Motherly + Target

Target—the place where moms always find more than they expect.

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12 overlooked baby gear items to add to your registry

Here's to thinking ahead, mama

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The best baby registry is at Target—here’s why

Three words: free welcome kit

Baby

Target’s baby registry is the easiest one our editors ever used. Here’s why

Target won our hearts by saving our valuable time and money.

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These 10 baby gadgets will make your life so much easier

Two words: smart swing

Baby

We researched the top 10 items you need for your registry and here are the winners

Consider these essentials.

Baby

These 10 registry products will last from the newborn stage through toddlerhood

One beautiful word: convertible

Baby

These are the 25 most popular baby registry products at Target

Thousands of mamas give these items their stamp of approval.

Registry

Baby registry 101: Your step-by-step guide

Make the baby registry of your dreams with this primer.

Registry

10 incredible products our editors wish they registered for the first time around

Hindsight is 20/20

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My village lives far away—but my Target baby registry helped them support me from afar

Virtual support was the next best thing to in-person hugs.

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That’s what I’m talking about

How to survive & thrive with a 10-month-old baby.

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Look how far we’ve come!

How to survive & thrive with a 12-month-old baby.