Home / Life 40+ Black-owned beauty brands for all skin + hair types We can't get enough. By Deena Campbell and Sara Goldstein Updated January 26, 2024 Rectangle We independently select and share the products we love—and may receive a commission if you choose to buy. Inside this article Here are our favorite Black-owned beauty brands(along with some of their best-sellers) that speak to all skin and hair types. Black-owned makeup brands Black-owned skincare brands Black-owned hair care brands Over the past decade the beauty industry has evolved, ushering in a new standard of diversity and inclusion across skincare, make-up and hair care. Black-owned beauty brands like Golde, Fenty, and Briogeo have broken fresh ground on what it means to be truly inclusive, growing and expanding their own lines while challenging legacy brands to offer products that address the needs of women of color and notably, Black women. Even stores like Ulta and Sephora make it easy to find and shop Black-owned beauty brands that are changing the game. That said, there are many Black-owned beauty brands who have been at it for far longer. Together, there are now more brands than ever that cater to the specific needs of melanated skin and textured hair. There are also many Black-owned beauty brands that cater to all skin and hair types. Just ask Gwen Jimmere, the CEO and founder of Naturalicious , a hair care brand that empowers women to find beauty within. “I’m routinely inspired to continue providing a voice and delivering confidence to women all over the globe,” says Jimmere. “My goal is for her to wake up every day, look in the mirror and say, ‘Hello Gorgeous!'” Here are our favorite Black-owned beauty brands(along with some of their best-sellers) that speak to all skin and hair types. Black-owned makeup brands View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) Coloured Raine Cosmetics : A cruelty-free brand with vibrant, high pigment hues. Coloured Raine Rose Garden Pressed Pigment Palette • $16 SHOP COLOURED RAINE Juvia’s Place : Foundations, concealers, highlighters, powders, eyeshadows, eyeliners and blushes in a variety of shades. Juvia's Place I Am Magic Velvety Matte Foundation • $22 SHOP JUVIA'S PLACE Beauty Bakerie : Cruelty-free cosmetics that empower men and women to feel their best. Beauty Bakerie Flour Setting Powder • $26 SHOP BEAUTY BAKERIE Fenty Beauty : Launched in 2017, Fenty Beauty is Rihanna’s first solo cosmetics brand with a promise of inclusion for all women—including 50 shades of foundation. Fenty Beauty Butta Drop Whipped Oil Body Cream • $45 SHOP FENTY BEAUTY SHOP SEPHORA The Lip Bar : The brand offers an array of foundations and shadows, but they are best known for pigmented glosses and lip shades. We’re obsessed with Nonstop Liquid Matte in Bawse Lady, the traffic-stopping red also which happens to be the brands best-seller. TLB Nonstop Liquid Matte • $14 SHOP TLB Range Beauty : If you find it difficult to find the right shade and undertone for your sensitive skin at your local drugstore, you’ve come to the right place. Range Beauty Bali Face & Body Glow • $25 SHOP RANGE BEAUTY Pat McGrath Labs : When world-renowned makeup artist Pat McGrath launched this business, we knew we were in for a real treat. (And just three years later, it was valued at over $1 billion dollars. BILLION.) Aside from red sparkly lips and shimmery eyeshadows, the brand is allegedly the only one lining Beyonce’s shelves. Pat McGrath Labs Eye Shadow Quad- Daring Desire • $56 SHOP PAT MCGRATH SHOP SEPHORA Pear Nova: An award-winning luxury nail lacquer brand that bridges the gap between fashion and function. Pear Nova Frida Be Free Classic Lacquer • $13.50 SHOP PEAR NOVA Black-owned skincare brands View this post on Instagram A post shared by Plant Apothecary (@plant.apothecary) 54 Thrones: Botanical skincare that’s rooted in African beauty rituals. Each product is made with only natural ingredients grown on African soil. 54Thrones African Beauty Butter Mini Trio Set • $29 SHOP 54Thrones SHOP SEPHORA Matrescence: Clean skincare developed especially for motherhood. From your face to your belly, their line of natural oils, butters and essences keep your skin hydrated and glowing at every stage. Matrescence Skin Rose Glow Purifying Cleanser • $82 SHOP MATRESCENCE Mary Louise Cosmetics : Serums, face masks, soaps and hand sanitizers inspired by natural recipes and homemade remedies. Mary Louise Cosmetics Miracle Serum • $35 SHOP MARY LOUISE COSMETICS skinBUTTR : Body and skin care lines designed to leave your skin feeling fresh, glowing and sweetly scented. Skin Buttr Strawberry Coconut • $30 SHOP SKIN BUTTR Beneath Your Mask : When Dana Jackson was diagnosed with Systemic Lupus Erythematosus (SLE), she wanted to create a non-irritating, and non-toxic skin care line that encourages others to not be defined by society’s approval. In 2012, she launched whipped skin soufflé, as an expression of self-acceptance and the rest is history. Beneath Your Mask Illuminate Clarifying Face Mask • $70 SHOP BENEATH YOUR MASK SHOP BERGDORF GOODMAN KNC Beauty : If your lips need a boost of hydration, look to this brand’s all-natural, collagen-infused mask for a perfect pout. KNC Beauty Supa Balm • $22 SHOP REVOLVE Oui the