heat breast warmers are about to become your BFF. The convenient, hands-free, reusable click-to-heat packs warm your sore boobs to help speed up milk flow and loosen blockages and clogged ducts—no microwaving required. Use them before, during or even after pumping to keep things flowing smoothly.

$19.99

Frida Mom breast mask for engorgement

Frida Mom breast mask for engorgement

Sexier than a head of cabbage and including other soothing (and better smelling) ingredients like sage and jasmine, these convenient sheet masks are designed to rescue mamas from painful engorgement.

$6.99

Frida Mom breast mask for lactation

Frida Mom breast mask for lactation

Designed to support milk production, Frida Mom's breast masks for lactation contain a serum made with fenugreek and fennel to help give you a jumpstart. According to one reviewer, "I loved how easy this was to use! I've tried a million different things to keep my supply consistent, this was the first thing that actually worked. I put it on ahead of a pumping session and I really saw a difference in my production!"

$6.99

Frida Mom breast mask for hydration

Frida Mom breast mask for hydration

Your breasts are nourishing and soothing your baby—what's nourishing and soothing your breasts? Infused with aloe vera, honey, tea tree oil and cucumber, Frida Mom's breast masks for hydration certainly can. Apply the sheets one at a time or together and take 20 minutes to relax. Your breasts (and baby) will thank you.

$6.99

Frida Mom postpartum gummies for lactation

Frida Mom postpartum gummies for lactation

Loaded with ingredients like fenugreek and milk thistle that are known to support healthy milk production and increase supply, Frida Mom's gummy lactation vitamins pack a punch. Instead of downing endless cups of tea or snacking on lactation cookies, three of these delicious non-GMO, vegan gummies daily get you what need.

$19.99

Frida Mom breast care self care kit

Frida Mom breast care self care kit

This power-packed kit contains everything you need to properly care for your hard-working girls and saves over purchasing them separately: 2-in-1 Lactation Massager, Instant Heat Breast Warmers (2 small + 2 large heat packs), Breast Mask for Lactation (2 sheets), Breast Mask for Hydration (2 sheets).

$49.99

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