They say there are only two kinds of days this year. Ones where packages arrive and ones where they don't. Stuck at home, we've shopped online more than ever and accumulated hordes of things we need (like digital thermometers ) and some things that well, maybe we don't? (I'm looking at you, sleeping bag sized hoodie.)

We've taken a look back over what you've bought this year and it turns out, the needs of moms don't really change too much even in a pandemic. You shopped for the gear to make life just a little easier, things to cozy up your space, a touch of self-care and ways to entertain littles throughout days that sometimes felt never-ending.

As we move into 2021 and look forward to a return to some degree of normalcy, these most-purchased products are as relevant and useful as ever. So peruse, shop, and snag some for the better days ahead.

Gear to get the job done.

Willow hands-free wearable double electric breast pump

Willow Hands free double electric pump

You might not be traveling or heading into the office too much these days, but convenient, efficient pumping levels up mom life no matter where you need to get it done. Willow's third generation pump launched earlier this year, improved upon their already cutting-edge design and innovation to provide better control and comfort over the entire pumping experience. With an updated pump and app, it's truly in a league of its own. Is it worth the price tag? Unequivocally, yes .

Baby's Brew portable bottle warmer pro set

The Baby's Brew portable bottle warmer pro set

When you're on-the-go with baby in tow, the ability to warm their bottle can become a source of stress you just don't need to deal with. After all, you've got plenty of other things to stress about, right? The portable bottle warmer from The Baby's Brew has been a hot ticket in the Motherly Shop even in the Age of Going Nowhere. If your little one is finicky about needing a warm bottle , scoop one up for 2021 before we head into the Age of Doing All the Things Again. (Fingers crossed.)

Ecopea bamboo diapers

Eco Pea bamboo diapers

Tons of mamas were on the hunt for eco-friendly diapers this year. You're looking for what's best for that precious bum and we are so here to help. The ultra-luxe bamboo wonders from Eco Pea, made from sustainable and biodegradable bamboo sheets are as functional as they are luxurious. Fragrance-free, hypoallergenic and dermatologist tested, they're designed specifically for delicate and sensitive skin which makes them a must-have for diaper-rash prone little ones.

iHealth No-Touch Forehead Thermometer

iHealth No-Touch Forehead Thermometer

A thermometer has always been part of the mama toolkit, but these days you've got the diaper bag thermometer, the glove box thermometer, the back up thermometer, the back up of the back up and who knows what else. We discovered this top-rated touchless version on Prime Day and it quickly rose to the top of the day's must-haves. Take your kiddo's temp seventy times a day, even when they're sleeping, they won't notice! Even better? The Prime Day price seems to be holding steady.


The Motherly Guide to Becoming Mama

The Motherly Guide to Becoming Mama

In March, Motherly launched the book we were born to write—a thoughtful, informative and celebratory guide to becoming a mama. While we certainly couldn't have predicted we'd be setting it out into the world in the middle of a pandemic, in some ways it feels like exactly the right time. And mamas agree. We've sent copies all over the world, helping pregnant and planning mamas feel supported and cheered on with love.

Baby Björn potty chair

Baby Bjorn potty chair

What better time to potty train when you're basically glued to your house? It's a No Pants Party on the daily. (For the mamas, too, am I right???) The classic potty chair from Baby Björn has become the go-to for the diaper-ditching families in quarantine. If you've got training in your sights for 2021, snag one and get started!

Mina Baie vegan stevie

Mina Baie vegan stevie

A classic black bag is always in style. The chic Stevie from Mina Baie is an add-to-cart fave since it can hold all the must-haves without screaming I'M A DIAPER BAG.

Lalo The Chair

Lalo the chair

Products that pull double-duty are a sound investment. Especially when it comes to kids that outgrow gear in the blink of an eye. This minimalist and modern high chair from Lalo not only rocks it when it comes to baby feeding time, but with a bonus set of legs, it converts into a play chair when they're ready.

Goods to cozy up the home.