People : Karen Young created a brand that makes no “perfecting, flawless, or anti-aging” claims, but instead provides thoughtful products that help you feel amazing in your own skin. Oui the People Featherweight Hydrating Body Gloss • $65 SHOP OUI THE PEOPLE SHOP SEPHORA Beautystat Cosmetics : Skin care products made of premium-quality ingredients developed by a cosmetic chemist. BeautyStat Universal C Eye Perfector • $65 SHOP DERMSTORE SHOP ULTA Luv Scrub : Look at their mesh bath cloth to clean and transform your skin to a baby soft texture. Luv Scrub Luv Scrub • $18 SHOP LUV SCRUB Luv Scrub Luv Scrub • $18 Hyper Skin : Its debut product, Hyper Clear, is a vitamin C serum with vitamin E, kojic acid, turmeric and bearberry that brightens skin and diminishes hyperpigmentation. Hyper! Hyper Even Brightening Dark Spot Vitamin C Serum SHOP REVOLVE SHOP SEPHORA Plant Apothecary : An organic, vegan, unisex line that’s gentle enough for sensitive skin—even babies. Plant Apothecary Cloud Break • $18 SHOP PLANT APOTHECARY Golde: Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters. Golde Clean Greens Face Mask • $26 SHOP GOLDE SHOP TARGET Black Girl Sunscreen: Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it’s great for mamas too!) Shop online or at Target. Black Girl Sunscreen BGS Kids SPF 50 Sunscreen • $9.99 SHOP CVS SHOP TARGET Bevel: And because we don’t want to leave the fellas out! Specifically designed for textured hair and melanin-enriched skin, Bevel helps prep and protect hair, beards, and skin. Bevel Shave Cream • $14.95 SHOP BEVEL Topicals: Makers of the TikTok famous, cult-favorite gel-serum that magically fades dark spots and discoloration. Topicals Faded Serum • $38 SHOP SEPHORA Black-owned hair care brands View this post on Instagram A post shared by Briogeo Hair Care (@briogeo) Bread Beauty Supply A “hair-care brand for not so basic hair”, Bread was launched in 2020 by Australian Maeva Heim. After putting in years of work in marketing for colossal brands like L’Oréal, and Procter & Gamble, she still felt left out of mainstream hair conversations. Since then, the brand has become a cult-favorite with eye-catching packaging and products that are easy and (most importantly fun!) to use. Bread Beauty Supply Hair Oil Everyday Gloss • $18 SHOP BREAD BEAUTY SUPPLY SHOP SEPHORA Camille Rose : Created by CEO and mom of five, Janell Stephens, Camille Rose launched with skin care products ranging from diaper rash cream to nursing mom cream. Since then, the label has grown significantly and become known for their assortment of hair care skin care of all hair and skin types. Camille Rose Honey Leave In Conditioner • $14 SHOP CAMILLE ROSE Briogeo : Briogeo’s mission is simple: To create high-quality hair care products that address immediate hair concerns—frizz, dryness, breakage—while creating a foundation for long-term nourished strands. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo • $42 SHOP BRIOGEO SHOP SEPHORA Design Essentials : Cornell McBride, Sr., CEO, began his career in the health and beauty aids industry in 1973 and never looked back. Now, the hair care company is a powerhouse—crafting hair care lines for women of all curl types and textures. Design Essentials Bamboo & Silk HCO Leave-In Conditioner • $12 SHOP DESIGN ESSENTIALS Miss Jessie’s : A natural hair care line and salon known for styling curly, kinky and wavy hair of all types and textures. Miss Jessie's Jelly Soft Curls • $16 SHOP CVS SHOP TARGET Curls : A natural hair line, including shampoos, conditioners and leave in stylers for babies and children. Curls Blueberry Bliss Reparative Hair Wash • $15.99 SHOP CURLS SHOP ULTA Oyin Handmade : “Oyin” is the Yoruba word for honey, and it also means sweetness, joy and love—everything the brand hopes to give customers looking for healthier hair. Oyin Handmade Boing All-In-One Coil Styler • $14.99 SHOP OYIN HANDMADE Pattern By Tracee Ellis Ross : A haircare brand that focuses on hair health and encourages every texture to take up as much space as it desires. If you’re looking for extra moisture, try the intensive conditioner for tight textures . Pattern Intensive Conditioner • $49 SHOP PATTERN SHOP SEPHORA EDEN Bodyworks : Inspired by nature, this hair care brand offers products that treat and maintain natural hair. We’re huge fans of the papaya castor foam conditioner —it provides lightweight daily moisture that leaves your hair smoother, softer and free of build-up. Eden BodyWorks Papaya Castor Foam Conditioner • $9.29 SHOP TARGET Adwoa Beauty: Modern, non-toxic gender-neutral hair care for kinky, coily and wavy hair. Adwoa Blue Tansy Treatment Serum • $36 SHOP SEPHORA Inside this article Here are our favorite Black-owned beauty brands(along with some of their best-sellers) that speak to all skin and hair types. Black-owned makeup brands Black-owned skincare brands Black-owned hair care brands The latest Women's Health Normalizing maternal exhaustion hid my real problem: Chronic illness Style 10 wide leg pants that are almost as comfy as pajamas–but look way more polished Motherly Stories Is your kid not eating the lunches you pack? Try these tips Viral & Trending This mom’s viral TikTok perfectly sums up ‘default parent resentment’—and yes, it’s REAL