The 2019 Webby Awards: Best Overall Social Presence Nominee

Meet Motherly.

We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women’s interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly’s social account is an extension of the site’s editorial philosophy, which is rooted in addressing specific pain points and validating moms. We have the most highly engaged social community within the parenting space because we have created a place where moms can feel supported and inspired throughout their motherhood journey.

Over the past year, our video content has skyrocketed on social. We feature compelling 60-second versions of our most popular emotional essays, as well as original franchises like, This Is Birth, which aim to demystify the labor experience and showcase the beauty of birth in all forms. And our innovative “talking head” news segments bring a news story to life in a multimedia format on Instagram. Breaking down medical developments, political stories, and other trending topics into short soundbites encourages our users to participate by sharing their thoughts and feedback.

One of our most successful content types is our micro narratives—mini essays submitted by real moms from all backgrounds and walks of life. Through this strategy, we put our core user at the forefront of the content experience and shine a light on important issues impacting our audience, including anxiety, postpartum body image, traumatic birth, sleep, breastfeeding, and going from having one child to multiple children.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women’s interest and lifestyle categories.

Sources: Facebook Analytics 2018

The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a
stunning organic follower growth of 442% over the following twelve months.

That “something” extra…

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, “I’ve got this”. As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.