Sunday Citizen crystal weighted blanket

Sunday Citizen crystal weighted blanket

If there was ever a year to get serious about being cozy, this was it. Thankfully, we found Sunday Citizen to help. Not only did you fall in love with their impossibly soft and snuggly signature fabric, but you've gone head over heels for the deliciously-indulgent Beyoncé-esque crystal weighted blanket. And with good reason. It takes everything we've come to love about weighted blankets (the calm! the relaxation! the anxiety-melting feel-goodness!) and added the allure of energy balancing crystals. And honestly, who isn't willing to try anything that brings the chill these days?

The Hillsby rug

The Hillsby Rug

A rug can do wonders to transform a space. This super affordable number landed on many-a-doorstep this year, offering an affordable upgrade to spaces from the living room to freshly decorated nurseries.

Ekobo bamboo kids plate set

Ekobo bamboo plate set

Perfect for when you dine with people who might hurl their plate to the floor at any minute but don't want to fill your cupboards with obnoxiously decorated character plates. The sustainable and stylish bamboo dinnerware from the eco-pros at Ekobo caught the eye of quite a few readers. Give your kid-friendly dinnerware an update that pleases everyone in 2021!

Töst non-alcoholic refresher

Tost non-alcoholic refresher

Turns out, there's still plenty to celebrate. The delicious (and not too sweet!) non-alcoholic sparkler Töst hit the spot again and again. Sold in a pack of six, it's an awesome way to let someone know you're thinking of them or even toasting a family meal of take out burritos.

The products that make self-care second nature.

Beekeeper's Naturals B.Powered superfood honey

Beekeeper's Naturals B.Powered superfood honey

Raise your hand if you've been riding the energy struggle bus lately. Yep. Same here, friend. So, no surprise the superfood boost from Beekeeper's Naturals was a top seller in 2020. This therapeutic blend of royal jelly, bee pollen, propolis, and raw honey is designed to support those heavy, low energy days and tastes great drizzled over everything from yogurt to pancakes. (Or just hoovered by the spoonful.)

Apothepure American leather & tobacco candle

Apothepure American leather & tobacco candle

A grounding, sexy smelling candle with a cult following? Sign us up. The smoky, earthy scent is perfect for the colder months and if we're being honest with ourselves, this candle addiction isn't going away any time soon. So stock up!

Motherly I Am Enough bracelet

Sontakey I am Enough bracelet

Taking care of ourselves when we're taking care of everyone around us can take a toll. Oftentimes it comes in the form of self doubt and feelings of failure . Sure, some days only half of your crew brushes their teeth and maybe they're eating mac and cheese for the fourth day in a row. But you know what? That's ok. You're the right person for the job and everyone is going to turn out just fine.

Whether you've kept them for yourself or sent along to a fellow mama in the trenches, the oath bands from Motherly have rocked the check out this year. Head into 2021 with a little dose of empowerment by wearing a delicate reminder of just how awesome you are right where you can see it.

Needed collagen protein

Needed Collagen protein

If you're growing a baby or nourishing a body that recently housed one, chances are you could use more protein. Essential for blood sugar management, minimizing nausea, and for growing baby's cells and the placenta, Needed's collagen provides an optimal form that has been a hit with Motherly readers.

Tools to keep little ones entertained.

Habbi Habbi starter set: bilingual books + reading wand

Habbi Habbi bilingual reading books + wand

Screen-free entertainment that teaches? Win win! The engaging and educational system from Habbi Habbi are the easiest way to teach little ones a second language without a screen. Just turn on the Wand and tap anywhere in any Habbi Habbi book. Kids love the instant feedback and discovering the 'easter eggs', from hidden phrases to musical tunes.

EverEarth Jr. ramp racer

EverEarth Jr. Ramp Racer

Zip, flip, race and roll! This ramp racer is not only fun, but teaches fine and gross motor skills, cause and effect, hand-eye coordination, and much more. When you're stuck at home, the best toys are the ones that keep them coming back for more.


Wise Elk puzzle tower blocks

Wise Elk puzzle tower blocks

Simple, timeless toys topped the list this year as well. This colorful block tower is made with non-toxic, water-based paint and designed to engage babies, toddlers and beyond.

Haba shakin' eggs

Haba shakin' eggs

A daily dance party seems apropos these days. Put one of these rattling, jingling and swishing eggs in each hand and get down with your littles. It helps. Promise.


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