With same-day delivery for in-store purchases.
If you're a city mama whose Target run transportation is of the public variety, you know how it feels to fall in love with a beautiful but big and bulky item in store (hello, Opalhouse), but walk away from it when you remember you'd be hauling it home by bus.
Target knows that not every mom carries mini-van keys, so 60 Target stores in Boston, Chicago, New York City, San Francisco and Washington, D.C. will soon offer same-day delivery for in-store purchases.
It'll cost $7 (and maybe a $25 handling fee if it's a really big purchase) but it's likely cheaper than calling an Uber or a cab and quicker than ordering online. Target tested it at four New York stores last year and says guests loved it, especially for big furniture items (definitely beats trying to lug a crib home on the train).
We can think of so many non-furniture purchases same-day delivery would be equally awesome for, like when you see a good deal on diapers and want to buy the biggest box but it won't fit in your stroller.
There's not many extra steps to same-day delivery, you just take the item up to the cashier like you normally would, and let them know you'd like it delivered. You get to pick a two-hour window of time when they should bring it by, pay and leave without a heavy load.
The same-day delivery option is a dream come true for transit riders, but Target's making things easy for those of us who do live behind the wheel, too. Last fall Target started offering Drive-Up pick up in the Minneapolis area, and people loved it, so it's now offered in hundreds of stores in the southwest as well, with plans to expand across the country by the end of the year. The service lets you place an order on the Target app, go to Target and someone brings it out to your car. You don't even have to go into the store, which can definitely be a time saver if you've got a van full of kids who need to be unclipped from their carseats.