Target just launched the maternity collab we've been waiting for

Target just launched the maternity collab we’ve been waiting for—The Nines by Hatch!

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Staying cool, comfortable and stylish throughout pregnancy is a tall order—especially on a budget. That’s why when we heard maternity wardrobe master Hatch was teaming up with our beloved Target, we set our alarms and got our scrolling thumbs ready. And friends, IT’S GO TIME. Launched today at Target.com and at select locations, The Nines by Hatch collection features 24 bump-friendly pieces that are sure to make non-pregnant people just a little jealous. From dreamy, floral chiffon maxi dresses to comfy yet trendy organic cotton jumpsuits, the curated debut is all about keeping you dressed, well, to the nines through pregnancy and postpartum. And because it’s Target, not a single piece will set you back more than $40. “Since launching HATCH in 2011, it has been our mission to bring chic, solution-driven maternity essentials for women at all stages of motherhood,” Founder and CEO Ariane Goldman said. “Offering a Target-exclusive collection is a dream come true and allows us to reach and support even more mamas-to-be across the country in their quest to feel stylish, confident and comfortable through all nine months of pregnancy and beyond.”