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Shefali Shah is the Co-Founder and Chief Commercial Officer of Upfront, the company that makes prices public and searchable in the daycare industry. She was formerly at Google and has spent most of her career in digital marketing, advising large companies in the travel, healthcare and real estate industries. She loves exploring new cities, making elaborate recipes and finding reasons to celebrate with family and friends. Shefali resides in Baltimore, MD with her husband and two small children.