Over the past decade the beauty industry has evolved, ushering in a new standard of diversity and inclusion across skincare, make-up and hair care. Black-owned beauty brands like Golde, Fenty, and Briogeo have broken fresh ground on what it means to be truly inclusive, growing and expanding their own lines while challenging legacy brands to offer products that address the needs of women of color and notably, Black women. Even stores like Ulta and Sephora make it easy to find and shop Black-owned beauty brands that are changing the game.

That said, there are many Black-owned beauty brands who have been at it for far longer. Together, there are now more brands than ever that cater to the specific needs of melanated skin and textured hair.

There are also many Black-owned beauty brands that cater to all skin and hair types. Just ask Gwen Jimmere, the CEO and founder of Naturalicious , a hair care brand that empowers women to find beauty within. “I’m routinely inspired to continue providing a voice and delivering confidence to women all over the globe,” says Jimmere. “My goal is for her to wake up every day, look in the mirror and say, ‘Hello Gorgeous!'”

Here are our favorite Black-owned beauty brands(along with some of their best-sellers) that speak to all skin and hair types.

Black-owned makeup brands

Coloured Raine Cosmetics :

A cruelty-free brand with vibrant, high pigment hues.

Juvia’s Place :

Foundations, concealers, highlighters, powders, eyeshadows, eyeliners and blushes in a variety of shades.

Beauty Bakerie :

Cruelty-free cosmetics that empower men and women to feel their best.

Fenty Beauty :

Launched in 2017, Fenty Beauty is Rihanna’s first solo cosmetics brand with a promise of inclusion for all women—including 50 shades of foundation.

The Lip Bar :

The brand offers an array of foundations and shadows, but they are best known for pigmented glosses and lip shades. We’re obsessed with Nonstop Liquid Matte in Bawse Lady, the traffic-stopping red also which happens to be the brands best-seller.

Range Beauty :

If you find it difficult to find the right shade and undertone for your sensitive skin at your local drugstore, you’ve come to the right place.

Pat McGrath Labs :

When world-renowned makeup artist Pat McGrath launched this business, we knew we were in for a real treat. (And just three years later, it was valued at over $1 billion dollars. BILLION.) Aside from red sparkly lips and shimmery eyeshadows, the brand is allegedly the only one lining Beyonce’s shelves.

Pear Nova: 

An award-winning luxury nail lacquer brand that bridges the gap between fashion and function.

Black-owned skincare brands

54 Thrones:

Botanical skincare that’s rooted in African beauty rituals. Each product is made with only natural ingredients grown on African soil.


Clean skincare developed especially for motherhood. From your face to your belly, their line of natural oils, butters and essences keep your skin hydrated and glowing at every stage.

Mary Louise Cosmetics :

Serums, face masks, soaps and hand sanitizers inspired by natural recipes and homemade remedies.

Mary Louise Cosmetics Miracle Serum

Mary Louise Cosmetics

Miracle Serum


skinBUTTR :

Body and skin care lines designed to leave your skin feeling fresh, glowing and sweetly scented.

Beneath Your Mask :

When Dana Jackson was diagnosed with Systemic Lupus Erythematosus (SLE), she wanted to create a non-irritating, and non-toxic skin care line that encourages others to not be defined by society’s approval. In 2012, she launched whipped skin soufflé, as an expression of self-acceptance and the rest is history.

KNC Beauty :

If your lips need a boost of hydration, look to this brand’s all-natural, collagen-infused mask for a perfect pout.

KNC Beauty Supa Balm

KNC Beauty

Supa Balm


Oui the People :

Karen Young created a brand that makes no “perfecting, flawless, or anti-aging” claims, but instead provides thoughtful products that help you feel amazing in your own skin.

Beautystat Cosmetics :

Skin care products made of premium-quality ingredients developed by a cosmetic chemist.

Luv Scrub :

Look at their mesh bath cloth to clean and transform your skin to a baby soft texture.

Luv Scrub

Luv Scrub

Luv Scrub


Hyper Skin :

Its debut product, Hyper Clear, is a vitamin C serum with vitamin E, kojic acid, turmeric and bearberry that brightens skin and diminishes hyperpigmentation.

Plant Apothecary :

An organic, vegan, unisex line that’s gentle enough for sensitive skin—even babies.

Plant Apothecary Cloud Break

Plant Apothecary

Cloud Break



Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.

Black Girl Sunscreen: 

Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it’s great for mamas too!) Shop online or at Target.

Black Girl Sunscreen BGS Kids SPF 50 Sunscreen

Black Girl Sunscreen

BGS Kids SPF 50 Sunscreen



And because we don’t want to leave the fellas out! Specifically designed for textured hair and melanin-enriched skin, Bevel helps prep and protect hair, beards, and skin.

Bevel Shave Cream


Shave Cream



Makers of the TikTok famous, cult-favorite gel-serum that magically fades dark spots and discoloration.

Black-owned hair care brands

Bread Beauty Supply

A “hair-care brand for not so basic hair”, Bread was launched in 2020 by Australian Maeva Heim. After putting in years of work in marketing for colossal brands like L’Oréal, and Procter & Gamble, she still felt left out of mainstream hair conversations. Since then, the brand has become a cult-favorite with eye-catching packaging and products that are easy and (most importantly fun!) to use.

Camille Rose :

Created by CEO and mom of five, Janell Stephens, Camille Rose launched with skin care products ranging from diaper rash cream to nursing mom cream. Since then, the label has grown significantly and become known for their assortment of hair care skin care of all hair and skin types.

Briogeo :

Briogeo’s mission is simple: To create high-quality hair care products that address immediate hair concerns—frizz, dryness, breakage—while creating a foundation for long-term nourished strands.

Design Essentials :

Cornell McBride, Sr., CEO, began his career in the health and beauty aids industry in 1973 and never looked back. Now, the hair care company is a powerhouse—crafting hair care lines for women of all curl types and textures.

Miss Jessie’s :

A natural hair care line and salon known for styling curly, kinky and wavy hair of all types and textures.

Curls :

A natural hair line, including shampoos, conditioners and leave in stylers for babies and children.

Oyin Handmade :

“Oyin” is the Yoruba word for honey, and it also means sweetness, joy and love—everything the brand hopes to give customers looking for healthier hair.

Pattern By Tracee Ellis Ross :

A haircare brand that focuses on hair health and encourages every texture to take up as much space as it desires. If you’re looking for extra moisture, try the intensive conditioner for tight textures .

EDEN Bodyworks :

Inspired by nature, this hair care brand offers products that treat and maintain natural hair. We’re huge fans of the papaya castor foam conditioner —it provides lightweight daily moisture that leaves your hair smoother, softer and free of build-up.

Adwoa Beauty:

Modern, non-toxic gender-neutral hair care for kinky, coily and wavy hair.