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Dads now spend 3 times as much time with their kids than previous generations 👏👏👏

They're changing the world by changing diapers. Now the workplace needs to change, too.

Dads now spend 3 times as much time with their kids than previous generations 👏👏👏

Our children are growing up in a world very different from the one we were raised in. Their car seats have them looking backward, but our children are facing the future head-on. People often point to digital devices like the iPhone and Alexa when discussing how childhood has changed over a generation, but there's a huge human element transforming how kids experience the world.

Fatherhood.

Research indicates that today's dads are more involved than ever before (👏👏👏) and it's changing the way kids see the world, and see themselves. Today's dads are going great, but society could make it easier for them to be the dads they want to be.


Dads want to be equal parents

Modern dads take parenting seriously, spending three times as much time with their children as men did two generations ago, and they're doing a lot more during that time.

Back in 1982, a whopping 43% of fathers admitted they'd never changed a diaper. Today, that number is down to about 3%, and that's great, because research indicates that when dads dress, diaper and bathe their babies, the father-child relationship grows stronger as the child grows.

Today's dads get that. Research shows millennial dads have more egalitarian beliefs about childcare, and are striving to see more even distribution of parenting duties in their own households. The numbers prove things aren't perfect—many dads admit things aren't yet even in their homes (mom still does more)— but one recent study found modern dads devote 30 more minutes to daily household chores than their own fathers did, and they're spending more time with their kids than previous generations.

That's huge. Engaged fathers create all kind of benefits for kids. They're teaching our daughters that they are not less than boys and teaching our sons that dishes and laundry aren't "women's work" (those things are just a part of being an adult).

This trend of dads doing more at home isn't just good for our kids, it's good for our marriages (which is also good for our kids). Research indicates that when 60% or more of the parenting responsibilities fall to mom, the relationship between mom and dad suffers. But, when dads do their part around the house, couples have stronger relationships. Simple things, like dad loading the dishwasher, are so powerful.

Dads feel #dadguilt, too

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Despite how far they've come, today's fathers often feel conflicted and struggle with dad guilt, and, in most households, mom is still doing more. This can result in some differences in perception between partners. Jill Whitney, licensed marriage and family therapist, previously told Motherly a dad today may "compare himself to his own father and see the ways he's much more involved than his dad was—when his partner may see the ways things aren't really even."

(Indeed, a recent study found working moms typically have less than an hour of less than an hour of leisure time, while dads had nearly two, and studies show moms are multitasking more than dads.)

Dads get that though. Pew polling found about half of dads want to be spending more time with the kids than they do, they just can't get over some of the work-life barriers.

Dads need support, too

According to Kevin Shafer, an associate professor of sociology at Brigham Young University, dads "repeatedly tell researchers they want to be more involved parents, yet public policy and social institutions often prevent them from being the dads they want to be—hurting moms, dads and children alike."

According to Shafer, paid parental leave for moms and dads, and a change in overall work culture is desperately needed. His research found "fathers were more nurturing, emotionally engaged and better co-parents if they worked for organizations with cultures and policies that promoted family involvement."

Dads are doing so much these days, it's time for society to step up and support them. As the authors of a recent study out of Boston College note, many of today's dads are highly conflicted. They want "to climb the corporate ladder but at the same time want to spend more time with their children. [These are] fathers who assert that their children's interests are their top priority but who are also highly susceptible to the demands of their corporate cultures."

It's clear workplaces need to change to support all parents. Maybe then, the number of fathers who do an equal share of the childcare (currently 1 out of 3) will be be more reflective of the number of fathers who want to (2 out of 3).

From the Shop

For the dads who do it all

Dads are being seen

Yes, there are challenges that this generation of fathers is figuring out, but we have to admit they've come so far. We see it in our families, and in our social media feeds, as celebrity dads like The Rock and John Legend are being very public about the hands-on role they play as parents.

Here's to the dads who are changing the world by changing diapers. We know you wish you could do even more. Thank you. We see you.



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14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$30

Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

$75

Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

$40

Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

$120

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$100

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

$100

Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

$45

Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

$179

Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

$100

Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$33

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$88

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It’s science: Vacations make your kids happy long after they’re over

Whether you're planning a quick trip to the lake or flying the fam to a resort, the results are the same: A happier, more connected family.

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Research indicates that family vacations are essential. They make our, kids (and us) happier and build bonds and memories.

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